In the summer of 2015, we saw two major developments in mobile marketing: First, Google announced a major algorithm update that rewards mobile-friendly websites, and penalizes those that aren't fully optimized for mobile in mobile search results.
Last year, marketers and businesspeople around the world saw a huge change in the way people use the internet. Most notably, in May 2015, we saw that more people were using their mobile devices to search for things online than on their desktop computers.
But these changes aren't happening at the same rate everywhere in the world. In Iceland, Monaco, and Ukraine, the majority of internet users are using desktop to surf the web.Read More
Let’s pretend you just won the lottery. What’s the very next thing you do?
Send a mass text sprinkled with celebration emojis? Call your significant other/best friend/mom while doing the happy dance? Tweet about your plans to buy a Lambo and quit your job?Read More
A lot can happen in eight years.
Think about what happened in 2007, for instance. That year, Apple launched the very first iPhone, J.K. Rowling published the final book in the Harry Potter series, and HBO's The Sopranos aired the controversial final episode.
Now, Apple's about to release the iPhone 6S, filming has begun for the movie version of the Harry Potter's spin-off book Fantastic Beasts and Where to Find Them, and Game of Thrones has displaced The Sopranos as the most popular HBO show of all time.Read More
Email marketers don't have it easy these days.
In the early days of email marketing, we only had to worry about a handful of desktop email clients. Now, we have to make sure our marketing emails look good in a variety of desktop clients, from Gmail to Outlook to Yahoo! Mail. On top of that, you have to consider mobile users, too -- after all, 53% of people read email on their mobile devices.Read More
You're out with friends, laughing, having a grand old time -- when someone asks the group a total brainteaser: "Why don't 'B' batteries exist?"
You're stumped. Your friends are stumped. You whip out your smartphone and type the question into the Google machine. And boom: Up pops a battery company's blog post on the nationally uniform specifications for the size of battery cells. It's exactly what you were looking for, you nerd.Read More
Back in 2007, we launched a tool called Website Grader. Since then, it's evaluated 4 million websites, helping many businesses identify website optimization opportunities.
But a lot has changed since 2007. Websites have changed significantly in terms of design, functionality, and purpose. So, to continue to be helpful, Website Grader needed to change, too.Read More
Do you remember the last time you went to a mobile site and had an -- ahem -- unmoving experience? (Pun intended.) Maybe the site wasn't responsive. Or perhaps it was really difficult to find what you were looking for. Or, maybe it just loaded really slowly.
Whatever it was, you may have left to go to another site as a result. Google knows that unhappy website visitors will go elsewhere, thereby increasing bounce rates and decreasing the chances a site will rank on mobile searches.Read More
Have you ever watched TV while simultaneously surfing the internet on your phone?
I do it all the time -- and my guess is that a lot of you do, too. Nowadays, the majority of American consumers own multiple internet-connect devices like high-definition TVs, smartphones, tablets, and computers, and Nielsen finds that it's fundamentally changing the way we watch television.Read More
It's official: In certain parts of the world, there are now more Google search queries on smartphones than on desktop computers and tablets.
This week, Google's Jerry Dischler wrote in a post on the official AdWords blog that "more Google searches take place on mobile devices than on computers in 10 countries, including the U.S. and Japan."Read More
The search engine goliath Google hath laid down its wrath once again -- this time targeting the mobile web.
On April 21st, 2015, Google began rolling out its "mobile-friendly" update, which makes mobile-friendliness a stronger ranking factor for mobile searches. The aftermath of this rollout, dubbed "Mobilegeddon," has resulted in thousands of non-optimized websites plummeting in mobile search results.Read More
As of Tuesday, April 21, 2015, Google has made a massive change to the way it ranks websites. How massive? This change outranks both Panda and Penguin in terms of its scale of impact on search results, according to Google's Webmaster Trends analyst Zineb Ait Bahajji.
The change comes down to one very important criterion: whether your website, landing pages, and blog are fully optimized for mobile.Read More
How many of you use your smartphone and/or tablet to check email, scroll through Twitter, and even read blog posts like this one?
Most of you, I'll bet. While we're not quite ready to do away with our laptops and desktop computers, people are spending more time using their mobile devices to access the internet -- especially social media sites.Read More
Google is about to update their algorithm again, and this time it could have a big impact on your business. I mean, really really big.
