We lead hectic lives, and often our day-to-day operations can be overwhelming. Remembering to send that internal email to the team or follow up with a lead sometimes doesn't happen. But if these tasks aren't executed at the right time and to the right people, they can be harmful to our businesses.
In the past, marketing automation has mostly referred to software actions that send information at a certain time and date to our contacts.
But 2017 is a brand new world for automation. Now, automation isn't just for marketing but also sales and internal task notifications. It feels like I just got my life back.