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    6 Smart Strategies for Segmenting Your Dynamic CTAs

    By Pamela Vaughan

    panther-chameleon-300px-wideAre you using calls-to-action in your marketing? What about dynamic calls-to-action? As far as I'm concerned, dynamic calls-to-action are the only calls-to-action.

    Not hip to the difference? Whereas a standard CTA is the same for every viewer, a dynamic call-to-action (CTA) -- or a Smart CTA as we refer to it in HubSpot's software -- is one that changes based on the person viewing it. Dynamic CTAs can change based on a person's profile data or history of interactions with that particular company or website. Because of that, dynamic CTAs are much more personalized to the viewer.   

    And if you weren't aware, personalization = more effective marketing. ... Read More

    Resistance Is Futile: 17 Calls-to-Action You Can't Help But Click

    By Brittany Leaning

    Think about all the times you've signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you've even taken a class on General Assembly. All of these "sign ups" are the result of an effective call-to-action. What if you hadn't been guided so eloquently through your sign-up process? You might have a lot fewer daily apps and sites you use.

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    How Effective Conversion Paths Work [Cartoon]

    By Alec Biedrzycki

    I’m a sucker for a creative metaphor. I love taking a complex idea, dismantling it, and then conveying it in a form that’s much easier to digest. Sort of like explaining advanced inbound marketing concepts to my parents through a series of exaggerated hand motions and funnel-like gestures.

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    How to Create Clickable Links in SlideShare Presentations [Quick Tip]

    By Ginny Soskey

    This situation sound familiar? You're clicking through a SlideShare and stumble upon a call-to-action (CTA) that reads, "Click here to learn more!" You're intrigued, so you click the blue, hyperlinked text ... then nothing happens. Ugh.

    As a user, you think "How careless of them to forget to include the link!" But chances are, most marketers creating SlideShares aren't even aware these links are broken. 

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    Everything Marketers Should Know About Secondary CTAs

    By Pamela Vaughan

    Chocolate or vanilla? Comedy or drama? Heels or flats? People love options. After all, they don't say "variety is the spice of life" for nothin'! So why not transfer this common knowledge about people's love for options over to your marketing and give your visitors and prospects some choices, too?

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    20 Critical Do's and Don'ts for Clickable Calls-to-Action [SlideShare]

    By Jessica Meher

    Calls-to-action (CTAs) are one of the most critical inbound marketing tools. Whether they take the form of anchor text links, images, or buttons, CTAs are what motivate and direct your visitors to take a desired action, usually on a landing page. This could mean anything from registering for an event, downloading content and converting into leads, or encouraging prospects to move further down your marketing funnel toward sales-readiness.

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    Facebook Launches Customized Calls-to-Action for Apps

    By Corey Eridon

    facebook call to action Calls-to-action and social media are two crucial components of your inbound lead generation efforts. So it only makes sense that you would want to combine the power of killer calls-to-action and your bourgeoning Facebook presence to supercharge that effort. If you're a HubSpot customer, you've been able to use the Facebook Welcome app or the Social Landing Pages app to turn likes into leads. But is there another way to do it for the rest of the world?

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    Master Online Lead Generation by Reducing Friction

    By Pamela Vaughan

    sandpaperIf you're a marketer, you definitely know it's no easy feat to convert visitors into leads. There are a ton of potential blockers that can either distract, prevent, or turn off potential leads from filling out your forms. So as a marketer, one of your goals should be to create a lead generation process that's as frictionless as possible. To achieve this, you need to remove all of those distracting, annoying, and confusing obstacles that commonly prevent visitors from converting.

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    12 Important Places You're Forgetting to Add Calls-to-Action

    By Pamela Vaughan

    call to action buttonDo your landing page offers generate a high conversion rate but few actual leads? Chances are, it's not a content quality problem you have on your hands ... it's a content promotion problem. Likely, what's happening is that you're not getting your offer out there in front of enough people you want to capture as leads. And if you're not generating any traffic to your offer in the first place, this will greatly impede its ability to generate leads, since there won't be any visitors to convert in the first place!

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    4 Tips to Supercharge Call-To-Action Buttons

    By Meghan Keaney Anderson

    On pages where a call-to-action is the focus, one of the most important features is the conversion button itself. We’ve seen single changes in buttons that can improve conversions by well over 30%. A button sounds like a simple decision, but there are a number of variables that quickly make the decision feel complicated. How big should the button be? What color? What should the text of the button say? Here are a few tips to make your buttons more successful.

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    Living Without a Net: Join the Marketing Fight Against Malaria

    By Jeanne Hopkins

    describe the image Malaria kills more than two million children each year.

    This fall, The Domino Project , in collaboration with non-profit Malaria No More and Box of Crayons , is putting together a book of stories and insights from authors, speakers, and c-level executives to raise money for the prevention of malaria. This is different from previous Domino books -- it's larger, it has multiple authors, and it's designed as a fundraiser, with every penny they receive after paying printing costs going toward the purchase of bed nets.

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    How to Ensure Your Website Visitors Click and Stick

    By Patrick Shea

    describe the image

    The average person does more than 30 searches per day in Google. They also clock over seven hours per month interacting with branded content on Twitter and Facebook . And its not just reading -- the Average Joe also watches more than 180 videos per month on sites like YouTube and Vimeo. These statistics all add up to one very educated consumer.

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    25 Ways to Increase Sales and Lead Generation

    By Diana Urban

    Increase Lead Generation Want to increase your company’s profitability from your website? Generating traffic is only half the battle. You can spend months focusing on doubling traffic to your website, but if you don’t have compelling offers, effective calls-to-action , and convincing lead nurturing campaigns, you won’t have a way to turn that traffic into leads and ultimately profits.  

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