How to Design Content Remarketing Campaigns That Actually Work

    by Larry Kim

    Date

    October 9, 2014 at 6:00 AM

    target-audienceYou know content marketing works, so you've been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers.

    And people come -- they find your content in search results and in their social media feeds. But they may not fill out a form and become a lead right then and there. It's not always because they're not interested in your

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    How Google AdWords Works [Infographic]

    by Lindsay Kolowich

    Date

    September 3, 2014 at 12:00 PM

    google-adwords-auctionOptimizing your content for organic search is the best way to strengthen your presence on search engines and generate high quality traffic to your website. But that doesn't mean pay-per-click (PPC) doesn't have a place in an inbound marketing strategy.

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    A Step-By-Step Guide to Creating Better Facebook Ads [Infographic]

    by Lindsay Kolowich

    Date

    July 7, 2014 at 2:00 PM

    new_facebook_ads_featureDon't think you have an audience on Facebook? Facebook has 1.3 billion users of pretty much every age, job title, hobby, and socioeconomic status. Most brands can develop an audience on Facebook -- they just need to figure out who their audience is and how to reach them.

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    Google's Keyword Encryption Coming to PPC Data Near You

    by Ginny Soskey

    Date

    April 9, 2014 at 2:00 PM

    google_ppc_keyword_dataThese past six months, Google's been a hypocrite. They encrypted keyword data for organic search, but left AdWords keyword data untouched. It seemed like the company was taking up a "pay-to-play" model for keyword data ... which didn't seem to be very Googly.

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    Unicorn DNA: What All the Best AdWords Advertisers Have in Common

    by Larry Kim

    Date

    February 18, 2014 at 4:00 PM

    unicornDo you believe in unicorns? As an AdWords advertiser, you might be surprised to learn that unicorns walk among us, stealing away impressions and outpacing our performance by two, three, or even six times!

    AdWords unicorns are fantastical, magical creatures, accounting for the top 1% of all ad clicks in the auction. How do the unicorns do it?

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