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Marketing / May 25, 2016 A Simple Guide to Mastering the Basics of Effective Social Media Advertising
A Simple Guide to Mastering the Basics of Effective Social Media Advertising

By Áine Devane

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Have you ever had any formal or informal paid advertising training or education? If you have, you’re one of the lucky few.

Most marketers are presented with a chunk of their company’s marketing budget one day and told to “run some ads.” Don’t let the costs scare you, paid social advertising is incredibly measurable, and can produce real ROI. From managing your budget to choosing channels and measuring success, learn how to get started with paid advertising.

1) How Do I Manage My Budget?

One of the most daunting things about social media advertising is the fact that you are dropping cold hard cash on your campaigns. There are also a huge ... Read More

Marketing / May 25, 2016 How to Design and Validate CRO Experiments [Free Template + Calculator]
How to Design and Validate CRO Experiments [Free Template + Calculator]

By Katherine Boyarsky

Creating new content on a regular basis isn't always easy -- especially when you're on a small team. That's why conversion rate optimization (CRO) is such a valuable practice for marketers to master. Because with the help of CRO, you can optimize the content and pages you already have to generate new leads.

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Marketing / May 24, 2016 10 of the Best Brands on Twitter (And Why They're So Successful)
10 of the Best Brands on Twitter (And Why They're So Successful)

By Lindsay Kolowich

When it was first created, Twitter was designed mostly for individuals. It was a place for people to share succinct versions of their thoughts and ideas with the world.

As it grew in popularity, brands jumped on board and began using the platform to communicate with consumers. Over the past decade, it's become a go-to platform for engaging with fans and increasing brand exposure.

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Marketing / May 19, 2016 7 Helpful Resources Every Email Marketer Should Bookmark
7 Helpful Resources Every Email Marketer Should Bookmark

By Erik Devaney

Email has seemingly been on the brink of extinction for about a decade now. Over the past few years alone, email has been called "dead," "not dead, evolving," and even "dead, again." But as you can likely tell by the steady stream of messages still flowing into your inbox every day, not to mention the ones you write and send yourself, email continues to keep on keeping on.

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Marketing / May 17, 2016 4 Attention-Grabbing Examples of User-Generated Content in Ecommerce
4 Attention-Grabbing Examples of User-Generated Content in Ecommerce

By Joanna Alter

User-generated content (UGC), like customer photos and reviews, increases engagement, encourages shoppers to convert into buyers and boosts word-of-mouth marketing. While there are many ways to display UGC throughout your site to create interest and provide shoppers with real information from real buyers, here are four of the most effective and attention-grabbing uses of UGC in ecommerce (and actionable tips on how to emulate their impact).

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Marketing / May 16, 2016 How to Retain More Customers: A Handy Guide to Creating a Positive Customer Experience [Ebook]
How to Retain More Customers: A Handy Guide to Creating a Positive Customer Experience [Ebook]

By Ellen Bartolino

We're willing to assume that customer growth is important to your business, but creating an effortless customer experience that inspires retention is kind of complicated. 

Most companies spend the majority of their money trying to bring in new customers, but did you know that increasing customer retention rates by 5% can help you increase profits by anywhere between 25% to 95%?

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Marketing / May 11, 2016 The Power of Visual Storytelling: 15 Stunning Examples to Inspire You
The Power of Visual Storytelling: 15 Stunning Examples to Inspire You

By Nichole Elizabeth DeMeré

Before the days of neon lights and marquee signs, business owners had to get creative when it came to advertising their establishments. In fact, wine bars in ancient Rome used to hang bunches of vine leaves outside their door as a nod to the God of Wine, Bacchus. And when weather conditions left them with a short supply of vine leaves, barkeeps turned to bushes -- inns called Bush, or Bull & Bush, still exist today.

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Marketing / May 10, 2016 The 5 Best Retention Marketing Tactics for Your Online Store
The 5 Best Retention Marketing Tactics for Your Online Store

By Alex McEachern

Retention marketing is focused on creating value from customers you already have, rather than solely focusing on acquiring new customers. Retention marketing is most powerful when you customize your strategy based on your own store's lifecycle. While not every tool will work for every business, here are the top retention tools available, and when you should use them. 

