This year, 73% of content creators plan to prioritize creating more engaging content, while 55% plan to prioritize creating visual content, according to a report from Content Marketing Institute.
This means more infographics, more social media images, more video content, and more visually appealing advertisements. What constitutes as visually appealing advertisement?In short: A lot of things. It needs to be simple, on-brand, targeted, actionable, understandable ... the list goes on.
To help you and your team better understand the underlying mechanisms that go into the creation of a compelling visual ad, check out the infographic below from Bannersnack. They've provided everything you need to know about visual ad creation in one infographic -- and they've alphabetized it.
![How to Make an Animated GIF in Photoshop [Tutorial]](https://www.hubspot.com/hubfs/how-to-create-animated-gif_6.webp)
![How Visuals Will Impact Marketing in 2017, According to New Data [Infographic]](https://53.fs1.hubspotusercontent-na1.net/hubfs/53/00-Blog_Thinkstock_Images/how-visuals-impact-marketing-2017.png)
![How to Create an Attention-Grabbing Poster Design for Any Event [Infographic]](http://53.fs1.hubspotusercontent-na1.net/hubfs/53/event%20posters.png)
![How the Brain Processes Different Types of Content [Infographic]](http://53.fs1.hubspotusercontent-na1.net/hubfs/53/brains-process-content1-compressor.jpg)
![How to Create Better Content Than Your Competitors [Infographic]](http://53.fs1.hubspotusercontent-na1.net/hubfs/53/00-Blog_Thinkstock_Images/how-to-optimize-content.jpg)
![195+ Perfectly Optimized Design Templates for Email, Infographic & More [Free Templates]](http://53.fs1.hubspotusercontent-na1.net/hubfs/53/00-Blog_Thinkstock_Images/Canva_Design_Templates.jpg)