<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1657797781133784&amp;ev=PageView&amp;noscript=1">

    Ecommerce Blog Posts

    Check out the following posts to learn how to sell your products more effectively online.

    Search HubSpot's Blogs

    Start typing...

    Press return/enter to start your search

    3 Monster Reasons to Leave Online Marketplaces and Start Your Own Online Store

    By Charlie Keegan

    online_marketplace.jpg

    Online marketplaces such as Etsy, eBay, and Amazon Marketplace helped to create and then boost an online shopping environment. There’s no denying that online marketplaces—something like a flea market for the internet—have been useful to thousands of startup ecommerce companies.

    At some point, however, you have to leave the flea market behind and start your own endeavor. If you’re still bringing in plenty of money as a vendor through one of these marketplaces, the idea of moving on may seem ludicrous. Why shake up a good thing? Why risk everything you have while reaching for more? Well, here’s why. 

    Get More for Your ... Read More

    Amazon to Open Physical Stores?

    By Susannah Morris

    Every news outlet in the world is telling Amazon that they’re doing this ecommerce thing all wrong. What started as an online bookseller ballooned into the largest e-tailer in the world, with every so much more available than books. Such prodigious growth both inspired and disgusted everyone who watched. And now they want to take it all back to where they began: books.

    Read More
    How to Prep Your Online Store for a Celebrity Endorsement with the Likes of Beyoncé

    By Tracey Wallace

     

    Starting up a business is hard work. Any successful entrepreneur will tell you that. What they’ll likely also tell you is that to be truly successful, timing is absolutely everything. Some entrepreneurs may call this aspect of success “luck,” and they’re probably right. The formula to produce luck for you and your company, then, is as simple as identifying your opportunities and putting action behind them. At least, this was the success formula for metallic temporary tattoo company Flash Tattoos when they solidified a collaboration with Beyoncé.

    Read More
    6 Stats that Prove the Importance of Product Videos for Ecommerce

    By Morgan Jacobson

    Producing quality videos for your ecommerce site is hard, we know. Equipment is expensive, and specialists who know how to use that equipment cost even more. For that very reason, many ecommerce businesses will settle for photos and graphics just to get the job done.

    These six statistics show that video might just be an investment worth making. Sure, you’ll have to dig a little deeper into those pockets at first, but the results will return more than you dreamed.

    Read More
    3 Ways to Use Customer Behavior History to Predict the Future

    By Ted Ammon

    Look, no one has a crystal ball at the ready to tell you who’s going to buy what, and how much, and when. Does that mean you have to wait around to see what a customer’s going to do? Of course not. You can learn a lot about your customers by studying their habits—past visits to your site—to predict what they’ll do next. It’s just a matter of knowing what information you need and when to use it.

    Read More
    How to Build the Best Google AdWords Campaign

    By Emma Greenman

    No matter how many free tools crop up for ecommerce companies, a paid ad is sometimes the best bet for driving new traffic to your website. The problem is that other ecommerce and even brick-and-mortar competitors are using the same search terms and keywords you will. Not only do you need to know how to build a campaign through Google’s AdWords product, you also need to know how to stand out from the crowd.

    Read More
    The Anatomy of a Profitable Ecommerce Rewards Program [Infographic]

    By Darren DeMatas

    85% of ecommerce brands are looking to add value to customers beyond discounts and promotions. Yet, 97% of rewards programs are transaction-based.

    Giving discounts to attract customers is often a knee-jerk reaction to boost sales. But competing on price is a race to the bottom.  Most ecommerce businesses can’t survive by giving deep discounts to one-time customers. To succeed in the long term, you have to shift your focus to customer retention.

    Read More
    Google Gives Road Map to Retailers With New Analytics

    By Spencer Dunfee

    The more information a business has about its customers, the better that business can sell, right? It’s why marketers work so hard to develop buyer personas and then segment contact lists a million different ways—everything is designed to reach the customer exactly where they are and exactly when they’re ready to make a purchase.

    Read More
    How to Disrupt the Fashion Industry: Inside Everlane’s Branding & Growth Strategy [Podcast]

    By Ginny Soskey

    Everlane isn't like many other contemporary fashion brands.

    While others' pricing and supply chain information is shrouded in mystery, Everlane's is completely transparent. On their website, you can see exactly how much money it takes to produce each of their products -- and how much money they're profiting. The fashion startup even devotes a whole section of the website to showcase detailed information and photos of their factories. 

    Read More
    Our Most Read Ecommerce Posts of 2015

    By Susannah Morris

    With the close of the holiday season, retailers are breathing a sigh of relief. To help gear up for 2016, we've collected our most popular ecommerce posts from each month in 2015. Check out the top ecommerce articles from 2015 based off the interest of readers like you.