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Marketing / May 9, 2016 Ask the Experts: How to Increase Lead Conversion [Live Google Hangout]
Ask the Experts: How to Increase Lead Conversion [Live Google Hangout]

By Christine White

Whether you're new to marketing or decades into your career, conversion rate optimization is an ever-changing topic and necessary asset in your marketing playbook.

Looking to learn more about your audience? Want to manipulate your existing resources to improve their performance? How about growing your business by improving lead flow? Wouldn't that be nice?

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Marketing / May 5, 2016 The Pros and Cons of the Bonobos Ecommerce Model
The Pros and Cons of the Bonobos Ecommerce Model

By Morgan Jacobson

Bonobos is a wildly popular men’s online shopping boutique that is changing the way people shop. They recently hit $100 million in revenue, after nine years of business. The model is pretty simple: several variations on popular clothing items like pants, dress shirts, and casual shirts. No matter what you’re looking for, Bonobos probably has it.

Simply put, Bonobos has come to define ecommerce with a guide shop sales model that seems to work—but are they missing out on some key sales? Let’s examine the pros and cons of their guide shop sales model.

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Marketing / May 3, 2016 A Visual History of Internet Firsts [Infographic]
A Visual History of Internet Firsts [Infographic]

By Erik Devaney

Back in 1995, less than 1% of the world's population used the internet. During that same year, Newsweek published a now-infamous article (originally titled, "The Internet? Bah!"), which surmised that the internet would amount to little more than a fad.

Flash forward to today. Around 40% of the world's population is connected to the internet, representing over 3 billion people.

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Marketing / April 29, 2016 7 Great Examples of 'Welcome' Emails to Inspire Your Own Strategy
7 Great Examples of 'Welcome' Emails to Inspire Your Own Strategy

By Erik Devaney

We've all heard how important it is to make a good first impression. Show up late for a job interview? That's a bad first impression. Eat a ton of garlic and forget to brush your teeth right before a first date? Also a bad first impression. Go to meet your significant others' parents for the first time dressed in Crocs and sweatpants? That might also result in a bad first impression (depending on prevailing fashion sensibilities).

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Marketing / April 28, 2016 The Psychology of Ecommerce: Why Your Loyalty Program May Not Build Loyalty
The Psychology of Ecommerce: Why Your Loyalty Program May Not Build Loyalty

By Greg Wise

Loyalty rewards programs are a staple of retail and ecommerce brands, but what if they’re doing more harm than good? At their most basic, loyalty programs allow customers to accrue points or punch cards until free items or discounts are earned. But what if sometimes a simple “thank you” is all you need?

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Marketing / April 27, 2016 10 of the Best Brands on Snapchat Right Now (And Why They're So Great)
10 of the Best Brands on Snapchat Right Now (And Why They're So Great)

By Lindsay Kolowich

It used to be that Snapchat was seen as a platform geared mostly toward teens and pre-teens. But over the last several years, Snapchat has added features and made changes that have helped to move it into a much broader space.

No longer are they a niche photo-messaging service -- they've become an established media platform valued at over $16 billion and with over 100 million users.

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Marketing / April 19, 2016 The Top 3 Ways to Use User-Generated Content in Ecommerce
The Top 3 Ways to Use User-Generated Content in Ecommerce

By Joanna Alter

Social proof is essential to any marketing strategy. User-generated content (UGC) in the form of customer reviews and pictures addresses the ecommerce pain point of uncertainty that affects shoppers and store owners alike, while providing social proof. 

Shoppers sometimes hesitate to buy online because it can be difficult to gauge information about the fit and quality of items without seeing them in person. Conversely, ecommerce store owners are challenged to build trust with site visitors and communicate the sense and feeling of tangible products through the barrier of a digital screen.

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Marketing / April 12, 2016 How To Start Your Ecommerce Retention Strategy
How To Start Your Ecommerce Retention Strategy

By Alex McEachern

We've already covered what retention marketing is, and why today's elite ecommerce stores have already started on a retention-focused strategy. But where should you begin with your own retention strategy? Read on to learn what to do before you get started, how to allocate your marketing budget, and when you can expect to see results. Let’s get started!

Where Do You Start?

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Marketing / April 12, 2016 How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]
How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]

By Kristina Volovich

As marketers, we're always thinking about the most optimal way to target our potential customers. Trouble is, mastering Google AdWords is really tricky. With so many metrics to keep tabs on, figuring out whether or not you're getting it right is often easier said than done.

