When a brand launches a new logo or look, everyone has an opinion.
I like to think of Microsoft PowerPoint as a test of basic marketing skills. To create a passing presentation, I need to demonstrate design skills, technical literacy, and a sense of personal style.
If the presentation has a problem (like an unintended font, a broken link, or unreadable text), then I’ve probably failed the test. Even if my spoken presentation is well rehearsed, a bad visual experience can ruin it for the audience.Read More
Creative trends can be fickle. Remember those super glossy CTAs that used to be on every website? Now, flat, minimalistic design is in.
Whether you're a seasoned or amateur designer, no marketer should be in the dark about the latest design trends. So what's in store for 2015 in the creative world?Read More
You never get a second chance to make a first impression -- that’s why your homepage is undoubtedly one of the most important web pages on your website.
For any given company, the homepage is its virtual front door. If a new visitor doesn't like what they see, their knee-jerk reaction is to hit the "back" button.
That's right -- unfortunately, a lot of people still judge a book by its cover.Read More
Even though they're often just small images, logos carry a whole lot of meaning -- and designing one comes with a whole lot of responsibility, too. Logos are usually the most recognizable representation of a company or organization. And with more information available to the average consumer today, logos also have to quickly and effectively communicate on behalf of their brand.Read More
The perfect typeface can make even the most boring text seem more exciting, fun, or even mysterious.
It can make someone actually want to read your article, ad, or old-school brochure. And it can make designing an old-school brochure a lot more enjoyable.Read More
Perhaps today was a rough day. Maybe you woke up late. You missed your workout, then your bus, then closing elevator doors at work. Maybe that project of yours is getting you down and if one more person tells you tomorrow is another day you're going to scream.
But seriously, tomorrow is another day. And this one? It's not such a big deal after all.Read More
If you've ever used Twitter, Pinterest, or searched for images in Google, you've probably seen infinite scrolling in action. All you have to do is keep scrolling down, and more and more information pops up.
While the last few years have been all about creating different types of content, we've been seeing more and more marketers experimenting with different ways to display that content to improve user experience on their websites. One of these trends is infinite scrolling.Read More
Pretty much all marketers are pressured to do more. Get on more social networks, write more blog posts, send more emails, run more reports, generate more sales ...
And sometimes, doing more works. Blogging more, for example, can increase traffic and leads.
But other times, doing less is actually a much better idea.
Adding more and more and more to your plate can stretch you thin and make your marketing activities less effective. And with only so much time in the day, you've got to figure out how to get more results without actually doing more work.Read More
Pablo Picasso once said, "Why do two colors, put one next to the other, sing? Can one really explain this? No. Just as one can never learn how to paint."
Ladies and gentlemen, Picasso was wrong.
You actually can figure out why “two colors, put one next to the other, sing.”Read More
When you're first starting to create visual content, one of the easiest things to overlook is the image file type. It's easy to get caught up in picking the right fonts, colors, and graphics to support your final project, so when you get to that final stage to pick a file type ... you just breeze on past it.
But picking the wrong file type can be more disastrous than you'd think.Read More
Given the popularity and effectiveness of visual content for marketing, it's no surprise that today's marketers are creating more and more infographics. They're a more enjoyable way of digesting statistics, data sets, and timelines, and they can drive more traffic and engagement than plain text.
Even though there are a lot of good infographics out there, there are still a ton of bad infographics out there, too.Read More
They say you shouldn't judge a book by its cover, but let's be honest ... a pretty cover doesn’t hurt when it comes to your marketing. That’s why -- whether you're creating lead generation content, social media content, calls-to-action, or infographics -- your marketing materials should always be as visually appealing as possible.
I don't know about you, but I love SlideShare -- both as a marketer, and just as a regular person who likes to look at cool presentations.
