<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1657797781133784&amp;ev=PageView&amp;noscript=1">

Ppc Blog Posts

Learn how to generate better ROI for your paid marketing efforts.

Come together with the inbound community for 4 days of inspiration and education.

Marketing / July 28, 2016 7 AdWords Features You Didn't Know Existed
7 AdWords Features You Didn't Know Existed

By Samantha Shannon

Over the years Google AdWords has evolved into a marketing tool that helps businesses drive leads and outrank their competitors. But what if I told you that the majority of business owners, marketers, and strategists weren’t taking full advantage of all AdWords has to offer? Queue the motivation for this article. Check out these 7n AdWords features you didn’t know existed to help elevate your campaigns to the next level.

Read More
Marketing / May 13, 2016 How to Upgrade Your B2B Marketing Strategy with AdWords
How to Upgrade Your B2B Marketing Strategy with AdWords

By Callie Hinman

Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. Since Google searchers are actively looking for either pertinent answers or solutions, marketers can quickly capture their attention and convert them to leads with search engine marketing (SEM) campaigns—as long as they take the right approach, of course.

Read More
Marketing / April 19, 2016 How to Get More Out of Your Google Adwords Campaigns [Infographic]
How to Get More Out of Your Google Adwords Campaigns [Infographic]

By Lindsay Kolowich

As an inbound marketer with only so much budget to spend on pay-per-click advertising, you want to get the most bang for your buck. That's why many marketers are choosing to spend a portion of that budget on Google AdWords.

With over 2 billion searches every single day, Google is by far the most used search engine on the web -- and your customers and prospects are likely using it to search for content related to your business.

Read More
Marketing / March 11, 2016 Google Eliminates Sidebar Ads: Here's What it Means for Ecommerce
Google Eliminates Sidebar Ads: Here's What it Means for Ecommerce

By Jamily Gann

If you’ve searched Google recently, then you may have notice something different. In the past, searches for products pulled up two or three paid ads in the search results, and then along the right side of the screen, more paid ads were displayed. Those right-side ads? They’re gone now. In their place is an opportunity for ecommerce companies.

Read More
Marketing / March 10, 2016 The Anatomy of an Optimized Facebook Ad [Infographic]
The Anatomy of an Optimized Facebook Ad [Infographic]

By Lindsay Kolowich

When it comes to creating a Facebook ad for your business, there are a lot of different things to consider.

How much text should you include? What dimensions should your images and videos be? What's the difference between a desktop News Feed ad, a mobile News Feed ad, a right column ad, and an Instagram ad? How does the auction and billing system work?

Read More
Marketing / January 22, 2016 How to Build the Best Google AdWords Campaign
How to Build the Best Google AdWords Campaign

By Emma Greenman

No matter how many free tools crop up for ecommerce companies, a paid ad is sometimes the best bet for driving new traffic to your website. The problem is that other ecommerce and even brick-and-mortar competitors are using the same search terms and keywords you will. Not only do you need to know how to build a campaign through Google’s AdWords product, you also need to know how to stand out from the crowd.

Read More
Marketing / December 15, 2015 Retarget Lost Customers During the Holiday Season to Drive Sales
Retarget Lost Customers During the Holiday Season to Drive Sales

By Susannah Morris

This holiday season, you're probably focused on reaching new customers and reeling them in with dazzling specials. Reaching out to holiday shoppers who need your help making good decisions on purchases for others is a great way to boost your bottom line, but what about all those shoppers who went before? What about the buyers you reached out to last holiday season but then never heard from again?

Read More
Marketing / December 1, 2015 The Difference Between Earned, Owned & Paid Media (And Why It Matters for Lead Gen)
The Difference Between Earned, Owned & Paid Media (And Why It Matters for Lead Gen)

By Kelsey Meyer

An effective content strategy doesn’t rely on only one tactic.

Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content.

Read More
Marketing / November 3, 2015 How to Use Google AdWords: A Beginner’s Guide to PPC Advertising [Free Ebook]
How to Use Google AdWords: A Beginner’s Guide to PPC Advertising [Free Ebook]

By Brittany Leaning

Inbound marketing campaigns are made up of a lot of different elements, making it easy to forget a piece of the puzzle if you're not careful.

Did you send a well-segmented email? Do you have engaging tweets and Facebook posts going out at optimal times? Did you optimize your blog posts and landing pages for search? What about ads? Are you running those?

