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How Do Contacts and Companies Work Together In the Growth Stack?

by Courtney Sembler


August 17, 2017 at 11:00 AM

When you define the pillars of what makes you and your company successful, what do you look at? Do you look at the products you build? The teams? The people supporting you?

The list could be long. Regardless of the product you create, the service you provide, or the content you deliver, there are two main pillars that bring together your success in an inbound strategy: companies and contacts.

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How Does Filtering Work In the Growth Stack?

by Courtney Sembler


August 10, 2017 at 11:00 AM

What happens when you reach out to a potential lead or start planning a blog post? Even when deciding on your weekend plans, what's the first thing you do?

You decide who you'll be reaching out to, writing the post for, or enjoying your weekend with.

So it only makes sense that the Growth Stack allows you to filter and view contacts in segments to personalize your marketing, reach out to leads, and see which contacts are similar to each other.

This article is all about filtering your contacts in HubSpot Marketing and Sales.

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Cleaning Your Sales and Marketing Database

by Courtney Sembler


August 3, 2017 at 11:00 AM

Contacts are the heart of our Growth Stack story. The main character weaving through marketing and sales to create return on investment.

But what happens when your contacts aren’t in the best shape? Or your database isn't kept clean?

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Personalizing Your Conversations In Sales and Marketing

by Courtney Sembler


July 27, 2017 at 11:00 AM

Dr. Seuss once said, “Today you are you, that is truer than true. There is no one alive that is youer than you.”

Each of us is our own person. We like to buy different things, communicate differently, and consume content in different ways. So how could we possibly ignore personalization in our marketing and sales strategies?

Personalization shouldn't occur only in marketing but in every stage of the inbound methodology. And as your customers' experiences with your company grows, their needs and interests change.

We know personalization is important. But how can we create these personalized messages using the growth stack?

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Contacts: A Growth Stack Persona

by Courtney Sembler


July 20, 2017 at 11:00 AM

When creating content, how do you know you're targeting the right people? A better question might be: who are they, how are you connecting with them, and how do you plan to draw them in with your marketing?

Buyer personas are the response inbound businesses have used to answer these questions during the last 10 years. 

The growth stack, though, is a newer conversation happening with buyer personas. If the growth stack is an entire stack of tools you use to market to, sell to, and communicate with your customers, buyer personas are going to need to fit into each section of the stack.

And that’s how using the growth stack and buyer personas together will help drive success for your business.

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Courtney Sembler

Courtney hails from San Francisco, CA and moved to Boston, MA to work for HubSpot in 2015. She is an Inbound Professor on the HubSpot Academy Team dedicated to educating and inspiring people about contact management, lists, email, workflows/marketing automation and lead scoring. She is devoted to education, environmental programs and an avid Sports Fan (Go Niners).


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