Your company logo might not be a stand-alone indicator of success, but it certainly doesn't hurt to have a thoughtful, eye-catching design -- especially if you're an early stage startup attempting to break into a competitive space.
They collected data on each logo's dominant attributes (e.g.: minimal, angular), structure (e.g.: icon, wordmark), color scheme, and industry. While some of the findings clearly reflect expected trends (94% of the logos could be classified as minimal), others revealed some interesting insights into patterns across a variety of industries.
Curious to see what these powerhouse startup logos have in common? Check out the infographic below, and start planning your next redesign with this data in mind.
Originally published Aug 2, 2017 6:00:00 AM, updated August 02 2017