When your visitor arrives at your site, they're most likely looking to solve a problem. In order to grab their attention and inspire them to share their contact information before they leave your website (and probably never come back), your compelling offers should make the WIIFM clear.
In other words, they should start with "How to Solve [insert prospect's problem here]"
Websites that do this well can convert 10-20% of their traffic into leads. If you don't do this well, you will convert 1-5% of your traffic into leads. If you want some help measuring these conversion rates, try out HubSpot new free tool, Action Grader .
What are your most compelling offers? Do you need help? In the comments below, answer the 3 questions listed above. We'll help you formulate the title for your next white paper, webinar or ebook.
How to Generate Leads for Small Business
Learn how small businesses can level the playing field and generate leads efficiently by leveraging inbound Internet marketing strategies and tools.