Smart phones, tablets, laptops and mobile broadband cards have all changed the way we access the internet. According to
Pew Research Center, 59% of adult Americans go online wirelessly
. With the proliferation of wireless connectivity and devices, online marketers have many more screens to worry about than just the standard computer screen.
To better illustrate the growing
opportunity, take a look at these infographics.
As mobile usage continues to climb, it is more important than ever for marketers to understand how their target audience consumes information not only on their desktops but also on the
. Marketers should start by making sure their websites and
are compatible with mobile web browsers. Additionally, marketers should consider how they can
create and deliver content
to meet the needs of mobile information consumers.