15 best AI video generators to use

Videos drive 86% more conversions on landing pages — but creating them traditionally requires expensive equipment, technical skills, and weeks of production time. Sound familiar?

Make a Video with HubSpot's Free AI Video Generator

Here‘s the game-changer: AI marketing video generators now let you transform simple text into professional marketing videos in minutes, not months. Whether you’re launching products, creating social media campaigns, or building brand awareness, these tools put video creation power directly in your hands.

We've tested 15 leading AI video generators specifically for marketing use cases. This guide reveals which tools deliver the best results for different marketing goals — from social media ads to product demos — so you can start creating videos that convert today.

Table of Contents

• How AI Video Generators Benefit Marketers
• How to Make AI Videos
• Transforming Text to Video With AI
• What makes a great AI video generator?
• Best AI Video Generators
• Frequently Asked Questions About AI Marketing Video Generators

How AI Video Generators Benefit Marketers

AI video generators aren‘t just tools — they’re marketing game-changers. Here's what they deliver for your campaigns:

Speed That Matches Marketing Demands

Traditional video production takes anywhere from days to weeks to months. AI generators? Under 5 minutes. When trending topics emerge or campaigns need quick pivots, you're ready.

Marketing videos AI excels at creating:

• Product launch videos with dynamic demonstrations
• Social media ads optimized for each platform
• Email marketing videos that boost click-through rates
• Customer testimonial compilations
• Educational content that builds authority

Cost Savings That Scale Your Budget

Skip the $5,000+ production costs. Most AI marketing video makers cost $0- $50 monthly, allowing you to create unlimited videos. That budget stretch means testing more campaigns and finding what converts.

Built for Marketing Success

The best AI video generators understand marketing psychology:

• Attention-grabbing hooks in the first 3 seconds
• Platform-specific formatting (square for Instagram, horizontal for YouTube)
• CTA integration that feels natural, not salesy
• A/B testing variations can be created in minutes

What works well: Product demos, explainer videos, social media content, and testimonial videos see the highest engagement rates.

What's still developing: Ultra-realistic spokesperson videos can feel uncanny, though audiences increasingly accept AI narration (thanks to TikTok normalizing text-to-speech).

The real power of AI video lies in its integration into your broader marketing strategy. Tools like HubSpot's Marketing Hub help you track the performance of video content alongside your other campaigns.

How to Make AI Videos

The process for making an AI video will vary depending on the tool or platform you're using. Some generators work by analyzing and creating a video based on the script you uploaded, while others will follow a prompt typed in by the user.

The key is to find a tool or generator with the features you need to create the kind of content you want.

Once you‘ve created your AI-generated videos, platforms like HubSpot’s Marketing Hub make it easy to distribute them across email campaigns, social media, and landing pages from a single dashboard.

Transforming Text to Video With AI

When ChatGPT catapulted to popularity in 2022, I don’t think the average marketer knew just how quickly AI video would follow.

It needs to be used ethically to be beneficial to society, but when leveraged correctly, it’s an incredible tool.

The most sought-after AI video feature is the text-to-video generator. This allows you to type in a sentence and, in a few seconds, be presented with an editable AI-generated video.

I tested this feature using two different prompts:

• A vague prompt: “I’d like to educate viewers about AI-generated video.”
• A specific prompt: “I’d like to inspire beginner marketers to try AI video generation. The video should explain the benefits of AI video generators and should inspire viewers to try this new video tool.”

I used HubSpot’s free AI video generator Clip Creator, and here’s what I saw.

They were both high-quality videos. Both videos had appropriate stock images and music tailored to human behavior. The content was very similar for both videos.

After testing many AI generators, I’ve found that a marketer’s time is better spent editing rather than refining their prompt. No matter how perfect your prompt feels, the result will still require edits.

What makes a great AI video generator?

So, how does one evaluate all of the different software on the market? The best AI video tools all incorporate a combination of these various features.

Intuitive User Interface

While most platforms list a long list of fancy AI features, users need an easy-to-use AI studio first and foremost. This enables a quick editing process.

AI Scripts

Automatically-generated video scripts save an incredible amount of time when producing video content.

