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Ecommerce Blog Posts

Check out the following posts to learn how to sell your products more effectively online.

Marketing / July 20, 2016 22 Companies With Really Catchy Slogans & Brand Taglines
22 Companies With Really Catchy Slogans & Brand Taglines

By Lindsay Kolowich

price-tags

You know what's really difficult?

Being succinct. Seriously ... it's ridiculously hard. If you don't believe me, just grab your favorite copywriter and ask them.

It's especially difficult to express a complex emotional concept in just a couple of words -- which is exactly what a slogan does.

That's why we have a lot of respect for the brands that have done it right. The ones that have figured out how to convey their value proposition to their buyer persona in ... Read More

Marketing / July 14, 2016 What Does the Future of Facebook Advertising Look Like? [New Data]
What Does the Future of Facebook Advertising Look Like? [New Data]

By Ellen Bartolino

While the content your business creates is important, delivering it to the right people is easily half the battle. Using Facebook’s paid tools to expand your reach might be a no-brainer, but leveraging them to their full potential is another question entirely.

Facebook's advertising platform allows marketers to effectively target a specific audience, which makes it far easier to deliver content to the people that actually want to see it -- resulting in higher engagement.

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Marketing / July 11, 2016 Email Delivery vs. Deliverability: What's the Difference?
Email Delivery vs. Deliverability: What's the Difference?

By Kayla Lewkowicz

We spend hours planning out every detail of each campaign, crafting the perfect copy and agonizing over fonts, colors, and spacing. We talk through our personas, target audiences, and messaging. We build emails from scratch or lovingly modify templates so that we’re putting our best foot forward with our email marketing campaigns.

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Marketing / July 7, 2016 23 Brilliant Twitter Cover Photo Examples From Real Brands
23 Brilliant Twitter Cover Photo Examples From Real Brands

By Lindsay Kolowich

What do you think to yourself when you see someone's Twitter avatar is the default image of an egg? Chances are, you probably assume they are either inactive, a fake account, or someone not worth following.

While almost all businesses understand that the egghead approach isn't doing them any justice, they often fail to understand that a plain, flat Twitter cover photo can be equally as off-putting to potential followers.

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Marketing / July 6, 2016 How to Optimize Your Emails for Mobile: 10 Tricks Every Marketer Should Know [Live Google Hangout]
How to Optimize Your Emails for Mobile: 10 Tricks Every Marketer Should Know [Live Google Hangout]

By Ellen Bartolino

As a marketer, you know how powerful email can be to generating leads and nurturing prospects through your funnel.

But have you ever wondered if you're really getting the most value out of the channel?

If you're not optimizing your emails for your mobile audience, you're missing out.

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Marketing / July 1, 2016 The 16 Best Facebook Pages You've Ever Seen
The 16 Best Facebook Pages You've Ever Seen

By Lindsay Kolowich

With more than 1.65 billion monthly active users, Facebook is a major player in the world of social networking. Businesses looking to market using Facebook have one major tool at their disposal: the Facebook Page.

Facebook Pages were specifically engineered for businesses. They provide a public home on Facebook for a business, and they allow businesses to publish content and receive comments and feedback from fans and customers.

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Marketing / June 28, 2016 The Complete Guide to Instagram Advertising [Ebook]
The Complete Guide to Instagram Advertising [Ebook]

By Ellen Bartolino

As of just last week, Instagram hit a major milestone: the platform doubled its monthly active users to 500 million in just two short years. What's more, over half of those monthly users -- 300 million, to be exact -- are active on the platform daily. That's a whole lot of action.

All that said, it should come as no surprise that Instagram has become a place of interest for businesses.

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Marketing / June 15, 2016 How is Mobile Commerce Growing Around the World? [Infographic]
How is Mobile Commerce Growing Around the World? [Infographic]

By Lindsay Kolowich

In the summer of 2015, we saw two major developments in mobile marketing: First, Google announced a major algorithm update that rewards mobile-friendly websites, and penalizes those that aren't fully optimized for mobile in mobile search results.

A few weeks later, we sawthe number of Google search queries on smartphones surpass the number of queries on desktop computers and tablets.

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Marketing / June 9, 2016 48 Instagram Stats That'll Help You Improve Your Posting Strategy
48 Instagram Stats That'll Help You Improve Your Posting Strategy

By Lindsay Kolowich

With over 400 million active users, brands are quickly recognizing the need to have a presence on Instagram.

But, as with any social network, the brands that are getting the most out of Instagram are the ones who are smart about what they post, when they post, how often they post, and whom they're targeting.

