Videos are integral to any marketing campaign; however, they can be tedious and difficult to create if you aren’t savvy with editing or are short on time.
Fortunately, you can leverage many AI video generators to streamline your production and create content that engages your audience. But what’s the best AI video generator for your tasks?
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This article will explore 11 different AI video generators, their features, and how you can best use them in your next video marketing campaign. Time to press play on easier video creation.
Table of Contents
- Can AI make videos?
- How to Make AI Videos
- Transforming Text to Video With AI
- What makes a great AI video generator?
- Best AI Video Generators
Free AI Video Generator
Convert text into professional videos for your business with just a few clicks with HubSpot's Clip Creator.
- Generate in moments with AI.
- Customize to your needs.
- Use free video templates.
- Finalize and drive results.
Can AI make videos?
Yes, AI can make videos.
AI video generators can instantly produce basic presentation slides with text, B-roll, and background music, all the way up to advanced videos of lifelike AI avatars “speaking” to you.
AI’s impressive — but it’s not perfect.
What works well with AI video generators:
- Video scripts. Being able to generate video scripts in a few seconds is incredible and saves so much time.
- Stock imagery, B-roll, and background music. Even though it still requires editing, having multimedia pulled automatically for you by the video generator makes it feel like you have an assistant.
- Video editing. The video editing capabilities are incredible and often beginner-friendly, which is a huge leap in the video editing world.
What isn’t working (yet):
- Believability. The realistic AI avatars are incredibly advanced, but the mannerisms and articulation make it obvious that they're, well, AI.
- Pacing. Much research has been done on how quickly a video moves from scene to scene to hold viewers’ attention, and I found that not all generators factored this into their algorithms.
- Decision overload. The number of video templates, AI avatars, and effects available can overwhelm the editing process.
AI is rapidly advancing, and some of these quirks will soon be passé.
How to Make AI Videos
The process for making an AI video will vary depending on the tool or platform you're using. Some generators work by analyzing and creating a video based on the script you uploaded, while others will follow a prompt typed in by the user.
The key is to find a tool or generator with the features you need to create the kind of content you want.
Transforming Text to Video With AI
When ChatGPT catapulted to popularity in 2022, I don’t think the average marketers knew just how quickly AI video would follow.
It needs to be used ethically to be useful to society, but when leveraged correctly, it’s an incredible tool.
The most sought-after AI video feature is the text-to-video generator. This allows you to type in a sentence and, in a few seconds, be presented with an editable AI-generated video.
I tested this feature using two different prompts:
- A vague prompt: “I’d like to educate viewers about AI-generated video.”
- A specific prompt: “I’d like to inspire beginner marketers to try AI video generation. The video should explain the benefits of AI video generators and should inspire viewers to try this new video tool.”
I used HubSpot’s free AI video generator Clip Creator, and here’s what I saw.
They were both high-quality videos. Both videos had appropriate stock images and music tailored to human behavior. The content was very similar for both videos.
After testing many AI generators, I’ve found that a marketer’s time is better spent editing rather than making their prompt more specific. No matter how perfect your prompt feels, the end result will still require edits.
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What makes a great AI video generator?
So, how does one evaluate all of the different software on the market? The best AI video tools all have a mix of these different features.
Intuitive User Interface
While most platforms list a long list of fancy AI features, users need an easy-to-use AI studio first and foremost. This enables a quick editing process.
AI Scripts
Automatically-generated video scripts save an incredible amount of time when producing video content.
They turn written content (such as a blog post, email, etc.) or a prompt into spoken language. Sometimes, they even use an AI narrator to read it out loud for you.
Not all software can generate video scripts, but it’s an enormous time saver. To be fair to the software that doesn’t offer this, it’s replaceable with a few clicks in ChatGPT.
After trying more than a dozen AI video generators, I found the AI scripts were one of the features that made the greatest difference, along with the next feature.
Factoring in Human Behavior
Some software have tailored their AI to match user behavior, and some haven’t.
For example, most people prefer videos with a brisk pace and visuals that don’t stay on the screen too long. In the video world, this is referred to as “pacing.”
Not all software is tailored for this, and as a result, it will produce slow, lengthy slides that feel like a bad PowerPoint presentation.
This isn’t a detail that software companies list on their “features” page, but it’s something that’s apparent based on the first draft of the video that the software gives you.
Template Library
Start from scratch? What is it, 2018?
There’s no need to start from scratch with video anymore, as most platforms have built-in template libraries. Bonus points if these libraries include variation in:
- Intended audience.
- Aspect ratio.
- Project type.
