Smart phones, tablets, laptops and mobile broadband cards have all changed the way we access the internet. According to Pew Research Center, 59% of adult Americans go online wirelessly . With the proliferation of wireless connectivity and devices, online marketers have many more screens to worry about than just the standard computer screen.
To better illustrate the growing mobile marketing opportunity, take a look at these infographics.
The iPhone Era
Marketing TakeawayAs mobile usage continues to climb, it is more important than ever for marketers to understand how their target audience consumes information not only on their desktops but also on the mobile web . Marketers should start by making sure their websites and landing pages are compatible with mobile web browsers. Additionally, marketers should consider how they can create and deliver content to meet the needs of mobile information consumers.
What is your business doing to leverage the mobile web ?