Have Agencies Abused the Term 'Storytelling'? [Interview]
Has the term "storytelling" been overused by the advertising industry?
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Introducing Pitch Pain — It's Your Turn to Confess
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You Can't Avoid Procurement, but You Can Learn How to Sell T...
This P-word gets its rap from being viewed as an impediment to an agency’s ability to sell its crea...
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Agency CEOs: Go Forth and Socialize
Does your CEO's lack of hands-on experience prevent your agency from moving forward?
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The Ultimate Advertising Agency New Year’s Resolution
I think that you need to be prepared to really walk your talk like VaynerMedia, rework your agenc...