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Where Marketers Go to Grow

Marketing / February 7, 2017 How to Create 360-Degree Video: The Ultimate Guide
How to Create 360-Degree Video: The Ultimate Guide

By Amanda Zantal-Wiener

360-video-camera-compressor.jpg

There's something to be said for a truly remarkable experience. Whether it's a great party, the trip of a lifetime, or a particularly hilarious comedy show, having lived through it makes us want to talk about it.

We share these experiences. We tell our friends about them, post the pictures and videos we've captured on social media, and -- when they're really good -- try to relive them. It seems that we're starting to Read More

Marketing / February 7, 2017 How to Build a Process for Growth Experiments
How to Build a Process for Growth Experiments

By Bethany Cartwright

When you work inside a business, it can feel like all anyone talks about is growth. Revenue growth! Customer acquisition! Leads goals! Increase our traffic! The list goes on.

While the idea of “growth” -- and all of the hacks, tips, and tricks that go along with the term -- can often feel a bit buzzy and overwhelming, real growth actually is actually the result of well-established processes and an internal emphasis on experimentation and testing.

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Marketing / February 7, 2017 10 Meaningless, Overused, and Boring Phrases You Should Cut from Your Resume
10 Meaningless, Overused, and Boring Phrases You Should Cut from Your Resume

By Karla Cook

Here's the good news: marketing and ad agencies are getting serious about hiring new talent.

According to data from the Bureau of Labor Statistics, advertising, promotions, and marketing manager employment is expected to rise 9% by 2024 -- which is faster than the average for all occupations. 

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Marketing / February 6, 2017 8 Timeless Business Lessons From Bill Belichick
8 Timeless Business Lessons From Bill Belichick

By Brian Halligan

Editor's Note: This post was published in 2006. Stats were updated in 2016 to reflect Belichick's current coaching record -- and the CD and TiVo references were left for posterity.

Many of you who are football fans or are from New England probably know who Bill Belichick is. For the rest of you, he is the head coach of the New England Patriots. Since he joined the organization in 2000, the Patriots have won five Super Bowls.

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Marketing / February 6, 2017 18 Productivity-Boosting Bots for Marketers
18 Productivity-Boosting Bots for Marketers

By Amanda Zantal-Wiener

If it's not clear by now, allow us to be the first ones to tell you: Artificial Intelligence [AI] is here to stay. There have been some mixed responses to this phenomenon. Forrester reports that AI will eliminate 16% of U.S. jobs by 2025, which understandably freaks some people out. But that same report also says it will provide some job creation, so the news isn't all bad. In fact, we've found AI to be pretty helpful in certain situations, especially when it comes to boosting productivity.

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Marketing / February 6, 2017 34 Stats to Help You Plan Your Social Media Strategy on Facebook, Twitter, Instagram & More
34 Stats to Help You Plan Your Social Media Strategy on Facebook, Twitter, Instagram & More

By Ilya Pestov

Back in October, I wrote a piece on Medium that covered the numbers behind some of today's top social media networks. 

From usage numbers to engagement statistics, it was incredible to see just how impactful networks such as Facebook, Twitter, and Instagram have become. For example, not only is Facebook home to 1.23 billion daily active users on average, but those users come from all over the world -- with 85.2% residing outside of the U.S. and Canada.

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Marketing / February 3, 2017 Amazon Echo vs. Google Home: 5 Important Distinctions
Amazon Echo vs. Google Home: 5 Important Distinctions

By Amanda Zantal-Wiener

It's official. We live in an era when we can speak commands to machines -- without the push of a button -- and, most of the time, they will acquiesce. On top of that, we have access to more than one type of such technology and our choice of devices. As my Dad might say, "What a time to be alive."

But like anything else that's in high demand, there's competition in the realm of personal home assistants.

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Marketing / February 3, 2017 The Top B2B Content Marketing Trends to Watch This Year [Infographic]
The Top B2B Content Marketing Trends to Watch This Year [Infographic]

By Sophia Bernazzani

If you're a B2B marketer who isn't investing in content creation, you're in the minority -- 88% of B2B marketers surveyed by Content Marketing Institute and Marketing Profs said their organization used content marketing to further their goals in 2016.

Developing a sound content marketing strategy is worth it: We found that B2B companies that blogged 11+ times per month had almost 3X the traffic as companies that blogged only once per month.

