Where Marketers Go to Grow

    Search HubSpot's Blogs

    Start typing...

    Press return/enter to start your search

    The 4 Most Important Pages on Your Website (& How to Optimize Them)

    By Neil Patel


    Some of the pages on your website are more important than others. Okay, many of you probably find that fairly obvious -- but I'm surprised how few people actually apply this knowledge to their websites to improve conversions.

    I’m all about low hanging fruit; about undertaking the easiest tasks that will have the biggest results. What I’m about to describe in this article has the potential to improve your site dramatically with just a few, critical changes.

    Let's get right into it. Every website is different, bu generally speaking, here are the four most important (and most-visited) pages on a website:

    1. Home Page
    2. About Page
    3. Blog
    4. Contact Us Page

    In this post, I'll explain how to optimize each one of these pages. (And if your most-visited pages are different than the ones listed above, you'll still learn a framework for optimizing any of the important pages on your website.)

    What do I mean by ... Read More

    10 Ways to Mix Up Your Visual Content on Social Media

    By Anna Guerrero

    Visual content is the most powerful tool your brand can use to engage your fans on social media. It allows you to express ideas quickly and effectively, which is a valuable tactic to set your brand apart from the vast amount of written content published online every day.

    So which kinds of visual content works best on social media? The best answer: a variety. Finding clever and creative ways to mix up your visual content will boost your fan interaction and help your build your brand's identity on social.

    Read More
    How to Create PowerPoint Presentations That Don’t Put People to Sleep [Free Templates]

    By Hannah Fleishman

    If you want people to remember what you say during your next presentation, take it easy on the bullet points and cheesy stock photos. Boring slides can turn even the most intriguing pitch, data, or keynote into a snoozefest.

    As savvy marketers and salespeople, we know better than anyone how important it is for our content to be engaging. Whether we’re making a SlideShare presentation for lead generation or an overview deck of our team’s performance to share at the next all-hands

    Read More
    We Completely Redesigned the HubSpot Blog. Here's Why.

    By Pamela Vaughan

    If you're a regular reader of HubSpot's Blog, you've probably noticed things are looking a little bit different today. It's not just you. Last night, we gave the HubSpot Blog a pretty drastic makeover. 

    A lot of planning and strategizing went into the new design, so we thought we'd share how the current design came to be and why we made the changes we did.

    Read More
    10 Helpful Tips for Choosing and Using Fonts

    By Melanie Perkins

    When you think of all the things that make up a good design, what elements come to mind? Color? Layout? Photography?

    Most people often forget that typography plays a crucial role in the success of a new design. With so many choices, choosing the "right" one can feel overwhelming.

    Read More
    How to Develop a Strong Visual Brand on Social Media

    By Melanie Perkins

    The new world of marketing is increasingly visual. It's no coincidence that the newest and fastest-growing social networks on the web -- like Pinterest, Instagram, and Snapchat -- are focused primarily on visual content.

    So, how can marketers adapt to and leverage an increasingly visual social atmosphere? By

    Read More
    Why People Leave Your Website [Infographic]

    By Lindsay Kolowich

    Attracting visitors to your website is only the first step -- once they get there, you want to make sure they hang around.

    What's more, you want them to click through to other pages on your website, whether that means reading a blog post, filling out a landing page form, or (hallelujah!) actually buying

    Read More
    7 Current Design Trends Every Marketer Should Know

    By Laura Kane

    Truthfully, not all of us have the best design chops -- but that doesn't mean we should be in the dark about the latest design trends. While it may not be part of your day-to-day activities, one day, you'll find yourself dragged into a project like a website redesign. Suddenly, it'll feel like you're in a foreign country and you can't understand or speak the language, but you somehow have to navigate it all. 

    Read More
    A Handy Little Guide to Pairing Fonts [Infographic]

    By Lindsay Kolowich

    The way you pair several fonts could make or break the success of your design. When done right, font pairings can help you capture your audience's attention, get your readers to feel something, and reinforce your message. But when done wrong, it can clash, confuse your readers, and even look like a design mistake.

    Read More
    The Real Reason Nobody Shares Your Infographic

    By Joe Chernov

    We’ve all been there. You spent countless hours conducting ironclad research for your latest infographic. You tangled with a designer over the minutest details. You struck the perfect balance between education and promotion in the finished image. You even squeezed the file into CMS-friendly dimensions, whipped up an embed code, and

    Read More
    15 of Google's Coolest Doodles

    By Miles Bergstrom

    It takes a lot to get me to stop and stare, but the Google homepage always grabs my attention with their daily doodle. The designs are amazing, they're interactive, they're often timely, and some are even shareable.

    Read More
    When "Good Enough" Is Good Enough

    By Keith Frankel

    “Is this good enough?”

    It’s a question that has at one time or another haunted us all. It's unique in its ability to be both universally familiar and individually personal due to the way it transcends industries, job descriptions, and skillsets, yet simultaneously elicits in each of us a certain degree of emotional conflict.

    Read More
    Before & After: 6 Lessons From Mary Meeker's Presentation Makeover

    By Lindsay Kolowich

    Stars: They're just like us! We're not the only ones creating less-than-stellar PowerPoint presentations -- even the expert behind the famous annual Internet Trends Report, Mary Meeker, made poor design decisions in what was otherwise a fantastic report last Wednesday. But visual presentation means a lot, and people noticed how unattractive her slides were; in particular, a presentation designer from Paris named Emiland De Cubber.

    Read More
    Before & After: Turning Mediocre Design Into Effective Visual Communication

    By Ross Crooks

    Visual content is an essential part of the marketing mix -- for good reason. The human brain is pre-wired to process visuals quicker and more efficiently than text alone, which makes visual content an incredibly powerful tool for marketers. With this medium, you can deliver information in a format that's appealing, engaging, and memorable, forging genuine connections between audience and brand.

    Read More
    How to Take the Perfect Screenshot Using "Inspect Element"

    By Anum Hussain

    I work with an amazing product team. They're building Sidekick -- a free email tool -- at the speed of light. So you can imagine they have little time for me to bug them for quality product screenshots.

    Fortunately, Thariq and Guru, two world-class engineers on the team, taught me a hack to take the perfect product screenshots. After doing so, they joke that I'm already halfway on the path to becoming an engineer -- and after reading this post, you can be, too!

    Read More
    How Colors Impact What We Purchase [Infographic]

    By Amanda Sibley

    Marketers have started focusing more and more on the design and layout of their content -- and it makes sense. Research shows that 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text.

    But what if we're missing out on a simple way to increase our conversion rates, without creating any extra content?

    Read More
    The Hidden Costs of Creative Work (and How to Budget for Them)

    By Erik Devaney

    Ever take an educated guess at something, only to find out that you were way, way off?

    Yeah, that was me trying to come up with line items for a “Branding & Creative” budget template. As it turns out, modern creative teams that want to stay on the cutting edge of design, video, and other multimedia need more than a copy of Photoshop … a lot more.

    Read More
    10 Drool-Worthy Product Pages (And Why We Love Them)

    By Rachel Sprung

    If you look at how product pages take shape from company to company, you'll notice they truly run the gamut. Some go for the direct approach and put up an image of their product with short explanations of why visitors should want it. Other companies create elaborate pages with moving parts and fancy coded elements.

    Read More

    Subscribe to HubSpot's Marketing Blog

    Join 350,000+ fellow marketers! Get HubSpot's latest marketing articles straight to your inbox. Enter your email address below:


    Sorry we missed you! We close comments for older posts, but we still want to hear from you. Tweet us @HubSpot to continue the discussion.