Optimizing your marketing campaigns for mobile users isn’t just about having your landing pages render nicely on all smartphones and tablets. It's also about considering the user behind the device; what they're doing and thinking about while they're using it. And while the same people tend to use both mobile and desktop, their behavior and goals at a given time differ depending on the device they’re using.
But differ how, exactly? I spoke to nine digital marketers to ask what they’ve learned about their mobile audience and how they've adapted their campaigns accordingly. I boiled their advice down to four things ... Read More