The first step you need to take in order to kickstart your mobile marketing program is to
optimize your website
for mobile. Ensure your visitors are having a positive viewing experience and that your content is being indexed correctly in search engines. For instance, HubSpot offers a
Mobile Theme Optimization
that optimizes your blogs, websites, and landing pages for mobile viewing.
Location Is Your Friend
As we have previously noted in this blog
, location is another marketing element you need to pay special attention to. Location will make real-time search more relevant. And because real-time search is closely related to our usage of mobile devices, marketers must figure out how they can take advantage of location-based technologies such as
“Mobile is only going to grow,” says David Meerman Scott. “It is going to be an increasingly significant part of the way people access your company.”
So what are
planning to do to kickstart your mobile marketing?
Originally published Jul 5, 2011 11:02:00 AM, updated October 20 2016