The world of digital motion media can be a scary place. Like most industries it’s filled with jargon that can be both intimidating and confusing. When working with post houses it’s important to have a general understanding of the differences between some key areas so you can effectively communicate your vision to the team before the project gets going. Phrases you commonly hear are VFX or visual effects and motion graphics. So what is the difference between the two, and how can they both be used during post production?

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Here’s the short description for the two:

Motion Graphics equals animated graphic design. Common uses include title sequences, lower third graphics for interviews and informational art cards.

Some examples of Motion Graphics work includes:

Visual Effects combines existing footage with computer generated imagery to create realistic scenes. Common uses include sky replacements, logo removal and including environmental effects, such as snow, fire, smoke and lightning.

Some examples of this type of work include:

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Originally published Dec 15, 2011 1:00:00 AM, updated October 29 2021


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