Are you using calls-to-action in your marketing? What about dynamic calls-to-action? As far as I'm concerned, dynamic calls-to-action are the only calls-to-action.
Not hip to the difference? Whereas a standard CTA is the same for every viewer, a dynamic call-to-action (CTA) -- or a Smart CTA as we refer to it in HubSpot's software -- is one that changes based on the person viewing it. Dynamic CTAs can change based on a person's profile data or history of interactions with that particular company or website. Because of that, dynamic CTAs are much more personalized to the viewer.
And if you weren't aware, personalization = more effective marketing. ... Read More