Just as you would spend a considerable amount of time choosing your business name, Having a good handle is always a plus for marketing on Twitter. It’s also crucial to take time to consider your options before choosing or changing your Twitter handle.
This article will show you the do’s and don’ts of choosing a Twitter handle and 25 examples of great Twitter business names.
What makes a good Twitter name?
The best Twitter handle for business is one that is the same or similar to your business name and identity. Using your real name will make it easy for users to identify you.
Twitter Name Do’s
Do use your full business name.
Making your Twitter handle as close to your business name as possible will make it easier for people to recognize you online.
Furthermore, whenever you tweet, you promote brand awareness for your business.
Do use short names.
Another tip is to use a short username. Why? Because it makes it easier to remember and spell for anyone that searches for your brand on the network.
If your business name is pretty long, then you can shorten it.
Do use taglines.
Sometimes it happens that your username has already been taken. When that happens, you could report the account for impersonation(if your business name is trademarked), or you can use an abbreviated form of your business tagline as the new handle.
Do be consistent.
If you already have a following on Facebook, Instagram, or some other social media, it’s a great idea to use the same username for your Twitter handle.
This way, it’ll be easier for your followers on those platforms to identify you on Twitter.
Twitter Name Don’ts
Don’t use numbers or symbols.
Unless a number is relevant to your business name, avoid using it on your Twitter handle. It isn’t a cool look and can be confusing for some users.
Don’t use witty names.
A witty username is excellent for a personal account, but it might not be the right fit for a business handle. Customers expect some level of professionalism, and funny names rarely give that impression.
Don’t overdo underscores.
Underscores separate characters in a username, which can be useful if two or more words make up your business name. However, be careful not to overdo using them. It’s recommended to use no more than a pair of underscores.
Good Twitter Name Examples
Here are 25 examples of great Twitter usernames. This list is divided into existing usernames and imaginary ones. Either option can serve as inspiration as you update your current Twitter handle.
Wendys might not be your go-to fast-food chain, but they’re probably one of your favorite Twitter accounts. The burger joint is famous for its savage roasts and rivalries with other restaurants online.
We love this Twitter name because of its simplicity. It’s relevant to the brand’s name, which makes it very easy to find and identify.
Playstation makes arguably the most popular gaming console on the planet, so it’s important that its customers can find it on Twitter and other social platforms.
It uses ‘PlayStation’ instead of ‘Playstation’ or ‘playstation,’ which we find interesting.
The capital ‘P’ and ‘S’ are synonymous with PlayStation, so it’s no surprise that it remains so even in its Twitter handle. If your business name has prominent features, something along the lines of PlayStation’s P and S, then you can also retain the feature in your username.
Paypal is a financial platform that facilitates sending and receiving money to and from almost everywhere in the world.
As such, it’s only proper to have a channel where users can reach it on Twitter.
Paypal uses ‘ask’ right before its brand name, which is a nice move for a handle that handles customer inquiries and issues. It’s a brilliant username you can copy when creating customer care Twitter handles for your brand.
eBay is a hugely popular ecommerce platform that allows users to sell and buy goods.
Just as PlayStation mentioned earlier, eBay has an interesting Twitter handle. It continues the tradition of lowercase ‘e,’ and uppercase ‘B’ in its Twitter handle. Anyone who uses eBay won’t find it hard to find the Twitter handle.
So if your brand’s name has distinct features like capitalized letters, you can incorporate that into your Twitter handle.
Chipotle is an American chain of fast casual restaurants in North America and Europe.
Chipotle had to resort to taking a lengthier Twitter handle because its first choice was already taken. This alternative handle works, though, as it reinforces that the handle belongs to an official account.
Adding ‘Tweets’ to your brand name can make your handle more recognizable to users.
ReadWrite aggregates professional communities dedicated to specific subjects of interest such as connected cars, smart homes, AR/VR, fintech, and APIs.
ReadWrite aggregates content from professional communities dedicated to interests like AI, fintech, APIs, and technology.
A shorter handle makes it easier for people to mention you in tweets without taking a lot of character space. The ReadWrite handle is an excellent example because they’ve abbreviated their name into just three letters.
As ReadWrite shows, abbreviations can be a cool way to create a memorable username.
Cakes Decor is a community dedicated to showcasing beautiful cake decorations that inspire cake makers around the world.
The handle is great because it includes the keywords ‘cake’ and ‘decor,’ which means anyone searching for cake decoration inspiration on Twitter is likely going to come across the page.
So include keywords in your username to increase visibility.
The Perfect Twitter Name for Your Business
Twitter is one of the most popular social platforms on the web today, and how you show up isn’t limited to just what you say, but the name you say it under, too. Choosing the right Twitter name for your brand is key, so follow the tips in this guide and take inspiration from the list of businesses above that did it right. You’ll have the perfect Twitter handle in no time.
Editor's note: This post was originally published in January 2009 and has been updated for comprehensiveness.
Originally published Jul 4, 2022 7:00:00 AM, updated July 04 2022