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Marketing / April 6, 2016 5 Reasons Small Business Owners Adopt Ecommerce
5 Reasons Small Business Owners Adopt Ecommerce

By Ted Ammon

You can set your small business apart in several ways, from your brand to the quality of your products. Still, even if you’re the top small business in your city, your audience is limited. How can you grow beyond the borders of your town? 

Now you’re probably considering an ecommerce option for your company. As with starting a business, adding online shopping is a whole new endeavor. Sure, you have your brand and your products taken care of, but there are a million new tasks to complete and even more things to learn. Why should you take the plunge?

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Marketing / April 6, 2016 What to Post on Instagram: 18 Photo & Video Ideas to Spark Inspiration
What to Post on Instagram: 18 Photo & Video Ideas to Spark Inspiration

By Lindsay Kolowich

Instagram isn't just a go-to social network for individuals anymore. Many marketers have caught wind that it's a powerful social network they need to have some sort of presence on.

The platform's heavy emphasis on visual content like photos, videos, illustrations, and GIFs is becoming a critical way for brands to communicate their story and message.

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Marketing / April 1, 2016 Why So Many Brick-And-Mortar Stores Are Turning to Click-and-Collect Models
Why So Many Brick-And-Mortar Stores Are Turning to Click-and-Collect Models

By Zach May

While Amazon is busy trying to figure out how to get products to you as quickly as they can once you click the purchase button, the rest of the ecommerce world seems to be moving in the other direction. Some of the largest brick-and-mortar retail organizations have led the charge toward store pick-up options for online shoppers.

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Marketing / March 29, 2016 Koozies, Spatulas & Guacamole Bowls: 12 Pieces of Presidential Campaign Swag You've Got to See
Koozies, Spatulas & Guacamole Bowls: 12 Pieces of Presidential Campaign Swag You've Got to See

By Erik Devaney

Pens, t-shirts, water bottles, baseball caps, lanyards ... so many lanyards.

Welcome to the wonderful world of swag, where -- in a tremendous display of humanity's technological prowess -- we prove that we can stamp a logo or catchphrase on just about anything.

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Marketing / March 25, 2016 Mastering the Art of Omni-Channel Personalization [Free Guide]
Mastering the Art of Omni-Channel Personalization [Free Guide]

By Susannah Morris

More than ever before, consumers expect an individualized experience when shopping online. And, the data is there—personalization impacts your bottom line. In fact, personalized emails see a 14% higher clickthrough rate and personalized web experiences see an average 20% increase in sales.

Whether you're just getting started with personalization or you're trying to increase the scope and effectiveness of your current program, you can’t ignore the importance of the omni-channel experience.

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Marketing / March 24, 2016 Where Is Your Traffic Coming From? An Analysis of 15K Websites [Infographic]
Where Is Your Traffic Coming From? An Analysis of 15K Websites [Infographic]

By Erik Devaney

We all know that sources of website traffic can vary greatly from business to business. While some businesses are social media powerhouses, driving thousands of visits through Facebook, Twitter, and more, other businesses are organic search specialists, and derive most of their traffic from scrupulously optimizing pages and posts.

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Marketing / March 23, 2016 Tired of Ecommerce Product Returns? Try a More Lenient Policy
Tired of Ecommerce Product Returns? Try a More Lenient Policy

By David Bernstein

It makes sense to implement a rigid return policy, doesn’t it? By requiring that products be returned for refund or exchange before a certain number of days pass, customers are likely to let the deadline pass without realizing. At least, that’s the basic idea (and hope) for strict policies. What if the opposite were true?

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Marketing / March 17, 2016 How to Help Ecommerce Customers Avoid Buyers’ Remorse
How to Help Ecommerce Customers Avoid Buyers’ Remorse

By Spencer Dunfee

Part of running a successful ecommerce business is the ability to keep buyers coming back for more. Excellent customer service has long been a determining factor in a buyer’s loyalty, but you may be surprised to learn it’s not the only thing you can do to make sure your customers buy again. In fact, for a guaranteed return visit, you need a quality product, excellent customer service, and choice closure.

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Marketing / March 16, 2016 Which Email Clients Are People Using Most? An Analysis of 13 Billion Email Opens [Infographic]
Which Email Clients Are People Using Most? An Analysis of 13 Billion Email Opens [Infographic]

By Lindsay Kolowich

As more and more people use their mobile phones to surf the internet, marketers have had to rethink how and where we create, share, and optimize content on the web -- including email.

