We’ve all been there: you’ve crafted an inbound campaign, full of beautifully-designed landing pages and well-timed promotional efforts. You’re ready to watch the traffic roll in and bear the fruits of your labor. You start seeing the submissions come in but alas, nothing is being captured in your campaign. This makes you think, why aren’t those clicks and submissions getting tracked?

Here at HubSpot, we like to celebrate. In fact, we just celebrated the company's 11th birthday with a big ol’ birthday bash in Cambridge.

This got me thinking: Not only is the HubSpot software useful for creating content and nurturing leads, it can help you plan your next event.

Using the tools you already know and love, you can plan your next event, keep guests engaged, and maintain an always up-to-date guest list. Here's how.

At HubSpot Support, we truly embrace the value of smarketing. We acknowledge the importance of having measurable goals that sales and marketing agrees to hit, creating mutual accountability.

We also know that every company has different core values and will develop their smarketing goals accordingly. One goal that everybody can surely agree on is customer satisfaction.

As marketers, we can all agree on one thing: content is king. It doesn’t matter who you are or what line of business you’re in; it is super important to keep a viewer’s attention on your page. One way to do that is through using good content and including engaging images.

In the age of inbound, it's important to have well designed emails with eye-catching images. You even use a group of smaller images to create a larger eye-catching piece of content.

Here in Support, we see a lot peers who can’t seem to make their group of small images align, especially in multiple browsers, to create the perfect "tile effect." There always seems to be just one image off by a single pixel, or the spacing seems to be a little different between the rows, or it always looks a little weird in different email clients. And what if you want the grid alignment to be maintained on mobile devices too?