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Marketing / April 28, 2016 8 Guidelines for Exceptional Web Design, Usability, and User Experience
8 Guidelines for Exceptional Web Design, Usability, and User Experience

By Erik Devaney

web-design-ux-guidelines.jpg

When it comes to designing or re-designing a website, it can be easy to get hung up on the aesthetics. "That shade of blue just doesn't look right .... Wouldn't it be cool to have the logo on the right side of the screen? .... How about we put a giant animated GIF in the middle of the page?"

However, if you're truly trying to accomplish something with your website (e.g., brand awareness, lead generation, etc.), you'll need to focus on more than just how your website looks.

In a world where folks have Read More

Marketing / April 22, 2016 Time for a Website Overhaul? A Look Into the Redesign Timelines of 6K+ Businesses
Time for a Website Overhaul? A Look Into the Redesign Timelines of 6K+ Businesses

By Jeffrey Vocell

Redesigning your website is a great way to get a fresh start. But how do you know when it's actually time to get the ball rolling on an overhaul? 

Many times, a redesign begins when an executive or marketer begins to feel like the website is outdated. This can especially be true if a competitor, or someone in an adjacent industry recently redesigned their site. 

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Marketing / April 13, 2016 How to Create an Infographic Using Poll & Survey Data [Infographic]
How to Create an Infographic Using Poll & Survey Data [Infographic]

By Carly Stec

A well-executed survey has the power to uncover insights that you can use to hone your strategy, shape your product, gauge customer satisfaction, and more. 

While it's temping to share your findings right away, sometimes it's better to pause and reflect. By taking time to find the story in your data, you might find a way to share your findings that is far more valuable than a bunch of jumbled stats and takeaways. 

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Marketing / April 12, 2016 17 Website and UX Design Statistics That Make the Case for Smarter Web Design
17 Website and UX Design Statistics That Make the Case for Smarter Web Design

By Erik Devaney

Nowadays, getting a website up and running isn't nearly as difficult as it once was. Optimizing the design of that website for improved user experience (UX), on the other hand, continues to be something that marketers struggle with.

In fact, according to a report from the Society of Digital Agencies (SoDA), 77% of agencies believe that poor website UX is a weakness for their clients, making poor UX the most significant weakness agencies identified. 

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Marketing / March 30, 2016 How to Photoshop Your Coworkers Into Any Situation: A Step-by-Step Guide
How to Photoshop Your Coworkers Into Any Situation: A Step-by-Step Guide

By Erik Devaney

As someone who dabbles in Photoshop, I often get odd requests from coworkers asking if I can take person A and insert them into situation B. Usually, it's for an internal slide deck, or a Wiki post, or for a Slack-related practical joke.

And while there are usually a bajillion more important things I could be doing when these requests come in, I nearly always say yes -- with the caveat that I'll spend a maximum of 15–20 minutes working on it.

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Marketing / March 21, 2016 The Ultimate Collection of Free Content Marketing Templates
The Ultimate Collection of Free Content Marketing Templates

By Anum Hussain

I joined HubSpot in September 2011 as a blogger. At the time, I needed to know how to write and educate through my writing.

Flash forward to today. My content role has evolved eons beyond what I could ever have imagined. To conquer lead gen, I mastered ebook production. To help spread data, I learned how to create infographics.

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Marketing / March 10, 2016 30 Call-to-Action Examples You Can't Help But Click
30 Call-to-Action Examples You Can't Help But Click

By Brittany Leaning

Think about all the times you've signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you've even taken a class on General Assembly.

Each one of these signups is likely a result of an effective call-to-action.

And it's really important to guide your visitors through the buying journey using strategic calls-to-action (CTAs).

Read More
Marketing / March 9, 2016 10 Little Ways to Make Your Data Far More Compelling
10 Little Ways to Make Your Data Far More Compelling

By Ari Plaut

It's that time again. You've spent countless hours creating and executing a campaign, and now you're finally ready to present the results to your boss. You've rehearsed your presentation meticulously, and feel great about the whole deck ... except that one slide that shows a report that doesn't quite make sense.

Even though the rest of your data is compelling, you know your boss will somehow find a way to focus on the one chart that isn't. 