In the past year or two, we've seen a number of notable changes in the way people check and read their email.

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Marketing / March 14, 2016 13 Case Studies That Prove the Power of Word Choice
13 Case Studies That Prove the Power of Word Choice

By Sarah Rickerd

Your website copy is responsible for more than just presenting your visitors with basic information. In fact, your words alone have the ability to influence how visitors feel about your brand, what they choose to click (or not click), and how your site ranks in search engines.

How can you ensure that it's working the way you want it to? Testing.

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Marketing / March 11, 2016 Google Eliminates Sidebar Ads: Here's What it Means for Ecommerce
Google Eliminates Sidebar Ads: Here's What it Means for Ecommerce

By Jamily Gann

If you’ve searched Google recently, then you may have notice something different. In the past, searches for products pulled up two or three paid ads in the search results, and then along the right side of the screen, more paid ads were displayed. Those right-side ads? They’re gone now. In their place is an opportunity for ecommerce companies.

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Marketing / March 10, 2016 The Anatomy of an Optimized Facebook Ad [Infographic]
The Anatomy of an Optimized Facebook Ad [Infographic]

By Lindsay Kolowich

When it comes to creating a Facebook ad for your business, there are a lot of different things to consider.

How much text should you include? What dimensions should your images and videos be? What's the difference between a desktop News Feed ad, a mobile News Feed ad, a right column ad, and an Instagram ad? How does the auction and billing system work?

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Marketing / March 8, 2016 Take Your Online Store from Average to Elite with Retention Marketing
Take Your Online Store from Average to Elite with Retention Marketing

By Alex McEachern

Gone are the days when you could simply set up an online store, run a few ads, and start watching the money roll in. Today’s ecommerce landscape is a battlefield and the majority of stores are slugging it out to be average. However, there are stores that have figured out how to rise from mediocrity and into the ecommerce elite. These stores know how to use retention marketing!

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Marketing / March 4, 2016 Everything You Need to Know to Acquire and Retain High Value Ecommerce Customers [On Demand Webinar Series]
Everything You Need to Know to Acquire and Retain High Value Ecommerce Customers [On Demand Webinar Series]

By Susannah Morris

Is your ecommerce strategy for 2016 strong enough to deliver on your growth goals? With the rising cost of ecommerce customer acquisition, all too often it can feel like you’re putting more effort into your acquisition strategy but seeing the same results.

That’s why we’ve partnered with ecommerce experts from across the world to take a deep dive into customer acquisition and retention to help you learn how to exceed your goals. With best practices and actionable insights from working with thousands of ecommerce merchants globally, we’re here to help you drive more revenue than ever before.

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Marketing / March 3, 2016 3 Essential Ecommerce Design Elements for Successful Stores
3 Essential Ecommerce Design Elements for Successful Stores

By Amanda Farmer


Think of the most successful salespeople you know. They’re equal parts artist and scientist, skilled at building trust, telling their products’ stories in a persuasive way, answering and overcoming objections and, finally, closing the deal.

If you’re an ecommerce company, your website is your salesperson. And like a good salesperson, your site should bring your brand’s personality to the forefront while leveraging a few fundamental tactics of artful online dealmaking:

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Marketing / March 2, 2016 Patagonia’s Rick Ridgeway: Eye-Opening Lessons for Working (and Living) Adventurously [Podcast]
Patagonia’s Rick Ridgeway: Eye-Opening Lessons for Working (and Living) Adventurously [Podcast]

By Ginny Soskey

Transparency isn't convenient. You can't just openly share the good news -- you've got to share the bad news, too. 

At least, that's how Patagonia views it. "Transparency is telling the good and the bad," says Rick Ridgeway, Patagonia's VP of Environmental Affairs, on this episode of The Growth Show. "It's having the moxie to openly tell our customers and other external stakeholders about the harm that we are doing."

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Marketing / March 1, 2016 Why Consumers Ditch Their Mobile Purchases (and How to Win Them Back)
Why Consumers Ditch Their Mobile Purchases (and How to Win Them Back)

By Jennifer Cedorchuk

It’s important to note that a mobile shopping cart is not the same as a shopping cart on a laptop or PC. There are different paths for buyers as they shop on mobile devices and laptops, so we can be certain the products end up at the checkout page for different reasons. That’s why you can’t treat an abandoned cart from a mobile device the same as any other abandoned cart.

