The HubSpot Culture Code: Creating a Company We Love

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Dharmesh Shah
Dharmesh Shah

Updated:

Published:

Several years ago, we published a public beta of the HubSpot Culture Code slide deck. This deck started out as an internal document, and as a company who values transparency, we decided to share it with the world.

Like HubSpot, the Culture Code is a perpetual "work in progress," so we'll update it periodically. To date, we've updated it more than 25 times, and what you see below is our latest version. The presentation has been very well received, with more than 5 million views so far. (Thank you!)

HubSpot is growing. We have about 205,091 customers and more than 7,600 employees in the company now. We have more than $2.17 billion in annual revenue. We are grateful to our customers and to the inbound community for the success we've had so far.

Download Now: Free Company Culture Code Template

And we're grateful to those of you who have hopped on for the ride. We thought it could be interesting and possibly even useful to offer up this inside look at HubSpot and the people behind it. What do we believe? What makes us tick?

HubSpot yet?", "7": {"id": 3, "name": "7", "label": "7", "isHubspotDefined": false, "labelTranslations": {} , "type": "option", "createdAt": 1711117505588, "createdByUserId": 0, "updatedAt": 1711117505588, "updatedByUserId": 0, "order": 2} , "8": "4680148f-9b3d-405d-9d34-f2f753eb6611", "9": "blog-lead-flows-virality", "11": "We\'re committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy.", "12": "blog_default_blog_subscription", "13": "weekly", "14": "Want to learn how to build a blog like this?
We started with one post.
Download free ebook", "15": "98684", "16": "subscriber"} , "isSoftEditable": false, "childTableId": 0} ,convert_to_hubdb_table({'portalId':53,'name':'hubspot_media_exit_intent_pop_up_module','id':6621304,'createdAt':1687459756884,'updatedAt':1733152971872,'publishedAt':1737541737582,'rowCount':26,'isHubspotDefined':false,'primaryLanguage':null,'supportedLanguages':null,'labelTranslations':null,'contentType':'','tableType':null,'groupTableName':'','tablesUsingGroup':null,'builtInColumnOptionsByColumnName':null,'allowSlashesInPath':false,'columns':[convert_to_hubdb_column({'name':'category','label':'Category','type':'SELECT','id':1,'deleted':false,'optionCount':30,'options':[convert_to_hubdb_option({'id':1,'name':'Marketing','order':null,'label':'Marketing'} ), convert_to_hubdb_option({'id':2,'name':'Sales','order':null,'label':'Sales'} ), convert_to_hubdb_option({'id':4,'name':'Website','order':null,'label':'Website'} ), convert_to_hubdb_option({'id':5,'name':'Service','order':null,'label':'Service'} ), convert_to_hubdb_option({'id':6,'name':'Agency','order':null,'label':'Agency'} ), convert_to_hubdb_option({'id':7,'name':'HubSpot User Blog','order':null,'label':'HubSpot User Blog'} ), convert_to_hubdb_option({'id':8,'name':'Hustle 2.0','order':null,'label':'Hustle 2.0'} ), convert_to_hubdb_option({'id':9,'name':'DE | Marketing','order':null,'label':'DE | Marketing'} ), convert_to_hubdb_option({'id':10,'name':'DE | Sales','order':null,'label':'DE | Sales'} ), convert_to_hubdb_option({'id':11,'name':'DE | Service','order':null,'label':'DE | Service'} ), convert_to_hubdb_option({'id':12,'name':'DE | Website','order':null,'label':'DE | Website'} ), convert_to_hubdb_option({'id':13,'name':'FR | Marketing','order':null,'label':'FR | Marketing'} ), convert_to_hubdb_option({'id':14,'name':'FR | Sales','order':null,'label':'FR | Sales'} ), convert_to_hubdb_option({'id':15,'name':'FR | Service','order':null,'label':'FR | Service'} ), convert_to_hubdb_option({'id':16,'name':'FR | Website','order':null,'label':'FR | Website'} ), convert_to_hubdb_option({'id':17,'name':'ES | Marketing','order':null,'label':'ES | Marketing'} ), convert_to_hubdb_option({'id':18,'name':'ES | Sales','order':null,'label':'ES | Sales'} ), convert_to_hubdb_option({'id':19,'name':'ES | Service','order':null,'label':'ES | Service'} ), convert_to_hubdb_option({'id':20,'name':'ES | Website','order':null,'label':'ES | Website'} ), convert_to_hubdb_option({'id':21,'name':'JP | Marketing','order':null,'label':'JP | Marketing'} ), convert_to_hubdb_option({'id':22,'name':'JP | Sales','order':null,'label':'JP | Sales'} ), convert_to_hubdb_option({'id':23,'name':'JP | Service','order':null,'label':'JP | Service'} ), convert_to_hubdb_option({'id':24,'name':'JP | Website','order':null,'label':'JP | Website'} ), convert_to_hubdb_option({'id':25,'name':'PT | Marketing','order':null,'label':'PT | Marketing'} ), convert_to_hubdb_option({'id':26,'name':'PT | Sales','order':null,'label':'PT | Sales'} ), convert_to_hubdb_option({'id':27,'name':'PT | Service','order':null,'label':'PT | Service'} )],'optionOrder':{'1': 0, '2': 1, '4': 2, '5': 3, '6': 4, '7': 5, '8': 6, '9': 7, '10': 8, '11': 9, '12': 10, '13': 11, '14': 12, '15': 13, '16': 14, '17': 15, '18': 16, '19': 17, '20': 18, '21': 19, '22': 20, '23': 21, '24': 22, '25': 23, '26': 24, '27': 25} ,'width':251,'foreignTableId':0,'foreignColumnId':0,'foreignTableName':null,'foreignColumnName':null,'foreignColumnType':null,'foreignIds':[],'limit':null,'isHubspotDefined':false, 'isArray':false,'description':'','fileType':null,'codeType':'OTHER','optionDisplayType':'DROPDOWN','arrayCountLimits':null,'columnVisibilityCondition':null,'hiddenForPublicApi':false,'resizable':true} ), convert_to_hubdb_column({'name':'language','label':'language','type':'SELECT','id':2,'deleted':false,'optionCount':6,'options':[convert_to_hubdb_option({'id':1,'name':'German','order':null,'label':'German'} ), convert_to_hubdb_option({'id':2,'name':'English','order':null,'label':'English'} ), convert_to_hubdb_option({'id':3,'name':'Portuguese','order':null,'label':'Portuguese'} ), convert_to_hubdb_option({'id':4,'name':'Japanese','order':null,'label':'Japanese'} ), convert_to_hubdb_option({'id':5,'name':'Spanish','order':null,'label':'Spanish'} ), convert_to_hubdb_option({'id':6,'name':'French','order':null,'label':'French'} )],'optionOrder':{'1': 0, '2': 1, '3': 2, '4': 3, '5': 4, '6': 5} ,'width':null,'foreignTableId':0,'foreignColumnId':0,'foreignTableName':null,'foreignColumnName':null,'foreignColumnType':null,'foreignIds':[],'limit':null,'isHubspotDefined':false, 'isArray':false,'description':'','fileType':null,'codeType':'OTHER','optionDisplayType':'DROPDOWN','arrayCountLimits':null,'columnVisibilityCondition':null,'hiddenForPublicApi':false,'resizable':true} ), convert_to_hubdb_column({'name':'title','label':'Title','type':'TEXT','id':3,'deleted':false,'optionCount':0,'options':[],'optionOrder':{} ,'width':null,'foreignTableId':0,'foreignColumnId':0,'foreignTableName':null,'foreignColumnName':null,'foreignColumnType':null,'foreignIds':[],'limit':10000,'isHubspotDefined':false, 