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Marketing / June 8, 2016 Modern Consumer Behavior in an Omni-Channel World [Infographic]
Modern Consumer Behavior in an Omni-Channel World [Infographic]

By Tracey Wallace

There have been plenty of predictions for the commerce industry in 2016. From drones and year round same-day delivery, to AI and wearable technology woven into our everyday fabrics. Google, Amazon and the like have all made strides in these arenas, but outside of those technology behemoths, 2016 has been a relatively slow shopping year from the point of view of retailers.

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Marketing / June 7, 2016 How to Know If Your Business is Ready For an Open Source Platform
How to Know If Your Business is Ready For an Open Source Platform

By Caroline Ruhland

In order to have a successful ecommerce site, online retailers have to choose the right platform. For many retailers, open source platforms are the way to go, offering undeniable freedom, flexibility and scalability. However, they're not the best choice for everyone, as they can be very technical, expensive and difficult to manage independently.

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Marketing / May 25, 2016 A Simple Guide to Mastering the Basics of Effective Social Media Advertising
A Simple Guide to Mastering the Basics of Effective Social Media Advertising

By Áine Devane

Have you ever had any formal or informal paid advertising training or education? If you have, you’re one of the lucky few.

Most marketers are presented with a chunk of their company’s marketing budget one day and told to “run some ads.” Don’t let the costs scare you, paid social advertising is incredibly measurable, and can produce real ROI. From managing your budget to choosing channels and measuring success, learn how to get started with paid advertising.

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Marketing / May 25, 2016 How to Design and Validate CRO Experiments [Free Template + Calculator]
How to Design and Validate CRO Experiments [Free Template + Calculator]

By Katherine Boyarsky

Creating new content on a regular basis isn't always easy -- especially when you're on a small team. That's why conversion rate optimization (CRO) is such a valuable practice for marketers to master. Because with the help of CRO, you can optimize the content and pages you already have to generate new leads.

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Marketing / May 24, 2016 10 of the Best Brands on Twitter (And Why They're So Successful)
10 of the Best Brands on Twitter (And Why They're So Successful)

By Lindsay Kolowich

When it was first created, Twitter was designed mostly for individuals. It was a place for people to share succinct versions of their thoughts and ideas with the world.

As it grew in popularity, brands jumped on board and began using the platform to communicate with consumers. Over the past decade, it's become a go-to platform for engaging with fans and increasing brand exposure.

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Marketing / May 19, 2016 7 Helpful Resources Every Email Marketer Should Bookmark
7 Helpful Resources Every Email Marketer Should Bookmark

By Erik Devaney

Email has seemingly been on the brink of extinction for about a decade now. Over the past few years alone, email has been called "dead," "not dead, evolving," and even "dead, again." But as you can likely tell by the steady stream of messages still flowing into your inbox every day, not to mention the ones you write and send yourself, email continues to keep on keeping on.

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Marketing / May 17, 2016 4 Attention-Grabbing Examples of User-Generated Content in Ecommerce
4 Attention-Grabbing Examples of User-Generated Content in Ecommerce

By Joanna Alter

User-generated content (UGC), like customer photos and reviews, increases engagement, encourages shoppers to convert into buyers and boosts word-of-mouth marketing. While there are many ways to display UGC throughout your site to create interest and provide shoppers with real information from real buyers, here are four of the most effective and attention-grabbing uses of UGC in ecommerce (and actionable tips on how to emulate their impact).

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Marketing / May 16, 2016 How to Retain More Customers: A Handy Guide to Creating a Positive Customer Experience [Ebook]
How to Retain More Customers: A Handy Guide to Creating a Positive Customer Experience [Ebook]

By Ellen Bartolino

We're willing to assume that customer growth is important to your business, but creating an effortless customer experience that inspires retention is kind of complicated. 

Most companies spend the majority of their money trying to bring in new customers, but did you know that increasing customer retention rates by 5% can help you increase profits by anywhere between 25% to 95%?

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Marketing / May 11, 2016 The Power of Visual Storytelling: 15 Stunning Examples to Inspire You
The Power of Visual Storytelling: 15 Stunning Examples to Inspire You

By Nichole Elizabeth DeMeré

Before the days of neon lights and marquee signs, business owners had to get creative when it came to advertising their establishments. In fact, wine bars in ancient Rome used to hang bunches of vine leaves outside their door as a nod to the God of Wine, Bacchus. And when weather conditions left them with a short supply of vine leaves, barkeeps turned to bushes -- inns called Bush, or Bull & Bush, still exist today.

