Several years ago, we published a public beta of the HubSpot Culture Code slide deck. This deck started out as an internal document, and as a company who values transparency, we decided to share it with the world.
Like HubSpot, the Culture Code is a perpetual "work in progress," so we'll update it periodically. To date, we've updated it more than 25 times, and what you see below is our latest version. The presentation has been very well received, with more than 5 million views so far. (Thank you!)
HubSpot is growing. We have about 205,091 customers and more than 7,600 employees in the company now. We have more than $2.17 billion in annual revenue. We are grateful to our customers and to the inbound community for the success we've had so far.
Download Now: Free Company Culture Code Template
And we're grateful to those of you who have hopped on for the ride. We thought it could be interesting and possibly even useful to offer up this inside look at HubSpot and the people behind it. What do we believe? What makes us tick?
We started with one post.
Download free ebook", "15": "98684", "16": "subscriber"} , "isSoftEditable": false, "childTableId": 0} ,convert_to_hubdb_table({'portalId':53,'name':'hubspot_media_exit_intent_pop_up_module','id':6621304,'createdAt':1687459756884,'updatedAt':1733152971872,'publishedAt':1737541737582,'rowCount':26,'isHubspotDefined':false,'primaryLanguage':null,'supportedLanguages':null,'labelTranslations':null,'contentType':'','tableType':null,'groupTableName':'','tablesUsingGroup':null,'builtInColumnOptionsByColumnName':null,'allowSlashesInPath':false,'columns':[convert_to_hubdb_column({'name':'category','label':'Category','type':'SELECT','id':1,'deleted':false,'optionCount':30,'options':[convert_to_hubdb_option({'id':1,'name':'Marketing','order':null,'label':'Marketing'} ), convert_to_hubdb_option({'id':2,'name':'Sales','order':null,'label':'Sales'} ), convert_to_hubdb_option({'id':4,'name':'Website','order':null,'label':'Website'} ), convert_to_hubdb_option({'id':5,'name':'Service','order':null,'label':'Service'} ), convert_to_hubdb_option({'id':6,'name':'Agency','order':null,'label':'Agency'} ), convert_to_hubdb_option({'id':7,'name':'HubSpot User Blog','order':null,'label':'HubSpot User Blog'} ), convert_to_hubdb_option({'id':8,'name':'Hustle 2.0','order':null,'label':'Hustle 2.0'} ), convert_to_hubdb_option({'id':9,'name':'DE | Marketing','order':null,'label':'DE | Marketing'} ), convert_to_hubdb_option({'id':10,'name':'DE | Sales','order':null,'label':'DE | Sales'} ), convert_to_hubdb_option({'id':11,'name':'DE | Service','order':null,'label':'DE | Service'} ), convert_to_hubdb_option({'id':12,'name':'DE | Website','order':null,'label':'DE | Website'} ), convert_to_hubdb_option({'id':13,'name':'FR | Marketing','order':null,'label':'FR | Marketing'} ), convert_to_hubdb_option({'id':14,'name':'FR | Sales','order':null,'label':'FR | Sales'} ), convert_to_hubdb_option({'id':15,'name':'FR | Service','order':null,'label':'FR | Service'} ), convert_to_hubdb_option({'id':16,'name':'FR | Website','order':null,'label':'FR | Website'} ), convert_to_hubdb_option({'id':17,'name':'ES | Marketing','order':null,'label':'ES | Marketing'} ), convert_to_hubdb_option({'id':18,'name':'ES | Sales','order':null,'label':'ES | Sales'} ), convert_to_hubdb_option({'id':19,'name':'ES | Service','order':null,'label':'ES | Service'} ), convert_to_hubdb_option({'id':20,'name':'ES | Website','order':null,'label':'ES | Website'} ), convert_to_hubdb_option({'id':21,'name':'JP | Marketing','order':null,'label':'JP | Marketing'} ), convert_to_hubdb_option({'id':22,'name':'JP | Sales','order':null,'label':'JP | Sales'} ), convert_to_hubdb_option({'id':23,'name':'JP | Service','order':null,'label':'JP | Service'} ), convert_to_hubdb_option({'id':24,'name':'JP | Website','order':null,'label':'JP | Website'} ), convert_to_hubdb_option({'id':25,'name':'PT | Marketing','order':null,'label':'PT | Marketing'} ), convert_to_hubdb_option({'id':26,'name':'PT | Sales','order':null,'label':'PT | Sales'} ), convert_to_hubdb_option({'id':27,'name':'PT | Service','order':null,'label':'PT | Service'} )],'optionOrder':{'1': 0, '2': 1, '4': 2, '5': 3, '6': 4, '7': 5, '8': 6, '9': 7, '10': 8, '11': 9, '12': 10, '13': 11, '14': 12, '15': 13, '16': 14, '17': 15, '18': 16, '19': 17, '20': 18, '21': 19, '22': 20, '23': 21, '24': 22, '25': 23, '26': 24, '27': 25} ,'width':251,'foreignTableId':0,'foreignColumnId':0,'foreignTableName':null,'foreignColumnName':null,'foreignColumnType':null,'foreignIds':[],'limit':null,'isHubspotDefined':false, 'isArray':false,'description':'','fileType':null,'codeType':'OTHER','optionDisplayType':'DROPDOWN','arrayCountLimits':null,'columnVisibilityCondition':null,'hiddenForPublicApi':false,'resizable':true} ), convert_to_hubdb_column({'name':'language','label':'language','type':'SELECT','id':2,'deleted':false,'optionCount':6,'options':[convert_to_hubdb_option({'id':1,'name':'German','order':null,'label':'German'} ), convert_to_hubdb_option({'id':2,'name':'English','order':null,'label':'English'} ), convert_to_hubdb_option({'id':3,'name':'Portuguese','order':null,'label':'Portuguese'} ), convert_to_hubdb_option({'id':4,'name':'Japanese','order':null,'label':'Japanese'} ), convert_to_hubdb_option({'id':5,'name':'Spanish','order':null,'label':'Spanish'} ), convert_to_hubdb_option({'id':6,'name':'French','order':null,'label':'French'} )],'optionOrder':{'1': 0, '2': 1, '3': 2, '4': 3, '5': 4, '6': 5} ,'width':null,'foreignTableId':0,'foreignColumnId':0,'foreignTableName':null,'foreignColumnName':null,'foreignColumnType':null,'foreignIds':[],'limit':null,'isHubspotDefined':false, 'isArray':false,'description':'','fileType':null,'codeType':'OTHER','optionDisplayType':'DROPDOWN','arrayCountLimits':null,'columnVisibilityCondition':null,'hiddenForPublicApi':false,'resizable':true} ), convert_to_hubdb_column({'name':'title','label':'Title','type':'TEXT','id':3,'deleted':false,'optionCount':0,'options':[],'optionOrder':{} ,'width':null,'foreignTableId':0,'foreignColumnId':0,'foreignTableName':null,'foreignColumnName':null,'foreignColumnType':null,'foreignIds':[],'limit':10000,'isHubspotDefined':false, 'isArray':false,'description':null,'fileType':null,'codeType':'OTHER','optionDisplayType':null,'arrayCountLimits':null,'columnVisibilityCondition':null,'hiddenForPublicApi':false,'resizable':true} ), convert_to_hubdb_column({'name':'description','label':'Description','type':'TEXT','id':4,'deleted':false,'optionCount':0,'options':[],'optionOrder':{} ,'width':298,'foreignTableId':0,'foreignColumnId':0,'foreignTableName':null,'foreignColumnName':null,'foreignColumnType':null,'foreignIds':[],'limit':10000,'isHubspotDefined':false, 