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Marketing / February 2, 2017 How to Run LinkedIn Ad Campaigns: A Beginner's Guide
How to Run LinkedIn Ad Campaigns: A Beginner's Guide

By Amanda Sibley

LinkedIn is a highly valuable tool to network with like-minded professionals. But here's something we don't talk about as much as we should -- it's also a highly useful marketing platform.

It might seem a little bit intimidating. You have enough on your plate -- do you really need to be figuring out yet another way to create targeted content? Actually, yes. You have more power at your disposal with LinkedIn than you might realize.

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Marketing / February 2, 2017 How Artificial Intelligence Will Impact Productivity, Hiring Practices, Collaboration & More [Live Discussion]
How Artificial Intelligence Will Impact Productivity, Hiring Practices, Collaboration & More [Live Discussion]

By Jami Oetting

The field of artificial intelligence (AI) is dominating both headlines and the attention of businesses -- and for good reason. In 2016 alone, at least 40 AI companies were acquired.

The increasing sophistication of AI is also predicted to change the work force. An analysis from Oxford researchers reported than 47% of jobs are at risk, while a more recent Forrester report predicts that 7% of jobs may be eliminated by 2025.

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Marketing / February 1, 2017 How to Write a Case Study: The Ultimate Guide & Template
How to Write a Case Study: The Ultimate Guide & Template

By Amanda Zantal-Wiener

Earning the trust of prospective customers can be a struggle. Before you can even begin to expect to earn their business, you need to demonstrate your ability to deliver on what your product or service promises. Sure, you could say that you're great at X, or that you're way ahead of the competition when it comes to Y. But at the end of the day, what you really need to win new business is cold, hard proof.

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Marketing / February 1, 2017 Blast From the Past: 7 Websites That Were One Thing, But Now They're Another
Blast From the Past: 7 Websites That Were One Thing, But Now They're Another

By Amanda Zantal-Wiener

Once upon a time, back in 2005, there lived on the internet a website called YouTube. It's a name that, today, many people recognize as a video-sharing website -- and much more -- that's owned by Google. But over a decade ago, YouTube wasn't what it is today. In 2005, YouTube was a dating site.

Yes, you read that correctly. YouTube began as a dating site.

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Marketing / January 31, 2017 The Essential Artificial Intelligence Glossary for Marketers
The Essential Artificial Intelligence Glossary for Marketers

By Megan Conley

Thank goodness for live chat. If you’re anything like me, you look back at the days of corded phones and 1-800 numbers with anything but fondness.

But as you’re chatting with a customer service agent on Facebook Messenger to see if you can change the shipping address on your recent order, sometimes it’s tempting to ask, am I really talking to a human? Or is this kind, speedy agent really just a robot in disguise?

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Marketing / January 31, 2017 Why 2017 Is the Year to Take Snapchat Seriously [Infographic]
Why 2017 Is the Year to Take Snapchat Seriously [Infographic]

By Amanda Zantal-Wiener

Here at HubSpot, we're not shy about our fondness of Snapchat. Heck, we even devoted an entire day to recruiting via Snapchat. But maybe not everyone is as crazy about the app as we are. Personal feelings aside, it's time to start taking it seriously.

If nothing else, there's something to be said for Snapchat's off-the-charts growth.

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Marketing / January 31, 2017 104 Email Marketing Myths, Experiments & Inspiring Tips [Free Guide]
104 Email Marketing Myths, Experiments & Inspiring Tips [Free Guide]

By Kate Taylor Mighty

As the number of email senders fighting for recipients’ attention continues to climb, many marketers are seeing their engagement rates steadily decrease -- even if they're using an approach that worked well a year or two ago. But that’s the problem: If you haven’t shaken up your email program in over a year, your emails are probably getting stale.

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Marketing / January 31, 2017 How Your Agency Can Use Social Media to Attract New Talent
How Your Agency Can Use Social Media to Attract New Talent

By Naveen Rajdev

In 2015, GE ran an amusing ad campaign featuring Owen, a newly hired programmer trying to explain to family and friends why they should be excited about his new job. They were baffled that a programmer would work at what they believed was just a manufacturing company, offering only condolences as he tried to outline the innovative nature of a more modern GE.

