This is a guest blog post written by Brian Honigman, the social media account manager at LunaMetrics. As a Google Analytics certified partner, LunaMetrics also specializes in social media, search engine optimization, and PPC. You can follow him on Twitter as @Brian_Honigman or @LunaMetrics.
B2B companies don't often see how location-based social platforms like Foursquare, Gowalla, SCVNGR, Facebook Places, or Google Places, can benefit them or their customers. However, there are a number of opportunities for these type of companies to market themselves using location-based apps; its just harder to identify the strategies that'll help draw the same results a B2C company would see using these social channels. Here are the 9 best B2B uses of checkin-based social platforms and some companies that are using them right.