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    Why Negative Reviews Are Still a Big Ecommerce Win

    By Ted Ammon

     

    There is no doubt that ecommerce companies need social proof to survive. Part of that proof comes from reviews, whether right there on your site or on third-party review sites like Yelp. Getting great reviews can feel like a celebration every time, while bad reviews make you question why you ever started your ecommerce business to begin with. Before you get too bogged down in the negative, let’s examine why even the worst reviews are good news for you.

    Instant Credibility

    Think for a moment about the last time you saw any product or service with only good reviews listed. Did you assume right away that ... Read More

    The Most Popular Social Logins Globally [Infographic]

    By Susannah Morris

    Social logins give marketers the opportunity to increase conversion rates on their forms, on both landing pages and checkout pages, by decreasing the number of fields a consumer must fill out while still gathering valuable information. And social logins do more than just reduce friction on forms. They also reduce the need for comment verification, open the door for comments and reviews to appear in social feeds, and demonstrate social proof.

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    5 Ecommerce Marketing Staples Overshadowed by Coupons

    By Charlie Keegan

    When you’re desperate to spread the word about your ecommerce site and get visitors clicking on products, your first thought may be to blast out a coupon to everyone on your contact list. While coupons definitely work, they’re not the only marketing tools you have in your toolbox. Several other techniques exist and have been proven to work. Try some of the following tactics and watch your conversions grow.

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    6 Landing Page Musts for Higher Conversion Rates

    By Morgan Jacobson

     

    It’s no secret that landing pages are essential to the success of your ecommerce site. Whether you’re creating these pages for your pay-per-click campaigns or for email blasts, a few things always remain the same. It doesn’t matter if you’re brand new to the ecommerce landing page design or just looking for a quick refresher. These six landing page musts will never change. 

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    Psychology of Ecommerce Sales: Motivating with Uncertainty

    By Greg Wise

    Remember that old game show, Let’s Make a Deal? Contestants were given the choice between a prize they could see—such as $1,000 right here, right now—and a prize they couldn’t. Let’s see what’s behind door number two! While we watched at home, yelling at the contestant for being so stupid as to give up the certain prize for the cheap toaster that inevitably waited behind the closed door, we still knew deep down that we’d have taken the chance on the possibility of a bigger prize.

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    6 Customer Care Channels Your Ecommerce Company Needs

    By Ted Ammon

    Think for just a moment. If your customers needed to reach you right this minute regarding a problem with a product or service they purchased, would they be able to? It may seem unreasonable to provide 24/7 access to your company for customer support, but as consumers experience more and more instant gratification, they come to expect it.

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    4 Ecommerce Pricing Strategies You May Not Have Considered

    By Charlie Keegan

    When determining prices for your ecommerce store, you’re likely to consider traditional methods: markup, anchor, and luxury pricing. There is absolutely nothing wrong with these strategies, especially if you’re hoping to set it and forget it—until sale time, of course. However, these three traditional methods aren’t the only strategies you can employ. If you’re willing to shake things up a little, consider some of these edgy techniques that have seen success.

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    4 Genius Tactics for Increasing Ecommerce Sales

    By Morgan Jacobson

    Nothing about running an ecommerce website is straightforward and easy. The goal is, of course, to present a product, entice buyers to purchase, and then process the payment. This is how even the most basic ecommerce site should run. For those that really want to increase sales through the use of psychology and maybe even a little wheedling, there are some other tactics you can adopt.

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    7 Ways to Inspire Trust from Ecommerce Customers

    By Greg Wise

     

    Getting people to spend money online is easier than ever, but that doesn’t mean it’s easy for everyone. There are still plenty of consumers out there who aren’t comfy passing along financial information, no matter how secure the transactions get. One small slip, and you could turn them off of shopping with you for good. So, how can you get your visitors to trust you enough to convert to customers? Here are some tips to help.