'isArray':false,'description':null,'fileType':null,'codeType':'OTHER','optionDisplayType':null,'arrayCountLimits':null,'columnVisibilityCondition':null,'hiddenForPublicApi':false,'resizable':true} ), convert_to_hubdb_column({'name':'description','label':'Description','type':'TEXT','id':4,'deleted':false,'optionCount':0,'options':[],'optionOrder':{} ,'width':298,'foreignTableId':0,'foreignColumnId':0,'foreignTableName':null,'foreignColumnName':null,'foreignColumnType':null,'foreignIds':[],'limit':10000,'isHubspotDefined':false, 'isArray':false,'description':null,'fileType':null,'codeType':'OTHER','optionDisplayType':null,'arrayCountLimits':null,'columnVisibilityCondition':null,'hiddenForPublicApi':false,'resizable':true} ), convert_to_hubdb_column({'name':'submitted_title','label':'Submitted Title','type':'TEXT','id':5,'deleted':false,'optionCount':0,'options':[],'optionOrder':{} ,'width':null,'foreignTableId':0,'foreignColumnId':0,'foreignTableName':null,'foreignColumnName':null,'foreignColumnType':null,'foreignIds':[],'limit':10000,'isHubspotDefined':false, 'isArray':false,'description':null,'fileType':null,'codeType':'OTHER','optionDisplayType':null,'arrayCountLimits':null,'columnVisibilityCondition':null,'hiddenForPublicApi':false,'resizable':true} ), convert_to_hubdb_column({'name':'footer_text','label':'FOOTER_TEXT','type':'TEXT','id':6,'deleted':false,'optionCount':0,'options':[],'optionOrder':{} ,'width':null,'foreignTableId':0,'foreignColumnId':0,'foreignTableName':null,'foreignColumnName':null,'foreignColumnType':null,'foreignIds':[],'limit':10000,'isHubspotDefined':false, 'isArray':false,'description':null,'fileType':null,'codeType':'OTHER','optionDisplayType':null,'arrayCountLimits':null,'columnVisibilityCondition':null,'hiddenForPublicApi':false,'resizable':true} ), convert_to_hubdb_column({'name':'form_dismiss_length','label':'Form Dismiss Length In Days','type':'SELECT','id':7,'deleted':false,'optionCount':5,'options':[convert_to_hubdb_option({'id':1,'name':'1','order':null,'label':'1'} ), convert_to_hubdb_option({'id':2,'name':'3','order':null,'label':'3'} ), convert_to_hubdb_option({'id':3,'name':'7','order':null,'label':'7'} ), convert_to_hubdb_option({'id':4,'name':'14','order':null,'label':'14'} ), convert_to_hubdb_option({'id':5,'name':'30','order':null,'label':'30'} )],'optionOrder':{'1': 0, '2': 1, '3': 2, '4': 3, '5': 4} ,'width':null,'foreignTableId':0,'foreignColumnId':0,'foreignTableName':null,'foreignColumnName':null,'foreignColumnType':null,'foreignIds':[],'limit':null,'isHubspotDefined':false, 'isArray':false,'description':null,'fileType':null,'codeType':'OTHER','optionDisplayType':'DROPDOWN','arrayCountLimits':null,'columnVisibilityCondition':null,'hiddenForPublicApi':false,'resizable':true} ), convert_to_hubdb_column({'name':'form_id','label':'Form ID','type':'TEXT','id':8,'deleted':false,'optionCount':0,'options':[],'optionOrder':{} ,'width':null,'foreignTableId':0,'foreignColumnId':0,'foreignTableName':null,'foreignColumnName':null,'foreignColumnType':null,'foreignIds':[],'limit':10000,'isHubspotDefined':false, 'isArray':false,'description':null,'fileType':null,'codeType':'OTHER','optionDisplayType':null,'arrayCountLimits':null,'columnVisibilityCondition':null,'hiddenForPublicApi':false,'resizable':true} ), convert_to_hubdb_column({'name':'tracking_class','label':'Tracking Class','type':'TEXT','id':9,'deleted':false,'optionCount':0,'options':[],'optionOrder':{} ,'width':null,'foreignTableId':0,'foreignColumnId':0,'foreignTableName':null,'foreignColumnName':null,'foreignColumnType':null,'foreignIds':[],'limit':10000,'isHubspotDefined':false, 