For now, here's five common mistakes that any marketer or business owner can easily fix when creating press releases.
1) Don't only link to your main website.
common link in a press release is the company website in the
boilerplate. Don't let this be the only link you
use. Make sure you are
taking advantage of every opportunity to link back to interior pages
that often don't receive any links at all.
2) Don't forget to use anchor text.
Anchor text tells Google what a link is about. Take a
few minutes to review your press release and look for words that you
want to rank for. Link those words back to related, internal pages as anchor
3) Don't use Gobbledygook words.
They mean nothing to people
or search engines. Flashy words as headlines also hurt a release's
ability to be syndicated, or reposted, on other websites. Use
keyword-rich language that is straight forward. Use free tools like
4) Don't embed multimedia in your press releases.
it on your own website instead, and include a link to it in your release.
It'd be a shame if people started linking to the press release instead
of your site. Also, multimedia capabilities tends to be a lot more expensive than regular releases. Why dish out the extra cash?
5) Don't forget to post your press release to your blog.
releases can make great company blog posts. Why not take an adaptation
and put it on your blog? It'll reach another audience and it's a great way to repurpose important content.