Editing Capabilities
It’s normal for different software to offer different editing options, but most AI studios will cover the basics, such as:
- Text.
- Fonts.
- Music.
- Colors.
- Timing.
- Transitions.
- Animations.
- Stock footage.
- Different video styles.
Pricing Tiers (or Free Plan)
An AI video generator costs $0 to $50 a month (paid annually).
All paid software includes a discount when purchasing an annual package, and the cost of month-to-month service is always higher.
I know you’re on a budget — all of the suggested AI tools below are either free or include a free trial/demo.
Multilingual
Look for software that supports multiple languages if your business requires it.
Best AI Video Generators
AI video generators have come extremely far in a short time. You can now make professional videos with the numerous text-to-video generation tools on the market.
I’ve tried all the most popular AI video generators, so you don’t have to. Here’s what I found.
1. Clip Creator
Clip Creator is the best AI video generator for beginners. It can be used by someone with no video experience and walks you through the video creation process painlessly.
You start by answering a few basic questions (like video type), then provide a brief overview of the video you’d like to create.
You can choose from video templates, which are oriented for both landscape videos and vertical videos.
Then, Clip Creator uses AI to generate the text on your slides, plus the background imagery. You’re instantly given a video with editable text, stock images, background music, etc.
The video creation workflow is very intuitive.
Free AI Video Generator
Convert text into professional videos for your business with just a few clicks with HubSpot's Clip Creator.
- Generate in moments with AI.
- Customize to your needs.
- Use free video templates.
- Finalize and drive results.
My experience: I love how streamlined this AI video creator is. Instead of bombarding you with endless features, options, and pop-ups, Clip Creator starts simple and allows you to make any edits you need after it generates the video.
Pros: Incredibly intuitive user interface, great customization options, and makes for a very fast and efficient AI video creator.
Cons: Smaller template library than paid AI video generators, and no advanced features like realistic AI avatars.
Best for: Video creation beginners and marketers on a budget. Most user-friendly interface and best free AI video generator.
2. Pictory
Pictory is an excellent AI video generator for creators and marketers who don’t have experience creating videos. All you have to do is provide a script or article to guide your video content.
For example, you can submit a blog post to the AI video creator, and Pictory will create a video based on the post that can be used for social media or your website. Furthermore, you can edit videos in minutes by using text.
Pictory also includes a feature that creates shareable video highlight reels that can be used as a trailer or a short-form video for social media such as a Reel.
Even better, Pictory can automatically caption and summarize your videos.
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- Marketing AI Tools
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My experience: I provided the same prompt for Pictory as I did for the Clip Creator video, and it initially generated much less content (only 1 slide).
I went back and instead provided a URL of a blog post and tested the blog-to-video generator. This feature automatically creates video scripts based on a blog post, and using their realistic AI voices, I could have it automatically narrated too.
The writing on every slide needed to be edited significantly to be useful, but I was impressed with the options. Pictory supports multiple languages (currently English, Spanish, French, and German) and has a huge library of AI voices.
Prices for Pictory start at $19 per month, and users can try a 2-week free trial.
Pros: Users have a lot of options for how to begin their AI-generated videos, and they can thoroughly customize the video output.
Cons: The first draft of the automatically-generated videos needs heavy editing. It may be faster to let ChatGPT write a script for you and use that.
Best for: Marketers and creators with limited video editing experience who want to convert content like blog posts or webinars into shareable video content.
3. Simplified
The Simplified AI video generator transforms a long-form video into multiple AI-enhanced clips with just one click. This allows users to create videos from text and make an entirely new video using its accessible editing interface.
Simplified simplifies the way we produce content by providing users with easy access to an expansive in-app library that hosts thousands of templates, all available for free.
I like that it guarantees exceptional video quality and pairs this with an intuitive, user-friendly interface, ensuring that users can craft high-quality videos without sacrificing ease of use.
Its comprehensive suite of features goes beyond basic editing options to include animation enhancements and multilingual translation capabilities, making it a versatile all-in-one tool for video creation. Users can save their brand settings in
Simplified’s “brand book” is a great time-saving feature.
Whether you’re a seasoned professional or just starting, this platform equips you with everything you need to bring your vision to life. Brands like Bloomberg, DuckDuckGo, and Cashify use Simplified for their marketing needs.
My experience: I prompted Simplified the same way I prompted the other video generators, and I was immediately asked to describe my target audience and provide my video topic.
This was a nice step toward more personalized videos, but it required more user-generated input than Clip Creator, which had a multiple-choice intake process.
If you stick to the free plan, it’s time-consuming to sift through all the features to see what’s free to use.
