The HubSpot CMS is a powerful content management system that brings your website and your CRM together so you can create personalized experiences for your leads and customers. But are you using it to its full potential?  

If you’re new to the HubSpot CMS, or even if you’ve been using it for years, there may be hidden features that you didn’t even know existed. In this blog post, I’ll cover eight of the coolest and least-known features of the HubSpot CMS that can help you save time and effort while improving your website’s performance.

1. Multi-language Content 

If you’re a global company with customers in different countries speaking different languages, you should be using the multi-language content features of the HubSpot CMS. These tools make it quick and easy for you to create different language variations of your pages.

multilingual page

Giving users the option to browse your website in their chosen language not only creates a good user experience, but also shows your customers that you care about their unique needs and creating a personalized experience for them.

Check out this blog post to learn more about how to create a multilingual website in HubSpot.

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2. Content Staging

Planning a website redesign? Use the content staging tool in the HubSpot CMS to seamlessly redesign and update your website without any downtime. 

Using content staging, you can redesign your website in sandbox environment without affecting your live site. This way, you can test out different designs and new content without worrying about impacting your website visitors. Then, once you’re ready to go live with your awesome new site, you can relaunch it with a single click.  

content staging


3. Google Search Console Integration

If you’re working on your content strategy and SEO efforts, integrating Google Search Console with HubSpot brings valuable data about your website’s performance right into your CMS. 

With the Google Search Console integration, you can see the number of views and clicks your site gets for specific search terms. This information can help inform your content strategy by showing you what people are really searching for when they come to your website. You can also see the average position of where your website shows up on a Google search results page. 

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4. Custom Image Optimization

One small but mighty feature of the HubSpot CMS is the ability to customize your image optimization settings. Large, high-resolution images can seriously slow down your website’s load time, creating a negative user experience for your website viewers. 

By default, HubSpot balances images for both load time and image quality, but you also have the option to change your image’s optimization settings if you want.

In a rich text or image module on a page or blog post, you can select from three different image optimization levels: high, default, or low.   

custom image optimization


5. Page Expiration

When you’re creating a time-sensitive offer or event page, the page expiration feature in the landing pages and website pages tools can come in handy. Using this feature, you can set a custom date and time when a page will expire and decide where the page will redirect to after its expiration. 

page expiration

Try using the page expiration feature for limited-time deals, event registration pages, special promotions for Black Friday or the holidays, and other time-bound pages.

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6. Pillar Link Module

When building your topic clusters in the SEO tool in HubSpot, you may notice that links are missing between your pillar page and subtopic content. Going back into all your pages or blog posts to manually link them can be time-consuming, but it’s essential to maintain that linking structure since it will boost your SEO. 

To save time and effort, use the pillar link module to automatically link your subtopic content to your pillar page. Simply download the free module from the Asset Marketplace and add it into your page or blog template. Check out this article to learn how to do this in your HubSpot account.


7. Bulk Import URL Redirects

If you have multiple URL redirects to add or update, you could spend hours manually creating and editing them one by one. Or, you can save yourself the headache and use the bulk URL redirect import tool in HubSpot. 

To bulk upload URL redirects, simply create a CSV file following the format of the sample file included in this Knowledge Base article. Then, all you have to do is upload your CSV, make sure your fields are mapped correctly, and you’re all set.

bulk import url redirect


8. Automated Follow-up Emails in Forms

The last cool feature of the HubSpot CMS that I’ll mention (for now) is the ability to automate your lead nurturing by sending emails to users who’ve submitted a form. You can schedule up to three automated follow-up emails to contacts who’ve filled out your form. These emails are created right within the forms tool in HubSpot and you can customize the content and set delays between each email send. 

Alternatively, you can add one follow-up email to the form module in the page editor. This is a great way to save time you would otherwise spend manually creating and sending emails to your new leads.

Automating your email responses ensures that no lead slips between the cracks and that your contacts get the information they need right away. 

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Using these lesser-known features of the HubSpot CMS, you can improve your website’s performance and start to automate your marketing efforts. To learn more about the HubSpot CMS, check out the free CMS For Marketers course from HubSpot Academy. 

Want to connect with others on HubSpot tips, tricks, and updates? Head over to the HubSpot Community to join a conversation or start one of your own.

Sign up for your free HubSpot Academy account.

Originally published Nov 19, 2019 8:00:00 AM, updated November 19 2019