With an increasing amount of traffic being driven to sites from smartphones, mobile should start to play an essential role in your marketing mix. So how do you kickstart your mobile marketing program ?

In today’s episode of the Weekly Marketing Cast , we address exactly this question:

Optimize Your Site for Mobile

The first step you need to take in order to kickstart your mobile marketing program is to optimize your website for mobile. Ensure your visitors are having a positive viewing experience and that your content is being indexed correctly in search engines. For instance, HubSpot offers a Mobile Theme Optimization that optimizes your blogs, websites, and landing pages for mobile viewing.

Location Is Your Friend

As we have previously noted in this blog , location is another marketing element you need to pay special attention to. Location will make real-time search more relevant. And because real-time search is closely related to our usage of mobile devices, marketers must figure out how they can take advantage of location-based technologies such as Foursquare .

“Mobile is only going to grow,” says David Meerman Scott. “It is going to be an increasingly significant part of the way people access your company.”

So what are you planning to do to kickstart your mobile marketing?


Originally published Jul 5, 2011 11:02:00 AM, updated October 20 2016

Topics:

Mobile Marketing