At the end of every year, we like to read through some of the major reports on inbound marketing, content marketing, social media, and online behavior.
It's amazing how fast things can change in just one or two years, and this year has a breadth of surprising statistics to reflect on.
This year, we've seen the continued importance of visual content emphasized by the changes that occurred across almost every major social network, including Facebook, Instagram, and Twitter. At the same time, videos continued to grow as powerful tools for brands looking to communicate more easily with their readers, and virtual reality (VR) is finding its place as a marketing tool in numerous businesses.
To help you keep pace with these trends, let's take a look at some visual content marketing statistics that demonstrate the impact visual content has on reach, engagement, and sales. You can jump to the following categories to see statistics related to that category:
Marketers spend the most time creating content for Facebook and their own company website, respectively. (HubSpot)
Design and visual content is the biggest challenge for 23.7% of content marketers. (Adam Enfroy)
49% of marketers rate visual marketing as Very Important to their marketing strategy, and 22% consider it Important, and 19% say that their strategy is nothing without visual content. (Venngage)
49% of marketers primarily use visual content on blogs and websites followed by social channels such as Facebook and Instagram. (Venngage)
When people hear information, they're likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. (Brain Rules)
40% of marketers predict that between 51% and 80% of businesses will heavily rely on visual content into 2021. (Venngage)
Video Marketing Statistics
Mobile video consumption has increased 17 fold since 2012.
Cisco projects that global internet traffic from videos will make up 82% of all consumer internet traffic by 2022.
70% of YouTube viewers watch videos for "help with a problem" they're having in their hobby, studies, or job.
(Think With Google)
Globally, YouTube is consumers' leading source of video content, at 83% (Facebook is second, at 67%).
Video streaming has increased significantly in the last several years. The live-streaming platform, Twitch, saw year-over-year growth of 14.3% in 2020 and boasted up to 1.645 billion watch hours per month.
(eMarketer, The Verge)
In a 2018 HubSpot survey, 54% of consumers wanted to see more video content from a brand or business they support.
Facebook lives generate 10 times more engagement than traditional videos.
90% of all video plays on Twitter take place on mobile devices.
73% of videos are two minutes or less in length.
85% of adults consume content on multiple devices at the same time.
(Think With Google)
According to the Lowes home improvement store, how-to videos that were shown in virtual reality (VR) had a 36% higher recall by viewers compared to people who only viewed the YouTube video.
Infographic Stats for Visual Content Marketers
Infographics are the fourth most used type of content marketing. (HubSpot)
Infographics have had the biggest increase in usage among B2B marketers in the last four years -- now at 67%.
(Content Marketing Institute)
People following directions with text and illustrations do 323% better than people following directions without illustrations. Take content marketer Ryan Robinson's guide on how to start a blog as an example, where he teaches readers the process of building a blog through a combination of text, illustrations and infographics.
In a general survey of over 250 consumers, 70% said they watched Facebook Stories more often than Instagram or Snapchat Stories. (HubSpot)
Over 500 million Instagram accounts use Stories every day, and 4 million businesses use Stories ads every month 58% of people surveyed say they have become more interested in a brand/product after seeing it in Stories.. (Instagram Business)
As of January 2021, the largest demographic of U.S. Instagram users were between 25 and 35, making up 33.1% percent of Instagram's user base in the U.S. (Statista)
In 2019, Instagram accounted for approximately 31.8% of Facebook advertising revenues, up from 13.2% in 2016. (Statista)
Of the Instagram Story formats people prefer most, 35% say they engage with short narrative-styled Stories most often, followed by interactive Stories centered around quizzes and polls. (HubSpot)