The year is coming to a close. And I have a question for you:
What did you learn this year?
On the HubSpot Academy team, we're dedicated and focused on the mentality of "always be learning." And 2018 was a big year for education.
Take a second and think of all of things that you did this year to teach yourself new skills, educate yourself and team members, and the progress you made towards your business goals.
So now that the year is over, what are the new skills you want to develop to bring you into 2019?
HubSpot Academy Education From 2018
Over the course of the last 12 months, HubSpot Academy has launched, re-launched, and updated our educational content across marketing, sales, services, and so much more. Depending on what you were focused on throughout the year, you may have experienced this education across a variety of topics.
Let’s take a look at what that education looked like and what you can review heading into 2019 to set you and your business up for success.
While new communication channels and ways of thinking about how to run an inbound business appear, marketing is still a core piece of your inbound strategy.
Continuing to learn about marketing and the software that you can use to implement your marketing goals will be a key driver in your success.
In 2018, HubSpot both updated and launched many courses dedicated to helping you and your business grow your marketing strategy:
Sales and marketing need to be aligned to truly achieve inbound success. So with all the marketing education updates in 2018, HubSpot also updated and launched educational content to help you improve your sales strategy:
The customer comes first. So it's a no-brainer that we at HubSpot needed to equip our customers, users, and partners with quality education about using the Service Hub software. Here's the education that was created in 2018 to improve your customer service strategy:
Using Tickets in HubSpot
Setting up Conversations
Setting up Tickets
Want to know more about what HubSpot's helpdesk tools are? Check out more information on optimizing yourhelpdesk tools here.
Along with our customers we have our Agency Partners. With our education teaching them how to market, sell, deliver, and grow agencies with inbound and HubSpot.
Here's the education that was created in 2018 to educate our partners:
AND released a brand new web series called Agency Unfilteredwith its first episode coming January of 2019!
2018 was also the year that the funnel officially took its retirement, and we brought in the flywheel.
This is a shift in the way that people think and grow their business.
To help you and your company understand the fundamentals of inbound and how you can use the inbound methodology to run your business and the flywheel to emphasize how you fuel your growth through delighted customers, you can review the updated Inbound Certification course.
There was a lot to learn in 2018 and exciting changes that shaped the world of inbound, but we aren’t done yet. 2019 is just around the corner, and we'll be bringing more education your way to help you continue to grow your business in a human and helpful way.
Happy holidays from all of us on the HubSpot Academy team, and thank you for being a part of our education family. Let's learn together in this new year.
Originally published Dec 21, 2018 10:19:58 AM, updated June 28 2019