6 Smart Strategies for Segmenting Your Dynamic CTAs

    by Pamela Vaughan


    July 17, 2014 at 12:00 PM

    panther-chameleon-300px-wideAre you using calls-to-action in your marketing? What about dynamic calls-to-action? As far as I'm concerned, dynamic calls-to-action are the only calls-to-action.

    Not hip to the difference? Whereas a standard CTA is the same for every viewer, a dynamic call-to-action (CTA) -- or a Smart CTA

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    Resistance Is Futile: 17 Calls-to-Action You Can't Help But Click

    by Brittany Leaning


    June 26, 2014 at 8:00 AM

    BlogImageThink about all the times you've signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you've even taken a class on General Assembly. All of these "sign ups" are the result of an effective call-to-action. What if you hadn't been guided so eloquently through your sign-up process? You might have a lot fewer daily apps and sites you use.

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    8 Types of CTAs You Should Absolutely Try on Your Blog

    by Rachel Sprung


    June 3, 2014 at 2:00 PM

    blog_CTAsOn this blog, we talk a lot about calls-to-action (CTAs) and how they help us in marketing. They're a critical component of your website's lead generation process -- especially on your blog. Without CTAs, people visiting your blog will have a hard time converting on your landing pages unless they happen to stumble upon them at a later date.

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    How Smart Marketers Are Sabotaging Their Calls-to-Action

    by Corey Eridon


    April 29, 2014 at 8:00 AM

    banana-peel-text-overlayWe've all heard the regular call-to-action best practices by now. Write compelling copy. Choose appealing images. Have a solid value prop.

    All important stuff, to be sure.

    But what about the people who have fixed all

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    What the Heck Are "Secondary" Calls-to-Action? [In Under 100 Words]

    by Sam Kusinitz


    April 26, 2014 at 8:00 AM

    clickA secondary CTA is a call-to-action that invites visitors to perform an action on your site other than the primary one you'd like them to take.

    Think of them like the contingency plan; they offer another path for visitors who are not yet ready for something as high-commitment as you're asking. 

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