'isArray':false,'description':null,'fileType':null,'codeType':'OTHER','optionDisplayType':null,'arrayCountLimits':null,'columnVisibilityCondition':null,'hiddenForPublicApi':false,'resizable':true} ), convert_to_hubdb_column({'name':'privacy_policy','label':'Privacy Policy','type':'TEXT','id':11,'deleted':false,'optionCount':0,'options':[],'optionOrder':{} ,'width':null,'foreignTableId':0,'foreignColumnId':0,'foreignTableName':null,'foreignColumnName':null,'foreignColumnType':null,'foreignIds':[],'limit':10000,'isHubspotDefined':false, 'isArray':false,'description':'','fileType':null,'codeType':'OTHER','optionDisplayType':null,'arrayCountLimits':null,'columnVisibilityCondition':null,'hiddenForPublicApi':false,'resizable':true} ), convert_to_hubdb_column({'name':'subscription','label':'Subscription','type':'TEXT','id':12,'deleted':false,'optionCount':0,'options':[],'optionOrder':{} ,'width':null,'foreignTableId':0,'foreignColumnId':0,'foreignTableName':null,'foreignColumnName':null,'foreignColumnType':null,'foreignIds':[],'limit':10000,'isHubspotDefined':false, 'isArray':false,'description':'','fileType':null,'codeType':'OTHER','optionDisplayType':null,'arrayCountLimits':null,'columnVisibilityCondition':null,'hiddenForPublicApi':false,'resizable':true} ), convert_to_hubdb_column({'name':'frequency','label':'Frequency','type':'TEXT','id':13,'deleted':false,'optionCount':0,'options':[],'optionOrder':{} ,'width':null,'foreignTableId':0,'foreignColumnId':0,'foreignTableName':null,'foreignColumnName':null,'foreignColumnType':null,'foreignIds':[],'limit':10000,'isHubspotDefined':false, 'isArray':false,'description':'','fileType':null,'codeType':'OTHER','optionDisplayType':null,'arrayCountLimits':null,'columnVisibilityCondition':null,'hiddenForPublicApi':false,'resizable':true} ), convert_to_hubdb_column({'name':'thank_you_message','label':'Thank You Message','type':'TEXT','id':14,'deleted':false,'optionCount':0,'options':[],'optionOrder':{} ,'width':null,'foreignTableId':0,'foreignColumnId':0,'foreignTableName':null,'foreignColumnName':null,'foreignColumnType':null,'foreignIds':[],'limit':10000,'isHubspotDefined':false, 'isArray':false,'description':'','fileType':null,'codeType':'OTHER','optionDisplayType':null,'arrayCountLimits':null,'columnVisibilityCondition':null,'hiddenForPublicApi':false,'resizable':true} ), convert_to_hubdb_column({'name':'subscription_id','label':'Subscription ID','type':'TEXT','id':15,'deleted':false,'optionCount':0,'options':[],'optionOrder':{} ,'width':null,'foreignTableId':0,'foreignColumnId':0,'foreignTableName':null,'foreignColumnName':null,'foreignColumnType':null,'foreignIds':[],'limit':10000,'isHubspotDefined':false, 'isArray':false,'description':'','fileType':null,'codeType':'OTHER','optionDisplayType':null,'arrayCountLimits':null,'columnVisibilityCondition':null,'hiddenForPublicApi':false,'resizable':true} ), convert_to_hubdb_column({'name':'lifecycle_stage','label':'Lifecycle Stage','type':'TEXT','id':16,'deleted':false,'optionCount':0,'options':[],'optionOrder':{} ,'width':null,'foreignTableId':0,'foreignColumnId':0,'foreignTableName':null,'foreignColumnName':null,'foreignColumnType':null,'foreignIds':[],'limit':10000,'isHubspotDefined':false, 'isArray':false,'description':'','fileType':null,'codeType':'OTHER','optionDisplayType':null,'arrayCountLimits':null,'columnVisibilityCondition':null,'hiddenForPublicApi':false,'resizable':true} )], 'hasUnpublishedSchemaChanges':false, 'hasUnpublishedRowChanges':false, 'useForPages':false, 'isV4':false} ),null)) %} {% endif %}
{% endfor %}

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