As a marketer, I love that the platform lets you create and publish interactive, beautiful pieces of content without a ton of design experience. As a person who likes to look at cool presentations, I love that there are tons of great ones to choose from that cover all manner of topics.Read More
It's becoming more and more apparent that mobile is an important consideration for marketers. Our audiences are using mobile devices to research our companies, products, and services -- in fact, Google found that nearly 60% of consumers visit a company's mobile website in the buying cycle. And because we want to be where our audience is, it's important for us to up our mobile game.
The first step you need to take? Make your website responsive.Read More
Let me tell you a quick, cautionary tale about using images online and copyright. Last year, I received an email from one of our blog managers communicating that a popular stock photography vendor was claiming one of the images in an ebook I created had been wrongfully used.
Embarrassed, I quickly investigated.Read More
Some of the pages on your website are more important than others. Okay, many of you probably find that fairly obvious -- but I'm surprised how few people actually apply this knowledge to their websites to improve conversions.
I’m all about low hanging fruit; about undertaking the easiest tasks that will have the biggest results. What I’m about to describe in this article has the potential to improve your site dramatically with just a few, critical changes.Read More
Every year people proclaim the death of something or other in marketing -- and the death of the infographic doesn't escape conversation. It's probably because while more people have caught on to the power of infographics for communications or marketing initiatives, not all of them are doing it well -- so it's hard to separate the wheat from the chaff.
These 15, however, managed to stand out.Read More
Visual content is the most powerful tool your brand can use to engage your fans on social media. It allows you to express ideas quickly and effectively, which is a valuable tactic to set your brand apart from the vast amount of written content published online every day.
So which kinds of visual content works best on social media? The best answer: a variety. Finding clever and creative ways to mix up your visual content will boost your fan interaction and help your build your brand's identity on social.Read More
We live in an age of information overload. “Every two days we create as much information as we did from the dawn of civilization up until 2003,” says Google's Executive Chairman Eric Schmidt. In 2011, there were over one trillion pages on the internet. 1,000,000,000,000! Trying to comprehend how much information that is is like trying to comprehend how big the universe is.Read More
If you want people to remember what you say during your next presentation, take it easy on the bullet points and cheesy stock photos. Boring slides can turn even the most intriguing pitch, data, or keynote into a snoozefest.
As savvy marketers and salespeople, we know better than anyone how important it is for our content to be engaging. Whether we’re making a SlideShare presentation for lead generation or an overview deck of our team’s performance to share at the next all-handsRead More
If you're a regular reader of HubSpot's Blog, you've probably noticed things are looking a little bit different today. It's not just you. Last night, we gave the HubSpot Blog a pretty drastic makeover.
A lot of planning and strategizing went into the new design, so we thought we'd share how the current design came to be and why we made the changes we did.Read More
Stock photos are tricky. When chosen or used poorly, they can look forced, fake, or just plain silly. (Just look at the photo to the right to see what I mean.)
But when chosen and used well, stock photos can complement the content on your website, in your ebooks, and in your social media posts.Read More
Applying color is one of the most enjoyable parts of graphic design, but it can also be incredibly difficult to get right. Which colors look good together? How many should I use? How do I create a color palette?
These questions are asked all the time by people starting out with design. In this article I’llRead More
What makes a good story? Strong characters, some suspense, a bit of humor, and a clear outcome.
Telling stories in business is no different; the same elements engage and compel us -- with one exception.Read More
When you think of all the things that make up a good design, what elements come to mind? Color? Layout? Photography?
Most people often forget that typography plays a crucial role in the success of a new design. With so many choices, choosing the "right" one can feel overwhelming.Read More
Did you know that companies with 30 or more landing pages generate 7x more leads than those with fewer than ten? But landing pages don't convert visitors to leads all by themselves -- without attractive and compelling offers behind them, they won't generate the tonnes of leads for your sales team that youRead More
We all know that one of the best ways to support any argument or idea is with data, but data alone can be difficult to grasp or easily misinterpreted by your audience if it’s not presented in a visually aesthetic way.Read More
The new world of marketing is increasingly visual. It's no coincidence that the newest and fastest-growing social networks on the web -- like Pinterest, Instagram, and Snapchat -- are focused primarily on visual content.
