Ode to Advertising's Contributors
Here's to those who contribute, not for fame, nor out of greed. To the industry masses they distr...
Highly Recommended
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What Do You Bring to the Table? Defining Scope of Work
Whether you’re an agency, brand or niche resource, I’m sure you’ve got a “nightmare” to share about ...
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Why Being A Niche Expert is Not Enough
You need to know something and know it well. And, as many have said before me, if you know someth...
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Your Approach to 2012
I’ve been reading a ton of “2012 predictions.” Many are insightful. And while they have value, I’...
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Holiday Retailer #Fails
Thanks to an awesome United Way volunteer opportunity, my fiancé and I were tasked with fulfillin...