HubSpot's latest State of Inbound Marketing study revealed a remarkable trend about business blogging : From 2009 to 2012, the percentage of respondents with a company blog grew from 48% to 62%.
This is fourth consecutive year in which the study was conducted. The 2012 research was based on responses from over 900 professionals knowledgeable about their business' marketing practices.
This rapid growth means that businesses are now in the minority if they do not blog. And for good reason, because in both in the 2012 and 2011 reports, 57% of companies who blog said that they have gained new customers or revenue from their blog, meaning that blogging drives more sales!