Online marketplaces such as Etsy, eBay, and Amazon Marketplace helped to create and then boost an online shopping environment. There’s no denying that online marketplaces—something like a flea market for the internet—have been useful to thousands of startup ecommerce companies.
At some point, however, you have to leave the flea market behind and start your own endeavor. If you’re still bringing in plenty of money as a vendor through one of these marketplaces, the idea of moving on may seem ludicrous. Why shake up a good thing? Why risk everything you have while reaching for more? Well, here’s why.