That's the mindset of many-a-marketer who find it difficult to come up with the best possible copy for blog posts, social media messages, and the like -- particularly on cluttered platforms like Facebook and Twitter.
The secret to blogging success is ... well ... that there is no one secret to blogging success. It takes a considerable amount of hard work, dedication, resources, and creativity to develop high-quality posts.Read More
The time has come. It's 2014. You've likely considered a number of resolutions you want to follow through with in the New Year. Maybe it's to spend more time with family, or run more on the weekends, or try to cut pizza and other greasy foods out of your diet for a while (that's one of mine -- I doubt it'll last long, but I digress).Read More
The end of the year typically entails some last-minute Christmas shopping, finalizing plans to see family and friends, and -- if you're marketers like us -- prepping for next year's campaigns. It also means we get to enjoy some of the most heartwarming and humorous marketing efforts we'll see all year.Read More
If you're new to the whole search engine optimization thing -- or, heck, even if you're not -- it might be a little intimidating to think of all the factors you have to consider to have a rockin' SEO strategy. Even worse, what if there's stuff other people are doing that you didn't even know about?
But it doesn't have to be that complicated!Read More
If there's one company that knows how to shake things up, it's Google. Whether it's the introduction of a new algorithm or pretty much limiting access to all keyword data, it simply isn't afraid to make some (rather enormous) waves. And once again, there's new news from the tech giant -- this time, it's for Google+ (and something many brands should be pumped about).Read More
You may have a great presence on Twitter, Facebook, LinkedIn, and the like. You may have a blog on which you post regular evergreen, how-to, and news content. And you may even have a fully optimized homepage. But, if you're not hitting the mark with your email campaigns, you've still got some work to do.Read More
In your inbound efforts, you obviously want to get across the value prop of your company and make it clear exactly what it is you're selling. However, you also want to build a pretty big social media following and gain some accolades for having quality social channels. One big way you can do this is to dress up your social accounts and make them aesthetically attractive.Read More
Whether you're a long-time reader of our blog or a new-time follower, you've likely noticed we run the gamut in terms of inbound marketing content we cover.
For instance, want details on the latest inbound sales trends? We got 'em. Curious about learning how to code like a star? We can help. The great thing about inbound is that itRead More
Yes, change can be ... well ... scary at times -- but it can also be advantageous. The ultimate example: Inbound has brought about a big change in how companies concept and execute their marketing campaigns. With this larger change in how businesses reach consumers and grow their customer base has come many smaller changes.Read More
What kinds of new, original offers can I create? What different types of blog posts can I try out? How do I ensure all of my content is high-quality? At one point or another, all inbound marketers ask themselves these questions -- and they should.
After all, it's good to constantly seek out new types of unique content to create, and work to ensure your content is as useful and applicable to your audienceRead More
When Google makes changes to its all-powerful, mysterious search algorithm, the world of inbound marketing watches and, more often than not, reacts strongly to them. These algorithm adjustments have certainly proved to be challenging for marketers. But, the fact of the matter is it's on us marketing pros to roll with Google'sRead More
With All Hallows' Eve behind us now, the holiday season is officially in full swing. Yep -- that means finalizing those plans to head back home for Thanksgiving and getting going with your holiday shopping. Fun stuff, am I right?
It can be easy for your focus at work to go in and out sporadically during this assuredly hectic timeRead More
Yesterday morning, as many Facebook users worldwide discovered, the site -- both its desktop and mobile versions -- went down for a while. (Admit it, you were one of those who panicked when this occurred.)
Despite the temporary glitch, the social media powerhouse was back up and running notRead More
We all love free. I mean, who doesn't want free stuff? We spend our hard-earned coin on so much these days, and after numerous purchases, we like to get at least a little something for the price of zero.
At HubSpot, we strive to provide a top-notch paid product, but we also like to throw in some things that are -- you guessed it -- free!Read More
While you can undoubtedly learn a thing or two (okay, a lot more than that) just by reading up about all-things inbound in our marketing section, there's lots more to learn from the many, many great marketing minds that share their knowledge with everyone online -- particularly on Twitter.Read More
Keeping up with the latest big trends in technology, social media, and marketing can seem like an arduous task -- even for the most experienced marketers. Updates keep popping up left and right for Twitter, Google, Facebook, and the like. Meanwhile, new tech is always emerging on top of that, which could also prove to be advantageous for many.Read More
Many marketing pros are very well-versed in emailing prospective and current customers and getting them to become a customer or brand loyalist. Those who are new to the wide world of marketing and even some long-time marketers, however, don't fully understand how to develop effective transactional emails.Read More
Whether you're handling the marketing efforts for your business or you're a savvy marketing veteran working with a number of clients, chances are, you could benefit from some industry tips, tricks, and tools from time to time to make your inbound work a little easier.
Enter some content from the past week.Read More
The work week that was has come and gone -- and a new one will soon emerge (perhaps a little too soon for the anti-Monday crowd). Due to your hectic schedule, you may have missed out on some of the latest goings-on we've reported this past week. With fall getting underway these past few days, we certainly understand why much of our readership would be quite busy (hello, looming third quarter).Read More
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I'm good for now.