They transform written content (such as a blog post or email) or a prompt into spoken language. Sometimes, they even use an AI narrator to read it out loud for you.

Not all software can generate video scripts, but it’s an enormous time saver. To be fair to the software that doesn’t offer this, it can be replaced with a few clicks in ChatGPT.

After trying more than a dozen AI video generators, I found that the AI scripts were one of the features that made the greatest difference, along with the following feature.

Factoring in Human Behavior

Some software has tailored its AI to match user behavior, and some haven’t.

For example, most people prefer videos with a brisk pace and visuals that don’t stay on the screen too long. In the video world, this is referred to as “pacing.”

Not all software is tailored for this, and as a result, it will produce slow, lengthy slides that resemble a poor PowerPoint presentation.

This isn’t a detail that software companies list on their “features” page, but it’s apparent based on the first draft of the video that the software provides.

Template Library

Start from scratch? What is it, 2018?

There’s no need to start from scratch with video anymore, as most platforms have built-in template libraries. Bonus points if these libraries include variation in:

• Intended audience.
• Aspect ratio.
• Project type.

Editing Capabilities

It’s normal for different software to offer different editing options, but most AI studios will cover the basics, such as:

• Text.
• Fonts.
• Music.
• Colors.
• Timing.
• Transitions.
• Animations.
• Stock footage.
• Different video styles.

Pricing Tiers (or Free Plan)

An AI video generator costs $0 to $50 a month (paid annually).

All paid software offers a discount when purchased as an annual package, and the cost of month-to-month service is always higher.

I know you’re on a budget — all of the suggested AI tools below are either free or include a free trial/demo.

Multilingual

Look for software that supports multiple languages if your business requires it.

Quick Comparison: Best AI Video Generators for Marketing Goals

Before diving into detailed reviews, here's which generators excel at specific marketing needs:

For social media marketing:

• Veed.io - Best for attention-grabbing short-form content with dynamic captions
• Canva - Ideal for multi-format campaigns across platforms
• Clip Creator - Perfect for beginners creating Instagram and TikTok content

For product marketing:

• Pictory - Converts product pages into compelling demos
• FlexClip - Strong product showcase templates
• Creatify - Specialized in product ad creation

For B2B marketing:

• Synthesia - Professional AI avatars for thought leadership
• Colossyan - Multi-speaker presentations for complex products
• Elai.io - Corporate training and explainer videos

For content marketing:

• Pictory - Transforms blog posts into videos
• Wave Video - Repurposes written content effectively
• Steve.AI - Quick educational video creation

For budget-conscious teams:

• Clip Creator - Best free option with no watermarks
• Simplified - Generous free plan features
• FlexClip - Affordable paid plans starting at $9.99

Best AI Video Generators

AI video generators have advanced significantly in a relatively short time. You can now make professional videos with the numerous text-to-video generation tools on the market.

I’ve tried all the most popular AI video generators, so you don’t have to. Here’s what I found.

1. Clip Creator

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Clip Creator is the best AI video generator for beginners. Someone with no video experience can use it and walk you through the video creation process painlessly.

You start by answering a few basic questions (like video type), then provide a brief overview of the video you’d like to create.

You can choose from video templates that are oriented for both landscape and vertical videos.

Then, Clip Creator uses AI to generate the text on your slides, as well as the background imagery. You’re instantly given a video with editable text, stock images, background music, etc.

The video creation workflow is very intuitive.

My experience: I love how streamlined this AI video creator is. Instead of bombarding you with endless features, options, and pop-ups, Clip Creator starts simple and allows you to make any necessary edits after it generates the video.

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Pros: Incredibly intuitive user interface, great customization options, and makes for a speedy and efficient AI video creator.

Cons: Smaller template library than paid AI video generators, and no advanced features like realistic AI avatars.

Best suited for: Video creation beginners and budget-conscious marketers. The most user-friendly interface and the best free AI video generator.

2. Pictory

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Pictory is an excellent AI video generator for creators and marketers who lack experience in video creation. All you have to do is provide a script or article to guide your video content.

For example, you can submit a blog post to the AI video creator, and Pictory will create a video based on the post that can be used for social media or your website. Furthermore, you can edit videos in minutes by using text.

