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Where Marketers Go to Grow

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Marketing / May 3, 2017 5 Examples of Creative Shoppable Content from Brands
5 Examples of Creative Shoppable Content from Brands

By Ryan Philemon

Remember the good old days of catalog shopping? A simpler time when you could flip through pages of a glossy magazine, ogling at advertisements that captured your attention, drew you in, and immediately transformed you into an interested customer.

A lot has changed for brands since those nostalgic times. Thanks to social media and content inundation, brands are having difficulty bridging the gap between browsing and buying. How can you turn engagement into actual conversions?

Have you ever browsed a blog, social media feed, or other digital publication and instantly discovered a product you love? Did you spend the time scanning the website or search engines trying to find it? ... Read More

Marketing / May 3, 2017 How to Design & Optimize Landing Pages [Free Ebook]
How to Design & Optimize Landing Pages [Free Ebook]

By Lindsay Kolowich

Landing pages are an essential component of any well-crafted, effective inbound marketing strategy. Whether your goal is to generate leads, sell products, or collect data, your landing pages are where the action happens.

With the growing challenge of attracting and holding people’s attention online, it’s more important than ever to design your landing pages to trigger instant conversions.

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Marketing / May 3, 2017 32 Free Online Marketing Classes to Master Your Marketing Skills
32 Free Online Marketing Classes to Master Your Marketing Skills

By Sophia Bernazzani

I don't know about you, but I miss going to school. I miss taking notes, studying, and most of all, learning a ton of new skills.

That's not to say I don't learn a lot on the job here at HubSpot -- because I absolutely do. But sometimes, there's nothing quite like listening to a lecture, taking notes, and doing homework.

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Marketing / May 2, 2017 How to Use Infographics to Get Leads From Your Website
How to Use Infographics to Get Leads From Your Website

By Diana Urban

I’m a sucker for a good infographic. Sometimes, it seems like it’s hard to come across a truly remarkable one -- one that’s achieved the perfect trifecta of good design, readability, and reliable data. But when they’re well-executed, infographics work wonders, transforming complex topics and dry statistics into visually enticing content. They’re liked and shared on social media 3X more than any other type of content. And, as a result, they can be an excellent tool for driving more traffic to your website.

But here’s a fun fact: Infographics can also be a helpful device to generate more leads.

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Marketing / May 2, 2017 Need to Convert Traffic Into More Leads? Experts Bust Common CRO Myths [Live Hangout]
Need to Convert Traffic Into More Leads? Experts Bust Common CRO Myths [Live Hangout]

By Kate Taylor Mighty

Many marketers have to find out the hard way that more website traffic doesn't always translate to more leads.

Unless your site is optimized to drive visitors to take action and engage, you can attract thousands of visitors and never see one of them convert into a lead. That's where conversion rate optimization comes in.

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Marketing / May 2, 2017 20 Creative Writing Prompts That'll Help You Beat Writer's Block [Infographic]
20 Creative Writing Prompts That'll Help You Beat Writer's Block [Infographic]

By Carly Stec

I've written a lot of blog posts over the past few years. (Read: I've stared at a lot of blinking cursors on blank screens over the past few years.) And if there's one thing I've learned about business blogging, it's that getting started is often the hardest part.

When you're tasked with writing regularly and writing well, it's natural to feel some pressure. My advice? Rather than letting that stress overcome you, consider what you can do to regain control of your time and output.

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Marketing / May 1, 2017 58 Best Marketing Tools to Build Your Strategy in 2017
58 Best Marketing Tools to Build Your Strategy in 2017

By Bethany Cartwright

In the world of marketing, it seems like there are always new tools, tips, tricks, and trends to discover and incorporate into your marketing strategy. How is it possible to keep up with them all?

As a marketer myself, I often wish I had a better sense of all of the tools available to me -- and what sets each of them apart -- so I can make more informed decisions on how to create and optimize content.

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Marketing / May 1, 2017 These 7 Brands Take Personalized Marketing to a New Level
These 7 Brands Take Personalized Marketing to a New Level

By Amanda Zantal-Wiener

When I sit down to write an article, I have a pretty standard routine. I outline the story in our Content Optimization System (COS), copy and paste it into a Google doc, find a good photo to accompany it, do research, write, proofread, and carry it back over to our COS. It’s a weird series of steps that doesn’t necessarily work for everyone, but it does for me. They’re my very own personal blogging habits.