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Marketing / January 30, 2017 A Brief History of Productivity: How Getting Stuff Done Became an Industry
A Brief History of Productivity: How Getting Stuff Done Became an Industry

By Amanda Zantal-Wiener

Anyone who’s ever been a teenager is likely familiar with the question, "Why aren’t you doing something productive?” If only I knew, as an angsty 15-year-old, what I know after conducting the research for this article. If only I could respond to my parents with the brilliant retort, "You know, the idea of productivity actually dates back to before the 1800s." If only I could ask, "Do you mean 'productive' in an economic or modern context?"

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Marketing / January 30, 2017 Fact or Fiction: The SEO Edition [Quiz]
Fact or Fiction: The SEO Edition [Quiz]

By Eric Peters

Just when you thought you were up-to-date on the latest SEO best practices, an algorithm change or a new expert post has you questioning yourself. Sound familiar?

It's true, the world of SEO is spinning faster than ever, and for every new strategy, an old one becomes obsolete. As inbound marketers, it's our job to stay informed of these changes, while continuously questioning the status quo.

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Marketing / January 30, 2017 10 of the Best Ads from January: Slo-Mo Dogs, Falling Pianos, and an Epic BBQ
10 of the Best Ads from January: Slo-Mo Dogs, Falling Pianos, and an Epic BBQ

By Karla Cook

If your New Year's resolution is to take a more creative approach to advertising, then we've got some inspiration to get your 2017 started off right.

While many of us were still adjusting to a normal work schedule again after the holidays, these agencies were producing some of January's most captivating, hilarious, and admirable work.

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Marketing / January 27, 2017 The Goldfish Conundrum: How to Create Content for Short Attention Spans
The Goldfish Conundrum: How to Create Content for Short Attention Spans

By Sophia Bernazzani

The creation of mobile devices has made multitasking close to ubiquitous in the modern world. Between social media, live streaming, and digital news, it’s hard to imagine a time of day when we aren’t tempted to look at a screen while we’re doing something else at the same time.

Because of this phenomenon, it should come to no surprise that the average human attention span has fallen to just eight seconds -- shorter than that of a goldfish.

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Marketing / January 27, 2017 When Is a Phone Call Better Than an Email? 6 Times When You Should Take It Offline
When Is a Phone Call Better Than an Email? 6 Times When You Should Take It Offline

By Amanda Zantal-Wiener

I don't know about you, but as a rule, I communicate better via written word.

It gives me time to think. It lets me use the vocabulary that my SAT tutor hammered into my brain so many years ago. And most of all, it gives me a screen to hide behind when I have to confront an uncomfortable topic -- making the situation much less awkward. But there are times when even I, the perpetual wordsmith, have to make an actual phone call.

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Marketing / January 26, 2017 How to Create Useful Reports Without Spending Your Entire Week in Excel [Free Guide]
How to Create Useful Reports Without Spending Your Entire Week in Excel [Free Guide]

By Kate Taylor Mighty

In today's technology-driven world, executives and marketers can no longer afford to be satisfied with gut feelings and guessing. You need granular, relevant, enriching data to measure and surface the impact your programs and campaigns have on the business (and impress your boss).

At the same time, anyone who’s ever created a marketing report from scratch knows that it can be ... well, tough.

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Marketing / January 25, 2017 Lead Generation: A Beginner's Guide to Generating Business Leads the Inbound Way
Lead Generation: A Beginner's Guide to Generating Business Leads the Inbound Way

By Lindsay Kolowich

We've all been through it. You know, the moment you're about to dig into the best darn pile of spaghetti and meatballs you've ever seen.

Just as you twist your fork in the pasta, spear a mouth-watering meatball, and go in for the first savory bite ... the phone rings. "May I speak to Lindsay Kow-low-witch?" asks the telemarketer on the other end. "This is an important message regarding your oven preferences."

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Marketing / January 25, 2017 46 Facts Every Entrepreneur Needs To Know [Infographic]
46 Facts Every Entrepreneur Needs To Know [Infographic]

By Sophia Bernazzani

Popular culture makes entrepreneurship seem very appealing. Between "Shark Tank," "Joy," and "The Social Network," it can be hard to deduce what the experience of founding and running your own business is truly like.

The hard truth of the startup world: 90% of all startups fail, and the most common reason for failure is a lack of market need for the product or service.

