Have Agencies Abused the Term 'Storytelling'? [Interview]
Has the term "storytelling" been overused by the advertising industry?
Highly Recommended
-
What We Leave Behind [Pitch Pain]
You will spend almost as much time thinking about what you will be leaving behind when you exit t...
-
Introducing Pitch Pain — It's Your Turn to Confess
Pitch Pain explores the fascinating world of advertising agency pitch experiences and aims to giv...
-
You Can't Avoid Procurement, but You Can Learn How to Sell T...
This P-word gets its rap from being viewed as an impediment to an agency’s ability to sell its crea...
-
Agency CEOs: Go Forth and Socialize
Does your CEO's lack of hands-on experience prevent your agency from moving forward?