A
blog is an important asset
to any business. It allows you to gain visibility as a thought leader, engages your audience in conversation, and acts as link bait. But you can only reap these benefits if you can actually get visitors to your blog. By now, we all know that
content is king
and that creating remarkable content on a regular basis will pay off sooner or later. But here are some simple strategies you can apply to each of your blog posts that will make your blog traffic soar quickly.
1. Make Your Blog Title Interesting and Engaging
The title is the most important part of each of your blog articles. You could have written the most remarkable content in the history of the blogosphere, but people won’t read it if they weren’t intrigued enough by the post title to click through. Also think of your blog title as a subject line; people will see your blog title in their email (if they’re email RSS subscribers), on Twitter, on Facebook, and in the search engines. Your blog title has to be engaging enough to break through the clutter on all of these channels. Here are some blog title strategies that work well:
- Use numbers (examples: “5 easy ways to” or “7 best strategies for”)
- Start with “How to”
- Use relevant keywords people are searching for
- Include benefit to reader (examples: “get more visitors” or “reduce costs”)
- Be controversial (example: “ Is PR dead? ”)
- Be specific - don’t fill your title with puns or try to be too clever
- Be unique
2. Make Your Content Easy to Read
Once you get people to click through to your blog post, your article should be very easy to read so that visitors can quickly decide that your content is worth sharing. The average Internet user is impatient; if you have paragraphs of dense text, or if your content doesn’t flow, your reader will quickly navigate away without commenting or sharing. Here are some ways to make your content easy to read:
- Use numbered lists
- Use <h2> tags for subheadings to separate content
- Use bullet points to break up large sections of text
- Bold important statements for emphasis
- Write at a high-school level. Don’t use too many “big” words or technical jargon.
3. Make Your Content Search Engine Optimized (SEO)
Search engine optimization is necessary if you want people to find your blog via Google, Yahoo, or Bing. However, you don’t want to just write for the search engines; you want to write for people. It’s a delicate balance, but here are some tips to help you optimize each of your blog posts:
- Meta title: The meta title will be your blog post title; put keywords as close to the front as you can, keep it under 70 characters so it doesn’t get cut off, and make each blog title unique
- Meta description: The meta description should be more than just an excerpt; it should be a summary of the article that includes keywords. These keywords will be bolded in the search results when people search for them, which will attract their attention.
- Header tags: Use <h2> tags when creating section headers instead of just using bolded text.
- Internal links: Link to other relevant articles in your blog using keyword-rich anchor text.
4. Encourage Interaction
If you want your readers to comment on your blog posts, ask them to! I always add a question in bold to the end of each blog post encouraging readers to comment. It’s an easy way to let your readers know that you care about their opinions and want to hear their thoughts. Also, encourage interaction on your social media pages, such as Facebook and Twitter, using this same question strategy.
5. Include Social Sharing Buttons
Make it easy for your readers to share your content with their social networks, which will get you even more readers. Standard buttons include Twitter, Facebook, Facebook Like, LinkedIn, and you could add others that are relevant to your blog topic.
6. Link to Other Relevant Blogs
If you mention something in your blog post that you know has been written about in another industry blog, link to that blog with relevant anchor text. That blog’s author will likely see that you’re linking to them when investigating their traffic sources. You can add an insightful comment on that article you’ve linked to, with a “by the way, I’ve linked to this article on my blog, since I thought it was worth letting my readers know about.” If your comment was meaningful, you’ll get new visitors to click through, and you could even get that blog author to reciprocate!
How have you gotten more readers to your blog? Share your #7 in the comments below!
Diana Urban
is a User Experience Manager at HubSpot. You can follow her on Twitter
@dianaurban
.
Photo credit:
Driechm on Flickr
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Jacquelyn Kittredge 8:35 AM on October 26, 2010
Great list of visitor building tips!
A seventh tip I would add is: include an emotional angle.
People are more likely to share emotional experiences. (both positive and negative)
If you can include an emotional angle in your blog post, especially if the post includes helpful information, the post is more likely to be shared.
Shannon Lowe 8:59 AM on October 26, 2010
These tips are spot on. I would add "post regularly" so your community gets used to seeing your updates, and you can cover more topics of interest. If you only post every 3 months, it probably won't help your marketing efforts very much.
Olin Hyde 9:15 AM on October 26, 2010
Great article. Amazing how many BAD blogs are out there and how great blogs all share the traits you describe.
Sydni Craig-Hart 9:31 AM on October 26, 2010
Thanks for such a great post Diana!
I would add to this (for service business related blogs) to make your content actionable. If you're giving advice on a particular subject, make it easy for the reader to implement your suggestions by outlining the action steps.
