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    38 Essential Website Redesign Terms You Need to Know

    By Rick Whittington

    glossary-1.jpg

    Every industry has its buzzwords, and web design is no different. If your head is spinning from seemingly endless jargon, or if you’re getting ready to redesign your company website and want to inform yourself on the most common technical terms in modern web design, then this is the list for you.

    Here are 37 of the most popular technical terms and buzzwords we hear (or use) as we do website redesigns, organized from A to Z. Do you see one you’ve heard lately on this list?

    "Above the Fold"

    Ironically enough, “above the fold” is a term taken from newspaper design. If elements of your website are “above the fold,” then ... Read More

    16 Reasons Why People Leave Your Website

    By Alex Bashinsky

    You’ve written some really compelling copy for your website. Your product images are polished. Your overall site design is professional. And thanks to marketing initiatives like these ones, you’re getting traffic to your site.

    So why is it that so few of those visitors are converting into leads and customers?

    Read More
    How to Remove the Background of a Photo in Photoshop or PowerPoint

    By Pamela Vaughan

    You know what one of my biggest design pet peeves is? When I'm trying to design something, but there's an unwanted background on the image I'm using. Either I want to remove the photo background altogether, or I prefer a transparent background so the image assumes the look of any other background I put behind it.

    Take the image on the left above, which is from our free, downloadable collection of holiday stock photos. That image would be so much more useful to my call-to-action, SlideShare presentation, blog post, or ebook if I could just remove that pesky background so it looked like the image on the right.

    Read More
    Photoshop, InDesign, Illustrator & More: Your Cheat Sheet for Adobe Keyboard Shortcuts [Infographic]

    By Carly Stec

    Between calendar updates, emails, and social media notifications, it can often seem like your computer is working against you.

    But, as distracting as it may seem, your computer actually has lots of ways to save you time at work. Considering data from Atlassian revealed that 60% or less of work time is actually spent productively, it's clear that time is something you could probably use a lot more of. 

    Read More
    A Detailed Guide to Photo & Image Sizes on Facebook, Twitter, YouTube & More [Infographic]

    By Lindsay Kolowich

    When you're designing cover photos, graphics, and other social media assets, sometimes knowing the bare bones image dimensions isn't enough.

    What if you wanted to place text or an arrow on your Facebook cover photo without it getting covered by the profile photo? And what about the shared link thumbnails on Facebook or in-stream photos on Twitter ... how big should those be?

    Read More
    Apple, Google & Starbucks: Inside the Web Design Style Guides of 10 Famous Companies

    By Austin Knight

     

    If you've ever wondered how designers at Apple defined every little element in iOS as they were building it, then you're in the right place. Ready to nerd out and get inspired all at the same time? I sure am.

    You might be familiar with the concept of content style guides, which align members of a company on all the grammar and punctuation rules they should follow. In this post, I'll be showing you examples of the version of these style guides for web designers, which we call digital style guides. 

    Read More
    550+ Royalty-Free Stock Photos You Can Download Now

    By Anum Hussain

    Let me tell you a quick, cautionary tale about copyright law and using photos and images online. A couple years ago, a popular stock photography vendor claimed copyright infringement on an image we used in one of our ebooks.

    Embarrassed, I quickly investigated.

    As it turned out, another internet user had purchased the offending image from that same stock photography service and uploaded it to a photo-sharing website under a Creative Commons license. So while on the surface it looked safe for the taking, it was in fact falsely promoted as a royalty-free image ... and we were in the wrong. Scary story, right?

    Read More
    The Free Stock Photos You've Been Searching For [New Download]

    By Erik Devaney

    Finding the perfect free stock photo ... what a feeling!

    It's like finding a black pearl in an oyster, or like finding a golden Chachapoyan fertility idol in a booby-trapped Peruvian temple (hat tip, Indiana Jones).

    Why is it so rare to find a free stock photo that's the perfect fit for your blog post, email, or other piece of content? 

    Read More
    The Anatomy of an Optimized Web Page [Infographic]

    By Lindsay Kolowich

    Optimizing your web pages shouldn't just be a task on your to-do list. It should be an overarching strategy -- something you think about and test and tweak every single day.

    Why? Because your website is how people get to know your brand, and having optimized web pages will make for a more engaging and delightful experience. Plus, you'll see greater returns on the content you publish across your marketing channels.

    Read More
    Want to Teach Yourself Design? 8 Tips & Tricks for Beginners

    By Sapphire Reels

    When I was in high school, I was always doodling in my notebooks. Hand-drawn letters and little pictograms covered my homework, tests, and papers. I would get lost in creating new ways to write out my name or drawing cartoon representations of my friends. Teachers were constantly telling me to to "knock it off" and focus on my studies.

    Eventually, I did knock it off -- mostly because I realized I wasn't that good at drawing on paper.