Pictory also includes a feature that creates shareable video highlight reels, which can be used as a trailer or a short-form video for social media, such as a Reel.

Even better, Pictory can automatically caption and summarize your videos.

My experience: I provided the same prompt for Pictory as I did for the Clip Creator video, and it initially generated much less content (only one slide).

I went back and instead provided a URL of a blog post and tested the blog-to-video generator. This feature automatically creates video scripts based on a blog post, and using their realistic AI voices, I can have it narrated automatically as well.

The writing on every slide needed to be edited significantly to be useful, but I was impressed with the options. Pictory supports multiple languages (currently English, Spanish, French, and German) and has a vast library of AI voices.

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Prices for Pictory start at $19 per month, and users can try a 2-week free trial.

Pros: Users have numerous options for starting their AI-generated videos, and they can thoroughly customize the video output to suit their needs.

Cons: The first draft of the automatically generated videos requires heavy editing. It may be faster to let ChatGPT write a script for you and use that.

Best for: Marketers and creators with limited video editing experience who want to convert content, such as blog posts or webinars, into shareable video content.

3. Simplified

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The Simplified AI video generator transforms a long-form video into multiple AI-enhanced clips with just one click. This allows users to create videos from text and make an entirely new video using its accessible editing interface.

Simplified simplifies the way we produce content by providing users with easy access to an expansive in-app library that hosts thousands of templates, all available for free.

I appreciate that it guarantees exceptional video quality and pairs it with an intuitive, user-friendly interface, ensuring that users can craft high-quality videos without compromising ease of use.

Its comprehensive suite of features goes beyond basic editing options to include animation enhancements and multilingual translation capabilities, making it a versatile all-in-one tool for video creation. Users can save their brand settings in

Simplified’s “brand book” is a great time-saving feature.

Whether you’re a seasoned professional or just starting, this platform equips you with everything you need to bring your vision to life. Brands such as Bloomberg, DuckDuckGo, and Cashify utilize Simplified for their marketing needs.

My experience: I prompted Simplified the same way I prompted the other video generators, and I was immediately asked to describe my target audience and provide my video topic.

This was a nice step toward more personalized videos, but it required more user-generated input than Clip Creator, which had a multiple-choice intake process.

If you stick to the free plan, it’s time-consuming to sift through all the features to see what’s free to use.

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Prices for Simplified include a forever-free plan. Paid plans start from $15.20 a month and are billed annually.

Pros: If you pay for this AI video creator, you have many creation options at your disposal that not all other platforms offer (AI meme creation, AI image generation, AI carousel maker, etc.).

Cons: Not the best free AI video generator; other platforms are more generous with their features. You’re not able to test the text-to-video generator without joining a paid plan, as you’re about to do with other features.

Best for: Creators who want to create, edit, and schedule videos for all social media platforms.

4. Movavi Video Editor

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Rather than generating AI videos from scratch, Movavi Video Editor utilizes AI to simplify the video editing process. Video editing can be a time-consuming chore; for many, it’s the less enjoyable side of content creation.

However, with Movavi Video Editor’s nonlinear AI technique, you’re not just replicating traditional tool functions but also enhancing your videos through advanced AI video editing.

My experience: With AI background removal, you can cut out and replace backgrounds, adding a new dimension to your visuals.

Additionally, the AI noise removal feature enhances audio quality by automatically eliminating unwanted sounds, ensuring your videos meet the highest standards.

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The app also offers a host of advanced options, including PiP, chroma key, titles, keyframing, motion tracking, and more. Following the free 7-day trial, paid plans start at $49.95 per year.

Pros: The presence of built-in training rapidly familiarizes you with the software, and it has features that many other AI video editors don’t have.

Cons: This AI video editor offers high-level tools (such as color correction) to marketers, but total video newbies may be overwhelmed by some of the more advanced features.

Best for: Creators and marketers who already have video footage and want help editing videos to be more engaging (or who just need to speed up the editing process).

5. Fotor AI Video Generator

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Fotor is an image and video editing platform that integrates various AI features, known for its creativity, intelligence, flexibility, and convenience. Its AI video generator fully utilizes advancements in AI technology, making video creation more efficient and enjoyable.