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Marketing / May 1, 2017 13 Project Management Terms You Should Know [Infographic]
13 Project Management Terms You Should Know [Infographic]

By Karla Cook

The legendary management consultant Peter Drucker once famously wrote, "There is nothing quite so useless as doing with great efficiency something that should not be done at all."

This nugget of wisdom is especially relevant to project managers. Effective project management is all about cutting through the clutter to focus on the things with the biggest impact on the project's bottom line -- the basic pillars that hold your project up. There's no use optimizing the details if your core process is flawed. 

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Marketing / April 28, 2017 April Social Media News: AR on Facebook, Ads on Snapchat & More
April Social Media News: AR on Facebook, Ads on Snapchat & More

By Sophia Bernazzani

April showers bring May flowers (depending on where you live). This April also brought an onslaught of augmented reality, or AR, from a few of your favorite social media apps.

Just like last month, Facebook and Instagram continued to compete with Snap Inc. in April, with all three apps launching new products and features to keep more users and marketers spending their time there.

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Marketing / April 28, 2017 9 Link Building Email Outreach Templates That Actually Work
9 Link Building Email Outreach Templates That Actually Work

By Sophia Bernazzani

Thanks for joining me here on the HubSpot Marketing Blog today. I wanted to take this opportunity to tell you all a few things you might not know about me.

I'm ambidextrous (I can write with both hands), I'm the adoptive mother of three cats (one of whom is named Kitty), and before coming to HubSpot, I spent a lot of time writing and sending link building outreach emails.

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Marketing / April 27, 2017 5 Essential Skills Marketers Need to Succeed This Year [Infographic]
5 Essential Skills Marketers Need to Succeed This Year [Infographic]

By Amanda Zantal-Wiener

The marketing landscape evolves at what often seems like a bewildering pace. There are changes in consumer preferences. There are updates to search algorithms. And, we can't forget the frequent updates and features added to various social media channels.

For that reason, being a successful marketer today might appear to require a never-ending list of skills. Where do you need to excel -- content creation, social media, web analytics, or all of the above ... and more?

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Marketing / April 27, 2017 6 Cover Letter Examples That Got Something Right
6 Cover Letter Examples That Got Something Right

By Amanda Zantal-Wiener

Let’s face it: A job search is, typically, anything but fun.

It’s almost as if it carries its own stages of grief. At first, there’s denial of its demoralizing nature. Then comes the anger over either radio silence or rejection from prospective employers. Of course, there’s bargaining -- “I promise to never complain about work again, if I can find a new job!” That’s often followed by depression, and the idea that one is simply just unhireable. Then, there’s acceptance: “This is awful, but I have to keep trying, anyway.”

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Marketing / April 26, 2017 How to Repost on Instagram: 4 Easy Ways to Reshare Content
How to Repost on Instagram: 4 Easy Ways to Reshare Content

By Sophia Bernazzani

Where most social media feeds are almost distractingly busy -- full of photos, videos, and text updates from friends and brands you follow -- Instagram is different because you can only look at one post at a time.

And while this simple, clean interface makes to easy to focus on the beautiful photography and interesting videos on Instagram, it also leaves something to be desired: the ability to easily repost other users' content.

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Marketing / April 26, 2017 45 Engaging Examples of Interactive Storytelling in Content Marketing
45 Engaging Examples of Interactive Storytelling in Content Marketing

By Eric Peters

As inbound marketers, content plays an important role in attracting attention to our company and building trust with our prospects. Our content can come in many different formats, and the format we choose can speak volumes about the research and ideas within.

Interactive content has become increasingly more popular as brands try to cut through the noise and keep prospects' attention long enough to deliver a message.

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Marketing / April 26, 2017 10 of the Best Ads from April: Hygge, Apocalypse, and a Robot Baby
10 of the Best Ads from April: Hygge, Apocalypse, and a Robot Baby

By Karla Cook

Although we haven't been fortunate enough to see more than a few scattered days of sunlight here in Boston, I'm told it's technically spring.