    Read More
    How to Create an Infographic in Under an Hour [10 Free Infographic Templates]

    By Pamela Vaughan

    Wouldn't it be great if creating infographics was just as simple as writing regular ole text-based blog posts? Unfortunately, the reality is that making visual content like this usually takes a lot more time, effort, and let's face it -- skill -- than the written word. Usually.

    But considering the popularity and effectiveness of visual content in marketing today, you can't just afford to throw in the towel. That's why we decided to take all the pain and suffering out of infographic creation. Seriously -- don't throw in the towel just yet. You, too, can create professional-looking, high-quality infographics ... quickly! And I'm going to prove it. First things first ...

    Read More
    A Simple Guide to Designing a Logo [Infographic]

    By Lindsay Kolowich

    I think most of us can agree there are generic logos in the world that we easily forget, and then there are great logos that we'll always be able to recognize (even without the brand's name attached). But what is it about a logo that makes you recognize it? What is it about the design that can elicit a memory or even a specific emotion?

    If you're in the process of creating a logo for your company, you're in a unique position to make a powerful impact on how consumers perceive your brand.

    Read More
    15 Examples of Great Mobile Website Design

    By Rachel Sprung

    Now more than ever, businesses are focusing on creating delightful mobile website experiences. After all, 80% of Internet users are using smartphones to search online.

    What's more, marketers are gearing up for a big change Google plans to make to their algorithm starting on April 21, 2015. Google wrote in their official blog that they will be "expanding our use of mobile-friendliness as a ranking signal," and their update should have a significant effect on marketers.

    Read More
    How to Get Your Design and Communications Teams to Work Better Together

    By Mandy King

    Conventional wisdom may tell us that a picture is worth a thousand words, but let's be honest -- there are some really awful pictures out there (and some equally awful thousand-word stories). When the right words come together with the right picture, though, that's magic.

    Effective design isn't always an easy process. A good design brief is just the start of it. It's important to have a communications team and a design team that works well together.

    Read More
    50 Examples of Gorgeous Homepage Designs [Free Lookbook]

    By Erik Devaney

    Here at HubSpot, we've created several resources that can assist you during the website design or redesign process (like this Excel workbook, and this SEO guide). But we also recognize that even if you're considering a website redesign, you might not be ready to get into the nitty gritty of the redesign process quite yet.

    Maybe you've identified some issues with your site's current design, but are still contemplating how you should correct those issues.

    Read More
    Have an Outdated Press Page on Your Website? Here's How to Fix It

    By Howard Tempero

    The original purpose of a press page made sense -- it housed general company information and timely news in a central location for consumers, clients, potential clients, the media, and other interested parties. The press page was created to answer such questions as:
    • Who are new clients you’re working with or what projects did you just finish?
    • How are you contributing to the community through philanthropic activities?
    • Who was recently hired at the company?
    Read More
    10 Examples of Captivating Data Visualization

    By Ross Crooks

    Data can be very powerful if you can actually understand what it's telling you. It's not easy to get clear takeaways by looking at a slew of numbers and stats -- you've got to have the data presented in a logical, easy-to-understand way.

    Enter data visualization. Using charts, graphs, and design elements, data visualization can help you easily explain trends and stats.

    Read More
    8 Design Trends to Watch in 2015 [Infographic]

    By Lindsay Kolowich

    Each passing year tests the longevity of design trends. Which ones will stick it out another year, and which ones are already passé? Perhaps most importantly, what are the emerging trends marketers and designers alike need to stay on top of?

    There are a few trends from last year that are continuing to go strong in 2015, like semi-flat design and more sophisticated typography.

    Read More
    How to Create an Ebook From Start to Finish [+ 18 Free Ebook Templates]

    By Anum Hussain

    At age 11, I dreamed of being an editor at a major magazine. I even put together my first publication, Teen Scene Magazine, using colored construction paper, yarn, and in-depth feature interviews with ... my dad.

    Flash forward to today. I've swapped my colored construction paper and yarn for PowerPoint and InDesign. I've replaced my dad with marketing experts and influencers. Well, sort of. And week after week, I have the satisfaction of publishing ebooks.

    Read More
    14 PowerPoint Presentation Tips to Make Your PPT Designs More Effective [+Templates]

    By Jamie Cartwright

    I like to think of Microsoft PowerPoint as a test of basic marketing skills. To create a passing presentation, I need to demonstrate design skills, technical literacy, and a sense of personal style.

    If the presentation has a problem (like an unintended font, a broken link, or unreadable text), then I’ve probably failed the test. Even if my spoken presentation is well rehearsed, a bad visual experience can ruin it for the audience.

    Read More
    15 of the Best Website Homepage Design Examples

    By Jessica Meher

    You never get a second chance to make a first impression -- that’s why your homepage is undoubtedly one of the most important web pages on your website.

    For any given company, the homepage is its virtual front door. If a new visitor doesn't like what they see, their knee-jerk reaction is to hit the "back" button.