Video creation is often a complex and professional process, but Fotor simplifies the steps. You simply need to describe your creative ideas in written form and select your preferred style.

AI will automatically analyze and generate a video you’ll be satisfied with. You can also upload images and add descriptions to create a video.

Whether you're an amateur video maker, a professional creator, or someone learning video production with no skills, AI will help you enjoy the efficiency and fun of video creation.

Inspiration is essential for video creators. Fotor AI video generator offers preset prompts and images, providing creators with additional inspiration for their videos.

My experience: Fotor’s interface is very user-friendly and straightforward. You can quickly find the features you need without any distracting ads or clutter. It also provides detailed step-by-step instructions, making it easy for new creators to get started.

While creating videos, the preset text descriptions and high-quality images inspired me creatively. They also saved me time and significantly boosted my production efficiency.

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What I found most convenient was that after generating a video, I could perform basic edits directly in Fotor, and I could also utilize their rich AI video tools, such as one-click enhancement and beautification, background removal, and object elimination.

Pros: The AI video generator supports creating videos in various styles, including Photography, Cinematic, Digital Art, Anime, Neopunk, Game Art, Illustration Art, and more, catering to different creative ideas and needs.

Cons: AI may not always fully understand textual descriptions or emotions and feelings, so some videos may not appear as realistic.

Best for: Professional video creators, video creation beginners, social media video influencers, and users who enjoy trying and testing trendy and interesting features.

6. Canva

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Canva generates short-form AI videos from scratch. Its text-to-video format makes the platform super easy to use for those with no prior video production experience. The same idea applies to video editing.

You can make simple edits, such as adjusting saturation, contrast, and temperature, or have the AI do it for you. Plus, Canva’s animated effects, transitions, and AI-powered background removals let you perform advanced edits in just a few clicks.

My experience: The first thing that stood out to me was Canva’s versatility. The platform features numerous photo, graphic, and video creation tools. In contrast, its built-in feedback tools make it an excellent option for marketers looking to centralize multi-format media asset creation processes.

Canva’s video editing tools are comparable to those of other dedicated video platforms, offering features such as audio sync, playback speed control, custom effects, and more.

Plus, Canva’s AI avatar video generator handles up to 40 languages. Canva’s free plan includes up to five total credits for its AI video generator. Paid plans start at $15 per user per month (billed monthly) or $120 per user per year, with 50 monthly credits included.

Pros: The AI video editor strikes a good balance between advanced features and ease of use. Canva’s versatility makes it an ideal choice for working on multiple media asset formats in one place.

Cons: Aaid plans bundle features from all across Canva’s product offerings — you cannot use the video generator independently. This may not bring the best value for money if you’re strictly looking for an AI video generator.

Best for: Canva's AI video generator is ideal for creating marketing content, social media posts, or any other type of video you need, without requiring extensive technical skills.

7. AI Studio

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With AI Studio, users can create videos by uploading their script and using the text-to-speech feature. The platform will then generate a video in five minutes or less. You can manually type in the script or copy and paste it into the platform.

From there, simply select the appropriate language and AI model, and then complete the editing. AI Studio enables users to choose a custom-made avatar that aligns with their brand.

My experience: New users can input a 300-character script, and an AI avatar will read your script using the AI text-to-video generator.

I found the AI models to be less convincing than others; the mouths sometimes moved between sentences, and I think all viewers could identify these as AI.

However, since the advent of TikTok’s text-to-speech narration feature, the public has become more accustomed to artificial narration, and there are many situations where this type of AI would work well.

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Prices for AI Studio start at $30 per month.

Pros: The platform’s intuitive features make it excellent for beginners with limited or no video creation experience.

Cons: The AI Studio avatars are identifiable as being artificial.

Best for: Marketing videos that require text-to-speech narration and include visual elements for B-roll.

8. Veed.io

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With Veed.io, you can use custom text, colors, font, and music to create a unique video for your brand. One of its standout features is Auto Transcribe.

You can upload your video, hit the Auto Transcribe button, and immediately download the script. Even better, there is no software to download, and the platform is easy to use for those without video editing experience.