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    5 Tips for Increasing Your Average Order Value

    By Ted Ammon

    Marketing your ecommerce site is only one way to increase your revenue. There are other things you can do on a daily basis that just might convince buyers to order more products. You won’t even need to increase any of your prices to increase the order value. As an added bonus, these tactics will delight your customers and boost the chances they’ll be back to buy more in the future.

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    The Pros and Cons of Popular Ecommerce Payment Options

    By Charlie Keegan

    There are a few payment options that come to mind immediately when you consider the various possibilities for your ecommerce site. The first, of course, is the credit or debit card. Next is almost invariably PayPal. If you include these options on your ecommerce website, then you’re probably in good shape. Most consumers who are comfy enough to shop online will be happy enough with these choices.

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    Amazon Prime Day: Big Hit or Big Bust?

    By Morgan Jacobson

    Oh, Amazon. If they do anything well at all, it’s staying in the headlines. Prime Day was touted as “bigger than Black Friday,” and all the world watched to see if Amazon was telling the truth. Some were excited to score huge deals, while others were ready to watch Amazon fail. The outcome? Let’s take a look. 

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    The Psychology of Ecommerce Sales: Taking Advantage of Sunk Cost Effect

    By Greg Wise

    If you’ve ever signed up for a gym membership, then you’re already well aware of the power of sunk cost effect. Basically, every time you sigh and grumble your way to the gym to power up the elliptical, you’re falling prey to this phenomenon that says we’re reluctant to pull out of something that we’ve already put a lot of time, money, or effort into. 

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    3 Tips for Boosting Buyer Involvement

    By Ted Ammon

    Companies that get the buyers involved in their marketing really reap the benefits. When actual customers have a say in what’s going on with your company, they get excited. And excited customers are more likely to spread the word. And the word is social proof—a powerful marketing tool that you just can’t buy.

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    3 Companies Creating Perfect Omnichannel Ecommerce Experiences

    By Corey Beale

    Before we get too far into this how-to, let’s first talk about what “omnichannel” actually means. Too many times, a brick-and-mortar store will put together an ecommerce site and call their sales experience “omnichannel.” In reality, offering more than one way to make a purchase just gives buyers a multi-channel experience.

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    7 Customer Loyalty Programs That Actually Add Value

    By Lindsay Kolowich

    Did you know it costs a business about 5-10X more to acquire a new customer than it does to sell to an existing one? Not only that, but on average, current customers spend 67% more than new customers. 

    In light of statistics like these, businesses must think about what they are doing to keep their customers coming back to their business. And if you’re like 65% of marketers, your company has implemented a loyalty program.

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    Does Your Ecommerce Attribution Model Tell the Truth?

    By Charlie Keegan

    After pouring money into marketing for your ecommerce company, you want to know where your traffic comes from, right? The launch of a particular campaign could involve pay-per-click ads, email marketing, social media posts, blogs, guest posts, and mentions in online magazines. How could you possibly track where your buyers found you with so many possibilities? 

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    A Critical Look at Ecommerce CTAs: What Works and What Lacks

    By Morgan Jacobson

     

    An inspiring call-to-action is equal parts design and psychology. Prompting the desired response is never easy, especially as consumers become savvy to the tricks and tactics that online retailers use. The last thing you want is for your CTAs to be labeled “click-bait,” but you have to get buyers to convert somehow, right?

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    7 Creative Content Ideas for Your Ecommerce Site

    By Greg Wise

    Big brands realize they need so much more than a picture and description to sell products. They’re all about selling a lifestyle, and that means bigger, better content is needed to engage consumers. If you’re not sure what that looks like or how you can use creative content for your ecommerce site, we have some pretty spectacular examples for you.

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    3 Ways to Make FOMO Work for Your Ecommerce Company

    By Ted Ammon

    Fear of missing out, or FoMO, is a very real emotion that has gripped the world. From the ability to keep up with live news and friends’ social feeds to making purchases from wherever we are, the internet has both created that fear and given us ways to appease it. As annoying as the term may be by now, the fact is the phenomenon is here to stay—this in spite of blog after blog giving tips on how to beat the fear. 