Read More
Marketing / October 5, 2015 The Science of Eye-Catching Advertisements [Infographic]
The Science of Eye-Catching Advertisements [Infographic]

By Lindsay Kolowich

How do our brains react to advertisements?

Well, it depends on the ad. It takes 250 milliseconds for the brain to absorb visual cues, but only 13 milliseconds for images to elicit emotion -- even if you aren't fully absorbing what you're seeing. So if you want to create more effective advertisements, you should use design and copy that foster an emotional response in your viewers.

Read More
Marketing / August 26, 2015 How to Create Facebook Ads: A Step-by-Step Guide to Advertising on Facebook
How to Create Facebook Ads: A Step-by-Step Guide to Advertising on Facebook

By Carly Stec

When setting up a paid Facebook ad, there are a lot of boxes to be checked. 

Are you targeting the right people? Are your image dimensions to scale? Are you running the right type of ad? If we're being honest, it can get a little confusing. 

With more than 1.4 billion people using Facebook and over 900 million visits every day, Facebook offers up a unique opportunity for marketers to augment their organic efforts. 

Read More
Marketing / August 24, 2015 The 100 Most Expensive Keywords on Google [Infographic]
The 100 Most Expensive Keywords on Google [Infographic]

By Lindsay Kolowich

Google has many different sources of revenue, but one of their most noticeable is the ads that appear next to search results for specific keywords. How much that keyword costs depends, in part, on how often people search for it -- the more people search for a certain keyword, the more expensive it is.

If you've ever wondered what the most expensive keywords on Google are, then look no further than the infographic below from WebpageFX.

Read More
Marketing / January 29, 2015 13 Bright Ideas for Running Smarter Retargeting Campaigns
13 Bright Ideas for Running Smarter Retargeting Campaigns

By Siobhán McGinty

According to retargeting platform AdRoll, only 2% of shoppers typically convert on their first visit to an online store. That's a lot of people slipping through the cracks. What's a marketer to do?

Enter retargeting. Retargeting allows you to zero in on those 98% of visitors, giving them a second (and in some cases third, fourth, and fifth) chance to convert. Here's how retargeting works: It allows you to show targeted ads to potential customers via search, social media, and other websites. They see them, click back to your website, and then (hopefully) convert.

Read More
Marketing / December 12, 2014 Hackers Are Draining Your Ad Budget: What You Need to Know About Digital Ad Fraud
Hackers Are Draining Your Ad Budget: What You Need to Know About Digital Ad Fraud

By Lindsay Kolowich

How much money do you think you're wasting on paid advertising?

new study from ANA, in which online ad purchases by 36 major U.S. brands were tracked between August and September 2014, found that 11% of online display ads and 23% of video ads aren't actually displayed to real people. And it's estimated that advertisers could lose more than $6 billion globally to ad fraud in 2015.

If your marketing team is paying for online advertising, you want and expect the views and clicks on your ads to be coming from humans -- real consumers who could potentially buy your product or service somewhere down the line.

Read More
Marketing / October 9, 2014 How to Design Content Remarketing Campaigns That Actually Work
How to Design Content Remarketing Campaigns That Actually Work

By Larry Kim

You know content marketing works, so you've been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers.

And people come -- they find your content in search results and in their social media feeds. But they may not fill out a form and become a lead right then and there. It's not always because they're not interested in your

Read More
Marketing / February 18, 2014 Unicorn DNA: What All the Best AdWords Advertisers Have in Common
Unicorn DNA: What All the Best AdWords Advertisers Have in Common

By Larry Kim

Do you believe in unicorns? As an AdWords advertiser, you might be surprised to learn that unicorns walk among us, stealing away impressions and outpacing our performance by two, three, or even six times!

AdWords unicorns are fantastical, magical creatures, accounting for the top 1% of all ad clicks in the auction. How do the unicorns do it?

Read More
Marketing / December 12, 2013 Content Retargeting: A Marketer's Guide to Getting Started
Content Retargeting: A Marketer's Guide to Getting Started

By Larry Kim

Retargeting is a paid search marketing strategy whereby website visitors are identified and remarketed to using search or social media ads. In other words, retargeting is a way to reach specific audiences who've already shown interest in your business. As online marketing methods converge and we find new and creative ways to stay connected with our audience, retargeting is something every content marketer should do.

Read More
Marketing / August 28, 2013 Google’s New AdWords Quality Score Reporting: Where Did All My 10s Go?
Google’s New AdWords Quality Score Reporting: Where Did All My 10s Go?