My experience: I entered my “Pinterest marketing for beginners” prompt, and Veed.io quickly generated a short vertical video.

The AI video generator automatically provided the script, AI narration, background music, stock videos, and closed captioning.

The on-screen captions were really engaging, using color-changing text and emojis — perfect for social media.

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Veed.io is free to use for videos under 10 minutes in length. To access more features, prices start at $18 per month (when billed annually) and range up to enterprise custom pricing.

Pros: The pacing, on-screen captions, slang, and approach were very engaging.

Cons: The stock video that was automatically inserted into the video was occasionally off-topic, but it can be easily edited.

Best for: Short-form videos designed to hold attention on social media.

9. HeyGen

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HeyGen is an AI video generator that converts text, such as blog posts or scripts, into professional-quality videos using realistic avatars. The platform includes ready-made templates, stock footage, subtitles, and effects to simplify video creation. It supports realistic AI voiceovers in 175 languages and dialects, voice cloning, and a video translator, making it easy to repurpose content for social media, marketing, explainer videos, or corporate presentations.

My experience: I created a short explainer video with HeyGen and was impressed by the realistic motion, lip-syncing, and AI voice options. The editing workflow was straightforward, and I could quickly add B-roll and branding elements to finalize the video. The ability to translate and repurpose the duplicate content for different markets was beneficial.

Prices for HeyGen start at $29 per month, with a free trial option available.

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Pros: Heygen includes over 1,100 lifelike avatars, multilingual voiceovers, and cloning across 175 languages and dialects, intuitive templates, and powerful customization options.

Cons: Focused mainly on avatar-driven videos, with fewer advanced stock footage libraries.

Best for: Marketing professionals, creators of promotional content, YouTubers, TikTok or Instagram influencers, corporate video producers, social media creators, and explainer video makers who use realistic avatars.

10. Synthesia

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Synthesia's AI video generator enables users to create professional videos without requiring cameras, actors, or studios. Users can generate videos featuring realistic AI avatars that deliver content in over 140 languages by simply inputting text. This makes it an ideal tool for efficiently creating training materials, sales and marketing content, and internal communications at scale.

My experience: Synthesia‘s intuitive interface and extensive customization options make video creation a straightforward process. The platform’s diverse range of avatars and multilingual support allowed me to produce engaging content tailored to a global audience. The quality of the AI-generated avatars is impressive, closely mimicking human expressions and speech patterns.

Synthesia offers a free plan that includes 3 minutes of video per month, 9 AI avatars, and access to AI voices in 140+ languages. Paid plans are available for users who require additional features.

Pros: Synthesia simplifies video creation with its intuitive interface and realistic AI avatars. Its support for over 140 languages makes it an excellent tool for creating content that is accessible globally.

Cons: The free plan has limited features and is suitable only for basic use.

Best for: Businesses and individuals seeking to create professional training videos, marketing content, or internal communications featuring AI avatars, especially when targeting a multilingual audience.

11. Elai.io

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Elai is simple and requires no video editing skills. To use Elai, copy and paste a blog post URL or HTML text, choose a template from its library, and let the generator do the rest.

This AI video maker is specialized in corporate learning. Once the video is complete, review it to make any changes before rendering and downloading it.

My experience: I found that Elai's format is unique. Even though the AI avatar doesn’t pass as a real human, its small display size makes it feel less distracting.

The avatar compliments these videos instead of dominating them. I also really like the audio options: you can upload an audio file of you speaking, and Elai will generate a realistic AI avatar to narrate the text.

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Elai has over 60 languages and 25 avatars to choose from. You can use Elai for free with a 1-minute credit. For more features, Elai’s plans start at $23 per month (billed annually).

Pros: As a specialized AI video generator, this tool allows you to quickly create training videos for new hires or product onboarding videos.

Cons: Being a platform specialized for educational videos, it would be more time-consuming to create general marketing videos.

Best for: Generating videos at scale and creating training videos and product videos.

12. Colossyan

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Colossyan provides a diverse range of avatars who can recite your script in various languages.

You can also customize your avatar’s outfit. Colossyan’s key features are auto translations, subtitles, and the ability to enhance messages via screen recording.