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    5 Ecommerce Companies Who Do Social Proof Right

    By Charlie Keegan

     

    Social proof is sometimes misunderstood. Not in the fact that people aren’t sure what it is—most know that reviews count as social proof—but in the fact that many don’t realize just how extensive the possibilities for presenting social proof are. That’s why we gathered together some of our favorites, so we can show you the many different ways you can convince buyers that the whole world loves your products. 

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    4 Tips to Master the Art of Upselling and Cross-Selling

    By Morgan Jacobson

    Upselling and cross-selling have obvious benefits for ecommerce companies: bigger revenue. The problem is that savvy buyers see right through the “You may also like…” and often skip the additional purchase. To really see success with your product suggestions, there’s an integral part of the formula: customer delight. When you can convince the buyer that your suggestions are for their benefit, then you can master the art of upselling and cross-selling. So, how can you go about doing that?

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    5 Personalization Tips to Grow Your Ecommerce Business

    By Greg Wise

    We all know that personalization and customization can go a long way toward building a relationship with potential buyers. The thing is, personalization is so much more than just greeting the customer by name when they visit your website. That’s a great first step, but it’s not the only benefit you can get out of gathering information about your customers. Want to know what else you can do? Here are some tips.

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    How Mobile Commerce Is Changing the Way We Shop

    By Ted Ammon

    The push really is on for businesses to adopt mobile friendly websites, especially now that Google has announced the changes to its algorithm to penalize the unfriendly ones. This is great news for all shoppers who search and buy from their phones and tablets. The mobile commerce numbers are already staggering.

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    Do Hero Images Prompt Ecommerce Conversions?

    By Corey Beale

    The latest trend in ecommerce and marketing images is pretty obvious, especially if you’ve visited the Apple website lately. They’re not the first or the only to use hero images, but they’re one of the most visible—and they use them a lot. If Apple uses them, they must work, right? Before you embark on a mission to change everything on your website, let’s take a look at some important information.

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    Why Pinterest’s Buy Button Could Dominate Social Media Commerce

    By Morgan Jacobson

    Sure, Facebook and Twitter boast more active users than Pinterest, but at 70 million monthly users, the pinning platform is nothing to sniff at. These two social media giants have already introduced their own versions of a buy button in order to speed ecommerce along for brands and buyers. Now Pinterest has made the announcement that they’ll add their own buy button to the mix.

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    2 Big Steps to Remove Friction During the Checkout Process

    By Ted Ammon

    Your goal as an ecommerce retailer is to remove as many obstacles as you can between want and buy. Because you have quite a few other tasks to complete in between, reducing friction in the buying process can be difficult. Yes, selling is your main goal, but you want those customers to come back, right? Return customers don’t always come back on their own. They need a little prodding, which is why you have to use the time you have to gather as much information as you can.

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    The Democratization of Ecommerce Through SaaS (and the Importance of Uptime)

    By Tracey Wallace

    The holidays seem so far off, but trust me: they are approaching full speed. For ecommerce companies, the holidays are a black train in the night –– but one for which you’ve already bought a ticket and are excited about the destination. You know it is coming, you know it will be on time, but the anticipation, the necessary preparation –– well, those are a bit less exciting than the benefits of the trip itself.

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    3 Amazing Examples of Ecommerce Companies Ensuring Customer Delight

    By Charlie Keegan

    As customers, we really only expect the most basic level of service. We find a product, pay for it, and it shows up at our house a few days later. Transaction complete, right?

    When we do experience the minimum requirements, consumers are happy enough. We’re willing to leave great reviews based on minimal interaction. With so many meh experiences getting good attention, why would any ecommerce retailer want to go above and beyond?