In addition to rain, April also brought us some stunning new creative work from agencies around the word. Our monthly ad round-up features a German-produced animated short, a delightful Danish beer ad, and a clever insurance spot from Japan starring a rugby team from New Zealand. 

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Marketing / April 25, 2017 The Character Count Guide for Blog Posts, Videos, Tweets & More
The Character Count Guide for Blog Posts, Videos, Tweets & More

By Lindsay Kolowich

When it comes to writing text for your blog and social media posts, many marketers wonder, "But what's the character limit?" It's never a simple question -- sometimes, it's answered by parameters established by certain channels. And on other occasions, it's more a question of what's ideal.

For example, you probably know the character limit for a tweet is 140, but did you know that the ideal length is actually less than that? (Hold tight -- we'll explain why.) 

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Marketing / April 25, 2017 6 Business Challenges Every Small Business Struggles With (And How to Fix Them)
6 Business Challenges Every Small Business Struggles With (And How to Fix Them)

By Lindsay Kolowich

In the first few years of business, small companies come up against a lot of different challenges. Some are harder than others to overcome -- and according to the U.S. Bureau of Labor Statistics, about 20% of small businesses fail by the end of their first year. By the end of their fifth year, 50% go under; and by the tenth year, that number rises to 80%.

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Marketing / April 24, 2017 Is an MBA Worth the Money?
Is an MBA Worth the Money?

By Amanda Zantal-Wiener

Here on the HubSpot Marketing Blog, I haven’t exactly made it a secret that I went to business school. It was an experience that provided two years’ worth of fodder, lessons learned, and other actionables that I like to share here.

But there’s one question I have yet to answer, at least in this venue, about the time spent earning my MBA: Was it worth it?

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Marketing / April 20, 2017 The Beginner's Guide to Retargeting Campaigns [Free Ebook]
The Beginner's Guide to Retargeting Campaigns [Free Ebook]

By Kate Taylor Mighty

If you've heard of retargeting and think it's a strategy you want to invest more in, you're in good company.

According to a study by AdRoll, almost 90% of marketers are planning to increase or maintain their retargeting spend in the next year. Although it's a popular tactic for marketers, if you're new to retargeting, it can be tough to know how to get started.

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Marketing / April 20, 2017 24 Growth Hacks to Try Today
24 Growth Hacks to Try Today

By Eric Peters

When I find a good growth marketing resource, I remember it and hold onto it for dear life. Whether it’s a how-to video on a specific growth topic or an expert’s blog, I treasure every piece of quality advice I can find.

But one thing that’s been a bit trickier to track down is a single, comprehensive list of the best growth hacks to put into practice, or at least experiment with. What’s something I can try today, for example, with content that I already have?

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Marketing / April 20, 2017 What is Latent Semantic Indexing & Why Does it Matter for Your SEO Strategy?
What is Latent Semantic Indexing & Why Does it Matter for Your SEO Strategy?

By Andrea Lehr

I’ll admit that when I first heard a colleague mention “latent semantic indexing,” my immediate response was simply, “What?”

Luckily, although it sounds like something that requires a degree in computer science, it’s actually a concept you’re probably familiar with -- particularly if you have some basic knowledge of keywords and their close relationship with search engine optimization (SEO).

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Marketing / April 18, 2017 How to Use Canva: An 8-Step Guide to Creating Visual Content
How to Use Canva: An 8-Step Guide to Creating Visual Content

By Gretchen de Guzman

Back in 2014, Peg Fitzpatrick and Guy Kawasaki penned a post for the HubSpot Marketing Blog that approached the topic of visual marketing as the “next big thing.” But since then, it's gone to “here to stay.” After all, articles with an image once every 75-100 words tend to get 2X social shares than articles with fewer images.

But in the previous article, Kawasaki -- chief evangelist for Canva, a remarkably simple online platform for graphic design -- stressed the importance of including shareable images in blog posts

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Marketing / April 17, 2017 Is Technology Actually Making Us Less Productive? [New Research]
Is Technology Actually Making Us Less Productive? [New Research]

By Sophia Bernazzani

After working in my role here at HubSpot for almost eight months now, I’ve started to go into autopilot when I turn on my computer every morning.

