Personalize Your Simple Follow-up Emails [Product Update]

Meghan Keaney Anderson
Meghan Keaney Anderson

Updated:

Published:

new lps availableJust because an email is transactional in nature, doesn't mean it can't be an opportunity to send a relevant, personalized message.  To help spread personalization throughout our email tools, HubSpot has updated the simple follow-up email option within Landing Pages to include personalization tokens.

Simple follow up emails are often sent after a lead has converted on a landing page. Typically they include an additional copy of the material they were requesting and instructions for further engagement. Personalization tokens in simple follow-up emails allow you to pull in any field from the contact database to tailor your emails to the person receiving them.  You can also set default text for fields that are absent when the emails are sent.   

To add personalization tokens to your simple follow-up emails in your landing pages, simply check the box that says "send a simple follow up email" then click on the green person icon while you're writing your email. 

 

personalization follow up

 

Additional resources:

Help docs on personalization tokens in email 

Email marketing webinar series 

Email Training Class

Related Articles

We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy.

Outline your marketing strategy in a simple, coherent plan.

DOWNLOAD FOR FREE