    That's right -- unfortunately, a lot of people still judge a book by its cover.

    Read More
    How to Create a Logo: Designers Give a Look Inside Their Process

    By Lindsay Kolowich

    Even though they're often just small images, logos carry a whole lot of meaning -- and designing one comes with a whole lot of responsibility, too. Logos are usually the most recognizable representation of a company or organization. And with more information available to the average consumer today, logos also have to quickly and effectively communicate on behalf of their brand.

    Read More
    Infinite Scrolling: What to Consider Before Implementing It on Your Site

    By Amanda DiSilvestro

    If you've ever used Twitter, Pinterest, or searched for images in Google, you've probably seen infinite scrolling in action. All you have to do is keep scrolling down, and more and more information pops up.

    While the last few years have been all about creating different types of content, we've been seeing more and more marketers experimenting with different ways to display that content to improve user experience on their websites. One of these trends is infinite scrolling.

    Read More
    What to Cut From Your Marketing in 2015

    By Ginny Soskey

    Pretty much all marketers are pressured to do more. Get on more social networks, write more blog posts, send more emails, run more reports, generate more sales ...

    And sometimes, doing more works. Blogging more, for example, can increase traffic and leads

    But other times, doing less is actually a much better idea.

    Adding more and more and more to your plate can stretch you thin and make your marketing activities less effective. And with only so much time in the day, you've got to figure out how to get more results without actually doing more work.

    Read More
    PNG, JPEG, or GIF? How to Pick the Right File Extension [Infographic]

    By Ginny Soskey

    When you're first starting to create visual content, one of the easiest things to overlook is the image file type. It's easy to get caught up in picking the right fonts, colors, and graphics to support your final project, so when you get to that final stage to pick a file type ... you just breeze on past it. 

    But picking the wrong file type can be more disastrous than you'd think.

    Read More
    How to Give a Bad Infographic a Makeover [Infographic]

    By Lindsay Kolowich

    Given the popularity and effectiveness of visual content for marketing, it's no surprise that today's marketers are creating more and more infographics. They're a more enjoyable way of digesting statistics, data sets, and timelines, and they can drive more traffic and engagement than plain text.

    Even though there are a lot of good infographics out there, there are still a ton of bad infographics out there, too.

    Read More
    21 Free Design Tools for Marketers on a Budget

    By Rosalia Cefalu

    They say you shouldn't judge a book by its cover, but let's be honest ... a pretty cover doesn’t hurt when it comes to your marketing. That’s why -- whether you're creating lead generation content, social media content, calls-to-action, or infographics -- your marketing materials should always be as visually appealing as possible.

    Read More
    The Best SlideShare Presentations of 2014 [SlideShare]

    By Ginny Soskey

    I don't know about you, but I love SlideShare -- both as a marketer, and just as a regular person who likes to look at cool presentations.

    As a marketer, I love that the platform lets you create and publish interactive, beautiful pieces of content without a ton of design experience. As a person who likes to look at cool presentations, I love that there are tons of great ones to choose from that cover all manner of topics.

    Read More
    Responsive Design: Defined in a Single GIF

    By Ginny Soskey

    It's becoming more and more apparent that mobile is an important consideration for marketers. Our audiences are using mobile devices to research our companies, products, and services -- in fact, Google found that nearly 60% of consumers visit a company's mobile website in the buying cycle. And because we want to be where our audience is, it's important for us to up our mobile game.

    The first step you need to take? Make your website responsive.

    Read More
    The 4 Most Important Pages on Your Website (& How to Optimize Them)

    By Neil Patel

    Some of the pages on your website are more important than others. Okay, many of you probably find that fairly obvious -- but I'm surprised how few people actually apply this knowledge to their websites to improve conversions.

    I’m all about low hanging fruit; about undertaking the easiest tasks that will have the biggest results. What I’m about to describe in this article has the potential to improve your site dramatically with just a few, critical changes.

    Read More
    10 Ways to Mix Up Your Visual Content on Social Media

    By Anna Guerrero

    Visual content is the most powerful tool your brand can use to engage your fans on social media. It allows you to express ideas quickly and effectively, which is a valuable tactic to set your brand apart from the vast amount of written content published online every day.

    So which kinds of visual content works best on social media? The best answer: a variety. Finding clever and creative ways to mix up your visual content will boost your fan interaction and help your build your brand's identity on social.

    Read More
    How to Create PowerPoint Presentations That Don’t Put People to Sleep [Free Templates]

    By Hannah Fleishman

    If you want people to remember what you say during your next presentation, take it easy on the bullet points and cheesy stock photos. Boring slides can turn even the most intriguing pitch, data, or keynote into a snoozefest.

    As savvy marketers and salespeople, we know better than anyone how important it is for our content to be engaging. Whether we’re making a SlideShare presentation for lead generation or an overview deck of our team’s performance to share at the next all-hands

    Read More

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