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Marketing / March 5, 2016 11 of the Best Microsite Examples We've Ever Seen
11 of the Best Microsite Examples We've Ever Seen

By Lindsay Kolowich

They say the best things often come in small packages. Think about it: jewelry, Snapchats, books, the keys to a brand new car ... all of these things support this notion. 

And with our attention spans shrinking below that of a goldfish, it should come as no surprise that we're beginning to crave more focused content at a smaller scale, too. 

Read More
Marketing / March 3, 2016 3 Essential Ecommerce Design Elements for Successful Stores
3 Essential Ecommerce Design Elements for Successful Stores

By Amanda Farmer


Think of the most successful salespeople you know. They’re equal parts artist and scientist, skilled at building trust, telling their products’ stories in a persuasive way, answering and overcoming objections and, finally, closing the deal.

If you’re an ecommerce company, your website is your salesperson. And like a good salesperson, your site should bring your brand’s personality to the forefront while leveraging a few fundamental tactics of artful online dealmaking:

Read More
Marketing / February 25, 2016 Is Your Mobile Website Stressing People Out? A Simple Guide to Improving Page Load Time
Is Your Mobile Website Stressing People Out? A Simple Guide to Improving Page Load Time

By Jeffrey Vocell

When is the last time you visited a website on your smartphone and had to wait for the page to load?

According to Akamai, 73% of mobile users say they've encountered a website that was slow to load. Many times, this happens when users aren't on WiFi and are relying on a cellular connection.

Read More
Marketing / February 17, 2016 24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More
24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More

By Katherine Boyarsky

Believe it or not, driving traffic to your website -- albeit challenging -- isn't enough to sustain your business. In an effort to truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete a desired action.

In some cases, these optimization techniques might be as basic as changing the color of a CTA. In other cases, there's a lot more that can be improved. 

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Marketing / February 8, 2016 The Typography Trends Every Marketer Should Have on Their Radar [Infographic]
The Typography Trends Every Marketer Should Have on Their Radar [Infographic]

By Lindsay Kolowich

Just like an awesome photo or graphic can really make your design stand out, so can the right font. But the wrong font can also make your design stand out ... in a bad way. If you've ever seen a design with really out-of-date typography, you know what I mean.

But what makes a font or typography design out-of-date? What's "in" right now? Whether you're designing a one-off project or you're a seasoned designer, it's important to stay on top of typography trends so your work looks and feels current.

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Marketing / February 7, 2016 The Rebel's Guide to Design: 16 Rules You Can (And Should) Break [SlideShare]
The Rebel's Guide to Design: 16 Rules You Can (And Should) Break [SlideShare]

By Jami Oetting

This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post.

Don't use more than three typefaces. Follow a grid. Keep it simple. 

You've heard these common design rules repeated over and over again -- by your teacher, your art director, and even that friend who uses Microsoft paint to design his band posters.

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Marketing / February 2, 2016 195+ Perfectly Optimized Design Templates for Email, Infographic & More [Free Templates]
195+ Perfectly Optimized Design Templates for Email, Infographic & More [Free Templates]

By Niti Shah

We all know visual marketing works. Visual content is 40X more likely to get shared on social media than other types of content. Not to mention, infographics are Liked or shared on social media 3X more than any other type of content. 

The problem is, it can be hard to actually create these visuals -- especially when you're a small marketing team with too much to do and no designer on hand. 

Read More
Marketing / February 1, 2016 Data Storytelling 101: Helpful Tools for Gathering Ideas, Designing Content & More
Data Storytelling 101: Helpful Tools for Gathering Ideas, Designing Content & More

By Nichole Elizabeth DeMeré

It's an exciting time to be a content marketer. But it's also a challenging time.

As more companies continue to jump on the inbound marketing bandwagon, the influx of content seems to be turning into a bit of a traffic jam. And few things have the power to cut through this noise like data storytelling.

Read More
Marketing / January 28, 2016 10 Types of Visual Content Your Brand Should Be Creating Right Now [Infographic]
10 Types of Visual Content Your Brand Should Be Creating Right Now [Infographic]

By Carly Stec

Over the past few years, we've seen content become more visual. Marketers have experimented with infographics, videos, and more -- and they've made plans to keep it up this year.

In fact, 73% of content creators plan to prioritize creating more engaging content in 2016, and 55% plan to prioritize creating visual content.

