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Marketing / July 20, 2017 15 of the Best Email Marketing Campaign Examples You've Ever Seen
15 of the Best Email Marketing Campaign Examples You've Ever Seen

By Lindsay Kolowich

email-marketing-campaign-examples.jpg

On any given day, most of our email inboxes are flooded with a barrage of automated email newsletters that do little else besides giving us another task to do on our commutes to work -- namely, marking them all as unread without reading, or unsubscribing altogether.

But every now and then, we get a newsletter that's so good, not only do we read it, but we click it, share it, and recommend it to our friends.

Exceptional email marketing campaigns need to be cleverly written to attract ... Read More

Marketing / July 20, 2017 How Does a Brand Judge Your Pitch?
How Does a Brand Judge Your Pitch?

By Anna Stone

May’s talk on #modernwaystogrowanagency came from Dave Parkinson - a 26 year veteran of Nissan and digital - from IT Manager to EMEA Head of Digital.  From managing a digital transformation to initiating the social media plan (and launching the Qashqai on the way) Dave knows the brand person’s world. So what are they really thinking at pitch time?

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Marketing / July 20, 2017 How Long Should Your Videos Be? Ideal Lengths for Facebook, Instagram, Twitter, and YouTube [Infographic]
How Long Should Your Videos Be? Ideal Lengths for Facebook, Instagram, Twitter, and YouTube [Infographic]

By Clifford Chi

When a video pops up on your Facebook feed, what do you usually do first? My guess is that you take a peek at its length, ponder whether it's worth your time, and let that thought process influence whether or not you press play.

Once you do actually press play, how many times have you abandoned the video just a few seconds in and scrolled down to the next post? I know I have. I don't finish half the Facebook videos I start.

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Marketing / July 19, 2017 14 PowerPoint Presentation Tips for Building More Creative Slideshows [+Templates]
14 PowerPoint Presentation Tips for Building More Creative Slideshows [+Templates]

By Jamie Cartwright

I like to think of Microsoft PowerPoint as a test of basic marketing skills. To create a passing presentation, I need to demonstrate design skills, technical literacy, and a sense of personal style.

If the presentation has a problem (like an unintended font, a broken link, or unreadable text), then I’ve probably failed the test. Even if my spoken presentation is well rehearsed, a bad visual experience can ruin it for the audience.

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Marketing / July 19, 2017 Why Your Design of Experiments Is Probably Wrong
Why Your Design of Experiments Is Probably Wrong

By Matthew Rheault

Sometimes, I think that we here at HubSpot are just a bunch of mad scientists.

We love to run experiments. We love to throw bold ideas at the wall to see if they stick, tinkering with different factors, and seeing how what happens can be incorporated into what we do every day. To us, it’s a very hot topic -- we’re writing about it whenever we can, and trying to lift the curtain on what, behind the scenes, we’re cooking up on our own marketing team.

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Marketing / July 18, 2017 Marketers: This Is Why We Can’t Have Nice Things
Marketers: This Is Why We Can’t Have Nice Things

By Kipp Bodnar

The next evolution of marketing is upon us.

The sharp uptake in consumer use of messaging apps, the shift in content consumption from text to video and audio, and the finally consumer-ready advancements in artificial intelligence, augmented reality, and voice recognition all signal that marketers and consumers alike are in radically new times. Everytime consumer behavior evolves, marketers have new opportunities that were never before available.

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Marketing / July 18, 2017 Just Getting Started With Video Marketing? Here’s the First Video You Should Make
Just Getting Started With Video Marketing? Here’s the First Video You Should Make

By Sophia Bernazzani

One of the most controversial phrases in the marketing today is, "pivot to video."

It strikes fear into the hearts and minds of writers, as we worry that our skills will be replaced by the looming popularity of videos.

Luckily, our research has shown that audiences still want to read blog and news content.

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Marketing / July 17, 2017 12 Truly Inspiring Company Vision and Mission Statement Examples
12 Truly Inspiring Company Vision and Mission Statement Examples

By Lindsay Kolowich

Where does customer loyalty come from?

Think about those brands that you purchase from over and over, even when there are cheaper options out there. Do you usually fly on a particular airline? Do you buy your coffee from the same place every morning? Do you recommend a specific restaurant whenever out-of-towners ask for suggestions?