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Marketing / January 25, 2017 Is Marketing Undergoing a Dramatic Change? [Survey]
Is Marketing Undergoing a Dramatic Change? [Survey]

By Mimi An

Every year, HubSpot publishes the State of Inbound report, providing benchmarks for the tactics, challenges, and priorities of marketers and salespeople around the world. 

HubSpot has been tracking trends in inbound marketing for eight years, and we’ve recently seen serious disruptions rock the market. In 2016, we began asking marketers more forward thinking questions -- and saw a real shift in focus to visual content, like video.

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Marketing / January 24, 2017 How Growth-Driven Design Impacts Your Sales Process (And Why You Shouldn't Ignore It)
How Growth-Driven Design Impacts Your Sales Process (And Why You Shouldn't Ignore It)

By Artash Arakelyan

When I first got into digital marketing as a career change a few years back (I had previously worked as a financial advisor and had a brief stint starting a study-abroad program for a Chinese government contracted company) I thought the term ‘growth driven design’ was a bit haughty.

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Marketing / January 24, 2017 63 Web Design Terms Every Marketer Should Know
63 Web Design Terms Every Marketer Should Know

By Amanda Zantal-Wiener

When you're new to marketing, especially on a small team, you might have to do a lot of things at a moment's notice. And when it comes to things like blogging and social media, sure, you've got this. But soon enough, you're being pulled onto design projects. One day you're mocking up an infographic; the next, you're designing an ebook. You feel woefully unprepared -- and that design vocabulary? It can feel like a foreign language.

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Marketing / January 24, 2017 4 of the Best Growth Hacking Experiments to Try in 2017
4 of the Best Growth Hacking Experiments to Try in 2017

By Katherine Boyarsky

Growth Hacking is a popular marketing buzzword, but does anyone really know what it means? Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses “analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base.” But how can one pull off that kind of growth -- especially with a limited budget and resources?

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Marketing / January 24, 2017 Is it Ever OK to Work for Free? 10 Agency Leaders and Freelancers Weigh In
Is it Ever OK to Work for Free? 10 Agency Leaders and Freelancers Weigh In

By Karla Cook

If you work in a creative profession, you've probably been approached at one point or another by someone who wants you to work for free.

They might offer some form of intangible benefit in return, like exposure or new contacts, but do these potential perks actually outweigh the negative aspects of not getting paid for your hard work?

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Marketing / January 23, 2017 5 CSR Tips So You Can Start Giving Back This New Year
5 CSR Tips So You Can Start Giving Back This New Year

By Li Ying Chow


As the Chinese New Year rolls around again, the grown ups start filling up red envelopes with token amounts of cash as gifts to younger ones in the family. Much like any other holiday season (ahem, Christmas), the Lunar New Year is a season of gifting and showing appreciation. Besides the lovely “ang paos” (red packets) that we receive, it is also about showing you care and wishing others well. We’ve talked about CSR in the past and explained how it helps with brand management. This new year, we’ll talk about how it ties in with your overall 2017 marketing strategy.

As a business, giving back is always one of those things that are pretty difficult to do. Too much of it and you get called out for putting up a show. Too little and you get criticized for not doing enough. In the spirit of Chinese New Year, here are a few tips to integrate your CSR into the overall marketing plan.

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Marketing / January 23, 2017 Where Do Bots Come From? A Brief History
Where Do Bots Come From? A Brief History

By Amanda Zantal-Wiener

Any fan of 90s pop culture will remember the show “Clarissa Explains It All,” a series about a precocious adolescent whose adventures most of us could only dream about. In one episode, Clarissa was required to write a poem for school, but lacked the skills or motivation to carry it out. But she was in luck -- her computer wrote the poem for her, and it was a hit.

Today, I realize that her computer was an early form of a bot. It was the first pop culture reference to AI I ever saw.

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Marketing / January 23, 2017 11 Soundless Videos We Love (And Why)
11 Soundless Videos We Love (And Why)

By Sophia Bernazzani

What was your most embarrassing office etiquette moment? For me, it was when I started to watch a hilarious video of a sheep screaming like a human and quickly realized my headphones weren’t plugged in. I frantically scrambled for the mute button on my keyboard while my distracted coworkers laughed at my mishap.

Sound familiar? Since then, I don't watch videos at work unless they don’t require sound.

