It's quite simple: You can't expect to sell the merits of your agency's social media expertise if your Twitter presence is underdeveloped or inactive. How are clients supposed to trust you with their social media accounts if you can't keep up with your own?
Your agency's Twitter shouldn't be a jumble of PR announcements and random links -- it should be a reflection of your agency's personality. It should highlight your work, promote your culture, and showcase your formidable social media chops for prospective clients.
While there isn't a single perfect formula for a successful Twitter presence, we've compiled a list of 11 agencies with remarkable Twitter accounts to inspire you to take your tweets to the next level.
11 Ad Agencies to Follow on Twitter
It was a real struggle to just pick a few tweets from R/GA's Twitter to highlight here, since their entire account is a treasure trove of clever industry insights, pop culture references, and general witticisms that will resonate with anyone working in a creative industry.
R/GA is the global ad agency behind major campaigns for Google, Samsung, and Nike. The man responsible for their delightfully offbeat Twitter presence is R/GA's managing director of copywriting, Chapin Clark.
After a long day of staring at screens, it's nice to kick back and relax with my screens.— R/GA (@RGA) August 31, 2016
Oh you're a designer, that's cool. What do you design?— R/GA (@RGA) August 30, 2016
I make up stuff to cover the Apple logo on laptops in sitcoms.
When IT says the update will take just a minute pic.twitter.com/xy7iBTeM7p— R/GA (@RGA) September 12, 2016
You've probably seen this ad agency's work for big brands like Coca-Cola, Mastercard, and L'Oreal, but did you know they also have a spot-on Twitter presence?
McCann's Twitter offers a mix of behind-the-scenes snapshots, agency news, topical jokes, and unconventional news stories. It's no wonder the content is so funny: their tweets are managed by Bruce Stockler, a former joke writer for Jay Leno and current McCann director of content and social media.
So, @ladygaga is single again.— McCann (@McCann_WW) July 19, 2016
A social media feed can dream, can't it?
Aren't we all? pic.twitter.com/kwbux0r4uj— McCann (@McCann_WW) September 6, 2016
Deutsch might have produced campaigns for Target, IKEA, and other sizable clients, but their Twitter bio is decidedly succinct: "Not Germany or a bank."
This account is worth a follow if you want timely industry updates, thought-provoking articles, and updates on Deutsch's high-profile accounts.
Our Director of Production, Vic Palumbo weighs in on production trends with @SHOOTonline https://t.co/J7hPFIDbSD pic.twitter.com/py54FD5oPq— Deutsch (@DeutschInc) August 19, 2016
Content Management Systems Are Killing Creativity: Deutsch's @watchclark via @VentureBeat https://t.co/rqLdR5QRYM pic.twitter.com/ej2Zax8VjA— Deutsch (@DeutschInc) August 14, 2016
If you're in need of some ad inspiration, this Twitter account from Oregon-based agency Wieden+Kennedy is sure to get you motivated. Their feed is a curated collection of their best client campaigns, accompanied by creative insights from their talented team.
#5 Coca-Cola: It's Mine— Wieden+Kennedy (@WiedenKennedy) February 2, 2016
When making a SB ad remember this basic formula: "Big + simple."https://t.co/WhTm0kxI6X pic.twitter.com/ddhTI5fJmm
We wanted to bring some joy and fun to Slack. So we created a bot that can impersonate your co-workers. https://t.co/K11Iui4JXI— Wieden+Kennedy (@WiedenKennedy) July 21, 2016
5) The Barbarian Group
Have you ever wondered what working for a top ad agency is really like? The Barbarian Group's Twitter gives followers a peek into their day-to-day office culture and latest projects for brands like Pepsi and IBM. It also offers savvy commentary on industry news and events.
One of the last authentic spaces on the internet, @reddit, is getting sponsored posts. Brands beware of trolls. https://t.co/obPx3tBw8B @qz— The Barbarian Group (@barbariangroup) August 1, 2016
Everyday is Friday when you're a dog ✨ #BringYourDogToWorkDay pic.twitter.com/78xSiRmS3G— The Barbarian Group (@barbariangroup) June 24, 2016
The full version of The Crystal Pepsi Trail is finally here! Congrats, team. https://t.co/Fnom8C7loy pic.twitter.com/kSrvezO5oi— The Barbarian Group (@barbariangroup) July 7, 2016
When this New York-based agency isn't spinning up creative ads for clients like Mountain Dew and HBO, they're curating a pretty impressive Twitter account. Their feed puts the creative team front and center, sharing current projects, events, and interviews about their work.
