Are Efficiency and Creativity at Odds With One Another?

    by Howard Tempero

    Date

    October 20, 2014 at 6:00 AM

    competition-at-oddsThis post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post.

    The push-and-pull between creativity and efficiency is a delicate tango. On the surface, it would appear that they are far-flung second cousins (twice removed). A deeper look reveals

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    Web Design 101: How HTML, CSS, and JavaScript Work

    by Lindsay Kolowich

    Date

    October 9, 2014 at 8:00 AM

    baby-programming-funEver wondered how computer programming works, but haven't done anything more complicated on the web than upload a photo to Facebook?

    Then you're in the right place.

    To someone who's never coded before, the

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    The Psychology of Color: How It Affects the Way We Buy [Infographic]

    by Lindsay Kolowich

    Date

    September 24, 2014 at 2:00 PM

    color-wheel-eyeHumans are visual creatures -- so visual, in fact, that color plays a much bigger role in influencing what we purchase than we might think.

    There's a reason companies test the colors of things like advertisements, banner ads, and call-to-action (CTA) buttons. When we did a

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    How Responsive Web Design Works [Infographic]

    by Lindsay Kolowich

    Date

    September 19, 2014 at 1:00 PM

    responsive-designIt's no secret that more and more people are accessing the internet using their mobile devices in addition to or in place of desktop computers.

    But what they're doing on those mobile devices is even more compelling for marketers like us. According to Google's Mobile Path to Purchase report, search engines are the

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    The Art of Marketing: 6 DIY Design Projects to Try

    by Erik Devaney

    Date

    September 5, 2014 at 12:00 PM

    arts_and_craftsI’ve heard it before. You’ve heard it before. Heck, I’ve even said it before:

    Marketing isn’t arts and crafts.

    In today's data-driven, closed-loop world where we track, measure, and analyze every little detail, the phrase above seems to make a lot of sense.

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