Read world-renowned marketing content to help grow your audience
Read best practices and examples of how to sell smarter
Read expert tips on how to build a customer-first organization
Read tips and tutorials on how to build better websites
Read the latest business and tech news
Get the latest business and tech news in five minutes or less
Learn everything you need to know about HubSpot and our products
Stay on top of the latest marketing trends and tips
Join us as we brainstorm new business ideas based on current market trends
A daily dose of irreverent and informative takes on business & tech news
Turn marketing strategies into step-by-step processes designed for success
Explore what it takes to be a creative business owner or side-hustler
Listen to the world's most downloaded B2B sales podcast
Explore strategies that drive revenue, customer engagement, and retention
Entrepreneurs on Fire
Business Made Simple
Gain, Grow, Retain
Free ebooks, tools, and templates to help you grow
Learn the latest business trends from leading experts with HubSpot Academy
All of HubSpot's marketing, sales CRM, customer service, CMS, and operations software on one platform. See pricing
Marketing automation software. Free and premium plans
Sales CRM software. Free and premium plans
Customer service software. Free and premium plans
Content management software. Free and premium plans
Operations software. Free and premium plans
Try another search, and we'll give it our best shot.
Written by Rick Burnes
If you blog, you know that it's good for your business.
But how - and how much - business blogging is best?
To answer to those questions, I looked at data from 1,531 HubSpot customers (mostly small- and medium-sized businesses). 795 of the businesses in my sample blogged, 736 didn't.
The data was crystal clear: Companies that blog have far better marketing results. Specifically, the average company that blogs has:
Take a look for yourself in the graphs below:
Why are website visitors important? Because more visitors means more people to convert to leads and sales .
Why are inbound links important? Because they signal authority to search engines , thus increasing your chances of getting found in search engines .
Why are indexed pages important? The more pages you have on your site, the better your chances of getting found in search engines .
So what are you waiting for? Learn more out blogging in our SEO course.
Originally published Aug 17, 2009 8:15:00 AM, updated May 06 2022
Social Media Content Calendar Template