Fact: it is obscenely easy to set up a business blog today and begin driving new, qualified traffic to your site soon.
Regular readers of HubSpot's blog are probably already experiencing the benefits of regular blogging, including harvesting the long tail of search traffic to drive incremental, high-quality leads to their site. If you're not already doing this, though, you can and you should be blogging for your business.
Start Blogging at 60mph
Me: "Internet marketing, I guess you could call it."
Me: "I spend all day on the phone helping small businesses get found more often online."
10 minutes later in Boston's South End, Raul had a blog up, instructions for how to set up a blog on his own domain, and a first test blog post. From there we went on our separate ways; I hope Raul can use the few tips I gave him to drive new traffic for his airport service business, loganairportservices.com . For me though, this experience drove home just how dead simple it is to set up a blog for your business.
5 Steps to Starting a Successful Business Blog
Keep going. The most important part of blogging for business is to do it regularly. Over time, this will generate new traffic to your site and get you found online. And if your blog is properly integrated for lead generation, you will start to generate new business relatively quickly.
Webinar: Blogging for Business
Want to learn more about publishing a blog on your business website?
Download the free webinar to learn how to create a thriving inbound marketing blog.