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January 20, 2015 // 12:00 PM

How to Write a Great Value Proposition [Infographic]

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value-proposition

Your value proposition is the core of your competitive advantage. It clearly articulates why someone would want to buy from your company instead of a competitor. 

It's also one of the most important conversion factors. A great value proposition could be the difference between losing a sale -- and closing it. 

So how do you actually write a value proposition that's strong enough to lift conversion rates and sales? Check out this infographic below from QuickSprout, which illustrates what a great value proposition looks like and the top tactics for creating one for your company.

value-prop-infographic

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