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Marketing / February 25, 2016 The Future of Advertising Is Native Social Commerce
The Future of Advertising Is Native Social Commerce

By Tommy Walker

Remember when ecommerce was the go-to tactic for increasing brand awareness, finding new customers, and boosting sales? Remember when you could just list products on your site and advertise your cheapest, stripped down offer and people would buy from you in droves?

Newsflash: The golden era has come to an end. Using ecommerce to drive sales is a lot more complicated than it used to be. If it was still a straightforward process, companies like Target wouldn’t see a decline in sales.

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Marketing / February 24, 2016 The Beginner's Guide to Conversions Before the Checkout [Free Guide]
The Beginner's Guide to Conversions Before the Checkout [Free Guide]

By Susannah Morris

Most people who get to your website aren't ready to buy immediately. In fact, nearly 99% of first-time website visitors don't purchase. But, most ecommerce marketing efforts are focused only on the 1%, and not the 99% of visitors. To move the needle on your bottom line, you need to engage with this 99% of visitors.

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Marketing / February 19, 2016 3 Mistakes Ecommerce Merchants Make With Mobile Commerce
3 Mistakes Ecommerce Merchants Make With Mobile Commerce

By John Dukes

With mobile shopping accounting for more than 50% of online purchases, it’s obvious that mobile commerce is huge—and it’s getting bigger. The use of mobile devices for online purchases is growing faster than ecommerce did. For that reason, many make mistakes or have erroneous beliefs about mobile commerce. These mistakes could lead to mcommerce failure.

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Marketing / February 17, 2016 2 Ecommerce Image Tips That Increase Sales Conversions
2 Ecommerce Image Tips That Increase Sales Conversions

By Corey Beale

Buyers can be a fickle lot, can’t they? Small and seemingly insignificant things can either encourage or discourage a purchase. And these things change all the time! What once told shoppers to buy, buy, buy may now send them running in the opposite direction.

Fortunately, these things are tested again and again to make sure marketers know what’s working and what needs to change. Right now, these design trends encourage buyers to click through to the checkout.

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Marketing / February 17, 2016 Don't Have a Customer Loyalty Program? Here's Why They're Valuable [Infographic]
Don't Have a Customer Loyalty Program? Here's Why They're Valuable [Infographic]

By Lindsay Kolowich

The first time a new customer buys something from you, it's an exciting moment. But keeping them as a happy customer -- and turning them into an advocate for your brand -- takes more than just great service on that first sale. What are you going to do to get that customer to keep buying from you in the future?

One great way to garner happy returning customers is through customer loyalty programs.

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Marketing / February 12, 2016 3 Monster Reasons to Leave Online Marketplaces and Start Your Own Online Store
3 Monster Reasons to Leave Online Marketplaces and Start Your Own Online Store

By Charlie Keegan

Online marketplaces such as Etsy, eBay, and Amazon Marketplace helped to create and then boost an online shopping environment. There’s no denying that online marketplaces—something like a flea market for the internet—have been useful to thousands of startup ecommerce companies.

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Marketing / February 5, 2016 Amazon to Open Physical Stores?
Amazon to Open Physical Stores?

By Susannah Morris

Every news outlet in the world is telling Amazon that they’re doing this ecommerce thing all wrong. What started as an online bookseller ballooned into the largest e-tailer in the world, with every so much more available than books. Such prodigious growth both inspired and disgusted everyone who watched. And now they want to take it all back to where they began: books.

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Marketing / February 4, 2016 How to Prep Your Online Store for a Celebrity Endorsement with the Likes of Beyoncé
How to Prep Your Online Store for a Celebrity Endorsement with the Likes of Beyoncé

By Tracey Wallace

 

Starting up a business is hard work. Any successful entrepreneur will tell you that. What they’ll likely also tell you is that to be truly successful, timing is absolutely everything. Some entrepreneurs may call this aspect of success “luck,” and they’re probably right. The formula to produce luck for you and your company, then, is as simple as identifying your opportunities and putting action behind them. At least, this was the success formula for metallic temporary tattoo company Flash Tattoos when they solidified a collaboration with Beyoncé.

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