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Marketing / May 10, 2016 The 5 Best Retention Marketing Tactics for Your Online Store
The 5 Best Retention Marketing Tactics for Your Online Store

By Alex McEachern

Retention marketing is focused on creating value from customers you already have, rather than solely focusing on acquiring new customers. Retention marketing is most powerful when you customize your strategy based on your own store's lifecycle. While not every tool will work for every business, here are the top retention tools available, and when you should use them. 

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Marketing / May 9, 2016 Ask the Experts: How to Increase Lead Conversion [Live Google Hangout]
Ask the Experts: How to Increase Lead Conversion [Live Google Hangout]

By Christine White

Whether you're new to marketing or decades into your career, conversion rate optimization is an ever-changing topic and necessary asset in your marketing playbook.

Looking to learn more about your audience? Want to manipulate your existing resources to improve their performance? How about growing your business by improving lead flow? Wouldn't that be nice?

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Marketing / May 5, 2016 The Pros and Cons of the Bonobos Ecommerce Model
The Pros and Cons of the Bonobos Ecommerce Model

By Morgan Jacobson

Bonobos is a wildly popular men’s online shopping boutique that is changing the way people shop. They recently hit $100 million in revenue, after nine years of business. The model is pretty simple: several variations on popular clothing items like pants, dress shirts, and casual shirts. No matter what you’re looking for, Bonobos probably has it.

Simply put, Bonobos has come to define ecommerce with a guide shop sales model that seems to work—but are they missing out on some key sales? Let’s examine the pros and cons of their guide shop sales model.

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Marketing / May 3, 2016 A Visual History of Internet Firsts [Infographic]
A Visual History of Internet Firsts [Infographic]

By Erik Devaney

Back in 1995, less than 1% of the world's population used the internet. During that same year, Newsweek published a now-infamous article (originally titled, "The Internet? Bah!"), which surmised that the internet would amount to little more than a fad.

Flash forward to today. Around 40% of the world's population is connected to the internet, representing over 3 billion people.

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Marketing / April 29, 2016 7 Great Examples of 'Welcome' Emails to Inspire Your Own Strategy
7 Great Examples of 'Welcome' Emails to Inspire Your Own Strategy

By Erik Devaney

We've all heard how important it is to make a good first impression. Show up late for a job interview? That's a bad first impression. Eat a ton of garlic and forget to brush your teeth right before a first date? Also a bad first impression. Go to meet your significant others' parents for the first time dressed in Crocs and sweatpants? That might also result in a bad first impression (depending on prevailing fashion sensibilities).

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Marketing / April 28, 2016 The Psychology of Ecommerce: Why Your Loyalty Program May Not Build Loyalty
The Psychology of Ecommerce: Why Your Loyalty Program May Not Build Loyalty

By Greg Wise

Loyalty rewards programs are a staple of retail and ecommerce brands, but what if they’re doing more harm than good? At their most basic, loyalty programs allow customers to accrue points or punch cards until free items or discounts are earned. But what if sometimes a simple “thank you” is all you need?

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Marketing / April 27, 2016 10 of the Best Brands on Snapchat Right Now (And Why They're So Great)
10 of the Best Brands on Snapchat Right Now (And Why They're So Great)

By Lindsay Kolowich

It used to be that Snapchat was seen as a platform geared mostly toward teens and pre-teens. But over the last several years, Snapchat has added features and made changes that have helped to move it into a much broader space.

No longer are they a niche photo-messaging service -- they've become an established media platform valued at over $16 billion and with over 100 million users.

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Marketing / April 19, 2016 The Top 3 Ways to Use User-Generated Content in Ecommerce
The Top 3 Ways to Use User-Generated Content in Ecommerce

By Joanna Alter

Social proof is essential to any marketing strategy. User-generated content (UGC) in the form of customer reviews and pictures addresses the ecommerce pain point of uncertainty that affects shoppers and store owners alike, while providing social proof. 

Shoppers sometimes hesitate to buy online because it can be difficult to gauge information about the fit and quality of items without seeing them in person. Conversely, ecommerce store owners are challenged to build trust with site visitors and communicate the sense and feeling of tangible products through the barrier of a digital screen.

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Marketing / April 12, 2016 How To Start Your Ecommerce Retention Strategy
How To Start Your Ecommerce Retention Strategy

By Alex McEachern

We've already covered what retention marketing is, and why today's elite ecommerce stores have already started on a retention-focused strategy. But where should you begin with your own retention strategy? Read on to learn what to do before you get started, how to allocate your marketing budget, and when you can expect to see results. Let’s get started!

Where Do You Start?

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Marketing / April 12, 2016 How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]
How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]

By Kristina Volovich

As marketers, we're always thinking about the most optimal way to target our potential customers. Trouble is, mastering Google AdWords is really tricky. With so many metrics to keep tabs on, figuring out whether or not you're getting it right is often easier said than done.

