Leah McTiernan, vice president Ipsos ASI, has a passion for helping advertisers hone their brand communications strategies. She joined Ipsos ASI in 2009 to spread that passion globally and today plays an integral role in developing Ipsos ASI’s global approach to helping brands nurture great creativity by focusing on strategic fundamentals.
Leah has developed Ipsos ASI’s global solutions to building consumer-centric insights and big ideas that provide advertisers the emotional fuel for their creative processes and was on hand to receive the 2012 ARF “Quality in Research for Big Idea” Great Mind award.
