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    195+ Perfectly Optimized Design Templates for Email, Infographic & More [Free Templates]

    By Niti Shah

    We all know visual marketing works. Visual content is 40X more likely to get shared on social media than other types of content. Not to mention, infographics are Liked or shared on social media 3X more than any other type of content. 

    The problem is, it can be hard to actually create these visuals -- especially when you're a small marketing team with too much to do and no designer on hand. 

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    How to Make an Infographic in Under an Hour [15 Free Infographic Templates]

    By Lindsay Kolowich

    Wouldn't it be great if creating infographics was as simple as writing regular ol' text-based blog posts? Unfortunately, the reality is that making visual content like this usually takes a lot more time, effort, and let's face it -- skill -- than the written word. Usually.

    But considering the popularity and effectiveness of visual content in marketing today, you can't just afford to throw in the towel.

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    The Infographic Design Cheat Sheet: 5 Layouts That'll Make Your Life Easier [Free Templates]

    By Lindsay Kolowich

    Infographics have become one of the most powerful tools in a marketer's arsenal.

    Content marketers often find themselves wanting to explain complex topics to their audience in a way that's easy to understand. Not only do infographics help break these topics into digestible chunks of information, but they do just that in a content format that people actually like reading.

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    The Ultimate Cheat Sheet of Photo & Image Sizes on Facebook, Twitter, LinkedIn & Other Social Networks [Infographic]

    By Lindsay Kolowich

    When you're designing cover photos, graphics, and other social media assets, sometimes knowing the bare bones image dimensions isn't enough.

    What if you wanted to place text or an arrow on your Facebook cover photo without it getting covered by the profile photo? And what about the shared link thumbnails on Facebook or in-stream photos on Twitter ... how big should those be?

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    11 Testimonial Page Examples You'll Want to Copy

    By Lindsay Kolowich

    When potential customers are researching you online, they're getting to know you by way of the content of your website. Understandably, many of them might be skeptical or hesitant to trust you right away.

    To prove the value of what you have to offer, why not let your happy customers do the talking? 

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    How to Choose the Perfect Fonts for Every Project: A Detailed Guide [Infographic]

    By Lindsay Kolowich

    When it comes to delighting people with design, details matter -- a lot. The fonts you choose every time you lay out an email, an ebook, or an image for social media end up giving your marketing a polish that makes a big difference.

    Trouble is, with so many options to choose from, finding the right one isn't always as obvious as we'd like it to be. Thankfully, there are a few guiding principles out there to simplify the selection process.

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    12 Warning Signs Your Website Redesign Could End In Catastrophe

    By Lisa Isbell

    When the time finally comes to tackle a website redesign, it's difficult to contain the excitement. There are so many things you just can't wait to have put into place! Then come the first steps to making it all happen.

    Excitement turns to fear and trepidation as you try to craft a plan and put together the resources to turn all of your lofty ideas into reality. Suddenly it begins to seem more and more like a home construction project: lots of advice from many sources; warnings about rip-offs, scams and slick tactics; choices for things that could go into, on and throughout your new website; decisions about who should do what, how long it should take, and how much it should cost. Finally, you're lost in so many details that you're not sure where to start.

    Here are the most common red flags that your website redesign is not on the path to providing value and what you can do to avoid them.    

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    How Can Marketers & Designers Work Better Together? [Infographic]

    By Lindsay Kolowich

    It's not uncommon to feel like marketers and designers speak different languages. You have marketers focusing on the timeline, designers focusing on the creation process, and neither of them understanding where the other is coming from.

    For example, less than 30% of marketers say designers are anticipating problems and following a transparent process.

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    24 Clever 404 Error Pages From Real Websites

    By Rachel Sprung

    Website uptime -- the amount of time a business' website is up and functioning -- is an important metrics for marketers and IT professionals to track. But no matter how many resources you put into ensuring your website never, ever, ever goes down ... there's always the looming possibility that it might. 

    It's a bummer, but a fact of life. And the reaction of visitors when they land on your temporarily unavailable website can run the gamut -- from "taking it in stride" to "totally losing their minds."

