Jeff Winsper, Black Ink President, offers more than 20 years of leadership experience in marketing, serving companies ranging from Fortune 500 to start ups. His deep experience generated the insight that companies – in particular mid-sized enterprises – are lacking the foundation of proper big data analytics to measure marketing’s performance. Prior to launching Black Ink, Jeff founded marketing agency Winsper, part of Worldwide Partners, with 137 offices in 54 countries. Previously, he was EVP at Mullen, one of the nation’s top brand agencies. And prior to that, he co-founded the agency that became Leo Burnett/Boston, New England’s largest business-to-business agency with annual billings of $260 million.