My experience: The AI avatar options from Colossyan are advanced. You can add multiple AI avatars to a single video screen in the video creation workflow, starting a “conversation.” You can even customize the pauses between speakers.

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There’s a free trial, and the prices start at $19 per month (when billed annually).

Pros: The advanced avatar options make this a highly customizable AI video generator.

Cons: The sound of the AI narrators isn’t the most natural-sounding.

Best for: Creating training videos and explainers for workplace learning.

13. FlexClip

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This AI video generator features hundreds of video templates, AI-generated subtitles, background remover, and a text-to-speech engine. And its intuitive interface makes it simple for creators at any skill level.

My experience: I created my video by inputting a URL and letting FlexClip automatically pull content from my website.

The AI generator took an enormous amount of work out of the video creation process, but still required editing. The pacing of the video was slower than other AI tools, but I was able to easily customize all elements of the video.

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After the free plan, pricing starts at $9.99 per month (when billed annually, which saves 50%).

Pros: The basic plan's price point makes this a very budget-friendly AI video generator. It is also a great, straightforward option for beginners who don’t want to feel overwhelmed.

Cons: The AI-generated first draft requires more editing than some of the other platforms.

Best for: Creating videos for internal communication and product promos.

14. ImagineArt

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ImagineArt is a free AI video generator that generates realistic AI videos from text, image, or video. You can customize video length, angles, lighting, resolution, and styles like cinematic, anime, fantasy, and 3D using AI with simple text prompts.

Another feature that I loved was their Motion Transfer. It allows you to upload a character and a motion video, and with just a click you can make your character replicate the given motion. Equipped with the latest models such as Kling AI, Pixverse AI, Hailuo 02 PRO, and Google Veo 3, ImagineArt AI video generator turns your prompts into an AI-generated video.

My experience: I tested their AI video generator, and I gave it a pretty generic and simple prompt. I was impressed by how good their prompt enhancer was, as it improved my prompt and generated a vibrant and highly detailed video that exceeded expectations.

I also tested their AI Avatar video generator along with other tools like social media video generators, and I was amazed by the accuracy and quality of the videos generated. So, whether you need to give life to your artistic visions or convert your favorite images into awe-inspiring videos, ImagineArt is one of the best tools you can find online.

Pros: ImagineArt’s video generation tools are diverse and can provide several use cases, from social media marketing reels for businesses to fun music videos and motion transfer videos.

Cons: ImagineArt provides just 50 free credits every day. So if you need to generate multiple videos, you need to subscribe or purchase credits.

Best for: Artists looking to elevate their work and marketing teams working on social media strategies and reels.

15. Wave Video

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Wave Video is a popular choice among content creators thanks to its many tools, which include image and video assets, text overlay effects, audio, and captions.

The platform also provides a variety of video formats for Facebook, YouTube, TikTok, Instagram, and website-based applications.

Other key features are:

• Text-to-video AI.
• Video hosting.
• Voiceovers.
• Text-to-speech.
• Millions of stock assets.

My experience: I tested Wave Video by inserting a blog post URL and letting the AI video generator populate text and graphics based on the content.

The video background graphics, pacing, and text populated on the slides needed significant editing to be ready for viewers.

I like how easy it is to change the video format and edit any of the content. Wave Video also offers a range of live-streaming video tools.

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Wave Video is free, with monthly plans starting at $16 (paid annually).

Pros: The features of this software are very beginner-friendly, and the user interface doesn’t feel overwhelming.

Cons: The stock images it pulled were lower quality than the other AI tools. The images were blurry and stayed on screen much too long before switching slides (video pacing needed editing).

Best for: Livestream videos.

Frequently Asked Questions About AI Marketing Video Generators

What is an AI marketing video generator?

An AI marketing video generator is a software tool that uses artificial intelligence to automatically create video content from text inputs, scripts, or existing content like blog posts.

These platforms analyze your input and generate complete videos with stock footage, background music, text overlays, transitions, and even AI avatars that can narrate your script.

The technology eliminates the need for cameras, video editing expertise, or production teams, allowing marketers to create professional-looking videos in minutes rather than days.

How do AI video generators help marketers save time and money?

