Is Coding the Next Must-Have Skill of the Modern Marketer?

by Evelyn Wolf


April 16, 2014 at 5:00 PM

codingMarketing has evolved over time from “you can have any color you want as long as it’s black” to just-in-time marketing messages that encourage you to dunk in the dark.

We're embracing digital channels and understanding the need to create marketing people love more and more ... but do we actually

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How to Take the Perfect Screenshot Using "Inspect Element"

by Anum Hussain


April 16, 2014 at 3:00 PM

inspect-site-elementI work with an amazing product team. They're building Signals -- a Chrome extension for salespeople -- at the speed of light. So you can imagine they have little time for me to bug them for quality product screenshots.

Fortunately, Thariq and Guru, two world-class engineers on the team, taught me a hack to take the perfect product screenshots. After doing so, they joke that I'm already halfway on the path to becoming an engineer -- and after reading this post, you can be, too!

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How Colors Impact What We Purchase [Infographic]

by Amanda Sibley


April 11, 2014 at 1:30 PM

paint-colorsMarketers have started focusing more and more on the design and layout of their content -- and it makes sense. Research shows that 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text.

But what if we're missing out on a simple way to increase our conversion rates, without creating any extra content?

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Nostalgia Ahead! What Your 20 Favorite Websites Used to Look Like #TBT

by Brittany Leaning


April 10, 2014 at 8:00 AM

I just picked up a new I call it "Waybacking."

It's kinda like Googling, but even better. Using the Wayback Machine, I can see what my favorite websites looked like two years ago, four years ago, or even 16 years ago. (My, they have come a long way!)

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The Hidden Costs of Creative Work (and How to Budget for Them)

by Erik Devaney


April 2, 2014 at 8:00 AM

hidden-piggy-bankEver take an educated guess at something, only to find out that you were way, way off?

Yeah, that was me trying to come up with line items for a “Branding & Creative” budget template. As it turns out, modern creative teams that want to stay on the cutting edge of design, video, and other multimedia need more than a copy of Photoshop … a lot more.

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