The Psychology of Color: How It Affects the Way We Buy [Infographic]

    by Lindsay Kolowich

    Date

    September 24, 2014 at 2:00 PM

    color-wheel-eyeHumans are visual creatures -- so visual, in fact, that color plays a much bigger role in influencing what we purchase than we might think.

    There's a reason companies test the colors of things like advertisements, banner ads, and call-to-action (CTA) buttons. When we did a

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    How Responsive Web Design Works [Infographic]

    by Lindsay Kolowich

    Date

    September 19, 2014 at 1:00 PM

    responsive-designIt's no secret that more and more people are accessing the internet using their mobile devices in addition to or in place of desktop computers.

    But what they're doing on those mobile devices is even more compelling for marketers like us. According to Google's Mobile Path to Purchase report, search engines are the

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    The Art of Marketing: 6 DIY Design Projects to Try

    by Erik Devaney

    Date

    September 5, 2014 at 12:00 PM

    arts_and_craftsI’ve heard it before. You’ve heard it before. Heck, I’ve even said it before:

    Marketing isn’t arts and crafts.

    In today's data-driven, closed-loop world where we track, measure, and analyze every little detail, the phrase above seems to make a lot of sense.

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    Redesigning Your Website? Why You Need to Think About SEO From the Start

    by Erik Devaney

    Date

    September 4, 2014 at 8:00 AM

    seo-website-redesignThe following is an excerpt from 10 SEO Mistakes to Avoid During Your Next Website Redesign. To download the full guide, click here.

    The glitz, the glam, the glorious design elements that make your website look like a million bucks.

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    How to Add Text to an Animated GIF Using Photoshop [Quick Tip]

    by Brittany Leaning

    Date

    September 3, 2014 at 2:00 PM

    Goin-to-INBOUND-2014-1What's the deal with animated GIFs these days?

    In January 2014, Pinterest announced that they were now supporting animated GIFs. Then, in June 2014, Twitter followed suit and announced that they also were supporting animated GIFs.

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