Prices for Simplified include a forever-free plan. Paid plans start from $15.20 a month and are billed annually.
Pros: If you pay for this AI video creator, you have many creation options at your disposal that not all other platforms offer (AI meme creation, AI image generation, AI carousel maker, etc.).
Cons: Not the best free AI video generator; other platforms are more generous with their features. You’re not able to test the text-to-video generator without joining a paid plan, as you’re about to do with other features.
Best for: Creators who want to create, edit, and schedule videos for all social media platforms.
4. Movavi Video Editor
Rather than generating AI videos from scratch, the Movavi Video Editor uses AI to make video editing easier. Video editing can be a time-consuming chore; for many, it’s the less enjoyable side of content creation.
However, with Movavi Video Editor’s nonlinear AI technique, you’re not just replicating traditional tool functions but also enhancing your videos through advanced AI video editing.
With AI background removal, you can cut out and replace backgrounds, adding a new dimension to your visuals.
Plus, the AI noise removal feature enhances audio quality by automatically eliminating unwanted sounds, ensuring your videos are of the highest standard.
The app also offers a host of advanced options like PiP, chroma-key, titles, keyframing, motion tracking, and more. Following the free 7-day trial, paid plans start at $49.95 per year.
Pros: The presence of built-in training rapidly familiarizes you with the software, and it has features that many other AI video editors don’t.
Cons: This AI video editor brings high-level tools (like color correction) to marketers, but total video newbies may be overwhelmed with some of the more advanced features.
Best for: Creators and marketers who already have video footage and want help editing videos to be more engaging (or who just need to speed up the editing process).
5. Fotor AI Video Generator
Fotor is an image and video editing platform that integrates various AI features, known for its creativity, intelligence, flexibility, and convenience. Its AI video generator fully utilizes advancements in AI technology, making video creation more efficient and enjoyable.
Video creation is often a complex and professional process, but Fotor simplifies the steps. You just need to describe your creative ideas in text form and choose your desired style.
AI will automatically analyze and generate a video you’ll be satisfied with. You can also upload images and add descriptions to generate a video.
Whether you're an amateur video maker, a professional creator, or someone learning video production with no skills, AI will help you enjoy the efficiency and fun of video creation.
Inspiration is important for video creators. Fotor AI video generator provides preset prompts and images, helping creators find more inspiration for their videos.
My experience: Fotor’s interface is very user-friendly and simple. you can quickly find the features you need without any distracting ads or clutter. It also provides detailed step-by-step instructions, making it easy for new creators to get started.
While creating videos, its preset text descriptions and high-quality images inspired me creatively. They also saved me time and greatly boosted my production efficiency.
What I found most convenient was that after generating a video, I could perform basic edits directly in Fotor and I could also use their rich AI video tools, like one-click enhancement and beautification, background removal, and object elimination.
Pros: The AI video generator supports creating videos in various styles, including Photography, Cinematic, Digital Art, Anime, Neopunk, Game Art, Illustration Art, and more. Catering to various creative ideas and needs.
Cons: AI may not always fully understand textual descriptions or emotions and feelings, so some videos may not appear as realistic.
Best for: Professional video creators, video creation beginners, social media video influencers, and users who enjoy trying and testing trendy and interesting features.
6. AI Studio
With AI Studio, users can create videos by uploading their script and using the text-to-speech feature. The platform will then generate a video in five minutes or less. You can manually type in the script or copy and paste it into the platform.
From there, you just need to select the appropriate language and AI model and finish editing. AI Studio allows users to select a custom-made avatar that suits their brand.
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- Marketing AI Tools
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My experience: New users can input a 300-character script, and an AI avatar will read your script using the AI text-to-video generator.
I found the AI models to be less convincing than others; the mouths sometimes moved between sentences, and I think all viewers could identify these as AI.
However, since the advent of TikTok’s text-to-speech narration feature, the public has become more accustomed to artificial narration, and there are many situations where this type of AI would work well.
Prices for AI Studio start at $30 per month.
Pros: The platform’s intuitive features make it excellent for beginners with limited or no video creation experience.
Cons: The AI Studio avatars are identifiable as being artificial.
Best for: Marketing videos that need text-to-speech narration and have visuals for B-roll.
7. Veed.io
With Veed.io, you can use custom text, colors, font, and music to create a unique video for your brand. One of its standout features is Auto Transcribe.
You can upload your video, hit the Auto Transcribe button, and immediately download the script. Even better, there is no software to download, and the platform is easy to use for those without video editing experience.
