When you think of viral marketing, your mind probably wanders to that Oreos "You can still dunk in the dark" tweet, which garnered an enviable 40,000 retweets and Facebook likes during 2013's Super Bowl power outage. Or perhaps you think of the Dove "Real Beauty Sketches," a video with more than 67 million views to date.
When these global brands go viral, it's not a huge surprise.
They have agencies and well-staffed marketing teams standing by to handle the good, the bad, and the ugly that can result when brands go viral. But what happens ... Read More