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Marketing / January 23, 2017 Why Facebook Ads Will Make You Successful in 2017 & Beyond
Why Facebook Ads Will Make You Successful in 2017 & Beyond

By Marcus Andrews

Facebook Ads are going to drive more leads for your business in 2017 than any other paid channel. You’ll need to have the right strategy and execute with agility and precision, but right now there is a massive Facebook opportunity for inbound marketers. An opportunity that if you take advantage of now, will pay off for years.

Technology changes fast but that doesn’t stop us from missing big shifts. This is because they never happen all at once, but every once in awhile you can catch a glimpse of change in motion.

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Marketing / January 20, 2017 6 Reasons Why Your Bedtime Routine Is Wrecking Your Work
6 Reasons Why Your Bedtime Routine Is Wrecking Your Work

By Amanda Zantal-Wiener

Last night, I began to read an excellent novel right before I went to bed. The plot twists! The engaging dialogue! The cliffhangers! It was a great read. But there was a problem. When I finally went to put the book down two hours later, I was completely wired, and nowhere near sleep. Needless to say, I wasn’t too productive the next day.

I always thought it was a good habit to read before bed. Was I wrong?

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Marketing / January 20, 2017 The Year of Customer Experience: How Ecommerce Brands Can Prepare
The Year of Customer Experience: How Ecommerce Brands Can Prepare

By Kaleigh Moore

This year will be an important one for ecommerce brands, hinging largely on one specific element -- customer experience (CX).

According to Gartner data, 42% of CEOs say that better CX was “the key change that has driven more wins.” Furthermore, for 80% of B2B customers, CX is the biggest influencer in the decision to work with a certain vendor. And, Walker insights indicate that by 2020, customer experience will overtake price and product as the key brand differentiators.

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Marketing / January 19, 2017 It’s Time You Knew What Your Brand and Usain Bolt Have in Common
It’s Time You Knew What Your Brand and Usain Bolt Have in Common

By Nili Zaharony

Usain Bolt once again dominated his track and field events at the Summer Olympics, putting the perfect finish on his last Olympics in Rio with three gold medals. For eight years, Bolt has been the standard of athleticism, triumph and competition. As the “fastest man in the world,” it seems as if Usain isn’t racing anyone but himself.

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Marketing / January 19, 2017 How to Plan a Content Marketing Strategy: A Start-to-Finish Guide
How to Plan a Content Marketing Strategy: A Start-to-Finish Guide

By Justin McGill

Whether you're just starting out with content marketing or you've been using the same strategies for a while, your content marketing plan needs to be better than ever for 2017.

Why? This year, you've got even more competition -- according to Content Marketing Institute, 70% of B2B marketers surveyed say they are creating more content this year than they did in 2016.

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Marketing / January 19, 2017 The Introductory Guide to Search Engine Optimization in 2017 [Free Download]
The Introductory Guide to Search Engine Optimization in 2017 [Free Download]

By Kate Taylor Mighty

Think about everything you’ve bought in the last six months, specifically the big purchases. When was the last time you didn’t start a shopping trip with a Google search? If your answer is anything close to “I can’t remember,” you’re in good company. Every year, over 2.8 trillion search queries are made on Google alone.

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Marketing / January 19, 2017 4 Exercises That Boost Creative Confidence
4 Exercises That Boost Creative Confidence

By Karla Cook

If you work in a creative profession, you've likely battled with self-doubt at one point or another.

Perfectionism is the bane of any creative professional's existence. Constant insecurity about the quality of your own work can cause creative paralysis and make it difficult to stay motivated. And that's a big problem if being creative is how you make a living.

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Marketing / January 18, 2017 10 About Us Page Examples That Are Probably Better Than Yours
10 About Us Page Examples That Are Probably Better Than Yours

By Lindsay Kolowich

Building a website is, in many ways, an exercise of willpower. It’s tempting to get distracted by the bells and whistles of the design process, and forget all about creating compelling content. But it's that last part that's crucial to making inbound marketing work for your business.

So how do you balance your remarkable content creation with your web design needs? It all starts with the "About Us" page.

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Marketing / January 18, 2017 How to Detox From Social Media Without Deleting Your Account
How to Detox From Social Media Without Deleting Your Account

By Sophia Bernazzani

If you’re a digital marketer, it’s hard to imagine a day spent without social media, even before you arrive at your desk for work.

Think about it. We wake up and immediately check our social media accounts before even getting out of bed, read headlines and trending topics during our commute, and tweet our latest blog posts by the time we arrive at the office.

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