Invite prospects to in-person events
. In-person events can be very successful for B2B marketing. They allow you to strengthen relationships with clients and prospects by connecting with them face-to-face and to demonstrate your expertise and position you as an authority by sharing valuable content at the event. The challenge is getting the right clients and prospects to attend. This research shows that Twitter can be an effective tool to fill the seats.
Drive traffic to your website
. Twitter pairs nicely with your
efforts. Whether you write a blog, run webinars, produce a newsletter, or create video or podcasts, Twitter can help you distribute your thought leading content and drive traffic to your site. When linking to your site, use provocative headlines to grab attention and improve clicks (the fifth most effective tactic). But beware: the least successful tactic is driving direct sales. Sales come from relationships. Twitter can and does help build and foster these relationships, but it can't do the selling for you.