AI video generators significantly reduce both production time and costs compared to traditional video creation methods. What previously required hiring videographers, editors, and production crews at costs ranging from $1,000-$5,000 per video now takes minutes at a fraction of the price.

Most AI tools cost between $0 and $50 per month, enabling unlimited video creation for the price of a single professionally produced video.

The time savings are equally significant—marketers can generate a complete video in under 10 minutes, including editing, compared to the days or weeks it would take for traditional production.

This efficiency enables teams to produce more content, test multiple variations, and respond promptly to marketing opportunities without budget constraints.

What types of marketing videos can I create with AI?

AI video generators support virtually every marketing video format businesses need, including:

• Social media content: Reels, TikToks, YouTube Shorts, and platform-specific posts
• Product videos: Demonstrations, feature explainers, and promotional content
• Educational content: How-to guides, tutorials, and training videos
• Content repurposing: Blog-to-video conversions and article summaries
• Sales enablement: Product presentations, pitch videos, and proposal supplements
• Internal communications: Company announcements, onboarding videos, and team updates
• Advertising: Paid social ads, display ads, and video ad campaigns
• Customer content: Testimonial videos, case studies, and success stories
• Thought leadership: Expert insights, industry commentary, and trend analysis

The versatility extends from 15-second social clips to longer-form content for websites, presentations, and comprehensive educational series.

How do I choose the right AI video tool for my marketing goals?

Selecting the right AI video generator depends on four key factors:

Experience level: Beginners should prioritize intuitive platforms like Clip Creator or Veed.io that don't overwhelm with features. Experienced editors can leverage more advanced tools like Canva or Movavi.

Content type: If you're converting blog posts to video, choose Pictory or FlexClip. For social media content, Veed.io excels. Training and educational videos work best with Elai.io or Colossyan.

Budget: Start with free options, such as Clip Creator, Canva's free plan, or Veed.io, for videos under 10 minutes. Entry-level paid plans start at around $15-$ 20 per month.

Special requirements: Need multilingual content? Choose Synthesia (140+ languages). Want realistic AI avatars? Consider AI Studio or Synthesia. Require extensive customization? Canva or Simplified offer the most options.

Test free trials or free plans from 2-3 platforms that match your needs before committing to annual subscriptions.

Are AI-generated marketing videos as effective as professionally produced videos?

AI-generated videos can match or exceed the performance of traditional videos when used strategically, although their effectiveness depends on the content type and execution quality.

For product explainers, social media ads, educational content, and high-volume campaigns, AI videos perform comparably to traditional videos while enabling faster testing and optimization.

The ability to rapidly create multiple variations and iterate based on data often produces better results than a single professionally produced video.

However, for high-stakes content requiring emotional depth—such as founder stories, authentic customer testimonials, or premium brand positioning—traditionally filmed videos with real human presence typically outperform AI alternatives.

Viewers can identify AI avatars as artificial, which may reduce trust in contexts where authenticity is paramount.

Most successful marketers employ a hybrid approach: using AI for scalable, testable content across multiple campaigns while reserving traditional production for hero content and brand-defining moments.

The conversion advantage of AI stems from its volume and iteration capabilities rather than superior production quality.

How much do AI marketing video generators cost?

AI video generator pricing ranges from free to approximately $50 per month for annual subscriptions:

Free plans: Tools like Clip Creator, Canva, and Veed.io offer free tiers with basic features and limitations on video length, monthly credits, or watermarks.

Entry-level paid plans: Priced at $15-20 per month (billed annually), offer expanded features, longer videos, and additional monthly credits. Examples include Pictory ($19/month), Colossyan ($19/month), and FlexClip ($9.99/month).

Mid-tier plans: Priced at $30-$ 50 per month, offer advanced features such as premium AI avatars, priority processing, and team collaboration. AI Studio starts at $30/month, while Elai.io begins at $23/month.

Enterprise plans: Custom pricing for large organizations requiring extensive usage, dedicated support, and advanced customization.

Month-to-month pricing typically costs 30-50% more than annual subscriptions. Most platforms offer free trials or demo periods to allow users to test features before making a purchase. Annual costs range from $180-$600, representing significant savings compared to traditional video production.

