Smart phones, tablets, laptops and mobile broadband cards have all changed the way we access the internet. According to Pew Research Center, 59% of adult Americans go online wirelessly . With the proliferation of wireless connectivity and devices, online marketers have many more screens to worry about than just the standard computer screen.
To better illustrate the growing mobile marketing opportunity, take a look at these infographics.
1. The Size of the Mobile Market
2.
Mobile Is Changing Social Media
3.
Mobile Internet Users Will Be Greater Than Desktop Internet Users in 5 Years
4.
Mobile Internet Usage Growing Faster Than Desktop Internet Usage Did
5. How Are Teens Using Their Cell Phones?
10.
The iPhone Era
11.
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Marketing Takeaway
As mobile usage continues to climb, it is more important than ever for marketers to understand how their target audience consumes information not only on their desktops but also on the mobile web . Marketers should start by making sure their websites and landing pages are compatible with mobile web browsers. Additionally, marketers should consider how they can create and deliver content to meet the needs of mobile information consumers.What is your business doing to leverage the mobile web ?
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Anonymous 4:11 PM on July 22, 2010
please subscribe to this blog by email
Brian Bearden 6:11 PM on July 22, 2010
Thanks for making these charts available for our own use. As someone who specializes in the B2B/ Industrial Market it takes statistics like these to them into believers. Keep up the great research.
Oliver - I Wish Gap Year 6:50 PM on July 22, 2010
Thats fantastic.
Just spent AGES reading all the graphics and noticed so many little things.
So the message is get on mobile!
anda 9:52 PM on July 22, 2010
It is too complicated
Sterlin Mckinley Baltimore SEO & Internet Marketing 12:24 PM on July 23, 2010
Least enthused by the two Morgan Stanley infographics, but overall very informative.
kent purdy 7:19 PM on July 24, 2010
This statistical Data is phenomenal. We are in the middle of a mobile revolution. I don't often try to put all my information out, but the excitement from what we are offering at IZIGG relative to this data is totally relavent
Surge 3:02 PM on July 25, 2010
Great info, thanks for giving us the heads up on the trend.
Dainius Blynas 11:49 AM on July 26, 2010
shouldn't lithuania be first on bar diagram in the first picture? source: p. 202
Mark Sandstorm 1:38 AM on July 27, 2010
What a list!
Thanks to everybody that contributed to this amazing set of statistics. I am sure that marketing and social networking directors will find this list incredibly useful.
Keep up the great work.
Sean 11:29 AM on July 28, 2010
Great round up Kipp - love the iStrategy infographic.
Here is another one for your list Mobile Advertising and the Rise of Coupons.
Cheers,
Sean
ManPuppy Men 1:20 PM on August 12, 2010
Mindblowing, indeed! All those colors!