'isArray':false,'description':null,'fileType':null,'codeType':'OTHER','optionDisplayType':null,'arrayCountLimits':null,'columnVisibilityCondition':null,'hiddenForPublicApi':false,'resizable':true} ), convert_to_hubdb_column({'name':'submitted_title','label':'Submitted Title','type':'TEXT','id':5,'deleted':false,'optionCount':0,'options':[],'optionOrder':{} ,'width':null,'foreignTableId':0,'foreignColumnId':0,'foreignTableName':null,'foreignColumnName':null,'foreignColumnType':null,'foreignIds':[],'limit':10000,'isHubspotDefined':false, 'isArray':false,'description':null,'fileType':null,'codeType':'OTHER','optionDisplayType':null,'arrayCountLimits':null,'columnVisibilityCondition':null,'hiddenForPublicApi':false,'resizable':true} ), convert_to_hubdb_column({'name':'footer_text','label':'FOOTER_TEXT','type':'TEXT','id':6,'deleted':false,'optionCount':0,'options':[],'optionOrder':{} ,'width':null,'foreignTableId':0,'foreignColumnId':0,'foreignTableName':null,'foreignColumnName':null,'foreignColumnType':null,'foreignIds':[],'limit':10000,'isHubspotDefined':false, 'isArray':false,'description':null,'fileType':null,'codeType':'OTHER','optionDisplayType':null,'arrayCountLimits':null,'columnVisibilityCondition':null,'hiddenForPublicApi':false,'resizable':true} ), convert_to_hubdb_column({'name':'form_dismiss_length','label':'Form Dismiss Length In Days','type':'SELECT','id':7,'deleted':false,'optionCount':5,'options':[convert_to_hubdb_option({'id':1,'name':'1','order':null,'label':'1'} ), convert_to_hubdb_option({'id':2,'name':'3','order':null,'label':'3'} ), convert_to_hubdb_option({'id':3,'name':'7','order':null,'label':'7'} ), convert_to_hubdb_option({'id':4,'name':'14','order':null,'label':'14'} ), convert_to_hubdb_option({'id':5,'name':'30','order':null,'label':'30'} )],'optionOrder':{'1': 0, '2': 1, '3': 2, '4': 3, '5': 4} ,'width':null,'foreignTableId':0,'foreignColumnId':0,'foreignTableName':null,'foreignColumnName':null,'foreignColumnType':null,'foreignIds':[],'limit':null,'isHubspotDefined':false, 'isArray':false,'description':null,'fileType':null,'codeType':'OTHER','optionDisplayType':'DROPDOWN','arrayCountLimits':null,'columnVisibilityCondition':null,'hiddenForPublicApi':false,'resizable':true} ), convert_to_hubdb_column({'name':'form_id','label':'Form ID','type':'TEXT','id':8,'deleted':false,'optionCount':0,'options':[],'optionOrder':{} ,'width':null,'foreignTableId':0,'foreignColumnId':0,'foreignTableName':null,'foreignColumnName':null,'foreignColumnType':null,'foreignIds':[],'limit':10000,'isHubspotDefined':false, 'isArray':false,'description':null,'fileType':null,'codeType':'OTHER','optionDisplayType':null,'arrayCountLimits':null,'columnVisibilityCondition':null,'hiddenForPublicApi':false,'resizable':true} ), convert_to_hubdb_column({'name':'tracking_class','label':'Tracking Class','type':'TEXT','id':9,'deleted':false,'optionCount':0,'options':[],'optionOrder':{} ,'width':null,'foreignTableId':0,'foreignColumnId':0,'foreignTableName':null,'foreignColumnName':null,'foreignColumnType':null,'foreignIds':[],'limit':10000,'isHubspotDefined':false, 'isArray':false,'description':null,'fileType':null,'codeType':'OTHER','optionDisplayType':null,'arrayCountLimits':null,'columnVisibilityCondition':null,'hiddenForPublicApi':false,'resizable':true} ), convert_to_hubdb_column({'name':'privacy_policy','label':'Privacy