Google's Keyword Encryption Coming to PPC Data Near You

by Ginny Soskey

Date

April 9, 2014 at 2:00 PM

google_ppc_keyword_dataThese past six months, Google's been a hypocrite. They encrypted keyword data for organic search, but left AdWords keyword data untouched. It seemed like the company was taking up a "pay-to-play" model for keyword data ... which didn't seem to be very Googly.

Read More

Unicorn DNA: What All the Best AdWords Advertisers Have in Common

by Larry Kim

Date

February 18, 2014 at 4:00 PM

unicornDo you believe in unicorns? As an AdWords advertiser, you might be surprised to learn that unicorns walk among us, stealing away impressions and outpacing our performance by two, three, or even six times!

AdWords unicorns are fantastical, magical creatures, accounting for the top 1% of all ad clicks in the auction. How do the unicorns do it?

Read More

PPC for Startup Marketers: An Introductory Guide

by Marcel Pirlich

Date

February 12, 2014 at 4:30 PM

pay-per-click-animationFor startups looking to get going with PPC, it can be overwhelming. There's so much data that can be used and so many factors to consider when setting up PPC campaigns, not to mention the cash concerns that come with any startup.

Read More

The Most Important Changes to Google AdWords in 2013

by Larry Kim

Date

December 27, 2013 at 4:00 PM

improve-buttonKeeping up with the thousands of updates and changes Google makes in AdWords each year could be a full-time job. I'm assuming you don't want to make it your job ... right? That's what I thought.

I’ll save you some (well, a lot of) time by cutting through the noise and covering the top-four most impactful changes of 2013.

Read More

Content Retargeting: A Marketer's Guide to Getting Started

by Larry Kim

Date

December 12, 2013 at 6:00 PM

target-goals-1Retargeting is a paid search marketing strategy whereby website visitors are identified and remarketed to using search or social media ads. In other words, retargeting is a way to reach specific audiences who've already shown interest in your business. As online marketing methods converge and we find new and creative ways to stay connected with our audience, retargeting is something every content marketer should do.

Read More

Search Inbound Hub

Subscribe to Marketing Articles by Email

Subscribe by RSS

Follow HubSpot

Call Us: 1-888-HUBSPOT