My experience: I entered my “Pinterest marketing for beginners” prompt, and Veed.io quickly generated a short vertical video.
The AI video generator automatically provided the script, AI narration, background music, stock videos, and close captioning.
The on-screen captions were really engaging, using color-changing text and emojis — perfect for social media.
Veed.io is free to use for videos under 10 minutes. To access more features, prices start at $18 per month (when billed annually) and go all the way up to enterprise custom pricing.
Pros: The pacing, on-screen captions, slang, and approach were very engaging.
Cons: The stock video that was automatically inserted into the video was off-topic at times but can be easily edited.
Best for: Short-form videos designed to hold attention on social media.
8. Elai.io
Elai is simple and requires no video editing skills. To use Elai, copy and paste a blog post URL or HTML text, choose a template from its library, and let the generator do the rest.
This AI video maker is specialized in corporate learning. Once the video is complete, review it to make any changes before rendering and downloading it.
My experience: I found that Elai's format is unique. Even though the AI avatar doesn’t pass as a real human, its small display size makes it feel less distracting.
The avatar compliments these videos instead of dominating them. I also really like the audio options: you can upload an audio file of you speaking, and Elai will generate a realistic AI avatar to narrate the text.
Elai has over 60 languages and 25 avatars to choose from. You can use Elai for free with a 1-minute credit. For more features, Elai’s plans start at $23 per month (billed annually).
Pros: As a specialized AI video generator, this tool allows you to quickly create training videos for new hires or product onboarding videos.
Cons: Being a platform specialized for educational videos, it would be more time-consuming to create general marketing videos.
Best for: Generating videos at scale and creating training videos and product videos.
9. Colossyan
Colossyan provides a diverse range of avatars who can recite your script in various languages.
You can also customize your avatar’s outfit. Colossyan’s key features are auto translations, subtitles, and the ability to enhance messages via screen recording.
My experience: The AI avatar options from Colossyan are advanced. You can add multiple AI avatars to a single video screen in the video creation workflow, starting a “conversation.” You can even customize the pauses between speakers.
There’s a free trial, and the prices start at $19 per month (when billed annually).
Pros: The advanced avatar options make this a highly customizable AI video generator.
Cons: The sound of the AI narrators isn’t the most natural-sounding.
Best for: Creating training videos and explainers for workplace learning.
10. FlexClip
This AI video generator features hundreds of video templates, AI-generated subtitles, background remover, and a text-to-speech engine. And its intuitive interface makes it simple for creators at any skill level.
My experience: I created my video by inputting a URL and letting FlexClip automatically pull content from my website.
The AI generator took an enormous amount of work out of the video creation process, but still required editing. The pacing of the video was slower than other AI tools, but I was able to easily customize all elements of the video.
After the free plan, pricing starts at $9.99 per month (when billed annually, which saves 50%).
Pros: The basic plan's price point makes this a very budget-friendly AI video generator. It is also a great, straightforward option for beginners who don’t want to feel overwhelmed.
Cons: The AI-generated first draft requires more editing than some of the other platforms.
Best for: Creating videos for internal communication and product promos.
Best for: Creating videos for internal communication and product promos.
11. Wave Video
Wave Video is a popular choice among content creators thanks to its many tools, which include image and video assets, text overlay effects, audio, and captions.
The platform also provides a variety of video formats for Facebook, YouTube, TikTok, Instagram, and website-based applications.
Other key features are:
- Text-to-video AI.
- Video hosting.
- Voiceovers.
- Text-to-speech.
- Millions of stock assets.
My experience: I tested Wave Video by inserting a blog post URL and letting the AI video generator populate text and graphics based on the content.
The video background graphics, pacing, and text populated on the slides needed significant editing to be ready for viewers.
I like how easy it is to change the video format and edit any of the content. Wave Video also has many live-stream video tools.
Wave Video is free, with monthly plans starting at $16 (paid annually).
Pros: The features of this software are very beginner-friendly, and the user interface doesn’t feel overwhelming.
Cons: The stock images it pulled were lower quality than the other AI tools. The images were blurry and stayed on screen much too long before switching slides (video pacing needed editing).
Best for: Livestream videos.
Making the Most of AI Video
How will AI-generated video help your brand? With just a few clicks, you can create amazing videos, which was unimaginable a few years ago.
Now that you know what AI video generators are available, you’re ready to find the right one to leverage for your next video.
Free AI Video Generator
Convert text into professional videos for your business with just a few clicks with HubSpot's Clip Creator.
- Generate in moments with AI.
- Customize to your needs.
- Use free video templates.
- Finalize and drive results.
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