How do I optimize AI videos for different platforms like Instagram, YouTube, or LinkedIn?

Platform optimization requires attention to technical specifications and content strategy:

Aspect ratios: Use vertical (9:16) for Instagram Reels, TikTok, and YouTube Shorts; square (1:1) for Instagram feed posts; horizontal (16:9) for YouTube, LinkedIn, and Facebook.

Video length: Keep content 15-60 seconds for short-form platforms, 1-3 minutes for LinkedIn, and longer formats for YouTube.

Platform-specific content strategies:

• Instagram/TikTok: Fast pacing, eye-catching captions, trending audio, quick scene transitions
• LinkedIn: Professional tone, clear value propositions, business-focused messaging
• YouTube: Longer hooks, comprehensive information, compelling thumbnails, detailed descriptions
• Facebook: Casual tone, community engagement, longer watch times

Universal best practices: Always include captions (most users watch without sound), optimize thumbnails for clickability, front-load value in the first 3 seconds, and add relevant hashtags and keywords for discoverability.

Test different variations for each platform rather than posting identical content everywhere, as audience expectations and algorithms favor platform-native approaches.

What are the main limitations of AI marketing video generators?

Current AI video technology has several limitations marketers should understand:

Authenticity concerns: AI avatars lack complete believability—their mannerisms and articulation reveal their artificial nature, which can erode trust in contexts that require human connection.

Pacing issues: Automatically generated videos often struggle with timing, producing slides that linger too long or transition awkwardly, requiring manual adjustment to match professional content standards.

Limited brand voice understanding: AI generates technically accurate content but lacks a nuanced understanding of your specific brand voice, tone, and emotional resonance that connects with your particular audience.

Stock footage quality: Automatic image and video selection can be inconsistent, sometimes pulling irrelevant or low-quality footage that requires replacement.

Technical accuracy: AI struggles with highly technical, niche, or specialized topics where precision and industry-specific knowledge are critical.

Editing requirements: Despite marketing promises, no AI tool produces truly publish-ready content. Plan to spend time editing and refining the output rather than expecting hands-off automation.

These limitations are improving rapidly as technology advances, but marketers should approach AI video as a time-saving tool requiring human oversight rather than a complete replacement for creative judgment.

How can I test and improve the performance of my AI marketing videos?

Implement a systematic testing and optimization framework:

A/B testing: Create 2-3 variations of each video with different hooks, scripts, visual styles, or CTAs. Run controlled tests to identify what resonates with your audience.

Track key metrics:

• Social media: Engagement rate, watch time, completion rate, shares
• Ads and landing pages: Click-through rate, conversion rate, cost per acquisition
• Overall: Drop-off points, replay rate, audience retention graphs

Analyze patterns: Identify which elements drive performance—faster pacing, specific AI avatars, particular music choices, certain hook formats, or optimal video length for your audience.

Gather qualitative feedback: Monitor comments, conduct surveys, and engage in direct customer conversations to understand why videos succeed or fail, beyond just the numbers.

Test distribution variables: Experiment with posting times, hashtags, targeting parameters, thumbnail options, and video descriptions to maximize reach.

Iterate continuously: Develop a performance playbook that documents proven approaches tailored to your specific audience. Refine your AI prompts, editing process, and content strategy based on the insights you've accumulated.

Platform-specific optimization: What works on LinkedIn may fail on TikTok. Test and optimize separately for each platform rather than assuming universal best practices.

The key to success is treating AI video as an iterative process—use the speed and low cost to test frequently, learn quickly, and continuously improve based on real performance data.

Making the Most of AI Video

AI marketing video generators use artificial intelligence to help marketers create professional-quality videos in minutes—no video editing skills required.

These tools save time and cut costs by automating video production, offering templates for product demos, social ads, and more. Marketers can quickly test multiple video variations, optimize for different platforms, and track ROI.

According to HubSpot’s State of AI Marketing Report, over half of marketers now use AI for video content, reporting faster turnaround and higher conversion rates. Ready to transform your marketing?

Begin with a tool that aligns with your goals and seamlessly integrates with your existing workflows.

Editor's note: This post was originally published in June 2023 and has been updated for comprehensiveness.