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    The State of the Mobile Experience: How People Use Their Phones Today [Infographic]

    By Amber Tiffany

    Mobile_Experience.jpeg

    Let’s pretend you just won the lottery. What’s the very next thing you do?

    Send a mass text sprinkled with celebration emojis? Call your significant other/best friend/mom while doing the happy dance? Tweet about your plans to buy a Lambo and quit your job?

    If you answered B, you’re like most people on the planet. When it’s really important and the stakes are high, a real conversation is the only thing that will do. In fact, people prefer a phone call to share major life events over all other forms of communication -- including social media, text, and email, according to recent data released by Invoca.

    And ... Read More

    8 Years, 4 Major Trends: The Evolution of Websites From 2007 to Now

    By Éadaoin Murphy

    A lot can happen in eight years.

    Think about what happened in 2007, for instance. That year, Apple launched the very first iPhone, J.K. Rowling published the final book in the Harry Potter series, and HBO's The Sopranos aired the controversial final episode.

    Now, Apple's about to release the iPhone 6S, filming has begun for the movie version of the Harry Potter's spin-off book Fantastic Beasts and Where to Find Them, and Game of Thrones has displaced The Sopranos as the most popular HBO show of all time.

    Read More
    Gmail, Outlook, Yahoo! & More: How to Optimize Emails for Different Email Clients

    By Lindsay Kolowich

    Email marketers don't have it easy these days.

    In the early days of email marketing, we only had to worry about a handful of desktop email clients. Now, we have to make sure our marketing emails look good in a variety of desktop clients, from Gmail to Outlook to Yahoo! Mail. On top of that, you have to consider mobile users, too -- after all, 53% of people read email on their mobile devices.

    Read More
    Is Your Website's Viewport Configured for Mobile Users? Here's How to Do It

    By Lindsay Kolowich

    You're out with friends, laughing, having a grand old time -- when someone asks the group a total brainteaser: "Why don't 'B' batteries exist?"

    You're stumped. Your friends are stumped. You whip out your smartphone and type the question into the Google machine. And boom: Up pops a battery company's blog post on the nationally uniform specifications for the size of battery cells. It's exactly what you were looking for, you nerd.

    Read More
    How to Get a Personalized Assessment of Your Website [Free Tool]

    By Éadaoin Murphy

    Back in 2007, we launched a tool called Website Grader. Since then, it's evaluated 4 million websites, helping many businesses identify website optimization opportunities.

    But a lot has changed since 2007. Websites have changed significantly in terms of design, functionality, and purpose. So, to continue to be helpful, Website Grader needed to change, too.

    Read More
    16 of the Best Examples of Mobile-Friendly Website Design

    By Dan Slagen

    Do you remember the last time you went to a mobile site and had an -- ahem -- unmoving experience? (Pun intended.) Maybe the site wasn't responsive. Or perhaps it was really difficult to find what you were looking for. Or, maybe it just loaded really slowly.

    Whatever it was, you may have left to go to another site as a result. Google knows that unhappy website visitors will go elsewhere, thereby increasing bounce rates and decreasing the chances a site will rank on mobile searches.

    Read More
    How to Make a Mobile-Friendly Website [Free SEO Guide]

    By Erik Devaney

    The search engine goliath Google hath laid down its wrath once again -- this time targeting the mobile web.

    On April 21st, 2015, Google began rolling out its "mobile-friendly" update, which makes mobile-friendliness a stronger ranking factor for mobile searches. The aftermath of this rollout, dubbed "Mobilegeddon," has resulted in thousands of non-optimized websites plummeting in mobile search results. 

    Read More
    Google Algorithm Now Rewards Mobile-Friendly Sites: Here's What You Need to Know

    By Meghan Keaney Anderson

     

    As of Tuesday, April 21, 2015, Google has made a massive change to the way it ranks websites. How massive? This change outranks both Panda and Penguin in terms of its scale of impact on search results, according to Google's Webmaster Trends analyst Zineb Ait Bahajji.

    The change comes down to one very important criterion: whether your website, landing pages, and blog are fully optimized for mobile.

    Read More
    Google and Consumers Agree: You Need a Mobile-Friendly Ecommerce Site

    By Tracey Wallace

     

    Brands with both a physical and digital presence make almost 30% more in revenue. Consumers report a higher level of satisfaction with brands that have both a brick-and-mortar and online store, according to a recent study. Legacy brands who once hailed shopping malls as their “mecca” are now having to close shop, and once-startup, online-only brands, including Warby Parker and Birchbox, are moving in and opening their doors.

    Read More
    Tried-and-True Mobile Marketing Tips From 9 Experts

    By Amanda Durepos

    Optimizing your marketing campaigns for mobile users isn’t just about having your landing pages render nicely on all smartphones and tablets. It's also about considering the user behind the device; what they're doing and thinking about while they're using it. And while the same people tend to use both mobile and desktop, their behavior and goals at a given time differ depending on the device they’re using.

    But differ how, exactly? I spoke to nine digital marketers to ask what they’ve learned about their mobile audience and how they've adapted their campaigns accordingly.

    Read More
    Are QR Codes Dead?

    By Lindsay Kolowich

    Just a few years ago, QR codes seemed to be "the next big thing." Shop windows, food labels, band fliers, magazine advertisements -- those distinct little black-and-white squares were everywhere, vying for our attention.

    Read More
    How to Optimize Your Emails for Mobile: A Beginner's Guide

    By Lauren Smith

    Over the past few years, mobile email opens have seen explosive growth. While they are now holding steady around 45% of all email opens, three years ago, they accounted for only 11% of opens -- which is a 309% increase since April 2011. 

    Not only are mobile opens growing, but they're also cannibalizing desktop and webmail opens.

    Read More
    How to Display Site Content Only Your Mobile Viewers Can See

    By Lynelle Schmidt

    How many times have you heard, “this will be the year of mobile”?

    We may never know when the official “year of mobile” will be, but I can tell you mobile traffic to your site will only continue to increase in the next few years. We need to start adjusting some of our marketing efforts to cater to these new mobile visitors.

    Read More
    Want More Leads? Get a Responsive Website

    By Mike Lieberman

    Like it or not, the first experience most people have with your company is going to be your website design. Do you want them to see a flat, bland, and impersonal electronic brochure? Or rather, an individualized, warm, and interactive experience that gets prospects connected with your company from the very first visit?

    Read More
    Why Do Mobile Banner Ads Stink So Much?

    By Ari Jacoby

    When it comes to mobile advertising, less is more. We've all seen a barrage of under-pixelated, tiny banner ads -- there's nothing useful or valuable about that. In fact, they infuriate consumers who would rather not be yanked out of their mobile experience when they accidentally click on one.

    Read More
    Desktop & Mobile: One Content Strategy to Rule Them All

    By Jason Kosarek

    Inbound marketing is centered around being helpful. Instead of interrupting, tricking, or bombarding like the majority of traditional marketing avenues, inbound marketing focuses on integrating seamlessly into customers lives, and offering practical solutions.

    For most businesses, nearly 25% of the traffic

    Read More
    Your 12-Point Checklist for Mobile-Optimized Landing Pages

    By Dan Slagen

    disney mobileintroductory3

    Who knew Disney (Walt, not the corporation) was such a prognosticator of things to come?

    Visionary, yes. Impresario, of course. But who knew that “It’s a Small World,” that cloying little ditty you can’t get out of your head for hours after taking a 12-minute motorized gondola ride, would foretell the future of marketing?

    Read More

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