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    Dropshipping 101: What It Is and How It Can Make You a Successful Online Retailer

    By Tracey Wallace

    You've decided to launch an online store and join the ecommerce revolution. The very first questions you need to answer are all about your product: what will you sell, where will you get it and how will you get it to your customers. Amazing marketing and incredible customer service won't get you very far without sourcing, inventory management, order fulfillment and shipping processes in place.

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    How to Use Pinterest to Generate Revenue [Infographic]

    By Carly Stec

    Home to countless cookie recipes, laughable memes, and perfect last-minute gift ideas, there's certainly already a lot to love about Pinterest.

    But what if we told you that the content sharing service had even more to offer?

    The simple truth is this: Amidst the ab workouts and IKEA furniture hacks, there lies a huge opportunity for businesses to use Pinterest to drive revenue.

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    Online Security & Protection Measures: What All Ecommerce Owners Need to Know About PCI Compliance

    By Tracey Wallace

     

    The modern world of technology can be frightening place. Sure, the internet has democratized information for developed countries, and is continuing to do so for emerging and developing countries across the globe. Big data is beginning to reach a catalyst point, at which its use and its profitability are growing parallel –– and at exponential rates. Yet, with all of our modern day technologies and innovations, one very real concern still weighs heavily on the mind of most consumers: security.

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    5 Cheap (or Free!) Digital Tools You Could Be Using for Your Ecommerce Site

    By Greg Wise

    Marketing your ecommerce site takes money -- sometimes money you don’t have. Fortunately, there are plenty of free and cheap tools out there to help you get the job done. Some are as simple as hashtag use in social media, while others may take a little more research and practice. In the end, if it helps you market your ecommerce business for a fraction of the cost, why wouldn’t you go for it?

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    The Tale of Two Ecommerce Companies That Turned Down Shark Tank Deals

    By Tracey Wallace

     

    Choosing what to sell online is one of the most important decisions you’ll make as an entrepreneur. To be successful, you need to pick products that you’re passionate about and find an ecommerce model that resonates with your personality. With that in mind, let’s look to popular TV show Shark Tank to help you get started on the right foot –– because no one embodies passion and personality like the stars of the Tank.

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    How Ecommerce Can Capitalize on How Men and Women Use Pinterest

    By Ted Ammon

    Pinterest has long been recognized as a female-centric social media platform with 80% of its total users identifying as female, but the times are changing. One of the biggest differences we see lately is the ability to narrow search results for males, so search results show men's watches or women's watches, based on your interests. Since users are able to select search results to more closely reflect their interests (whether shopping for themself or someone else), this benefits all users. And, this is just a first step in making Pinterest more appealing to men. With this particular task out the way, Pinterest still has a few more steps to attract and keep male users.

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    Ecommerce Sites Must Be Responsive; But That’s Just the Beginning of Their Mobile Future

    By Tracey Wallace

    In July 2014, a study analyzing the SEO of the top 500 retailers for Internet Retailer's Mobile 500 guide found that the mobile adoption rates across those top 500 retailers were as follows: 59% use dedicated mobile sites, 15% use dynamic serving, 14% had no mobile presence, just 9% were responsive. In all, that's less than 50 of the top 500 retailers using responsive, and that is still about a 3x increase from 2013 adoption rates.

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    Creating a Transactional Email Campaign? Check Out These 15 Excellent Examples

    By Bella Wu

    When most people think about email marketing, they picture one-off emails sent to targeted portions of their database. While those emails are certainly a very important part of a healthy marketing strategy, there's another type of email that can be a powerful addition to your mix: transactional emails.

    What is a transactional email? U.S. law defines it as any email with a primary purpose "to facilitate, complete, or confirm a commercial transaction that the recipient has previously agreed to enter into with the sender." 

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    Get Buyers to Do What You Want: Using Temptation Bundling

    By Charlie Keegan

    As a marketer, you may feel that getting anyone to buy anything at all is hard enough. What happens when you build a company entirely around something people don’t really want anyway? Maybe you sell memberships to the local gym. Maybe you provide tax services or software to help people manage their money. What happens then?

    Read More

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