Our creatives are kind of a big deal #Paparazzi @RitaOra pic.twitter.com/gRKQalt5Bu— firstborn (@firstborn_nyc) July 19, 2016
Virtual apathy or virtual reality? Our SVP of Business Planning @fusehead weighs in https://t.co/9kl6HOTLQy via @campaignliveus— firstborn (@firstborn_nyc) June 1, 2016
The latest industry news? Check. Snappy commentary? Check.
If you need a laugh during the middle of a client meeting where you are discussing the 24th revision to a logo, or if you just want to keep up on weird, wacky, and interesting news and links from around the web, then add Huge to your list.
Beyonce can solve most problems, but she definitely can't solve your dwindling site traffic. https://t.co/C8R538wN01 pic.twitter.com/00u1zXWTIF— Huge (@hugeinc) September 13, 2016
Snapchat is joining the Bluetooth universe, which is great if you want more ways for Snapchat to drain your battery. https://t.co/9grzMgCQKK— Huge (@hugeinc) September 7, 2016
This top ad agency's Twitter is worth following just for updates on their big-name clients alone, but their feed is so much more than that.
If you take a scroll through Droga5's account, you'll find everything from pictures of office life from their interns to shrewd ad industry observations.
Creative Director Devon Hong on how people with disabilities are represented in advertising. https://t.co/hPs2xD5CjS pic.twitter.com/oES8SMOs4R— Droga5 (@droga5) September 13, 2016
Waving goodbye to our Summer #D5Interns! Deadline for Fall internships 8/31. Link to apply: https://t.co/y7eluz7g4O pic.twitter.com/v7uULdYly7— Droga5 (@droga5) August 26, 2016
9) Big Spaceship
Whoever's behind Big Spaceship's Twitter presence has a knack for digging up oddball news articles and providing wonderfully cheeky commentary. Their feed's lighthearted, humorous approach to ad agency culture is a perfect afternoon pick-me-up if you're feeling uninspired at the office.
Wow! He can almost afford 1 beer in New York now! https://t.co/I8i8kPNbpC pic.twitter.com/9uF0NEsIRF— Big Spaceship (@bigspaceship) September 13, 2016
Tinder's sociologist gave suggestions on getting a match. We have our own system. #MeatCute https://t.co/c9aqgB6Vgf pic.twitter.com/CREhIbqf20— Big Spaceship (@bigspaceship) August 3, 2016
10) Pentagram Design
This design consultancy has created impactful designs for many well-known brands, including Mastercard and Verizon, and their Twitter is a veritable gold mine for cool design inspiration. Follow their account to keep up with their latest work and get advice from leading designers.
Our work for @Mastercard leads The Age of the Worldless Logo by @kalleomattila @TheAtlantic https://t.co/4V8T1Bpxgo pic.twitter.com/6OMijpzLoF— Pentagram Design (@pentagram) September 10, 2016
.@michaelbierut & team design new identity for reopened @BookHamptons bookstore https://t.co/e1d1ezaelW pic.twitter.com/kCicQ2w1P8— Pentagram Design (@pentagram) July 21, 2016
11) You & Co
This Australian agency caught our eye with their stunningly curated Twitter feed. Design aficionados will appreciate the well-coordinated graphics, and everyone can learn something from the marketing articles they regularly share. You & Co proves that even agencies on the smaller side can rock their Twitter presence with style.
We all love a good story, but have you ever wondered why? https://t.co/mIWd8mdo6F #storytelling #marketing pic.twitter.com/GC8PbBmkZi— You & Co (@youandcomedia) July 14, 2016
This is most likely how your #Customers are feeling. Help em out! pic.twitter.com/Jyv1NWe9cn— You & Co (@youandcomedia) July 18, 2016