With more than
500 million users
has become the dominant player in the social networking industry. As marekters and business owners, it is important to understand how potential customers are using Facebook in order to determine the best methods of communicating with them to build trust and facilitate customer aquisition. Our own
has done some great research into Facebook usage for his
Science of Facebook Marketing webinar
. This post aggregates many of his awesome statistics along with those from other organizations.