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    15 Stats That Prove You Need Mobile Email Optimization

    By Anum Hussain

    stats-that-make-the-case-for-mobile-optimized-emailsI don't know about you, but when I get an email on my phone and have to squint my eyes to try and make out the words, I hit delete. The emails I'm deleting aren't spammy, unpersonalized messages -- they're just poorly optimized for mobile. And I'm not the only person who does this.

    In fact, at the time of this post, 49% of poll participants on LifeHacker voted that out of the emails they receive each day, only 25 or fewer of them were spam. That was the smallest bucket that the 3,304 voters (thus far) could choose from.

    If only a small portion of emails received each day is actually spam, that means you have a chance to actually compete for attention in a user's inbox. And your mobile readiness may just be what makes or breaks you.

    ...
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    How to Optimize Your Emails for Mobile: A Beginner's Guide

    By Lauren Smith

    Over the past few years, mobile email opens have seen explosive growth. While they are now holding steady around 45% of all email opens, three years ago, they accounted for only 11% of opens -- which is a 309% increase since April 2011. 

    Not only are mobile opens growing, but they're also cannibalizing desktop and webmail opens.

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    How to Display Site Content Only Your Mobile Viewers Can See

    By Lynelle Schmidt

    How many times have you heard, “this will be the year of mobile”?

    We may never know when the official “year of mobile” will be, but I can tell you mobile traffic to your site will only continue to increase in the next few years. We need to start adjusting some of our marketing efforts to cater to these new mobile visitors.

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    5 Sexy Mobile Sites (and Why We Love Them)

    By Rachel Sprung

    Do you remember the last time you went to a mobile site and had an unmoving (har har) experience? Maybe the site wasn't responsive. Maybe it was really difficult to find what you were looking for. Or maybe it just loaded very slowly. 

    Whatever it was, you may have left to go to another site as a result. After all, according

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    Want More Leads? Get a Responsive Website

    By Mike Lieberman

    Like it or not, the first experience most people have with your company is going to be your website design. Do you want them to see a flat, bland, and impersonal electronic brochure? Or rather, an individualized, warm, and interactive experience that gets prospects connected with your company from the very first visit?

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    Why Do Mobile Banner Ads Stink So Much?

    By Ari Jacoby

    When it comes to mobile advertising, less is more. We've all seen a barrage of under-pixelated, tiny banner ads -- there's nothing useful or valuable about that. In fact, they infuriate consumers who would rather not be yanked out of their mobile experience when they accidentally click on one.

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    Desktop & Mobile: One Content Strategy to Rule Them All

    By Jason Kosarek

    Inbound marketing is centered around being helpful. Instead of interrupting, tricking, or bombarding like the majority of traditional marketing avenues, inbound marketing focuses on integrating seamlessly into customers lives, and offering practical solutions.

    For most businesses, nearly 25% of the traffic

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    Your 12-Point Checklist for Mobile-Optimized Landing Pages

    By Dan Slagen

    disney mobileintroductory3

    Who knew Disney (Walt, not the corporation) was such a prognosticator of things to come?

    Visionary, yes. Impresario, of course. But who knew that “It’s a Small World,” that cloying little ditty you can’t get out of your head for hours after taking a 12-minute motorized gondola ride, would foretell the future of marketing?

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    The 17 R's of Savvy Mobile Marketing [INFOGRAPHIC]

    By Marta Kagan

    17 R's of mobile infographic thumbnailintroductory3

    Do you know what the top three Google searches are for mobile marketing? The first is “mobile marketing,” and the second is “mobile media.” But the third most popular Google search about mobile marketing is “What is mobile marketing?”

    Data like that suggests that businesspeople are still trying to wrap their heads around this growing and evolving industry. If people are still asking what mobile marketing is, then they’re probably also struggling with how to use it to drive leads for their business.

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    9 Ways B2Bs Can Excel With Location-Based Social Media

    By Pamela Vaughan

    foursquare iphoneintermediate

    This is a guest blog post written by Brian Honigman, the social media account manager at LunaMetrics. As a Google Analytics certified partner, LunaMetrics also specializes in social media, search engine optimization, and PPC. You can follow him on Twitter as @Brian_Honigman or @LunaMetrics.

