Headlines are the lifeblood of web and landing pages. Ever since the <h1> tag was invented, they’ve been the most important copy on a page…making or breaking the story or idea being communicated. If there is one consistent finding in landing page testing, it’s that headlines play one of the most crucial parts in conversion. A good headline pulls readers in to learn more while a bad headline fails to resonate and loses readers instantly.
But writing great headlines is easier said than done. Unless you’re a professional copywriter, writing headlines is hard . It can be difficult to say exactly what you want while staying interesting at the same time.