For context, when Google initially rolled out the Penguin algorithm update, it affected approximately 4% of global searches on desktop and mobile. When they rolled out Panda, it affected nearly 12% of English searches.Read More
Brands with both a physical and digital presence make almost 30% more in revenue. Consumers report a higher level of satisfaction with brands that have both a brick-and-mortar and online store, according to a recent study. Legacy brands who once hailed shopping malls as their “mecca” are now having to close shop, and once-startup, online-only brands, including Warby Parker and Birchbox, are moving in and opening their doors.Read More
Millennials. Generation Z. The two groups comprise the most coveted set of consumers. They are future clients and customers, and they will determine if a brand lasts or lags behind. But they are a confusing group -- to brands (and their parents).Read More
"Really? We're talking about QR codes?"Read More
Optimizing your marketing campaigns for mobile users isn’t just about having your landing pages render nicely on all smartphones and tablets. It's also about considering the user behind the device; what they're doing and thinking about while they're using it. And while the same people tend to use both mobile and desktop, their behavior and goals at a given time differ depending on the device they’re using.
But differ how, exactly? I spoke to nine digital marketers to ask what they’ve learned about their mobile audience and how they've adapted their campaigns accordingly.Read More
I don't know about you, but when I get an email on my phone and have to squint my eyes to try and make out the words, I hit delete. The emails I'm deleting aren't spammy, unpersonalized messages -- they're just poorly optimized for mobile. And I'm not the only person who does this.Read More
Just a few years ago, QR codes seemed to be "the next big thing." Shop windows, food labels, band fliers, magazine advertisements -- those distinct little black-and-white squares were everywhere, vying for our attention.Read More
"What is that, and where can I learn to do it?"
That's the first thing I thought when I first saw a site with parallax design. They're beautiful to look at, and kind of awesome from a UX (user experience) perspective.Read More
Over the past few years, mobile email opens have seen explosive growth. While they are now holding steady around 45% of all email opens, three years ago, they accounted for only 11% of opens -- which is a 309% increase since April 2011.
Not only are mobile opens growing, but they're also cannibalizing desktop and webmail opens.Read More
How many times have you heard, “this will be the year of mobile”?
We may never know when the official “year of mobile” will be, but I can tell you mobile traffic to your site will only continue to increase in the next few years. We need to start adjusting some of our marketing efforts to cater to these new mobile visitors.Read More
Mobile engagement and website traffic are increasing considerably for brands of all kinds and sizes. What does this mean for your organization? Well, that it's time to start thinking about how to engage your current and future constituent base on any and all devices.
Younger generations are particular on what they’re looking for when it comes to your website.Read More
Mobile giving has become a hot trend in the last few years, with new platforms popping up regularly and the huge success of text-to-give campaigns during natural disasters. But the perceived high cost of developing an app and lack of time and resources to do so has slowed many small-to-medium-sized organizations' adoption of a mobile strategy.Read More
Like it or not, the first experience most people have with your company is going to be your website design. Do you want them to see a flat, bland, and impersonal electronic brochure? Or rather, an individualized, warm, and interactive experience that gets prospects connected with your company from the very first visit?Read More
We are multi-tasking phenoms. During my last trip to the greatest diner on earth, I scanned an article about CRMs between the first and second coffee pour. Midway through my omelet, I got side-tracked by a tweet about Alexander Graham Bell. By the time the check came, I'd forwarded myself a research report for future download -- content that ended upRead More
When it comes to mobile advertising, less is more. We've all seen a barrage of under-pixelated, tiny banner ads -- there's nothing useful or valuable about that. In fact, they infuriate consumers who would rather not be yanked out of their mobile experience when they accidentally click on one.Read More
You have a mobile optimized site. Woo hoo! That means you probably recognize that 67% of mobile users who land on a mobile optimized site are more likely to convert than if the page wasn’t mobile optimized, and that 61% of mobile users are likely to move onto a competitor’s site if the page they landed on isn’t mobile optimized.Read More
Inbound marketing is centered around being helpful. Instead of interrupting, tricking, or bombarding like the majority of traditional marketing avenues, inbound marketing focuses on integrating seamlessly into customers lives, and offering practical solutions.
For most businesses, nearly 25% of the trafficRead More
If you're the proud owner of a Facebook business page, your page's mobile presence is about to get a makeover. Today, Facebook announced some design and layout improvements to the mobile version of Facebook Pages in response to the fact that half of Facebook Page visitors access those pages from their mobile devices.Read More
Who knew Disney (Walt, not the corporation) was such a prognosticator of things to come?
Visionary, yes. Impresario, of course. But who knew that “It’s a Small World,” that cloying little ditty you can’t get out of your head for hours after taking a 12-minute motorized gondola ride, would foretell the future of marketing?
Since Monday’s right around the corner, we’ve compiled the top marketing stories of the week to help you catch up on what’s happening in the world of inbound marketing. So kick back, enjoy your morning cup o’ joe, and mentally prepare for the week ahead.
How many screens do you look at on a daily basis? A PC/laptop? A tablet? Your smartphone? A TV? For some time now, we marketers have speculated that a lot of you would probably answer, "All of the above!" But we haven't really had any hard data to back up our speculation. Until now!
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