I've found that this encourages visitors to stop by regularly, because they appreciate your generosity and view the blog owner as an expert resource who can help them with common challenges.
Sydni Craig-Hart
The Smart Simple Marketing Coach
www.smartsimplemarketing.com/blog
John Short 9:32 AM on October 26, 2010
I've definitely noticed that with social media #1 makes a big difference. It is interesting to test out which titles get the most clicks. And #3 is crucial for long term traffic.
Marcus Sheridan, The Sales Lion 9:45 AM on October 26, 2010
Good stuff Diana. You've hit some essentials here but I'm going to mention another that you demonstrated with this blog as well: Brevity.
One of the mistakes that businesses often make when they first start blogging is that of writing long-winded articles. Although this may sound nice because it means lots of info, readers will actually read these types of articles less (at least the majority) because they have 20 other emails they already need to open or there are 15 other articles currently in their feed reader.
In other words, blogs need to be to the point. More than 800 words or so can scare off a lot of people, so if it's possible to keep the message but cut the article size, more people will read it and ultimately more results will be had.
Rebecca 9:48 AM on October 26, 2010
Such great tips. I follow them all (or try to) but not all in one post. I think I'll try for tomorrow to hit every single tip.
Alan - $100K Small Business Coach 9:56 AM on October 26, 2010
The two best ways I've found to get traffic to my blog:
1) Writing articles on ezines -- I get about half of my total traffic from the articles I've written.
2) Leaving comments on other people's blogs -- by leaving comments on other blogs with similar content, you'll not only get links that the search engines will use to raise your search engine position, but you'll get direct traffic from those other blogs, AND you'll develop relationships with those blog owners . . . the blog owners will be visiting your site and trading ideas as well.
3) And, finally, before ever writing an article, or leaving comments on a blog, know what keywords are the biggest opportunity. Not a keyword that produces 1,000 searches a month, but one that produces 10's of thousands a month. Your traffic will SKYROCKET.
janet 10:02 AM on October 26, 2010
I love the way the first part says write headlines like this, but don't be clever, but do be unique. The science that is social media is sad sometimes. I'm glad UnMarketing exists.
Craig McKenna 10:02 AM on October 26, 2010
very good tips, thanks! I would like to add one which has worked well for me. Quote, feature or interview relevant twitter users or bloggers within your content. They will always then push it to their audience and the knock on effect can be great. Examples here, www.thegrowthacademy.com/blog. Keep them relevant though!
David Jehlen 10:40 AM on October 26, 2010
This is really good stuff Diana. I agree with Marcus that brevity is very important. There are only a few wordy blogs I'll read. Tim Ferriss's being one of them.
A way to encourage more readership is to do a highly interesting topic over 3 or 4 posts hopefully building the anticipation. I'll definitely pass this along.
Christina Pappas 11:50 AM on October 26, 2010
Thanks for the tips! Any thoughts on how to get readers to return for more after you enticed them once? How can we encourage readers to subscribe?
Randy Clark 2:40 PM on October 26, 2010
Funny is good. Appropriate humor will engage readers. If they LOL they will come back.
Evelyn 3:45 PM on October 26, 2010
Thanks for the great post. I want to ask what the difference between using
tags versus bold texts is in SEO perspective. Does search engine read
tags better than it does to bold texts?
Virtual Character 10:42 PM on October 26, 2010
I always interact with others, the only problem is sometimes some are not really interacting in my blog. I use twitter mostly for interacting.
seo tampa 11:24 PM on October 27, 2010
how about adding the Update Services in wordpress writing settings?
Jeff 9:07 AM on October 29, 2010
Good stuff here. One tip I would include is to make sure to optimize everything for the search engines. People often don't realize that images need to be optimized for your relevant keywords also.
Laurie Piersall 10:34 AM on November 13, 2010
This is great stuff! I'm always looking for little tweaks that I can do to make my site better since I'm relatively new to blogging. I signed up for e-zine articles but haven't submitted anything yet. I didn't realize how much traffic you could get from that! I'm going to get right on that, thanks!
Italian Holidays 3:33 AM on November 15, 2010
There are some great tips here, and thanks for those. My ten pennyworth, is that sometimes a (short) video can be a great way to illustrate your point and can break up the 'reading' bit. There is so much information for us to read/absorb that something that's a little different can really help.
Caroline J
Gabriele Maidecchi 10:12 AM on November 15, 2010
I am glad I ran into this post following the last Jeffbullas post, as I you provide very valuable tips.
Especially point 2 is too often ignored by bloggers, I think valuable content is nothing if you don't provide a meaningful way to read it, making it easy for your readers and appealing enough for them to be willing to share it with their peers.