Read More
Marketing / January 28, 2016 How to Make an Infographic in Under an Hour [15 Free Infographic Templates]
How to Make an Infographic in Under an Hour [15 Free Infographic Templates]

By Lindsay Kolowich

Wouldn't it be great if creating infographics was as simple as writing regular ol' text-based blog posts? Unfortunately, the reality is that making visual content like this usually takes a lot more time, effort, and let's face it -- skill -- than the written word. Usually.

But considering the popularity and effectiveness of visual content in marketing today, you can't just afford to throw in the towel.

Read More
Marketing / January 15, 2016 The Infographic Design Cheat Sheet: 5 Layouts That'll Make Your Life Easier [Free Templates]
The Infographic Design Cheat Sheet: 5 Layouts That'll Make Your Life Easier [Free Templates]

By Lindsay Kolowich

Infographics have become one of the most powerful tools in a marketer's arsenal.

Content marketers often find themselves wanting to explain complex topics to their audience in a way that's easy to understand. Not only do infographics help break these topics into digestible chunks of information, but they do just that in a content format that people actually like reading.

Read More
Marketing / January 14, 2016 The Top 8 Design Trends to Watch This Year [Infographic]
The Top 8 Design Trends to Watch This Year [Infographic]

By Lindsay Kolowich

The past few years have been exciting ones for great design.

Some of the web design trends from last year have proven themselves popular enough to stick around in 2016, like flat design, background videos, and robust mobile app design. More importantly, we've seen the rise of a few new trends that marketers and designers alike need to stay on top of, such as card-based interface design.

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Marketing / January 13, 2016 The Ultimate Cheat Sheet of Photo & Image Sizes on Facebook, Twitter, LinkedIn & Other Social Networks [Infographic]
The Ultimate Cheat Sheet of Photo & Image Sizes on Facebook, Twitter, LinkedIn & Other Social Networks [Infographic]

By Lindsay Kolowich

When you're designing cover photos, graphics, and other social media assets, sometimes knowing the bare bones image dimensions isn't enough.

What if you wanted to place text or an arrow on your Facebook cover photo without it getting covered by the profile photo? And what about the shared link thumbnails on Facebook or in-stream photos on Twitter ... how big should those be?

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Marketing / January 8, 2016 How to Choose the Perfect Fonts for Every Project: A Detailed Guide [Infographic]
How to Choose the Perfect Fonts for Every Project: A Detailed Guide [Infographic]

By Lindsay Kolowich

When it comes to delighting people with design, details matter -- a lot. The fonts you choose every time you lay out an email, an ebook, or an image for social media end up giving your marketing a polish that makes a big difference.

Trouble is, with so many options to choose from, finding the right one isn't always as obvious as we'd like it to be. Thankfully, there are a few guiding principles out there to simplify the selection process.

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Marketing / December 30, 2015 12 Warning Signs Your Website Redesign Could End In Catastrophe
12 Warning Signs Your Website Redesign Could End In Catastrophe

By Lisa Isbell

When the time finally comes to tackle a website redesign, it's difficult to contain the excitement. There are so many things you just can't wait to have put into place! Then come the first steps to making it all happen.

Excitement turns to fear and trepidation as you try to craft a plan and put together the resources to turn all of your lofty ideas into reality. Suddenly it begins to seem more and more like a home construction project: lots of advice from many sources; warnings about rip-offs, scams and slick tactics; choices for things that could go into, on and throughout your new website; decisions about who should do what, how long it should take, and how much it should cost. Finally, you're lost in so many details that you're not sure where to start.

Here are the most common red flags that your website redesign is not on the path to providing value and what you can do to avoid them.    

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Marketing / December 22, 2015 How Can Marketers & Designers Work Better Together? [Infographic]
How Can Marketers & Designers Work Better Together? [Infographic]

By Lindsay Kolowich

It's not uncommon to feel like marketers and designers speak different languages. You have marketers focusing on the timeline, designers focusing on the creation process, and neither of them understanding where the other is coming from.

For example, less than 30% of marketers say designers are anticipating problems and following a transparent process.