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    11 of the Best Infographic Designs of 2015

    By Lindsay Kolowich

    Infographics that really stand out are far more than just a smattering of pictures and charts. They might tell an engaging story -- one built around compelling data, graphics, or illustrations. Or perhaps they serve as a really helpful visual resource.

    While great infographics come in a variety of forms, the common thread is that they're visually pleasing and designed in a way that makes complex topics easy to understand whether you're a novice in the subject or an expert.

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    How to Make an Animated GIF in Photoshop [Tutorial]

    By Lindsay Kolowich

    If you've spent any time on the internet at all, you've probably come in contact with an animated GIF. It's an image file that allows you to feature animated images that makes it seem like the image is moving. Think of them as a hybrid between a still image and a video.

    Why are GIFs great additions to your marketing? They're easy to consume, provide a new way to capture your viewers' attention, and can have a serious emotional impact.

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    How to Design Graphics That'll Boost Your Conversions [Free Ebook]

    By Christine White

    Gone are the days where "I'm not creative enough" or "I don't have any design experience" serve as sound excuses for avoiding design entirely. Thanks to new technology, it's possible for pretty much anyone to create optimized graphics to support their campaigns and lead generation efforts. 

    With photos in tweets averaging a 35% boost in retweets and captions under graphics being viewed 300X more than body copy on average, compelling graphics have become an increasingly important part of the marketing plan.

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    16 Captivating Data Visualization Examples

    By Ross Crooks

    Data can be very powerful. If you can actually understand what it's telling you, that is.

    It's not easy to get clear takeaways by looking at a slew of numbers and stats. You've got to have the data presented in a logical, easy-to-understand way.

    Enter data visualization. The human brain processes visual information better than it processes text -- so using charts, graphs, and design elements, data visualization can help you explain trends and stats much more easily.

    Click here to download our free guide to data visualization for more examples and tips. 

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    How to Use Photoshop: The Ultimate Photoshop Tutorial for Beginners

    By Lindsay Kolowich

    When you open Photoshop for the first time, it's easy to click around in confusion for a minute and then reach for your freelancer's phone number instead. Trust us, you're not alone in this. 

    It's an incredibly powerful design software with a lot going on, including a wealth of tools that can seem overwhelming at times. But Photoshop isn't just for the professionals. 

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    11 Pricing Page Examples To Inspire Your Own Design

    By Lindsay Kolowich

    Whether you're in the market for software or a new coffee pot, searching for price is a natural part of any customer's buying decision.

    The means that the majority of people who have made it down the funnel far enough to consider buying from you will likely look at your pricing page. It's a huge opportunity for you to take control of the price conversation and make it even easier for people to buy.

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    How to Reduce Your Website's HTTP Requests

    By Lindsay Kolowich

    Every time you surf the web, there's a whole world of technical stuff going on behind the scenes. Developers and engineers are usually the ones living and operating in that world, while some marketers -- especially those who aren't super confident in their technical expertise -- tend to shy away from it.

    But marketers need to have, at minimum, a general understanding of what's going on behind the scenes of their website.

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    Holiday Homepage Designs: 12 Cheerful Examples From Real Businesses

    By Lindsay Kolowich

    A lot of eyes are going to be on your website in the upcoming weeks. A whopping 78% of holiday shoppers used the internet to research gifts last year, and 40% of all holiday shopping happened online, according to Google's data and research from the 2014 holiday season.

    This year, those numbers are only going up. The smartest marketers will prepare for this not only for by prepping their website for higher-than-normal traffic on the back end, but also by giving their website design a dose of holiday cheer.

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    How Images Make Content More Shareable on Facebook, Instagram & Twitter [Infographic]

    By Lindsay Kolowich

    It's no secret that visual content is dominating the social web right now. Facebook's News Feed update that made images much larger and more visible is a great example of this. After all, people are naturally more attracted to images than they are to text -- making visual content highly shareable and engaging.