    Read More
    5 Sales Tax Tips to Carry You Through to the New Year

    By Jennifer Cedorchuk

    The sheer volume of sales you experience during the holiday season could put you in a very different situation during tax season next year. There are several considerations you’ll have to keep in mind, such as an increase in revenue, locations where you or other staff members work, and potential exemptions. These tips won't make up for advice from an accountant, but these are some things to keep in mind when dealing with sales tax.

    Read More
    5 Ecommerce Companies Using Content Wisely this Holiday Season

    By John Dukes

    Content marketing is so much more than a business blog, but many forget that little fact when trying to boost their business. When the holidays roll around, there are only so many blogs you can write, right? This is when you really need the reminder that content actually means anything your customers will consume, including social media, videos, images, and even sounds.

    Read More
    How to Turn First-Time Holiday Buyers into Loyal Customers

    By Corey Beale

    It’s the most wonderful time of the year—when all of your current customers are joined by brand new buyers hoping to find something for the ones they love. This is the beauty of the holiday season, but only if you managed to make those brand new customers stick around in the New Year. If you’re settling for a bump in sales in November and December, then you’re really missing out on the true gift.

    So, how can you make that one-time buyer your new best friend? Let’s take a look.

    Read More
    6 Holiday Offers For Your Ecommerce Company That Don’t Include Discounts

    By Charlie Keegan

    When it comes to discounts and coupons during the holiday season, it seems like everyone is doing it. If retail giants are knocking a big percentage off their prices, a small ecommerce company like yours must do the same to keep up, right?

    The problem with discounts and dollar savings is that your new lower prices might confuse buyers. See, if they get a great deal on your products now, they won’t want to pay the higher regular prices when they return. The value of your products will be firmly set at the lower amount. And that’s no good, is it? So, what can you do to keep up with the big box giants without offering discounts? Believe it or not, the options are endless.

    Read More
    4 Tips for Competing with Mega Stores This Holiday Season

    By Morgan Jacobson

    Would you believe that 15% of midsize businesses won’t spend any additional marketing money this holiday season? When you consider that many of the efforts made will place them up against some of the biggest names in ecommerce, it’s easy to see why they’d rather just go along with business as usual. To compete with the big guys, you’d have to have a mega budget for promotions. Or, you could try some of these tips and stay in the game.

    Read More
    Retarget Lost Customers During the Holiday Season to Drive Sales

    By Susannah Morris

    This holiday season, you're probably focused on reaching new customers and reeling them in with dazzling specials. Reaching out to holiday shoppers who need your help making good decisions on purchases for others is a great way to boost your bottom line, but what about all those shoppers who went before? What about the buyers you reached out to last holiday season but then never heard from again?

    Read More
    18 Brilliant Examples of Holiday Marketing Campaigns

    By Lindsay Kolowich

    Every holiday season, it's like the floodgates burst open: All of a sudden, there are holiday marketing campaigns everywhere. Every business is trying to cash in on the spending frenzy with emails, social media posts, television advertisements, and other related efforts.

    While these campaigns can sometimes seem out of control, many brands out there actually do their holiday marketing very, very well.

    Read More
    Magnify Your Millennial Exposure This Holiday Season

    By Jonathan Hinz

    The holiday season.

    A phrase which once elicited thoughts of decking the halls, glowing candles and lights, snow-blanketed pines, and a meal with family and friends as we patiently awaited the arrival of the bearded gift-bringer, now brings up one word before all those other phrases. 

    Sales.

    Read More
    20 Secret Santa Gift Ideas Your Coworkers Will Love

    By Carly Stec

    They see you when you're slacking. They know when you come in late. They know if you've been bad or good so be good for your work's Secret Santa exchange.

    But that's not how the song -- or the Secret Santa exchange -- really goes ... 

    You spend all day with your coworkers, but come time for your annual gift exchange, you're stuck trying to figure out exactly what Suzie will want that's also in your price range.

    Read More
    6 Content Ideas to Keep Ecommerce Shoppers in the Holiday Spirit

    By Ted Ammon

    You've been prepping your ecommerce site for a banner holiday season for months now. You’ve adding sparkly graphics, and changed up clever copy, but you may be forgetting one major thing: your content. See, many of the consumers who find your website this holiday season may not be regular customers. They’re probably shopping for someone else. How will they know they’ve found the perfect products if you don’t have content in place to help them?

    Read More
    Conquering the Free Shipping Conundrum: How to Make Money Without Forfeiting Margins

    By Tracey Wallace

    Millennials are discount-hungry. Blame it on the economy in which they launched their careers or attribute it to their digitally savvy shopping habits. Either way, a new report from Mindshare North America shows that this generation will do just about anything to buy goods at the lowest possible cost. Just look at these stats for proof:

    • 47% of millennials will purposely leave items in their shopping cart in hopes that the retailer will reach out with a promotion. 
    Read More
    Holiday Homepage Designs: 12 Cheerful Examples From Real Businesses

    By Lindsay Kolowich

    A lot of eyes are going to be on your website in the upcoming weeks. A whopping 78% of holiday shoppers used the internet to research gifts last year, and 40% of all holiday shopping happened online, according to Google's data and research from the 2014 holiday season.

