If you've ever managed social media for a brand or business, then you know social media is hard. Trends are always changing, and new platforms are constantly cropping up, making it difficult for social media marketers to stay in the know.
Fortunately, HubSpot's most recent survey of over 1,500 social media marketers has shed some light on what trends to expect in 2024, and I will share that information with all of you!
You‘ll get some input from social media experts at G2, Dropbox, Vimeo, Zoom, Aircall, Rakuten Advertising, HubSpot, and more. Let’s get into it. Keep reading, or skip to the section(s) that pertain to you:
![Download Now: The 2024 State of Social Media Trends [Free Report]](https://no-cache.hubspot.com/cta/default/53/3dc1dfd9-2cb4-4498-8c57-19dbb5671820.png)
Important Findings & Takeaways for Social Media Marketers
To start, I'll break down some of the biggest trends social media marketers will see in 2024 and how you should shift your strategies accordingly.
1. Social media communities will be critical for increasing engagement.
According to our most recent survey, an impressive 86% of social media marketers say building an active online community is critical to a successful social media strategy in 2024.
Social media communities provide a digital space for your followers to gather, engage, share ideas, and learn from each other. These spaces provide your audience with even more value.
For example, First Coast News, a news station in Jacksonville, Florida, runs a private Facebook group called First Coast Weather Watchers, and their meteorologists moderate it.
The group allows followers to submit photos and videos of weather or local weather phenomena. The meteorologists often feature the images in their TV reports and shout out the senders.
Group members swap weather stories, learn about their region's climate, and bond over the absurdity of Florida weather.
Through the group, First Coast News became a connector for the community, and the page provides extra value to viewers.
By cultivating social media communities, your brand can be the...
![[UPDATE] How to Make a Facebook Business Page That Keeps People Engaged](https://53.fs1.hubspotusercontent-na1.net/hubfs/53/how-to-make-a-facebook-business-page-compressor.jpg)