Policy','type':'TEXT','id':11,'deleted':false,'optionCount':0,'options':[],'optionOrder':{} ,'width':null,'foreignTableId':0,'foreignColumnId':0,'foreignTableName':null,'foreignColumnName':null,'foreignColumnType':null,'foreignIds':[],'limit':10000,'isHubspotDefined':false, 'isArray':false,'description':'','fileType':null,'codeType':'OTHER','optionDisplayType':null,'arrayCountLimits':null,'columnVisibilityCondition':null,'hiddenForPublicApi':false,'resizable':true} ), convert_to_hubdb_column({'name':'subscription','label':'Subscription','type':'TEXT','id':12,'deleted':false,'optionCount':0,'options':[],'optionOrder':{} ,'width':null,'foreignTableId':0,'foreignColumnId':0,'foreignTableName':null,'foreignColumnName':null,'foreignColumnType':null,'foreignIds':[],'limit':10000,'isHubspotDefined':false, 'isArray':false,'description':'','fileType':null,'codeType':'OTHER','optionDisplayType':null,'arrayCountLimits':null,'columnVisibilityCondition':null,'hiddenForPublicApi':false,'resizable':true} ), convert_to_hubdb_column({'name':'frequency','label':'Frequency','type':'TEXT','id':13,'deleted':false,'optionCount':0,'options':[],'optionOrder':{} ,'width':null,'foreignTableId':0,'foreignColumnId':0,'foreignTableName':null,'foreignColumnName':null,'foreignColumnType':null,'foreignIds':[],'limit':10000,'isHubspotDefined':false, 'isArray':false,'description':'','fileType':null,'codeType':'OTHER','optionDisplayType':null,'arrayCountLimits':null,'columnVisibilityCondition':null,'hiddenForPublicApi':false,'resizable':true} ), convert_to_hubdb_column({'name':'thank_you_message','label':'Thank You Message','type':'TEXT','id':14,'deleted':false,'optionCount':0,'options':[],'optionOrder':{} ,'width':null,'foreignTableId':0,'foreignColumnId':0,'foreignTableName':null,'foreignColumnName':null,'foreignColumnType':null,'foreignIds':[],'limit':10000,'isHubspotDefined':false, 'isArray':false,'description':'','fileType':null,'codeType':'OTHER','optionDisplayType':null,'arrayCountLimits':null,'columnVisibilityCondition':null,'hiddenForPublicApi':false,'resizable':true} ), convert_to_hubdb_column({'name':'subscription_id','label':'Subscription ID','type':'TEXT','id':15,'deleted':false,'optionCount':0,'options':[],'optionOrder':{} ,'width':null,'foreignTableId':0,'foreignColumnId':0,'foreignTableName':null,'foreignColumnName':null,'foreignColumnType':null,'foreignIds':[],'limit':10000,'isHubspotDefined':false, 'isArray':false,'description':'','fileType':null,'codeType':'OTHER','optionDisplayType':null,'arrayCountLimits':null,'columnVisibilityCondition':null,'hiddenForPublicApi':false,'resizable':true} ), convert_to_hubdb_column({'name':'lifecycle_stage','label':'Lifecycle Stage','type':'TEXT','id':16,'deleted':false,'optionCount':0,'options':[],'optionOrder':{} ,'width':null,'foreignTableId':0,'foreignColumnId':0,'foreignTableName':null,'foreignColumnName':null,'foreignColumnType':null,'foreignIds':[],'limit':10000,'isHubspotDefined':false, 'isArray':false,'description':'','fileType':null,'codeType':'OTHER','optionDisplayType':null,'arrayCountLimits':null,'columnVisibilityCondition':null,'hiddenForPublicApi':false,'resizable':true} )], 'hasUnpublishedSchemaChanges':false, 'hasUnpublishedRowChanges':false, 'useForPages':false, 'isV4':false} ),null)) %} {% endif %}
Free Presentation Template to Explain and Share Your Company Culture
The weekly email to help take your career to the next level. No fluff, only first-hand expert advice & useful marketing trends.