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Marketing / April 6, 2016 5 Reasons Small Business Owners Adopt Ecommerce
5 Reasons Small Business Owners Adopt Ecommerce

By Ted Ammon

You can set your small business apart in several ways, from your brand to the quality of your products. Still, even if you’re the top small business in your city, your audience is limited. How can you grow beyond the borders of your town? 

Now you’re probably considering an ecommerce option for your company. As with starting a business, adding online shopping is a whole new endeavor. Sure, you have your brand and your products taken care of, but there are a million new tasks to complete and even more things to learn. Why should you take the plunge?

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Marketing / April 6, 2016 What to Post on Instagram: 18 Photo & Video Ideas to Spark Inspiration
What to Post on Instagram: 18 Photo & Video Ideas to Spark Inspiration

By Lindsay Kolowich

Instagram isn't just a go-to social network for individuals anymore. Many marketers have caught wind that it's a powerful social network they need to have some sort of presence on.

The platform's heavy emphasis on visual content like photos, videos, illustrations, and GIFs is becoming a critical way for brands to communicate their story and message.

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Marketing / April 1, 2016 Why So Many Brick-And-Mortar Stores Are Turning to Click-and-Collect Models
Why So Many Brick-And-Mortar Stores Are Turning to Click-and-Collect Models

By Zach May

While Amazon is busy trying to figure out how to get products to you as quickly as they can once you click the purchase button, the rest of the ecommerce world seems to be moving in the other direction. Some of the largest brick-and-mortar retail organizations have led the charge toward store pick-up options for online shoppers.

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Marketing / March 29, 2016 Koozies, Spatulas & Guacamole Bowls: 12 Pieces of Presidential Campaign Swag You've Got to See
Koozies, Spatulas & Guacamole Bowls: 12 Pieces of Presidential Campaign Swag You've Got to See

By Erik Devaney

Pens, t-shirts, water bottles, baseball caps, lanyards ... so many lanyards.

Welcome to the wonderful world of swag, where -- in a tremendous display of humanity's technological prowess -- we prove that we can stamp a logo or catchphrase on just about anything.

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Marketing / March 25, 2016 Mastering the Art of Omni-Channel Personalization [Free Guide]
Mastering the Art of Omni-Channel Personalization [Free Guide]

By Susannah Morris

More than ever before, consumers expect an individualized experience when shopping online. And, the data is there—personalization impacts your bottom line. In fact, personalized emails see a 14% higher clickthrough rate and personalized web experiences see an average 20% increase in sales.

Whether you're just getting started with personalization or you're trying to increase the scope and effectiveness of your current program, you can’t ignore the importance of the omni-channel experience.

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Marketing / March 24, 2016 Where Is Your Traffic Coming From? An Analysis of 15K Websites [Infographic]
Where Is Your Traffic Coming From? An Analysis of 15K Websites [Infographic]

By Erik Devaney

We all know that sources of website traffic can vary greatly from business to business. While some businesses are social media powerhouses, driving thousands of visits through Facebook, Twitter, and more, other businesses are organic search specialists, and derive most of their traffic from scrupulously optimizing pages and posts.

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Marketing / March 23, 2016 Tired of Ecommerce Product Returns? Try a More Lenient Policy
Tired of Ecommerce Product Returns? Try a More Lenient Policy

By David Bernstein

It makes sense to implement a rigid return policy, doesn’t it? By requiring that products be returned for refund or exchange before a certain number of days pass, customers are likely to let the deadline pass without realizing. At least, that’s the basic idea (and hope) for strict policies. What if the opposite were true?

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Marketing / March 17, 2016 How to Help Ecommerce Customers Avoid Buyers’ Remorse
How to Help Ecommerce Customers Avoid Buyers’ Remorse

By Spencer Dunfee

Part of running a successful ecommerce business is the ability to keep buyers coming back for more. Excellent customer service has long been a determining factor in a buyer’s loyalty, but you may be surprised to learn it’s not the only thing you can do to make sure your customers buy again. In fact, for a guaranteed return visit, you need a quality product, excellent customer service, and choice closure.

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Marketing / March 16, 2016 Which Email Clients Are People Using Most? An Analysis of 13 Billion Email Opens [Infographic]
Which Email Clients Are People Using Most? An Analysis of 13 Billion Email Opens [Infographic]

By Lindsay Kolowich

As more and more people use their mobile phones to surf the internet, marketers have had to rethink how and where we create, share, and optimize content on the web -- including email.

In the past year or two, we've seen a number of notable changes in the way people check and read their email.

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