Many of you probably joined Twitter to market a business. While marketing may be your primary focus, the Twitter also emphasizes an element of personal branding you shouldn't neglect. Have you optimized both your business and personal Twitter presence to enable people to learn more about you and your business?
If you haven’t, keep reading. David Meerman Scott shares a set of elements you should optimize within your Twitter profile. Let’s look at the four major components of a Twitter profile for better optimization:
1. Your Twitter Background
The first component you can optimize is your Twitter background. As a Twitter user, you have the opportunity to upload a custom image or pick one of Twitter’s suggested templates. Don’t use the default. David’s Twitter background, for instance, is an image of an antique typewriter. “It's like my personality,” says David.
A customized Twitter background is great for conveying something about you or your brand's personality. What is more, it makes you more unique, helping you stand out from the crowd of other Twitter users. Not sure how to go about creating a custom Twitter background? Check out our video tutorial.
2. Your Photograph
The second element of a Twitter profile that you will need to optimize is your avatar. Again, don’t use the default “egg” image. That won’t help you differentiate you or your business from the rest.
Many people use photos that don’t help Twitter users recognize their identity. There is either too much going on in the photo, or it has been taken from too far away. These types of images might be great at conveying your personality, but they aren’t necessarily optimized for branding. Instead, for personal profiles, you should consider using a headshot that clearly shows your face so you can be easily recognized in the Twittersphere. For business accounts, use an image that portrays your company logo or brand.
3. Your Twitter Bio
Your bio is the third thing you should optimize on your Twitter profile. It's easy to just put a laundry list of stuff in there to define you or your brand, says David. But why not come up with a full sentence that describes you or your business? Also, make sure you include a link to your website or blog, where visitors can go to learn more about who you are and what you do.
4. Your Tweets
Don't forget to also optimize each of your tweets. Always share valuable content and use action-oriented language. As we have discussed previously, verbs are the part of speech that generates the most shares on Twitter. Post regularly -- even over the weekend. We have found that Saturdays and Sundays perform well in terms of engaging people through tweets.
Make sure your updates also include links to landing pages, a technique that will enable you to generate leads from Twitter. In this way, your social media efforts will directly impact lead generation.