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Calls To Action Blog Posts

Catch up on the following blog posts to get advice on converting more people on your website.

Marketing / July 22, 2016 How to Add Slide-In Calls-to-Action to Your Blog Posts [Tutorial]
How to Add Slide-In Calls-to-Action to Your Blog Posts [Tutorial]

By Katherine Boyarsky

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Many blogs -- including this one -- end each post with a call-to-action that leads to a landing page.

But the question is ... are readers noticing your blog's CTAs?

The problem with static CTAs at the bottom of each blog post is that after a while, visitors learn to tune them out. This isn't only a problem with your repeat visitors, either -- since so many blogs implement this tactic, even your new visitors might be ignoring your "additional content" or "recommended next steps." Download 50 customizable call-to-action templates here.

To combat this, some blogs have started to implement something called ... Read More

Marketing / March 22, 2016 50 Free Call-to-Action Templates to Design Clickable CTAs in PowerPoint [Free Download]
50 Free Call-to-Action Templates to Design Clickable CTAs in PowerPoint [Free Download]

By Anum Hussain

Want to earn money for your business? Want to generate leads for your sales team? Want to accelerate sales for your online store? Want to do anything for your business that actually matters?

Well then you need calls-to-action. Without them, we wouldn't be converting our website visitors or social media fans into actual leads for our sales team.

Read More
Marketing / March 16, 2016 How the HubSpot Marketing Blog Actually Generates Leads (Hint: It's Not How You Think)
How the HubSpot Marketing Blog Actually Generates Leads (Hint: It's Not How You Think)

By Pamela Vaughan

Business blogging "best practices" instruct bloggers to include a relevant call-to-action at the bottom of every blog post. This is nothing groundbreaking -- it's how you convert visitors to your blog into valuable inbound leads for your business.

But are those end-of-post calls-to-action (CTAs) really the best option? After all, any conversion rate optimization expert worth their salt knows to take industry "best practices" with, well, a grain of salt.

Read More
Marketing / March 9, 2016 30 Call-to-Action Examples You Can't Help But Click
30 Call-to-Action Examples You Can't Help But Click

By Brittany Leaning

Think about all the times you've signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you've even taken a class on General Assembly.

Each one of these signups is likely a result of an effective call-to-action.

And it's really important to guide your visitors through the buying journey using strategic calls-to-action (CTAs).

Read More
Marketing / March 19, 2015 How to Add a CTA Button to Your Facebook Page [Quick Tip]
How to Add a CTA Button to Your Facebook Page [Quick Tip]

By Lindsay Kolowich

Facebook added a very handy feature in December 2014: the option to place a simple call-to-action button at the top of your Facebook Page. While only available to select businesses at first, Facebook has recently started to roll it out to the U.S. and the rest of the world.

The CTA's functionality is pretty simple: You choose from seven pre-made button options ("Sign Up," "Shop Now," "Contact Us," "Book Now," "Use App," Watch Video," and "Play Game") and link it to any website you want.

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Marketing / June 3, 2014 8 Types of CTAs You Should Absolutely Try on Your Blog
8 Types of CTAs You Should Absolutely Try on Your Blog

By Rachel Sprung

On this blog, we talk a lot about calls-to-action (CTAs) and how they help us in marketing. They're a critical component of your website's lead generation process -- especially on your blog. Without CTAs, people visiting your blog will have a hard time converting on your landing pages unless they happen to stumble upon them at a later date.

Read More
Marketing / September 27, 2013 How to Make a Visual Call-to-Action for Social Media [Quick Tip]
How to Make a Visual Call-to-Action for Social Media [Quick Tip]

By Ginny Mineo

One of the most popular social media tips people give is "Make sure you include an engaging image in your posts" ... but what does that actually mean? If you're trying to generate leads with social media, do you need to include a certain type of image to do so? Or is simply including an image enough to increase engagement?

Read More
Marketing / September 25, 2013 The 8 Types of CTAs You Need to Have on Your Website
The 8 Types of CTAs You Need to Have on Your Website

By Ginny Mineo

There's no one-size-fits-all solution for calls-to-action. You can't just slap the words "Click Here" on a red button, put it everywhere on your site that you want people to click, and then start to rake in leads and customers.

Effective calls-to-action (CTAs) are a bit more complex than that. You've got multiple audiences looking at your website --

Read More
Marketing / September 7, 2013 The Resources You Need to Create Killer Calls-to-Action [In Under 100 Words]
The Resources You Need to Create Killer Calls-to-Action [In Under 100 Words]

By Corey Wainwright

A killer what? Here, read this post that explains what calls-to-action (CTAs) are

Caught up? Now master the copy and design to get the best conversion rates possible. If you could use a little help creating them -- design's not my forte, either -- use these free, customizable CTA templates.