    This year, those numbers are only going up. The smartest marketers will prepare for this not only for by prepping their website for higher-than-normal traffic on the back end, but also by giving their website design a dose of holiday cheer.

    Read More
    How to Create a Holiday Marketing Campaign: A Step-by-Step Guide

    By Carly Stec

    The malls are decked with holly, your inbox is filling up with holiday-themed promotions, and you've deemed it socially acceptable to start listening to your favorite holiday playlist on Spotify ... or maybe that's just me. 

    Either way, the holiday season is here, and marketers are gearing up to finish off the year strong. But just like shopping for gifts, planning your holiday campaign is something you don't want to shove off until the last minute.

    Read More
    17 Ways to Prep Your Ecommerce Site for the Holiday Rush

    By David Bernstein

    The holidays are coming quickly. Are you ready? Maybe you’ve already started your prep work so you won’t struggle when the orders start rolling in. If not, now’s the time to start decking the halls. Sometimes you need more than a brief overview to get everything organized. That’s why this checklist is everything you need. Ready to get started?

    Read More
    5 Emotions to Tap So You Can Move Products on Cyber Monday

    By Spencer Dunfee

    Emotions are always high during the holiday season, and that puts you, the ecommerce vendor, in a very pleasant situation. Emotions often lead to purchases, especially if you target those emotions responsibly. Knowing which emotions to invoke can lead to some seriously amazing sales. Let’s take a look at which will fill carts on your ecommerce site.

    Read More
    Preparing Your Ecommerce Company for a Banner Holiday Shopping Season

    By Jamily Gann

    The holiday season of 2014 was one of the best on record for ecommerce sales, and forecasts show that 2015 will be even better. Last year, online retailers took home more than $101 billion during November and December. This year, that total is expected to increase beween 6-8% to reach as much as $105 billion. Now that you know what’s at stake, what do you need to do to grab as much of that cash as you can?

    Read More
    Ecommerce Holiday Marketing Calendar [Free Download]

    By Susannah Morris

    Between the changing leaves, pumpkin spice everything, and football season, fall is here. This also means that the holidays will be here before you know it! As ecommerce marketers head into the busiest time of the year, there are a lot of dates to plan campaigns around, from shipping deadlines to the holidays themselves.

    Read More
    How to Use Instagram Photos to Boost Your Email Engagement [Infographic]

    By Jami Oetting

    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post.

    Marketers love email marketing. And marketers love Instagram. But very rarely do they bring these two loves together: Curalate found that only 14% of marketers are using social media images in their email marketing efforts, and marketers leverage Instagram content less than 3% of the time. 

    Read More
    3 Easy Facebook Store Options for Ecommerce

    By John Dukes

    One of your goals as an ecommerce store owner is to remove as much friction as possible, right? When you know where your customers are hanging out, you should be able to set up shop right there. That’s why the Facebook store option is such an important opportunity. Rather than crossing your fingers that your Facebook fans will remember to slip on over to your ecommerce site to purchase the products you introduce there on social media, what if they could just buy it right away? That’s how powerful the removal of friction can be, and that’s why you might just want to turn your Facebook page into a store. 

    Read More
    5 Tips to Punch Up Your Product Descriptions

    By Corey Beale

    Pictures of products are great for showing customers what they’re considering giving you hard-earned money for. Still, a picture can’t tell the whole story. Sometimes only words can do that. If you’re skating by with minimal product descriptions, you may be earning minimal profits. Here are a few hints to help you boost your bottom line.

    Read More
    10 Tips to Fight Credit Card Fraud

    By Charlie Keegan

    Credit card chargebacks can result in tremendous losses for your online store. Not only that, but the financial institutions that back those charges could put you in a sticky situation while investigations are carried out. New technology is regularly put in place to help ecommerce companies weed out the fraudulent charges, but they become obsolete the moment criminals discover new ways of stealing. While you simply can’t catch everything, there are some things you can keep your eyes peeled for. These 10 tips will help you cut down on credit card fraud, which will then boost your bottom line.

    Read More

    Subscribe to HubSpot's Marketing Blog

    Join 300,000+ fellow marketers! Get HubSpot's latest marketing articles straight to your inbox. Enter your email address below:

    Comments

    Sorry we missed you! We close comments for older posts, but we still want to hear from you. Tweet us @HubSpot to continue the discussion.

    Comments
    subscribe to hubspot's marketing blog
    X

    Join 300,000 Fellow Marketers

    Get expert marketing tips straight to your inbox, and become a better marketer. Subscribe to the Marketing Blog below.