In companies with an active PR (public relations) program, your press releases may be the most frequently updated professional content you produce. If you are a frequent reader of this blog, you know that a key component to effective inbound marketing (where prospects find you when they are looking for your products and services) is to create and publish lots of content. For instance, we're trying to attract marketing people and business owners to HubSpot, and we write this blog which targets that audience with related information. So, how can you leverage your press releases for additional content? In addition to publishing the press release on your own website, you can often re-write it a bit and end up with a great blog article.
Tips to Turn a Press Release into a Blog Article
Example of Related Press Release and Blog Article
For an example of what I am talking about, see this press release about Website Grader reaching 100,000 report URLs and then see this blog article on the same subject about the viral marketing of Website Grader. This was the same event, and there is even a link from the press release to the blog article, but we took a very different angle when writing each piece of content to take advantage of the audience and format.
How do you leverage your press releases? Leave a comment below and share your insights.