So, how can marketers adapt to and leverage an increasingly visual social atmosphere? ByRead More
Typography is an incredibly important part of the design process -- it's just as important as the colors you choose, the images you include, and how you lay everything out. But most marketers get tripped up by typography, assuming that defaults like Arial or Times New Roman will do the trick.Read More
Attracting visitors to your website is only the first step -- once they get there, you want to make sure they hang around.
What's more, you want them to click through to other pages on your website, whether that means reading a blog post, filling out a landing page form, or (hallelujah!) actually buyingRead More
Truthfully, not all of us have the best design chops -- but that doesn't mean we should be in the dark about the latest design trends. While it may not be part of your day-to-day activities, one day, you'll find yourself dragged into a project like a website redesign. Suddenly, it'll feel like you're in a foreign country and you can't understand or speak the language, but you somehow have to navigate it all.Read More
The push-and-pull between creativity and efficiency is a delicate tango. On the surface, it would appear that they are far-flung second cousins (twice removed). A deeper look revealsRead More
Ever wondered how computer programming works, but haven't done anything more complicated on the web than upload a photo to Facebook?
Then you're in the right place.
To someone who's never coded before, theRead More
Humans are visual creatures -- so visual, in fact, that color plays a much bigger role in influencing what we purchase than we might think.
There's a reason companies test the colors of things like advertisements, banner ads, and call-to-action (CTA) buttons. When we did aRead More
It's no secret that more and more people are accessing the internet using their mobile devices in addition to or in place of desktop computers.
But what they're doing on those mobile devices is even more compelling for marketers like us. According to Google's Mobile Path to Purchase report, search engines are theRead More
The following is an excerpt from 10 SEO Mistakes to Avoid During Your Next Website Redesign. To download the full guide, click here.
The glitz, the glam, the glorious design elements that make your website look like a million bucks.Read More
The way you pair several fonts could make or break the success of your design. When done right, font pairings can help you capture your audience's attention, get your readers to feel something, and reinforce your message. But when done wrong, it can clash, confuse your readers, and even look like a design mistake.Read More
Hear that? It's the winds of change. As summer comes to a close and the sun starts setting a little bit sooner, many of you are taking a look at your website and thinking about how you can get more visitors and more leads out of your existing assets.Read More
For even the most seasoned marketer, website design can be both really exciting (so many possibilities!) and totally daunting (so many possibilities ...).
The final product is a combination of many, many little details: What should the color scheme be?Read More
We’ve all been there. You spent countless hours conducting ironclad research for your latest infographic. You tangled with a designer over the minutest details. You struck the perfect balance between education and promotion in the finished image. You even squeezed the file into CMS-friendly dimensions, whipped up an embed code, andRead More
Images are crucial to making your marketing stand out, especially on Twitter. Ever since Twitter made photos automatically display in-stream, they've been helping marketers get even more results out of the 140-character social network -- in fact, an A/B test we ran found that tweets with images get 55% more leads.Read More
When it comes to marketing content, the web is cluttered, and the competition is tough.
This means it's vital that your content be high quality, attractive, and memorable if you want to break through the clutter and capture the attention of your target audience.Read More
Ever seen the movie The Social Network about Mark Zuckerberg and the founding of Facebook?
In the movie, people kept saying "he's wired in" or "they're wired in" over and over again in reference to people coding intensely with their headphones on.Read More
Design isn't something that every marketer feels comfortable doing, but the reality is every one of us will need to design something at some point in our careers. Whether it's a website, some sales collateral, or an ebook, there will be some design expertise required to finish the project.Read More
The one time in my life I got a professional makeover, I was surprised at how much the little details mattered. Going into the makeover, I expected to walk out of it with crazy eye shadow colors, fake eyelashes, and bright red lipstick. I'm from New Jersey, so this was entirely possible. ;)Read More
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