John Trinanes is Senior Vice President, Creative at George P. Johnson, a Project:WorldWide Agency. A recovering advertising executive, John is obsessed with brand storytelling and the use of artful (experience) design in a way that changes everything – for both clients and their audiences. He is leading a quiet revolution in the experiential industry by championing a new creative model based on integrating multiple talents in the creative process and fusing that seamlessly with a strategy-led approach. John formerly owned a successful South Beach based ad boutique that worked with top brands across Latin America, and before that was a key player in building a brand experience discipline at Crispin Porter + Bogusky. Dedicated to nurturing his inner child, John is an avid comic book fan (um, sorry, “graphic novel”) and can usually be found cruising suburban Boston on his custom 46” bamboo long board or dropping in on small swells on Second Beach.