Remember the good old days of catalog shopping? A simpler time when you could flip through pages of a glossy magazine, ogling at advertisements that captured your attention, drew you in, and immediately transformed you into an interested customer.
A lot has changed for brands since those nostalgic times. Thanks to social media and content inundation, brands are having difficulty bridging the gap between browsing and buying. How can you turn engagement into actual conversions?
Have you ever browsed a blog, social media feed, or other digital publication and instantly discovered a product you love? Did you spend the time scanning the website or search engines trying to find it? ... Read More