combines compelling industry content with clear calls-to-action to support lead generation. For many marketers businesses blogging can be a huge competitive advantage, but also a challenge internally. Creating great content and understanding the mechanics of publishing isn't always easy and can require learning a blogging software.
To help businesses combat these challenges, we have written a
that outlines 13 common blogging mistakes and offers step-by-step advice on how to fix each one.
* Integrate your blog with your main website
* Publish the right kind (and amount) of content
* Optimize your blog to rank high in search engines
* Use your blog for lead generation
* Use analytics to improve your blog