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Marketing / December 17, 2015 Emails Looking Funny in Outlook? Try These 7 Tricks for Making Them More Presentable
Emails Looking Funny in Outlook? Try These 7 Tricks for Making Them More Presentable

By Christine Ianni

If you experience both pain and relief when reading the title of this post, you’re in the right place.

As marketers, there’s a story that we know all too well. It starts with a meticulously planned email campaign, a carefully selected group of recipients, and a beloved email template to deliver your content exactly as you intended.

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Marketing / December 17, 2015 24 Clever 404 Error Pages From Real Websites
24 Clever 404 Error Pages From Real Websites

By Rachel Sprung

Website uptime -- the amount of time a business' website is up and functioning -- is an important metrics for marketers and IT professionals to track. But no matter how many resources you put into ensuring your website never, ever, ever goes down ... there's always the looming possibility that it might. 

It's a bummer, but a fact of life. And the reaction of visitors when they land on your temporarily unavailable website can run the gamut -- from "taking it in stride" to "totally losing their minds."

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Marketing / December 16, 2015 11 of the Best Infographic Designs of 2015
11 of the Best Infographic Designs of 2015

By Lindsay Kolowich

Infographics that really stand out are far more than just a smattering of pictures and charts. They might tell an engaging story -- one built around compelling data, graphics, or illustrations. Or perhaps they serve as a really helpful visual resource.

While great infographics come in a variety of forms, the common thread is that they're visually pleasing and designed in a way that makes complex topics easy to understand whether you're a novice in the subject or an expert.

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Marketing / December 12, 2015 How to Make an Animated GIF in Photoshop [Tutorial]
How to Make an Animated GIF in Photoshop [Tutorial]

By Lindsay Kolowich

If you've spent any time on the internet at all, you've probably come in contact with an animated GIF. It's an image file that allows you to feature animated images that makes it seem like the image is moving. Think of them as a hybrid between a still image and a video.

Why are GIFs great additions to your marketing? They're easy to consume, provide a new way to capture your viewers' attention, and can have a serious emotional impact.

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Marketing / December 5, 2015 How to Design Graphics That'll Boost Your Conversions [Free Ebook]
How to Design Graphics That'll Boost Your Conversions [Free Ebook]

By Christine White

Gone are the days where "I'm not creative enough" or "I don't have any design experience" serve as sound excuses for avoiding design entirely. Thanks to new technology, it's possible for pretty much anyone to create optimized graphics to support their campaigns and lead generation efforts. 

With photos in tweets averaging a 35% boost in retweets and captions under graphics being viewed 300X more than body copy on average, compelling graphics have become an increasingly important part of the marketing plan.

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Marketing / December 5, 2015 16 Captivating Data Visualization Examples
16 Captivating Data Visualization Examples

By Ross Crooks

Data can be very powerful. If you can actually understand what it's telling you, that is.

It's not easy to get clear takeaways by looking at a slew of numbers and stats. You've got to have the data presented in a logical, easy-to-understand way.

Enter data visualization. The human brain processes visual information better than it processes text -- so using charts, graphs, and design elements, data visualization can help you explain trends and stats much more easily.

Click here to download our free guide to data visualization for more examples and tips. 

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Marketing / December 4, 2015 How to Use Photoshop: The Ultimate Photoshop Tutorial for Beginners
How to Use Photoshop: The Ultimate Photoshop Tutorial for Beginners

By Lindsay Kolowich

When you open Photoshop for the first time, it's easy to click around in confusion for a minute and then reach for your freelancer's phone number instead. Trust us, you're not alone in this. 

It's an incredibly powerful design software with a lot going on, including a wealth of tools that can seem overwhelming at times. But Photoshop isn't just for the professionals. 

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Marketing / December 3, 2015 11 Pricing Page Examples To Inspire Your Own Design
11 Pricing Page Examples To Inspire Your Own Design

By Lindsay Kolowich

Whether you're in the market for software or a new coffee pot, searching for price is a natural part of any customer's buying decision.

The means that the majority of people who have made it down the funnel far enough to consider buying from you will likely look at your pricing page. It's a huge opportunity for you to take control of the price conversation and make it even easier for people to buy.

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Marketing / December 2, 2015 How to Reduce Your Website's HTTP Requests
How to Reduce Your Website's HTTP Requests

By Lindsay Kolowich

Every time you surf the web, there's a whole world of technical stuff going on behind the scenes. Developers and engineers are usually the ones living and operating in that world, while some marketers -- especially those who aren't super confident in their technical expertise -- tend to shy away from it.