    B2B companies don't often see how location-based social platforms like Foursquare, Gowalla, SCVNGR, Facebook Places, or Google Places, can benefit them or their customers. However, there are a number of opportunities for these type of companies to market themselves using location-based apps; its just harder to identify the strategies that'll help draw the same results a B2C company would see using these social channels. Here are the 9 best B2B uses of checkin-based social platforms and some companies that are using them right.

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    A Marketer's Complete Guide to Launching Mobile Apps

    By Corey Eridon

    mobile apps advanced

    According to former CEO of AppVee and AndroidApps Alex Ahlund, the average cost to develop a mobile app is $6,453 -- and the cost can skyrocket to as much as $150,000 depending on the complexity of the app. Wherever you fall on that spectrum, the money and resources you dedicate to conceptualizing and developing a truly great mobile app can all be put to waste if you don't orchestrate a proper mobile app launch.

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    7 Signs Your Mobile Marketing Sucks

    By Jeanne Hopkins

    Start Your Engines"Marketers: Start your engines." That's the call many marketing professionals have taken to heart in the past several months or so as they add a mobile component to their marketing mix. That being said, some have been more successful than others at taking their marketing show "on the road" and leveraging all that mobile marketing has to offer.

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    10 Innovative Ideas for B2B Mobile Apps

    By Corey Eridon

    zappos mobile appOnline retailer Zappos.com just launched a new app for iPhones, iPads, and Androids. It's a digital magazine and catalog that provides editorial content along with the ability to shop and purchase products within the app. They're promoting the app on their homepage, paid ads on Google and Facebook, and soon will roll out social sharing features. To incentivize people to use it, they've offered free next day shipping for any purchases made within the app, with no minimum purchase price. Talk about just in time for those last-minute holiday shoppers!

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    The Marketer's Scoop on Instagram and How to Use It

    By Corey Eridon

    instagramOh good, another social network/website/app thingy. You may have heard some buzz recently over something called Instagram. Or maybe you didn't, because you're now purposefully blocking out all mentions of anything new happening in the social world to maintain your mental health. We're here to break down what Instagram is, let you know without social media buzzwords whether you should care, and if you decide after that section that you do care, we'll tell you the best practices to follow so you can get started smoothly. Sound good? Let's get started.

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    5 Content Formats to Help You Rock Mobile in 2012

    By Corey Eridon

    mobile content that rocksThe discussion around mobile marketing often centers around smartphones, but it really extends to ereaders and tablets as well. eMarketer recently released data that highlights the growth of each of these mobile devices in 2011 and into 2012. US smartphone users will increase from 90 million in 2011 to 107 million in 2012, ereader users from 33 million to 46 million, and tablet users from 34 million to 55 million (tweet this stat). "More and more," eMarketer writes, "marketers are realizing that traditional notions of interruptive advertising need to be rethought. Many are experimenting with branded videos, games, apps, and online contests that blur the line between advertising and content."

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    6 Ways B2B Marketers Should Optimize for Mobile Browsing

    By Corey Eridon

    b2b mobile marketingB2C marketers have known for some time how important a mobile marketing strategy is to their success. But getting budget for complex mobile programs like QR codes, barcode scanning, and mobile app design is much less likely for a B2B marketer, where launching mobile marketing campaigns is often approached with more trepidation. Not only is the ROI of these programs harder to anticipate in B2B, it requires significant time and thought to craft a campaign that will truly add value to customers and prospects.

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    The Ultimate Cheat Sheet for Mastering Mobile Marketing

    By Corey Eridon

    mobile marketing tips and tricksIn the next two years, Mobithinking tells us one billion people will have accessed the internet using a mobile device. And in the U.S., 25% of people have abandoned the laptop for exclusive use of mobile devices. Aside from the astounding growth of mobile in the U.S., many countries are witnessing people purchase smartphones first, bypassing PC ownership as their first means of internet connectivity.

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