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March 1, 2014 // 8:00 AM

The Definition of a Marketing Qualified Lead [In Under 100 Words]

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gold-starA marketing qualified lead (MQL) is a lead judged more likely to become a customer compared to other leads based on lead intelligence, often informed by closed-loop analytics.

Sit down with your sales managers to determine which demographics, activities, and behaviors make for a marketing qualified lead at your company. Based on the definition you create, you can assign point values for various MQL qualifications in order to form the basis of your lead scoring system.

This will help ensure your sales team is fed high quality leads so they can improve their productivity, and Sales and Marketing remain aligned.  

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Topics: Lead Nurturing

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