But marketers need to have, at minimum, a general understanding of what's going on behind the scenes of their website.

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Marketing / November 26, 2015 How to Take Good Pictures With Your Phone: 17 Tips & Tricks to Try
How to Take Good Pictures With Your Phone: 17 Tips & Tricks to Try

By Lindsay Kolowich

In order to take a great photo, you used to have to buy a fancy camera and editing software for your desktop computer. Then, you had to invest some serious time and energy into learning how to use them.

Thanks to smartphones and editing apps, we can now take high quality photos and edit them without any bells and whistles.

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Marketing / November 24, 2015 Holiday Homepage Designs: 12 Cheerful Examples From Real Businesses
Holiday Homepage Designs: 12 Cheerful Examples From Real Businesses

By Lindsay Kolowich

A lot of eyes are going to be on your website in the upcoming weeks. A whopping 78% of holiday shoppers used the internet to research gifts last year, and 40% of all holiday shopping happened online, according to Google's data and research from the 2014 holiday season.

This year, those numbers are only going up. The smartest marketers will prepare for this not only for by prepping their website for higher-than-normal traffic on the back end, but also by giving their website design a dose of holiday cheer.

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Marketing / November 18, 2015 How Images Make Content More Shareable on Facebook, Instagram & Twitter [Infographic]
How Images Make Content More Shareable on Facebook, Instagram & Twitter [Infographic]

By Lindsay Kolowich

It's no secret that visual content is dominating the social web right now. Facebook's News Feed update that made images much larger and more visible is a great example of this. After all, people are naturally more attracted to images than they are to text -- making visual content highly shareable and engaging.

Posting compelling visual content is one of the most important things you can do to improve your social media strategy.

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Marketing / November 17, 2015 Is User Experience Worth the Investment? [Infographic]
Is User Experience Worth the Investment? [Infographic]

By Lindsay Kolowich

Whether you're designing your website, a product, or another part of your business, great user experience is a key to creating value for your customers. Designing with your user in mind from the very beginning will not only make your customers happy, but it will help grow your business.

For example, StubHub saw a 2.6% increase in purchase rate when they replaced a text link with a button. Zillow boosted their conversion rate by providing geographic context to home listings.

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Marketing / November 12, 2015 The Non-Techie's Guide to Hiring Top Tech Talent [Infographic]
The Non-Techie's Guide to Hiring Top Tech Talent [Infographic]

By Carly Stec

Ever find yourself with a ton of ideas that you don't know what to do with? You can picture what you want to do in your head, but you don't have the technical skills to actually execute on them.

You need a developer -- someone with the expertise required to take all of your grand plans and actually turn them into something.

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Marketing / November 11, 2015 12 Critical Elements Every Website Homepage Must Have [Infographic]
12 Critical Elements Every Website Homepage Must Have [Infographic]

By Lindsay Kolowich

If you’re considering a website redesign or are wondering how to generate more leads from your website, it's a good idea to start with your homepage. 

Serving as your company's virtual front door, this page is generally responsible for drawing in a majority of your website's traffic. And despite its prominence, many businesses struggle to optimize it properly. 

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Marketing / November 4, 2015 Comic Sans, Helvetica & Times New Roman: A Brief History of 6 Iconic Fonts
Comic Sans, Helvetica & Times New Roman: A Brief History of 6 Iconic Fonts

By Lindsay Kolowich

Close your eyes and picture a one-page, typed document -- maybe a résumé, or a letter -- that uses the font Times New Roman. Now, change the font of that document to Courier. Now to Comic Sans.

The look and feel of the document would change entirely depending which of those three fonts you employed, right?

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Marketing / October 29, 2015 Most Websites Are Failing Optimization 101. Is Yours? [New Data]
Most Websites Are Failing Optimization 101. Is Yours? [New Data]

By Mimi An

Chances are, your website's performance is high on your list of priorities. It's an asset that works around the clock to draw in visitors, convert them, and help you hit your goals, after all. 

But have you ever stopped to wonder how your website stacks up when it comes to performance, mobile optimization, SEO, or security?

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