Ever wonder how your state stacks up to others in terms of Twitter usage?
A year ago we posted an infographic illustrating how states performed relative to each other based on their average Twitter Grade. This year, we used data from HubSpot's Twitter Grader to look at overall usage per capita.
The map illustrates this ranking - the numerical values represent how much higher or lower each state’s usage was compared the national average. The top 3 states were Massachusetts, Washington and Oregon, each with usage over 60% higher than the average. The West Coast was consistently above the mean while the rest of the country showed very little consistency by region.
We also looked at how the 50 states ranked in terms of growth from 2009 to 2010. Utah experienced the largest increase of all states and is now 23% above the national average. This swift and substantial gain might have been due in part to Twitter opening a new data center in Salt Lake City earlier this year.
Going into 2011, Twitter will be an especially important tool if you are trying to grow your business in any of the red "hot" states or a state with high growth rate.
Which states would you have expected to be on top?
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Kay 11:40 AM on January 04, 2011
What is the national average for Twitter users?
herb Lawrence 11:42 AM on January 04, 2011
Wow! Being a tweeple from Arkansas all I can say is...thank goodness for Mississippi and Missouri!
Chris G 11:43 AM on January 04, 2011
I'd guess this would be associated with education and income as much as anything else. And the relationships would NOT be linear.
Tommy Landry 11:50 AM on January 04, 2011
This looks to be highly influenced by rural vs. urban concentration in addition to education. Texas sits at 9%, but Austin has one of the highest per capita in previous polls I've seen. Then again, Virginia at 1%? Makes me question the numbers.
Ian Smith 11:53 AM on January 04, 2011
Great info, map needs to be bigger
Doug MacFaddin 12:52 PM on January 04, 2011
This is a very interesting "heat" map for Twitter growth/use. It would be interesting to parse the data in the growth states to see which businesses provide the largest concentrations. I look at Oregon and I am stumped? Maybe a lot of professional photographers/associated fields and they have really taken to Twitter.
RM - InboundMarketingPR 1:19 PM on January 04, 2011
Great data to mull over and for sure analytics that will help businesses with future growth! Great business opportunities for some savvy entrepreneurs!
Melissa Miller 3:01 PM on January 04, 2011
Kay, Thanks for your question. Our dataset is made up of a large sample of Twitter users (i.e. it is not the entire population), so while we cannot provide a national average, we are able to analyze how states compare to each other and their growth year-over-year.
Alan 3:26 PM on January 04, 2011
Good twitter graphic!
I live in Salt Lake and am impressed with the growth. I've had my twitter account for about a year and could've signed on back on 07. Obviously adding the twitter data center in salt lake gave good press to twitter, but I don't think that is the single reason for the growth here in Utah. The population of Utah is pretty tech savy, but I think there is more of a conservative adoption approach here in the state.
Blair Evan Ball 3:33 PM on January 04, 2011
1500 miles east of CA, and a few years behind. We are in the middle of the pack and growing slowly. So at least we weren't in the back of the pack.
Tom Catalini 5:33 PM on January 04, 2011
@Melissa Miller - Then is this statement in the first paragraph innacurate: "The map illustrates this ranking - the numerical values represent how much higher or lower each state’s usage was compared the national average."
Should it read:
The map illustrates this ranking - the numerical values represent how much higher or lower each state’s growth in usage per capita was compared the national average growth in usage per capita ?
Alex 12:46 AM on January 05, 2011
Well it rains all the time here in the Pacific Northwest. Nothing better to do but sit around and tweet.
Vanessa 1:11 AM on January 05, 2011
This information applies directly to the class I am currently taking. Twitter, I have learned for the past week is a powerful tool that can really make a difference, whether you use it for personal branding or business. This article just proves the point! Great!
Kapil 2:00 AM on January 05, 2011
Are there any specific reasons for which Twitter is more popular in certain areas compared to others?
Joey A 7:44 AM on January 06, 2011
The last line is a great takeaway for me - "Going into 2011, Twitter will be an especially important tool if you are trying to grow your business in any of the red "hot" states or a state with high growth rate."
On the surface it the data for AZ makes sense as I see many more people using Twitter. I wonder how many are actually using it for business.
Chief Alien 9:59 PM on January 06, 2011
Based on Tweet volume only 6mil-10mil people in the US use twitter actively each day compared to 47mil who are active on Facebook. The difference is Twitter usage/activity is growing. Facebook is going off a cliff with a 22% drop per person per day in time logged in since April. 26% drop in photos uploaded per month per user from 7.5 down to 5.5. And unique visitors to Facebook is flat since July in the US only up 3%. So twitter is growing while Facebook is waning.
Lucy @ VideoCharacter 10:47 PM on January 09, 2011
Great stats, it really shows that there are a lot of your loyal visitors in the top percent of the map. I'm currently trying mine. What did you use to make the map?
Cat 8:52 AM on January 10, 2011
The following inferences from the data have been made in the comments.
"[this is] analytics that will help businesses with future growth"
"Twitter ... is a powerful tool that can really make a difference ... This article just proves the point!"
"it really shows that there are a lot of your loyal visitors in the top percent of the map"
Uh, what?
This data "proves" none of that. The article proves the degree to which data can be badly represented. And the comments prove that people will see what they want to see. And that a knowledge of arithmetic does NOT make anybody an actual analyst!
Sorry to be so negative, but most of you would fail my data courses.