I open up my email app, my calendar app, my organization and productivity app, my grammar-checking app, my note-taking app, my analytics tool, and my blogging tool.

And that’s only when I first get into the office.

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Marketing / April 17, 2017 How to Pick the Perfect Font Pairings for Your Website: 7 Free Tools
How to Pick the Perfect Font Pairings for Your Website: 7 Free Tools

By Karla Cook

With so many custom fonts readily available for download, selecting a combination of typefaces to feature on your next project can be an unexpected time sink. There are seemingly endless pairing possibilities -- how can you be expected to choose?

Whether you're diving into a major website redesign or a creating a simple infographic, you need a font combination that looks professional, polished, and doesn't distract from your content. And you need it fast. 

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Marketing / April 14, 2017 Easter Eggs: 10 of the Internet's Best Hidden Gems
Easter Eggs: 10 of the Internet's Best Hidden Gems

By Amanda Zantal-Wiener

Sometimes, it seems like the internet is full of tedium -- waiting for a page to load, juggling different passwords, and trying to find the perfect GIF image to describe your mood. But luckily, it's also full of really cool nuggets, thanks to the clever developers who make it their mission to put the curiosity and fun back into our daily routines. What's another name for those? Easter eggs.

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Marketing / April 13, 2017 19 Statistics About Multicultural Millennials Marketers Should Know [Infographic]
19 Statistics About Multicultural Millennials Marketers Should Know [Infographic]

By Sophia Bernazzani

Millennials, or people between the ages of 18 and 34, make up the largest population group in the United States. There are more than 75 million millennials in total, and that number is projected to increased to more than 81 million by 2036. Additionally, this age group is the most active and engaged across social media platforms.

So it should come as no surprise that marketers are eager to learn more about how to capture millennials' attention, time, and spending dollars.

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Marketing / April 12, 2017 The Decline of Organic Facebook Reach & How to Outsmart the Algorithm
The Decline of Organic Facebook Reach & How to Outsmart the Algorithm

By Sophia Bernazzani

If you've been managing a Facebook Page over the past few years, you've likely noticed a drop in how many of your fans have been viewing and interacting with your organic posts. This decline in organic Facebook reach came to a head in 2014, when marketers started picking up on (and complaining about) the situation in droves, prompting a response from Facebook's VP of Advertising Technology, Brian Boland.

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Marketing / April 12, 2017 Clip Art Through the Years: A Nostalgic Look Back
Clip Art Through the Years: A Nostalgic Look Back

By Amanda Zantal-Wiener

When I was growing up, it was a pretty big deal to have a computer with an operating system other than DOS. If you had an Apple, or even a computer with Windows, your house was the place to be. Not only were you likely to have the coolest games, but also, you probably had access to clip art libraries, which made for hours of entertainment -- for me, at least.

Today, it’s hard to imagine a world where you can’t procure an image just by searching for it online.

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Marketing / April 11, 2017 6 Websites Every Growth Hacker Should Bookmark
6 Websites Every Growth Hacker Should Bookmark

By Amanda Zantal-Wiener

I’ll start by saying this: I am officially obsessed with growth hacking these days.

I never thought of myself as a growth marketer, let alone a growth hacker. Maybe that’s because it’s a somewhat new concept -- or a new name for a classic concept, at least. But as a content creator, I’ve learned how imperative it is to know how to grow any sort of property, whether it’s a blog, a podcast, or a brand.

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Marketing / April 10, 2017 6 Phrases to Demonstrate Active Listening -- at Work, or Elsewhere
6 Phrases to Demonstrate Active Listening -- at Work, or Elsewhere

By Amanda Zantal-Wiener

A few weeks ago, I had an alarming revelation: I'm a crappy listener.

That came to light when someone important to me pointed out that I don't seem to have any interest in what he does for work. “Your eyes just glaze over whenever I talk about my job,” he told me.

I couldn't deny that. And it wasn't limited to him -- whenever someone spoke to me about something that I found less than fascinating, I had a tendency to tune it out. In reality, I could learn to appreciate my friend's line of work, for example, if I learned to listen actively.

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