Read More
Marketing / August 27, 2013 10 of the Sexiest Calls-to-Action on the Web
10 of the Sexiest Calls-to-Action on the Web

By Corey Wainwright

Portions of this blog post were excerpted from the ebook, 101 Examples of Effective Calls-to-Action. If you'd like to see more examples of superb CTAs, download it for free and learn exactly what makes them so effective.

The other day I was walking to the bus, using my NextBus app to track when the bus would arrive. Actually, it was more of a half-walk/half-run -- sort of

Read More
Marketing / July 9, 2013 How to Create Clickable Links in SlideShare Presentations [Quick Tip]
How to Create Clickable Links in SlideShare Presentations [Quick Tip]

By Ginny Mineo

This situation sound familiar? You're clicking through a SlideShare and stumble upon a call-to-action (CTA) that reads, "Click here to learn more!" You're intrigued, so you click the blue, hyperlinked text ... then nothing happens. Ugh.

As a user, you think "How careless of them to forget to include the link!" But chances are, most marketers creating SlideShares aren't even aware these links are broken. 

Read More
Marketing / March 19, 2013 20 Critical Do's and Don'ts for Clickable Calls-to-Action [SlideShare]
20 Critical Do's and Don'ts for Clickable Calls-to-Action [SlideShare]

By Jessica Meher

Calls-to-action (CTAs) are one of the most critical inbound marketing tools. Whether they take the form of anchor text links, images, or buttons, CTAs are what motivate and direct your visitors to take a desired action, usually on a landing page. This could mean anything from registering for an event, downloading content and converting into leads, or encouraging prospects to move further down your marketing funnel toward sales-readiness.

Read More
Marketing / January 11, 2013 7 Big-Brand CTAs Recreated in PowerPoint [+50 Free CTA Templates]
7 Big-Brand CTAs Recreated in PowerPoint [+50 Free CTA Templates]

By Anum Hussain

When it comes to creating calls-to-action, big brands have the luxury of full-time designers and -- the magical word -- budgets. But for us mere mortals of the marketing world, we have a lot more on our plate. We need to update our social media accounts, publish blog posts, and create lead generating content. Could you even imagine a world in which all you did for a full day was design CTAs? What a dreamland that would be.

Read More
Marketing / July 16, 2012 11 Clever CTA Tricks Real Brands Are Using to Grow Their Email List
11 Clever CTA Tricks Real Brands Are Using to Grow Their Email List

By Magdalena Georgieva

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When we discuss calls-to-action (CTAs) in marketing, we often look at them as a key driver of lead generation. After all, they are mostly used to send incoming traffic to your landing pages and lead-capture forms. While CTAs are great for generating lead conversions, they can also help contribute to a different goal: growing your email list.

Read More
Marketing / December 29, 2011 Facebook Launches Customized Calls-to-Action for Apps
Facebook Launches Customized Calls-to-Action for Apps

By Corey Wainwright

facebook call to action Calls-to-action and social media are two crucial components of your inbound lead generation efforts. So it only makes sense that you would want to combine the power of killer calls-to-action and your bourgeoning Facebook presence to supercharge that effort. If you're a HubSpot customer, you've been able to use the Facebook Welcome app or the Social Landing Pages app to turn likes into leads. But is there another way to do it for the rest of the world?

Read More
Marketing / December 1, 2011 Master Online Lead Generation by Reducing Friction
Master Online Lead Generation by Reducing Friction

By Pamela Vaughan

sandpaperIf you're a marketer, you definitely know it's no easy feat to convert visitors into leads. There are a ton of potential blockers that can either distract, prevent, or turn off potential leads from filling out your forms. So as a marketer, one of your goals should be to create a lead generation process that's as frictionless as possible. To achieve this, you need to remove all of those distracting, annoying, and confusing obstacles that commonly prevent visitors from converting.

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Marketing / October 6, 2011 12 Important Places You're Forgetting to Add Calls-to-Action
12 Important Places You're Forgetting to Add Calls-to-Action

By Pamela Vaughan

call to action buttonDo your landing page offers generate a high conversion rate but few actual leads? Chances are, it's not a content quality problem you have on your hands ... it's a content promotion problem. Likely, what's happening is that you're not getting your offer out there in front of enough people you want to capture as leads. And if you're not generating any traffic to your offer in the first place, this will greatly impede its ability to generate leads, since there won't be any visitors to convert in the first place!

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Marketing / July 25, 2011 4 Tips to Supercharge Call-To-Action Buttons
4 Tips to Supercharge Call-To-Action Buttons

By Meghan Keaney Anderson

On pages where a call-to-action is the focus, one of the most important features is the conversion button itself. We’ve seen single changes in buttons that can improve conversions by well over 30%. A button sounds like a simple decision, but there are a number of variables that quickly make the decision feel complicated. How big should the button be? What color? What should the text of the button say? Here are a few tips to make your buttons more successful.

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