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Marketing / July 14, 2017 22 of the Best Motivational Speeches of All Time
22 of the Best Motivational Speeches of All Time

By Erik Devaney

It was halftime during one of my 7th grade football games. And we were losing 14 - 0. With our knees planted in the grass, my team was quietly huddled, drenched in sweat and defeat. We all knew the game was over.

That’s when our assistant coach bursted through our circle and shattered our pity party, delivering one of the best motivational speeches I’ve heard to this day.

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Marketing / July 14, 2017 How We Generated 1 Million Facebook Video Views: A HubSpot Experiment
How We Generated 1 Million Facebook Video Views: A HubSpot Experiment

By Ryan Bonnici

Gone are the days when social media publishing and engagement could be tacked onto the daily responsibilities of an intern -- as were many of the first roles in social media.

Today's growth-minded organizations need a team of people ideating, creating, publishing, and promoting content on social media to drive meaningful returns on investment -- and this requires time, effort, and creativity.

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Marketing / July 13, 2017 How to Write a Video Script [Template + Video]
How to Write a Video Script [Template + Video]

By Sophia Bernazzani

Movie producers and inbound marketers aren't that different when it comes to creating and editing video content.

We're both telling a story, and whether that story is about a protagonist or a product, we're both trying to captive our audiences and make them believe in the story we tell.

What happens at the end of the story is a little different, though.

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Marketing / July 13, 2017 How to Do ABM Without Selling Your Soul
How to Do ABM Without Selling Your Soul

By Ari Plaut

Mayo on a sandwich. Hot sauce on a taco. Hot fudge on a sundae. All things that --- when used correctly --- make the thing they complement way better.

But If you use too much of any of them, or use them in the wrong context (hot sauce on a sundae? No thanks.), or simply use them wrong (gobs of mayo, instead of a thin layer), you’ve ruined a perfectly tasty snack.

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Marketing / July 13, 2017 How to Write an Introduction: A Simplified Guide
How to Write an Introduction: A Simplified Guide

By Amanda Zantal-Wiener

Blink. Blink. Blink. It's the dreaded cursor-on-a-blank-screen experience that all writers -- amateur or professional, aspiring or experienced -- know and dread. And of all times for it to occur, it seems to plague us the most when trying to write an introduction.

I mean, you already have a blog post you want to write. Can't you just dive in and write it? Why all the pomp and circumstance with this dag-blasted introduction?

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Marketing / July 12, 2017 29 of the Best Office Pranks & Practical Jokes to Use at Work
29 of the Best Office Pranks & Practical Jokes to Use at Work

By Lindsay Kolowich

For anyone who's watched the TV show "The Office" as religiously as I have, the classic "stapler in Jell-O" trick surely sounds familiar. It's pretty much what the name describes: Simply make a batch of Jell-O, but make sure your colleague's stapler is hidden inside the mold. As I said -- classic. But what other, less conventional pranks are out there to add some kicks to an otherwise average day at the office?

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Marketing / July 12, 2017 Marketers Weigh In: Instagram or Snapchat Stories?
Marketers Weigh In: Instagram or Snapchat Stories?

By Sophia Bernazzani

Be honest: Do you spend a lot of time during your work day chatting with colleagues on messaging apps, like Slack?

It's okay -- so do we. And while some of our messages are GIFs and emojis (okay, the majority of our messages), we also get into lots of lively Slack discussions (okay, debates) about news stories and product announcements in the marketing technology space.

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Marketing / July 11, 2017 Speakers | Grow with HubSpot Sydney 2017
Speakers | Grow with HubSpot Sydney 2017

By Anthony Hayde

Here's where you can meet all our speakers at today's event and find details on each of their sessions.  

With speakers from HubSpot, Canva, LinkedIn and more, we're covering everything from how marketing and sales has changed, to in-depth workshops on improving your SEO strategy, and talks on how to turn your web traffic into leads and customers. 

 

Enjoy!

 

--

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Marketing / July 11, 2017 How Takeout Improved Our Candidate Experience: A HubSpot Experiment
How Takeout Improved Our Candidate Experience: A HubSpot Experiment

By Hannah Fleishman

Here at HubSpot, we take culture pretty seriously. After all, we have an entire code dedicated to it, and it doesn’t just apply to our internal environment -- it also shows up when we’re recruiting new people to join our team. We have an inbound recruiting mission of attracting top talent through a world-class candidate experience.

