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What Does Sales and Marketing Automation Look Like in 2017?

by Courtney Sembler

Date

May 25, 2017 at 10:00 AM

We lead hectic lives, and often our day-to-day operations can be overwhelming. Remembering to send that internal email to the team or follow up with a lead sometimes doesn't happen. But if these tasks aren't executed at the right time and to the right people, they can be harmful to our businesses.

In the past, marketing automation has mostly referred to software actions that send information at a certain time and date to our contacts.

But 2017 is a brand new world for automation. Now, automation isn't just for marketing but also sales and internal task notifications. It feels like I just got my life back.

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It's a Bird, It's a Plane, It's Email Deliverability

by Courtney Sembler

Date

April 26, 2017 at 1:00 PM

Why is HubSpot investing time (and money) into email deliverability? Is it because the name is fun to say? Is it because we want to be nerds talking with big words like deliverability? While all of that may be fun to discuss, that's not the reason.

HubSpot has dedicated time to email deliverability because it’s important for the success of your business (I know, not as fun as thinking up words that rhyme with "email").

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Mastering the Art of Tradeshow Marketing: Prepping and Planning

by Courtney Sembler

Date

March 14, 2017 at 10:00 AM

We’ve all heard of trade shows, and you may even frequent them for your business. But where do trade shows fall in the current world of inbound marketing? Have they grown with the changing times? And, more importantly, should your business be dedicating time to them? 

 

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What's the Deal With Contacts?

by Courtney Sembler

Date

March 6, 2017 at 2:00 PM

Your contacts database is central to every piece of your business. When you're using HubSpot, it's central to all parts of your HubSpot account.  You'll use it to keep track of all the different people who have a relationship with your business, to personalize every interaction you have with them, and to attract more contacts like them.

Whether you have a database of five contacts or 10,000, you need to understand how to think about your contacts. There's a mental model that you can implement in your business to help achieve the goal of higher engagement. Your contacts are the heart for every other piece of your marketing and sales strategy.

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Courtney Sembler

Courtney hails from San Francisco, CA and moved to Boston, MA to work for HubSpot in 2015. She is an Inbound Professor on the HubSpot Academy Team dedicated to educating and inspiring people about contact management, lists, email, workflows/marketing automation and lead scoring. She is devoted to education, environmental programs and an avid Sports Fan (Go Niners).


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