By Elisa Gabbert

Recently, Google announced a change in the way Quality Score would be reported within AdWords. The change, which they’re reportedly doing for more transparency, is supposed to tie your reported Quality Score -- the figure between 1 and 10 that you see in AdWords -- more closely with your actual Quality Score -- the figure that gets calculated each time you enter the ad auction.

Read More
Marketing / June 5, 2013 Enhanced Campaigns: How to Optimize AdWords Campaigns for Desktop AND Mobile
Enhanced Campaigns: How to Optimize AdWords Campaigns for Desktop AND Mobile

By Larry Kim

This past February, Google AdWords released new Enhanced Campaigns in a bid to dramatically simplify the work needed to build, manage, and measure the impact of mobile search advertising campaigns. And on July 22nd, all AdWords accounts will be upgraded to reflect these new formats. Are you ready?

Read More
Marketing / May 6, 2013 Twitter Opens Advertising to All U.S. Users: Here's How it Works
Twitter Opens Advertising to All U.S. Users: Here's How it Works

By Amanda Sibley

Ready to get your hands dirty with some Twitter advertising? Now's your chance! On April 30th, Twitter announced that advertising would finally be available to all users in the U.S. through the launch of its new, self-service ad platform. Previously, advertisers had to be invited to use Twitter ads -- and spend a minimum amount of money per quarter -- through the full-service platform.

Read More
Marketing / April 18, 2013 4 Clever PPC Opportunities Ecommerce Marketers Won't Want to Miss
4 Clever PPC Opportunities Ecommerce Marketers Won't Want to Miss

By Chris Darabi

If you’re a PPC veteran, it’s tempting to devote all your time to the bigger picture and finding creative new ways to drive cheap, conversion-friendly clicks. This is especially true for ecommerce businesses, which are playing in an incredibly complex space, particularly when using PPC. As a result, it’s quite common to overlook some of the low-hanging fruit -- the kind of stuff that’s easy to implement and delivers fast results. Read More
Marketing / March 14, 2013 Are You Like eBay? How to Tell If You're Wasting Money on AdWords
Are You Like eBay? How to Tell If You're Wasting Money on AdWords

By Matthew Wainwright

Recently, the Harvard Business Review ran an article posing a question that many marketers have asked themselves: Do paid search ads even work?

The article, titled "Did eBay Just Prove That Paid Search Ads Don't Work?", outlined how eBay determined through internal research that paid search is ineffective for the auction giant. In summary, eBay did the math and determined that the cost of its paid search advertising outweighed the benefits to the company. So today, unlike other major retailers -- like Amazon or Walgreens -- whose listings appears in both the paid and organic results, a Google search for eBay now generates only organic search results. But, as the article suggests, that may soon change as other retailers take a page from eBay’s book.

Read More
Marketing / February 25, 2013 How to Use Facebook's 'Custom Audiences' Feature for More Strategic Ad Targeting
How to Use Facebook's 'Custom Audiences' Feature for More Strategic Ad Targeting

By Amanda Sibley

facebook ad targeting

As Facebook grows as a social network, marketers and advertisers are likely to flock there to experiment with a new way to reach people. In fact, according to a Vizu/Digiday study via eMarketer, 64% of U.S. advertisers are upping their social ad budget in 2013. But with over 1 billion people using Facebook, how do you find the right people?

Read More
Marketing / November 19, 2012 Facebook to Launch ROI Tracking Tool for Ads
Facebook to Launch ROI Tracking Tool for Ads

By Amanda Sibley

facebook roi tracking tool introductory3

So I'm scrolling through the news this morning, and you know what I saw? News of another Facebook feature test! And this one's definitely an interesting one -- an ad ROI tracking tool.

They will begin rolling the tool out on Friday, and it will allow advertisers to track the actions of Facebook users post-click . Pretty groovy, eh? This tool will help advertisers track conversions to their external pages, and allow all businesses to track their success on Facebook.

Read More

Subscribe to HubSpot's Marketing Blog

Join 300,000+ fellow marketers! Get HubSpot's latest marketing articles straight to your inbox. Enter your email address below:

Comments

Sorry we missed you! We close comments for older posts, but we still want to hear from you. Tweet us @HubSpot to continue the discussion.

Comments
subscribe to hubspot's marketing blog
X

Join 300,000 Fellow Marketers

Get expert marketing tips straight to your inbox, and become a better marketer. Subscribe to the Marketing Blog below.