That’s why, one January night that started like any other -- watching Netflix in my pajamas and eating chicken tikka masala from my favorite Indian takeout joint

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Marketing / July 11, 2017 The Short Attention Span Solution for Marketers (Hint: It's Email) [Infographic]
The Short Attention Span Solution for Marketers (Hint: It's Email) [Infographic]

By Amanda Zantal-Wiener

Email marketing might be entering a mid-life crisis.

According to Entrepreneur, 2017 marks its 40th birthday, with 1978 cited as the year when the first marketing email was delivered. The sender, the story goes, was Gary Thuerk, an employee of Digital Equipment Corporation -- an infamous legend, of sorts, who's referred to by some as the "father of spam."

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Marketing / July 11, 2017 How to Deliver Data-Driven Web Design to Clients [Free Ebook]
How to Deliver Data-Driven Web Design to Clients [Free Ebook]

By David Boroi

As agencies continue to adopt principles of Growth-Driven Design, their client service-offerings must shift to reflect the new needs of this approach.

Continuous improvement cycles -- the structured, on-going validation process within Growth-Driven Design -- is one of the primary advantages for clients and agencies over a traditional web design and development offering.

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Marketing / July 10, 2017 How to Make an Animated GIF in Photoshop [Tutorial]
How to Make an Animated GIF in Photoshop [Tutorial]

By Lindsay Kolowich

If you've spent any time on the internet at all, you've probably come in contact with an animated GIF. It's an image file that allows you to feature animated images, which makes it seem like the image is moving. Think of them as a hybrid between a still image and a video.

Why are GIFs great additions to your marketing? They're easy to consume, provide a new way to capture your viewers' attention, and can have a serious emotional impact.

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Marketing / July 6, 2017 15 Uncomfortable Things That Will Make You More Successful
15 Uncomfortable Things That Will Make You More Successful

By Meghan Keaney Anderson

In a truly beautiful letter to his daughter Yolande, Sociologist W.E.B. Du Bois extolled the virtues of being uncomfortable.

Yolande was headed to a new school halfway around the world from the neighborhood and people she knew. It was years before women had the right to vote, and decades before the Civil Rights Movement.

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Marketing / July 5, 2017 14 Video Production Tips to Enhance Quality and Drive Views
14 Video Production Tips to Enhance Quality and Drive Views

By Sophia Bernazzani

Video content can be a valuable asset in your inbound marketing content mix. In fact, by the end of this year, video content is expected to represent nearly three-quarters of all internet traffic.

But getting people to sit through your videos can be challenging, considering that the longer your video isviewers will consistently drop off and stop watching, in most cases.

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Marketing / July 5, 2017 How We Increased Sales Opportunities 4X With Video: A HubSpot Experiment
How We Increased Sales Opportunities 4X With Video: A HubSpot Experiment

By Juliana Nicholson

Let’s talk about a trend, shall we?

Think about the number of times in the last week when you’ve read something on Facebook. Now, compare that to the number of times you’ve watched something on Facebook. Those numbers are probably pretty staggered toward video, right? And if so, you’re not alone -- right now, there’s a big demand for more video content all around.

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Marketing / July 3, 2017 June Social Media News: Snap Map, Twitter Revamped & More
June Social Media News: Snap Map, Twitter Revamped & More

By Sophia Bernazzani

June is typically a time when people start booking vacations and travel, but in the world of social media, the work on innovation never stops.

In fact, just last Friday, June 30th was #SocialMediaDay.

So in honor of Social Media Day, we've rounded up the latest launches and announcements from different social media apps over the last month.

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Marketing / June 30, 2017 7 New Twitter Features (and 4 Others You May Have Missed)
7 New Twitter Features (and 4 Others You May Have Missed)

By Meghan Keaney Anderson

In an industry fixated on rapid growth, any slowdown in user acquisition or monetization sounds alarms. And Twitter, whether it likes it or not, has been sounding a lot of them lately.

After a few years of stagnant monthly active user growth and disappointing the market, Twitter has been on an upswing thus far in 2017 -- beating investor projections by generating more money and adding more new users than initially anticipated.

