To prove marketing ROI, you need to embrace your analytics -- brush up on closed-loop analytics, and learn which metrics your boss actually cares about.
Now, it's time to compile a marketing ROI report -- this Excel and PowerPoint template will make it easy as pie. Juice it up with benchmarking data, and prepare for follow-up questions by getting an understanding of the math behind the metrics.
And if you get why I used an image of Bruce Springsteen in this blog post, tweet your guess to me so I can follow you. I'll be impressed if you figure it out, and I like to follow impressive people :-)
Image credit: CLender