Marketers are starting to realize that the mobile upswing isn't just a fad. Thing is, if you haven't already made an investment in mobile marketing, starting now could seem a little daunting. I mean, it's just one more thing to add to your ever-lengthening to-do list, right?
But that doesn't mean you shouldn't consider it, even if it just means you start mobile-optimizing your emails. Or maybe you invest in optimizing your site for mobile visitors. Or even do a little mobile SEO. Wherever mobile marketing stands on your list of priorities, there's no doubt it's here to stay -- and these stats should help you understand just how important it is, and perhaps help you prioritize your efforts.
23 Mobile Marketing Statistics You Should Know
The State of the Mobile Union
Mobile Social Media
Mobile Email Marketing
Has the growth of mobile caused you to invest more in your mobile marketing strategy yet?
Image credit: Rhys Asplundh
Originally published Jun 21, 2012 1:44:00 PM, updated February 01 2017