    Posting compelling visual content is one of the most important things you can do to improve your social media strategy.

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    Is User Experience Worth the Investment? [Infographic]

    By Lindsay Kolowich

    Whether you're designing your website, a product, or another part of your business, great user experience is a key to creating value for your customers. Designing with your user in mind from the very beginning will not only make your customers happy, but it will help grow your business.

    For example, StubHub saw a 2.6% increase in purchase rate when they replaced a text link with a button. Zillow boosted their conversion rate by providing geographic context to home listings.

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    The Non-Techie's Guide to Hiring Top Tech Talent [Infographic]

    By Carly Stec

    Ever find yourself with a ton of ideas that you don't know what to do with? You can picture what you want to do in your head, but you don't have the technical skills to actually execute on them.

    You need a developer -- someone with the expertise required to take all of your grand plans and actually turn them into something.

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    Most Websites Are Failing Optimization 101. Is Yours? [New Data]

    By Mimi An

    Chances are, your website's performance is high on your list of priorities. It's an asset that works around the clock to draw in visitors, convert them, and help you hit your goals, after all. 

    But have you ever stopped to wonder how your website stacks up when it comes to performance, mobile optimization, SEO, or security?

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    Need Marketing Inspiration? Here Are 12 Places to Find Great Examples

    By Lindsay Kolowich

    In the marketing world, like most facets of life and business, there's a lot of pressure to come up with original ideas. 

    Trouble is, with seemingly millions of ideas being executed on a daily basis, it can be tough to cook up something truly original -- and that's okay. An idea doesn't have to be unique to be great. In fact, there are some really awesome examples of great marketing out there that you can lean on to inspire your next project.

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    35 of the Best Free Fonts You Should Download

    By Ginny Soskey

    You don't always need graphics, photos, or images to make your design pop -- sometimes the right font does the trick. But going to every corner of the internet isn't feasible for most designers and marketers. You've got projects to create, often on deadlines that are way too tight. You've also got a fairly strict budget that you can't blow installing a font here or there that might work with your designs. 

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    The Anatomy of a Winning Website Design [Infographic]

    By Lindsay Kolowich

    Eye-catching, on-brand color schemes. Big, bold images. Striking headlines.

    These are all important parts of great website design. After all, they're what can make or break a new site visitor's first impression of your site. But what about the more nitty-gritty parts of great website design -- like helpful navigation menus, strong calls-to-action, and indicators of website security and trust?

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    The 8 Elements of Modern Web Design (And Web Design Trends to Watch)

    By Jeffrey Vocell

    Every year, we see new elements and styles in website design begin to emerge.

    Some elements -- when incorporated thoughtfully -- help tell stories and explain your company. Other elements work to improve how content looks on a specific device. While it's not necessary to include every trend that comes about on your website, many of them have the potential to improve your visitor's experience. 

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    What's WYSIWYG? How Today's Online Editor Came to Be

    By Carly Stec

    WYSIWYG. No, this isn't another one of those newfangled acronyms the kids are using these days -- it's actually been around for quite some time.

    "What You See Is What You Get," or WYSIWYG for short, refers to an HTML editor in which the content appears as it would when it's live.

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    The Science of Eye-Catching Advertisements [Infographic]

    By Lindsay Kolowich

    How do our brains react to advertisements?

    Well, it depends on the ad. It takes 250 milliseconds for the brain to absorb visual cues, but only 13 milliseconds for images to elicit emotion -- even if you aren't fully absorbing what you're seeing. So if you want to create more effective advertisements, you should use design and copy that foster an emotional response in your viewers.

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    10 Design Tips to Create Beautiful Excel Charts and Graphs

    By Ginny Soskey

    It's really tempting to let terrible Excel graphs creep into your marketing. Your boss doesn't care about little things like how graphs look, right? And whatever Excel comes up with as the default is probably fine ... right?

    Not really. You're using data to spur action. Maybe you pull data to convince your boss to adopt inbound marketing, give you an extra sliver of budget, or adjust your team's strategy -- among other things.

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