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Marketing / June 28, 2017 16 Video Marketing Statistics to Inform Your Q4 Strategy [Infographic]
16 Video Marketing Statistics to Inform Your Q4 Strategy [Infographic]

By Lindsay Kolowich

As marketers find more innovative ways to attract audiences, video has become a meaningful part of the strategic conversation.

Video is long past the status of an "up-and-coming" marketing tactic. It's here, and it's an increasingly powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects. 

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Marketing / June 28, 2017 The Best New Type of Content to Support a Product Launch: A HubSpot Experiment
The Best New Type of Content to Support a Product Launch: A HubSpot Experiment

By Marcus Andrews

Here at HubSpot, we obsess over our product -- how it’s built, where it’s headed, and how we talk about it. Every update, from minor feature tweaks to major product launches, are pored over by a team. Developers and product managers handle the creation and vision of individual products. Product marketers own the story of the product, with the goal of creating the narrative that defines the product.

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Marketing / June 27, 2017 6 Digital Storytelling Lessons from Pottermore
6 Digital Storytelling Lessons from Pottermore

By Ellie Burke

As technology continues to lower the cost of content production, today’s end user is asked to digest more stories than ever before -- in conversation, in written text, at the movies, in advertisements, and even through web design. With so much to absorb, it’s essential for digital marketers to differentiate their content and deliver an incredible experience.

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Marketing / June 26, 2017 4 Key Traits of Highly Successful Entrepreneurs
4 Key Traits of Highly Successful Entrepreneurs

By Henry Franco

Mark Zuckerberg started Facebook as a simple “hot-or-not” site to get back at classmates. Nike founder Phil Knight called the now ubiquitious shoe company his “crazy idea." Instagram began with a single photo filter to make turn its users into less-crappy photographers.

You probably couldn’t have predicted their success at the time, but today, all of these ideas have turned into global titans worth billions of dollars.

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Marketing / June 26, 2017 10 of the Best Ads from June: Boomerang, Bugs, and a Perfectly Useless Chatbot
10 of the Best Ads from June: Boomerang, Bugs, and a Perfectly Useless Chatbot

By Karla Cook

It's finally, finally summer.

To celebrate the sun emerging (and the temperature in our offices dropping to subarctic extremes), I attempted to find some summery ads to feature in this month's roundup. Instead, I ended up with a weird chatbot, a novelty phone, and several ways to kill bugs. 

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Marketing / June 26, 2017 Onboarding Checklist: A 90-Day Framework for Content Teams
Onboarding Checklist: A 90-Day Framework for Content Teams

By Aaron Agius

Houston, we have a turnover problem.

As the years pass, there seem to be a growing number of studies on employers struggling to retain their people -- and the high costs associated with the resulting turnover. What’s at the bottom of it? Is it workplace culture? Is it missed salary expectations? Or can it all be lumped under the crucial umbrella of communication?

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Marketing / June 23, 2017 We Asked Our Audience What They Really Think of PDF Ebooks: A HubSpot Experiment
We Asked Our Audience What They Really Think of PDF Ebooks: A HubSpot Experiment

By Bethany Cartwright

I don't know about you, but I barely print anything anymore.

Seriously, think about it -- when's the last time you had to type Command + P and print out a document? Between e-tickets, virtual payment options, and online signature tools, I think the last thing I printed out was the lease for my apartment.

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Marketing / June 22, 2017 10 YouTube Pre-Roll Ads You'll Actually Enjoy
10 YouTube Pre-Roll Ads You'll Actually Enjoy

By Clifford Chi

You technically can't skip these ads. But you wouldn't want to anyway.

Last year at Sundance, YouTube unveiled a new ad format to brands: the unskippable, six second "bumper" ad. To prove it was possible to cram a compelling story into such a short window, they recruited a handful of creative agencies to test drive the format -- and the results were pretty convincing. 

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Marketing / June 21, 2017 14 Essential Tips for an Engaging Facebook Business Page
14 Essential Tips for an Engaging Facebook Business Page

By Amanda Zantal-Wiener

Whether you're setting up a brand new Facebook Page for your brand, or you just want to make the most of your existing one, it’s probably a smart move -- Facebook is home to nearly 2 billion monthly active users.

It should be easy enough, right? Just slap together a photo, a couple of posts, and expect the leads and customers to roll on in, right?

Wrong.

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